ottis claxton danielle dewey tamara hopson tamara hopson stanley poole stanley poole timothy smith...
TRANSCRIPT
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Ottis ClaxtonDanielle Dewey Tamara Hopson Stanley Poole Timothy Smith
Jeffrey Washington
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History of anAmerican Icon:Coca-Cola• Invented in 1886 by Dr. Pemberton• Originally sold as a simple syrup in Jacob’s
Pharmacy in Atlanta for 5 cents a glass• Has grown to more than 500 brands in
more than 200 countries around the world.
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Coca-Cola’s Roadmap to Success
Mission
Vision Values
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Mission
• To refresh the world...• To inspire moments of optimism and happiness...• To create value and make a difference.
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Vision
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
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Values
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind • Diversity: As inclusive as our brands• Quality: What we do, we do well
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Coca-Cola’s Leadership
Muhtar KentChief Executive Officer &Chairman of the Board
Muhtar Kent originally joined the Coca-Cola family in 1978 at the Atlanta location serving in a varietyof marketing and leadership positions.
Mr. Kent became Chief Executive Officer of the Company on July 1, 2008, and Chairman of the Board of Directors on April 23, 2009.
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Coca-Cola:Then and Now
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Strengths
• Contracts with big restaurants • Brand name- Coca Cola means
something• Customer Loyalty • Promotion strategy • International trade • Iconic Shape • Secret Recipe
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Weaknesses
• People are becoming more health conscious• Not the healthiest choice (soft drink)
• Not a presence in the Organic Market• Marketing is going to be costly, high chance of failure
• No room for failure in company, competition will take over failed markets.
• First impressions are lasting, very difficult to draw loyalists from competition.
• Too many products is like a double edged sword, lack of popularity in different locations.
• Deciding who to market products to and how far to reach out is hard to determine
• Brand Loyalty
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Opportunities
• Expansion into health conscious organic markets
• Energy, Sports and Flavored water beverages markets have potential for further expansion of these brands
• Acquiring small market share competitors in foreign markets; i.e. Europe, Asia, Africa, Australia and South America.
• Advertise other brands within the Coca-Cola family
• Obtain contracts with current and new chain restaurants to carry exclusively Coca-Cola products.
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Threats to Coca Cola
• The vast majority of the market share belongs to the two giants Coke and Pepsi
• Coke was first bottled in a plant in 1894, Pepsi in 1908.
• Both created by a pharmacist.
PepsiCo
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Threats to Coca Cola
Health Issues• The threat of their products being
forced to display a cancer health warning has led to iconic drink brands Coca Cola changing their recipe
• Coca-Cola influences Grand Canyon officials to scrap plastic bottle ban
• Vitamin Water exposed as sugar water in Food Investigations.
• To this day, Coca-Cola still imports coca leaves which are used to manufacture cocaine in the United States
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Grand Strategy
• A grand strategy is an overall framework or plan of action developed at the corporate level to achieve an organizations objective.
• The growth strategy is used to help create a high level of growth in one or more of its areas of operation or business units.
• The management of Coca-Cola must focus on current market growth by adapting product development, market development, and market penetration.
• Implementing the growth strategy would not only help grow the company, but it would help eliminate barriers that would hold the company back from progression.
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Reflection on Team Work(What We Learned)
• Tamara – “Throughout working on this project, I learned about the different products within the Coca-Cola company and that group work is only successful with the participation of all members.”
• Scott – “I learned that all companies have their weaknesses and the key component to maintaining a strong and successful business is realizing what they are and striving to strengthen these areas. I also feel that this concept relates to group work as well.”
• Timothy – “I learned that with any company the core values and goals must remain the same, if not earlier problems may come to haunt you.”
• Stanley – “I learned that the bigger the market the more opportunities.”
• Jeffery – “I learned that preparation and vision is need to run a company and work well in group projects. ”
• Danielle – “During the time spent working on this project, I learned that no matter how large an organization is it is not infallible. I was also reminded of many of the challenges in working with a group”
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Works Cited
• Dahl, Darren. “How to Develop a Business Growth Strategy.” INC 25/02/2010. Web. 16 April 2010. http://www.inc.com/guides/small-business-growth-strategies.html.
• Plunkett, Warren R., Raymond F Attner., and Gemmy S. Allen. Management: Meeting and Exceeding Customer Expectations. 9th. Mason: Thomson South-Western, 2008. 179. Print.
• Coca- Cola. (2012). The Coca-Cola Company. Retrieved from http://www.thecoca-colacompany.com/ourcompany/index.html
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Thank You