ougd303 fmp submission_form
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BA (Hons.) GRAPHIC DESIGN LEVEL 06Module Code OUGD303 Outcomes
Module Title FINAL MAJOR PROJECT Doc. Code OUGD303sub1
MODULE SUBMISSON FORMSUBMISSION DEADLINE:
WEDNESDAY 29th May 2013 11.00 1.00pm STUDIO 4
RATIONALE
I am a predominantly typographic designer with an interest in the application of typography in editorial design
and effective use of type for the creative sectors. I aim to produce design solutions that communicate clearly and
effectively to the given audience without compromising intended message in favour of an interesting aesthetic.
My research interests lie in design for publication and across a range of collateral that has logic or a system in its
production that aids in communication. Professional print finishing is also an important part of the design I find
interesting, with finish playing an important role in my own work.
My own creative interests lie mainly in design for print, focusing on design for music, culture and artistic sectors
due to my creative interests alongside those of the industry. Im interested in the development of identity for
exhibition and independent galleries as well as other creative practices. I have used my FMP as a way of looking
into design for the cultural sector possibly with a more real world application than briefs previously undertaken as
they were often very niche. Developing identities for cultural venues should allow this, as these are projects that
would appear within the public sphere. This should hopefully allow me to apply the skills Ive picked up during theFMP in these areas to possible employment opportunities in these areas.
I have chosen briefs for my Final Major Project that exploit publication, type design and development of identities
for creative individuals, exhibitions and cultural venues. I have also looked into briefs that will allow me to
develop my research and produce more informed solutions, hopefully providing me with portfolio pieces
presenting my interest in design for the creative and cultural sectors. I have factored into these briefs the
continuation of my dissertation topic, reflected in my continued interest in the subject of Swiss Graphic Design.
These brief should allow me to explore both editorial design, applying modernist design principles in order to
improve my visual communication, and the development of solutions to research heavy briefs.
BLOG. Staff Usem-gregory1013-fmp.blogspot.co.uk
All work must be clearly presented and labelled with the brief title, your name and any other
appropriate information. Please include a printed version of each brief and separate the work
appropriately. Your end of module evaluation should be posted to your Final Major Project blog. by
the stated Deadline
Submitted
Brief 1 Form and Writing
Brief 2 Ben Harris Identity
Brief 3 DFGA Yearbook
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Brief 4 ISTD - Sound Bites
Brief 5 Carriage Works
Brief 6 LCA Prospectus 2014-15
Design Context
Title
40.one
Statement of
intent
Project File
Evaluation
Title and Brief Summary include a short rationale for each brief identifying
why you chose it, what was the focus of the brief and how long you spent on it.
Design
Context
My design context revolves around studio inspiration and modern perspectives on the
phrase Form Follows Function. I feel I am influenced mostly by Modernist designers, so
this acts as a collation of 40 studios that have influenced me over the past three years,
who could be considered Modernist. I chose to approach it in this way because I felt it
was most relevant to my practice and was most achievable in the time I left myself to do
it. This brief in terms of research was ongoing however the design, printing and binding of
the document took around a week.
BRIEF 1 Form and writing
A part collaborative brief focusing in the beginning, on the separate development of
typefaces for creative industry professionals, more specifically graphic designers, whichwere then brought together under the name Form and writing. This brief investigated the
collaborative practice of a type foundry and the promotion of created typefaces both on
screen and in print allowing me to develop my skills in type design and develop a strong
range of printed and web deliverables.
The Brief ran fairly smoothly and the focus was kept from the initial rationale, it gave me a
much better idea of the applications of designed typefaces as well as how they can be
promoted and presented in print and web. For myself it was a really good opportunity to
work with two very different aesthetically, yet like-minded designers with whom I
collaborated very well. The brief started very well as we all got into designing typefaces
very early on however slowed when other commitments took priority. I explored within thebrief a full range of deliverables from the Form and writing stationary to the fonts and their
presentation in both print and web form. The brief ran throughout the module and took
around 18 week to fully complete.
BRIEF 2 Ben Harris Identity
A branding brief focusing on the development of an identity for a creative professional
working within the discipline of photography. I chose this brief as it allowed me to gain
experience working on a live brief, with a client, whilst allowing me to explore the
possibilities and develop my skills in the creation of bespoke and professional identities.
Ben works across many areas of photography, from portraiture to sports photography, so
the identity needed to promote this broad photographic skill set to potential clients, most
likely professionals within the creative industry in need of professional photography or
sports clubs in need of press photography.
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I think the brief fulfilled the reasons for why I originally chose it, and although running for
much longer than Id originally planned, around 19 weeks, I gained useful experience from
its completion. Particularly experience in developing briefs for a client and the time that
can be added to these kinds of briefs from unforeseen circumstances.
BRIEF 3 DFGA Yearbook
A collaborative investigation into the design of digital promotional material for educational
institutions with a focus on layout design and presentation of information. This brief is
different from what I would normally choose with it being based entirely on screen,
however I think it proved an interesting creative challenge and allowed me to think
differently about design for screen and how various mediums can come together in the
creation of a single document.
As a second live brief this proved valuable experience in terms of designing for a client.
This brief and client being much different to the other live brief I undertook. Similarly to theBen Harris brief this project has taken longer than expected, although we did factor for it
running all the way through the module. Working with a client as busy as a course leader
often proves difficult because determining times for meeting can often take much longer
than expected, pushing various decisions backwards as youre waiting on confirmation,
however this cannot be helped. Again it is good experience for working with a client.
BRIEF 4 Sound Bites
A competition brief for ISTD, which I took the shape of a print based investigation intopublication design and the development of identities for exhibition including print
collateral and environmental design. This brief was fairly research driven based on the
nature of the subject with both research into dialect and collation of relevant photographic
material. The original ISTD brief is very much open, so I used this to hone my skills and
produce a project relevant to my own creative interests, using their provided subject
matter of dialects from language recordings as a basis for an exhibition. I thought it would
be very interesting to deal with the idea of dialect and sound in print, with the possibility
of a sound based exhibition.
With the addition of a photographic element I was able to work as well with image based
documents and feel Ive improved massively in my use of image in layout throughout the
module. I was very ambitious with print processes for this brief towards the beginningspending a lot of time on processes which were unsuccessful and because of this was
not pleased with the brief at the ISTD submission point. Not submitting to ISTD gave me
much more time on the brief and allowed me to create a project Im much happier with.
Its also another lesson learnt in terms of scope of a brief and what is possible in the time
available.
This brief ran for just over 19 weeks and thus was explored more fully than originally
intended in terms of design direction.
BRIEF 5 Carriage Works
Carriage works is a theatre in Leeds that very much fits into the cultural sector market that
I would like to work within. Using this to my advantage, as well as the current branding
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which could do with a refresh, I used this brief as an opportunity to explore branding for
the creative sectors with both print and web deliverables. My own preference towards
print meant that these elements were explored prior to the development of web
deliverables, and the website was a translation from print. However I am very pleased
with the web deliverables produced and think they fit nicely into the developed identity.
This brief was started much later than expected and as a result I did not explore the brief
as fully as Id have liked to with it taking around 2 week overall. Despite this I developed
an identity that I am pleased with and think I was also able to fulfil the briefs originalrationale. It also presented me the opportunity to produce a brief based on a very quick
turnaround.
BRIEF 6 LCA Prospectus (Labelled Brief 8)
A collaboration with Niall, Joe and Luke on the Leeds College of Art prospectus for 2014-
2015. This is a live brief that we pitched for in separate groups, and our pitches were
combined. It is a substantial brief consisting of not only the design and layout of a
publication but art direction of photography as well.
The brief is currently ongoing and the design is reliant on the photography to proceed,
which is still in progress. This brief represents a brilliant opportunity for experience on a
brief that we should be able to relate to easily. It will also give me more experience with
client based briefs, which I still feel will prove important moving forward. Another element
to this brief that others dont provide is contact with other professionals such as printers.
This will be great experience in finding out the working of commercial printing, having had
conversations with various printers and paper suppliers I feel I am already more confident
in contacting professionals as I have a more informed perspective.
Additional Comments
Brief 6 Good News (a collaboration with Niall) was stopped due to taking on the prospectus brief
along with Joe and Luke.
Signed Date