ouidad - mountain star salon

SEPTEMBER / OCTOBER 2020

MODEL COURTESY OF GOLDWELL

OLAPLEXNEW! NO.0 INTENSIVE BOND BUILDING HAIR TREATMENTpage 19

OUIDADNEW! CURL

SHAPER COLLECTION

page 21

COLORADO, UTAH, NEW MEXICO AND ARIZONA SALES ONLY

PURCHASE 1 NKST 33.8 oz.

RECEIVE FREE 3 Infusion Keratin Replenisher 2.5 oz.KCXKNSO20

PURCHASE 1 NKST 8 oz.

RECEIVE FREE 1 Clarifying Shampoo 8 oz.KCXKN8SO20

AWARD-WINNING SMOOTH FOR 5 MONTHS2 sales opportunities for our signature smoother!

A TREATMENT FOR EVERY CLIENT!

KCMAX™ NKST NKSTB EBO PBO KCSMOOTH™

POSITIONING

Strongest, straightest smoothing treatment.

Award-winning smooth. Classic KC finish.

Reparative smooth for blonde, fragile,overprocessedhair types.

The color-locking, speedy smoothing solution.

Customizable treatment.

Maximum manageability treatment.

WHO IT'S FOR

Clients looking for straightest results.

All hair types. Clients looking for long-lasting smooth.

Damaged, compromised or fine hair.

All clients, especially those having a color service.

Curly client looking to define curl and lose frizz. Any client looking for smooth results.

Clients looking for smooth results and faster blow dry time.

COLOR APPLICATION

Same daybefore treatment.

Same day before treatment. Great for color-locking.



Same day, after masque step of treatment.

Same day, after restorative leave-in lotion is applied.

LONGEVITY Up to 3 months Up to 5 months Up to 5 months Up to 6 weeks Up to 3 months Up to 3 months

Smoothing TreatmentA CUSTOMIZABLE TREATMENT PORTFOLIO We’re #1 in keratin treatments and have been since 2007. Each of our keratin treatments eliminate frizz, increase manageability, repair damage and leave the hair noticeably softer with luminous shine!

*Products may not be available in all countries. Packaging may vary.

keratincomplex.com KCSMTC20 CAm1311101

NEW

MountainStar salon services2 PH 720.274.7100


STOCKING STUFFERS Now’s the time to stock up!

BUY 5 GET 1 ON THESE KERATIN-ENHANCED BESTSELLERS:• Keratin Obsessed Multi-Benefit Treatment Spray 1.7 oz. KCXKCO20 • Keratin Care Travel Duo 3 oz. KCXKCTSO20• Flex or Firm Hold Hairsprays 1.8 oz. KCXKXSO20 / KCXKFSO20

LOCK IN COLOR + SMOOTH IN JUST 15 MINUTES!Fast, easy add-on treatment to every color service.

PURCHASE1 EBO 8 oz.

RECEIVE FREE 1 Clarifying Shampoo 8 oz.KCXKESO20

3www.MOUNTAINSTARSALON.comSOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES.

WHO SAYS HAIR COLOR CAN’T BE HEALTHY?

KERATIN-ENHANCED COLORFOR STRONGER, HEALTHIER HAIR

NEW LOOK!New & ImprovedFormula

SPOTLIGHT INTROKERALUMINOUS SILVER

NEW MIXING RATIO

1:1.5

. 1 1.5+

PURCHASE 50 KeraLuminous Permanent Color 3.4 oz. / 100ml (choose your own shades)

RECEIVE FREE 4 Keratin Complex Developer 33.8 oz. (choose your own)Accessories Box To Include:1 Cape1 Alligator Hair Clips (4-pack)1 Carbon Heat-Resistant Comb1 Mixing Bowl1 Applicator Brush5 Shopping Bag1 Smoothing Treatment Guide1 Window Cling10 Consumer BrochureOther Collateral 1 Color Swatchbook

@keratincomplexofficial @keratincomplex

Ask your DSC about our all-new color intros!

Don’t forget! Check out our resource center at www.keratincomplex.com/resources

For social media jpegs, banners, collateral and more!



PURCHASE 50 KeraLuminous Permanent Color 3.4 oz. / 100ml (choose your own shades)

RECEIVE FREE 4 Keratin Complex Developer 33.8 oz. (choose your own)Accessories Box To Include:1 Cape1 Alligator Hair Clips (4-pack)1 Carbon Heat-Resistant Comb1 Mixing Bowl1 Applicator Brush5 Shopping Bag1 Smoothing Treatment Guide1 Window Cling10 Consumer BrochureOther Collateral 1 Color Swatchbook

COLORADO, NEW MEXICO AND ARIZONA SALES ONLY

The Verb Volume line are lightweight, volumizing formulas that amplify hair for a full-bodied, pliable finish. These weightless formulas instantly boosts any style, providing all over lift with touchable hold.

VOLUME TRAVEL-SIZE PRODUCTSCHOOSE FROMVolume Shampoo 2.3 oz.Volume Conditioner 2.3 oz.

VOLUME REGULAR-SIZE PRODUCTSCHOOSE FROMVolume Shampoo 12 oz.Volume Conditioner 12 oz.Volume Spray 6.5 oz.

SAVE40% SAVE

30%

SAVE20%

HYDRATING MASK JUMBO 16.2 OZ.Verb Hydrating Mask is a weightless conditioning treatment designed to nourish all hair types. Use weekly to restore color-treated, over-styled hair or to add shine and softness.

VOLUME COLLECTION SALE

VOLUME JUMBO-SIZE PRODUCTSCHOOSE FROMVolume Shampoo 32 oz.Volume Conditioner 32 oz.


NOT AVAILABLE IN UTAH#ABBAlancedLife

BUY 3 PERMS, GET 1 FREE!PURCHASE3 ABBA True Shapes Acid Waves

RECEIVE FREE1 ABBA True Shapes Acid WavesABBTSB3G120

Grow holiday revenue with our best-selling True Shapes Acid Waves! Featuring botanicals like

chamomile and rosemary, this low-ammonia wave

strengthens & conditions with true-to-rod size results

while enhancing elasticity. The result is a natural

looking, resilient texture with a soft, silky shine.

Semi-Annual Sale!

SAVE25%


Set yourself up for the holiday season with this exclusive deal designed to

provide you with your favorite shades and capes! Choose from our luxurious

collection of permanent, ammonia-free, semi-permanent and more that will

deliver exceptional color results, every time.

FREE2 Color Capes

FREE COLOR CAPES!PURCHASE30 Tubes of any ColorDesign Color (Except Shiny Blond)

RECEIVE FREE2 ColorDesign Color CapesCDH30TB2020

Create your hair story with mop®, a customizable haircare collection that delivers high impact results. Powered by an exclusive blend of fruits, vegetables and botanicals with the most delicious scents, mop® delivers freedom of expression and wearable style.

Perfect stocking stuffers for all your

friends + family!

BOGO BUY 1, GET 1 ON

OUR FAN FAVORITES!

Orange Peel Molding CreamC-Curl Defining CreamPear DetanglerBasil Mint GelNO MIX OR MATCH

SAVE50%


Imagine the most stunning colors.Now imagine reflections of brilliant light

in a full spectrum of vibrant colors...THIS IS ELUMENATION.

Elumenation is the art of adding extraordinary color brilliance and shine to

every color.

BRING THE POWER OF ELUMENATION TO YOUR SALON

Cool is the new hot! Step into the upcoming season and create your fashion statement with our new

Topchic, Colorance and @Pure Pigments Cool Chic shades. Offer a unique category of hair color services

and set yourself apart.

TOPCHIC AND COLORANCE @ELUMENATED SHADES

» Ready-to-use formulas» Oxidative hair color with an outer layer

of Elumen reflections» Available in Cans and Tubes

TOPCHIC NEW @ELUMENATED SHADESWith outstanding cool shine.

COLORANCE NEW EXPRESS TONING @ELUMENATED SHADES

For fast 5 minute refinement and toning opportunities after a lightening or highlift service.

@PURE PIGMENTS NEW COOL PINK

Go beyond cool and reinvent any Topchic or Colorance color with a

mesmerizing cool pink tone.

NEW SYSTEM HAIR COLOR REMOVERFor a gentle removal of unwanted oxidative color.

» Highly effective color removal for reliable results – specialized for oxidative color like Topchic, Colorance and Nectaya.

» With integrated BondPro+: Prevents breakage by protecting the bonds during the removal process.*

» Formulated for minimal impact on natural hair pigments.*

» Ammonia-free, dust-free, fragrance-free.

*In comparison to a conventional bleach wash.

@Elumenated Roséinspired by SAKURA PINK

@Elumenated Beige Mintinspired by NEO MINT

@Elumenated Lavenderinspired by LILATECH

7BP@Pkinspired by RICH TEA

6NN@CVinspired by COCO DE MER

9N@Pkinspired by SAKURA PINK

inspired by CASSIS

ARIZONA AND SOUTHERN NEVADA SALES ONLY


@ELUMENATED COOL INTRODUCTORY OFFER

Available in Cans or Tubes to suit your salon's needs.

CAN OFFERPurchase one of each new shade (including @Pure Pigments Cool Pink) or $165 in any combination of the new shades, receive free System Hair Color Remover sachets, developers, swatches, and support literature.

PURCHASE$165 or more of the following items:» Topchic Can shades 6NN@CV, 7BP@Pk, 9N@Pk» Colorance Express Toning Can shades @Elumenated Beige Mint, @Elumenated Rosé, @Elumenated Lavender» @Pure Pigments Cool Pink

RECEIVE FREE1 box of 12 Hair Color Remover sachets 30g1 Topchic Lotion 3% 1L1 Colorance Express Toning Lotion 1LAssorted Support LiteratureGOLS8020N501

TUBE OFFERPurchase one of each new shade (including @Pure Pigments Cool Pink), or any combination of the new shades totaling the equivalent Special Offer Price, and receive free System Hair Color Remover sachets, a developer, and support literature.

PURCHASE$79 or more of the following items:» Topchic tube shades 6NN@CV, 7BP@Pk, 9N@Pk» Colorance Express Toning tube shades @Elumenated Beige Mint, @Elumenated Rosé, @Elumenated Lavender» @Pure Pigments Cool Pink

RECEIVE FREE1 Topchic Lotion 3% 1L6 sachets of Hair Color Remover 30gAssorted Support LiteratureGOLS8020N502

GOLDWELL SYSTEMCOLOR CORRECTION KITA complete kit with everything you need to perform flawless color application and elevate your service to the next level.

KIT INCLUDES1 System Structure Equalizer Spray 150mL1 System Color Remover Skin 150mL1 Topchic Lotion 3% 1L1 Box of 12 System Hair ColorRemover Sachets 30gSupport LiteratureGOL327625

YOUR COLOR TOOL BOX

SYSTEM STRUCTURE EQUALIZER SPRAY 150MLInstantly equalizes structural differences and optimizes the color deposits on the hair.

SYSTEM HAIR COLOR REMOVER SKIN 150MLGently yet efficiently removes color stains (excluding ELUMEN) from the skin.

NEW SYSTEM HAIR COLOR REMOVER SACHETS 12X30GProtects the hair integrity while effectively removing oxidative color. Recommended to be used with the Topchic Developer Lotion 3% (also included in this kit).



VARIS BRUSH QUADA SPECIAL OFFER ON A SET OF FOUR OF OUR

FAVORITE BRUSHES TO GIVE YOU THE ULTIMATE COMBINATION OF TOOLS

PURCHASE OPEN STOCK1 VARIS Smoothing Brush1 VARIS Denman® Brush1 VARIS Paddle Brush1 VARIS Vent BrushGOLS8029N501

THE SMOOTHING BRUSHhas natural boar and nylon

bristles to help distribute oil evenly adding shine and leaving

hair conditioned.

THE VARIS DENMAN®

Brush is the ultimate versatile styling brush.

THE PADDLE BRUSHdetangles and smooths the hair while eliminating static.

THE VENT BRUSH allows for maximum air flow distribution while drying the hair.


STYLE ON LOCKDOWN30% OFF STYLESIGN & KMS

STYLESIGNCHOOSE FROMGOL227514 Magic Finish Lustrous Hair Spray 300mL

GOL227534 Sprayer Powerful Hair Lacquer 300mL

GOL227506 Big Finish Volumizing Hair Spray 300mL

GOL227511 Naturally Full Blow-Dry & Finish Bodifying Spray 200mL

GOL227540 Magic Finish Non-Aerosol Hair Spray 200mL

KMSCHOOSE FROMKMS137055 HAIRPLAY Playable Texture 200mLKMS142062 HAIRSTAY Working Hairspray 300mLKMS142071 HAIRSTAY Firm Finishing Hairspray 300mLKMS132065 THERMASHAPE 2-in-1 Spray 200mLKMS142025 HAIRSTAY Anti-Humidity Seal 150mL


CALIFORNIA, COLORADO AND NEW MEXICO SALES ONLY

STYLIST PROMOFALL 2020 EDITION

Moroccanoil is celebrating the passion and dedication of hairstylists with two new stylist-exclusive deals!

Get your limited edition bag and bundle while supplies last.

THE ULTIMATE BLOWOUTINCLUDES1 Power Performance Ionic Hair Dryer1 Ceramic Paddle Brush1 FREE Ceramic Round Brush 1-3/8”1 FREE Ceramic Round Brush 1-3/4”1 FREE Ceramic Round Brush 2-1/8”1 FREE ChromaTech PRIME 5.4 oz.1 FREE ChromaTech POST 16.9 oz.1 FREE Carryall Stylist BagMORPRO2030US

STYLING SUPERSTARSINCLUDES1 Moroccanoil Treatment 3.4 oz.1 Smoothing Lotion 10.2 oz.1 Mending Infusion 2.53 oz.1 Dry Texture Spray 5.4 oz.1 Root Boost 8.5 oz.1 FREE Luminous Hairspray Strong 10 oz.1 FREE Perfect Defense 2 oz.1 FREE ChromaTech PRIME 5.4 oz.1 FREE ChromaTech POST 16.9 oz.1 FREE Carryall Stylist BagMORPRO2029US

SAVE51%

SAVE40%



THE WAIT IS OVERNEW! MOROCCANOIL ALL IN ONE LEAVE-IN CONDITIONER

AND VOLUMIZING MIST

ALL IN ONE LEAVE-IN CONDITIONERThis multitasker is an ideal stylist’s prepping solution before cutting and styling.

• Instantly hydrates and detangles• Prevents thermal damage and breakage• 72 hours of softness and nourishment• Infused with naturally derived superfoods

MORLIC160US 5.4 oz.MORLIC50US 1.7 oz.

VOLUMIZING MISTThis light-as-air mist provides visibly fuller, more voluminous hair with no sticky after-feel.

• Up to 50% fuller hair with 72 hour-lift• All-over movement and touchable hold• Infused with mineral-rich Dead Sea Salt

MORVMIST160US 5.4 oz.MORVMIST50US 1.7 oz.

LIMITED-TIME PROMOTIONSALL IN ONE LEAVE-IN CONDITIONER & VOLUMIZING MIST SALON INTROPURCHASE5 All in One Leave-in Conditioner 5.4 oz.5 Volumizing Mist 5.4 oz.

RECEIVE FREE1 All in One Leave-in Conditioner 5.4 oz.1 Volumizing Mist 5.4 oz.10 Moroccanoil Beach Bags1 Counter CardMORPRO2032US

ALL IN ONE LEAVE-IN CONDITIONER & VOLUMIZING MIST STYLIST-EXCLUSIVE INTROPURCHASE1 All in One Leave-in Conditioner 5.4 oz.1 Volumizing Mist 5.4 oz.

RECEIVE FREE1 Moroccanoil Beach BagMORLICVSTY20

Say hello to two of our most-requested products – infused with argan oil to help nourish the hair!


There is no better time to celebrate blondes than in the summer! The promotion offers the perfect toolkit to bring your clients’ color requests to life. Explore any of our popular Mask with Vibrachrom blonde shades and

follow up with Alchemic Silver to help the color look its best. Formulated with highly sustainable ingredients that are up to 98% biodegradable, Alchemic

Silver helps maintain the clarity and tone of platinum and cool blonde hair as long as possible, making it glossy and soft all day long.

SELECT YOUR OPEN STOCK BLONDE SHADES FROM THE MASK WITH VIBRACHROM ASSORTMENT BELOW:

COOL BLONDES63028 MASK WITH VIBRACHROM 10,0163031 MASK WITH VIBRACHROM 7,1163032 MASK WITH VIBRACHROM 10,1263041 MASK WITH VIBRACHROM 10,2363074 MASK WITH VIBRACHROM 7,7363082 MASK WITH VIBRACHROM 6,1863084 MASK WITH VIBRACHROM 9,1163088 MASK WITH VIBRACHROM 10,2163097 MASK WITH VIBRACHROM 7,1863098 MASK WITH VIBRACHROM 8,2163099 MASK WITH VIBRACHROM 9,2763114 MASK WITH VIBRACHROM 9,7863115 MASK WITH VIBRACHROM 9,2263116 MASK WITH VIBRACHROM 9,1863117 MASK WITH VIBRACHROM 7,23

WARM BLONDES63045 MASK WITH VIBRACHROM 8,363047 MASK WITH VIBRACHROM 9,31

EXTRALIFTS63075 MASK WITH VIBRACHROM 12,0163076 MASK WITH VIBRACHROM 12,1163077 MASK WITH VIBRACHROM 12,21

1 blue / ash

2 irisé (purple)

7 beige (between yellow and green)

8 green

3 gold

4 copper

5 mahogany

6 red

0,180,12

0,25

0,66

12,18

6,44

4,35

5,35

7,31

6,22

10,21

8,72

8,43

5,43

6,62

7,18

9,27

8,21

9,32

9,18

9,22

7,23

7,98

,1

,8

,7

,3

,4

,6

,5

,2

BRING ON THE BLONDEBRING ON THE BLONDE

PURCHASE32 Your Choice of Mask with Vibrachrom Blonde Shades* 100ml*Assortment listed below

RECEIVE FREE4 Your Choice of Activators 900ml1 The Century of Light Liberty 450g1 Alchemic Shampoo Silver 1000ml**1 Alchemic Conditioner Silver 1000ml**2 Alchemic PumpDAVMAYJUN820AVAILABLE WHILE SUPPLIES LAST

COLORADO AND NEW MEXICO SALES ONLY

**Stickered


We are excited to announce that our bestseller from Your Hair Assistant is moving into More Inside this summer - meet This is a Blow Dry Primer!

Using the same formula and fragrance as its Your Hair Assistant version, anyone who has already fallen in love can rest assured its performance will remain the same. For those not yet acquainted, you are

in for a treat! Providing protection against heat and humidity while helping styles last longer, This is a Blow Dry Primer also works wonders to add shine and body to hair without weighing it down.

WHAT IS IT?Much like face primers, hair primers act as a perfect base for everything that goes on top. More Inside’s Blow Dry Primer provides protection against heat and humidity, while helping styles last longer. It also works wonders to add shine and body to hair without weighting it down.

HOW TO USESpray 5 to 20 pumps on wet or towel-dried hair, from roots to lengths and ends. Do not rinse and proceed with desired styling. This is a Blow Dry Primer can be used with all hot tools.

These products have chosen to speak. They whisper things about life and deep thoughts. They tell us about themselves through what they do.

Here’s a peek at More Inside’s aerosols...

To finish a look with a gorgeous shineUse This is a Shimmering Mist for a shiny yet non-oily finish, making hair silky smooth and easy to brush. If the hair is extremely porous, spray on a small amount before blow drying

For a long-lasting high hold lookUse This is a Strong Hair Spray or This is an

Extra Strong Hairspray. Both are humidity resistant and quick-drying

For instant full-bodied hairUse This is a Dry Texturizer to create a tousled and textured effect without weighing hair down or leaving it sticky

For workable, soft, shiny looksUse This is a Medium Hair Spray with

hot tools for a soft hold without making hair look or feel stiff

For long lasting, buoyant texturesUse This is a Volume Boosting Mousse to add body and volume to hair while leaving a glossy finish.

For defined, bouncy curlsUse This is a Curl Moisturizing Mousse for

full-bodied, bouncy curls with a glossy finish

THERE’S ALWAYS MORE TO LOVE ABOUT THERE’S ALWAYS MORE TO LOVE ABOUT MORE INSIDEMORE INSIDE

PURCHASEYour Choice of More Inside Aerosols Retail Size**Amounts to total salon cost of $250

RECEIVE FREE3 This is an Extra Strong Hairspray 400ml**2 This is a Volume Boosting Mousse 250ml**DAVMAYJUN520AVAILABLE WHILE SUPPLIES LAST

PURCHASEYour Choice of More Inside Aerosols Retail Size**Amounts to total salon cost of $150

RECEIVE FREE3 This is an Extra Strong Hairspray 400ml**DAVMAYJUN420AVAILABLE WHILE SUPPLIES LAST

MEET THIS IS A BLOW DRY PRIMERFEATURES & BENEFITS• Extends lifelength of blow dry• Protects against humidity• Provides heat protection• Gives body and structure• Shortens blow drying time• Adds shine

Every hairstyle needs a little bit of support, and the high-performing aerosols from More

Inside are up to the challenge! Whether you’re seeking to hold hair in place, add volume or

simply create piecey, defined texture, there is a paraben-free aerosol ready for action.

We’re pleased to debut this More Inside offer just in time to combat summertime humidity,

helping your clients tame their tresses regardless of seasonal changes.

MORE INSIDE MORE INSIDE BLOW DRY PRIMERBLOW DRY PRIMER

PURCHASE6 This Is A Blow Dry Primer 250ml

RECEIVE FOR FREE2 This Is A Blow Dry Primer 250ml* 1 Styling Tips Sheet for Back Room1 Retail Shelf SignDAVJULAUG220AVAILABLE WHILE SUPPLIES LAST


*Stickered

**Stickered



PREORDER NOW! AVAILABLE LATE OCTOBER 2020!

VIEW LINE EXTENSIONVIEW LINE EXTENSIONThe arrival of a new season brings along with it beautiful new colors, and this fall we are excited to introduce four new shades of our demi-permanent line, View.

One warm blonde shade, 10,34, Golden Copper Light Blonde, as well as three cool tone shades,10,21, Irise’ Ash Light Blonde, 6,22,

Intense Violet Dark Blonde and 6,23, Irise’ Golden Dark Blonde are here to provide even more creative possibilities.

SMALL INTROPURCHASE4 VIEW 10,21 60ml4 VIEW 6,22 60ml4 VIEW 6,23 60ml4 VIEW 10,34 60ml

RECEIVE FREE1 Activator 10 Vol 900ml1 VIEW Color Chart Update Kit DAVSEPOCT120AVAILABLE WHILE SUPPLIES LAST

LARGE INTROPURCHASE8 VIEW 10,21 60ml8 VIEW 6,22 60ml8 VIEW 6,23 60ml8 VIEW 10,34 60ml

RECEIVE FREE1 Activator 10 Vol 900ml1 The Century of Light Progress 800g1 VIEW Color Chart Update Kit DAVSEPOCT220AVAILABLE WHILE SUPPLIES LAST

GET TO KNOW OUR LATEST SHADES 10,21 6,22 6,23 10,34

View takes colorists’ creative possibilities to the next level. Formulated to respect people and the environment, it uses

ingredients that are at least 88% of natural origin while being up to 99% biodegradable. Thanks to its acidic pH, View protects the hair from breakage and damage while providing extraordinary shine.

Get to Know Our Latest Shades

10,21 6,22 6,23 10,34

Warm Blonde 10,34 Golden Copper Light Blonde

Cool Red 6,22 Intense Violet Dark Blonde

Cool Blonde 10,21 Irise’ Ash Light Blonde

Cool Brown 6,23 Irise’ Golden Dark Blonde

6

6,7

View takes colorists’ creative possibilities to the next level. Formulated to respect people and the environment, it uses ingredients that are at least 88% of natural origin while being up to 99% biodegradable. Thanks to its

acidic pH, View protects the hair from breakage and damage while providing extraordinary shine.

To access the above images, visit the Salon Resources section of DavinesPro- feel free to share them on your social channels or on any upcoming communications with your clients!

9,0

8,1

8,0

7,0

6

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5,0

4,03,0

97,8

9,22

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9,3 2

9,4

9,73

10,21 10,23

10, 34

8,18

8,23

8,27

8,44

83,3

8,74

7,11

7,21

7,32

7,347,35

7,73

6,14

6,18

6,22 6,23

6,44

6,62

6,7

4

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6,2310,21

10,34

6,22

INTRODUCING OIINTRODUCING OISILKENING HAIR SCENTSILKENING HAIR SCENT

This fall and winter stylists can enjoy their OI favorites while enticing clients with a special Gift with Purchase offer featuring our limited edition OI Silkening Hair Scent.

Fragranced with OI’s signature and sophisticated aroma, this luxe hair perfume also has the added benefit of providing beautiful shine and softness to strands. A perfect gift for anyone you love (including yourself!), clients can enjoy it complimentary with the

purchase of any two retail-size OI products.

PURCHASE12 Choice of OI Retail-size Open Stock* *does not include OI Hand Balm

RECEIVE FREE6 OI Silkening Hair Scent 50ml1 OI Silkening Hair Scent - Stickered1 Retail Shelf SignDAVSEPOCT320AVAILABLE WHILE SUPPLIES LAST


10,21 6,22 6,23 10,34





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7,11

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7,32

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6,14

6,18

6,22 6,23

6,44

6,62

6,7

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8,18

8,23

8,27

8,44

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8,74

7,11

7,21

7,32

7,347,35

7,73

6,14

6,18

6,22 6,23

6,44

6,62

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7,32

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7,73

6,14

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6,22 6,23

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,7

,8

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77777777,34,34,34,34,34,34,34,34

6,2310,21

10,34

6,22



THE RING LEADERPURCHASE6 springsclean deep cleansing rinse 300ml6 heads will roll co-wash 300ml6 baby got bounce curl treatment 200ml6 total recoil curl definer 200ml

RECEIVE FREE1 springsclean deep cleansing rinse 1L2 heads will roll co-wash 1L1 baby got bounce curl treatment 1L4 evo curl retail brochure1 A5 curl product info card1 A5 curl campaign strut card1 evo curl shelftalker1 evo curl product display unitEVO399133

evo™ curla complete range of curl-centric

products made specifically for curls. each and every type of them. to nourish and to feed them. to enhance, not alter them.

springsclean – deep clean rinsea deep cleaning rinse that removes product build-up, dirt and excess oil without stripping colour, natural oils or hydration.size: 30ml, 300ml, 1l

heads will roll – co-wash

a low-foam cleansing conditioner that gently cleanses and conditions in one step to remove build-up, hydrate and

improve curl manageability.size: 30ml, 300ml, 1l

baby got bounce – curl treatmentan intense rinse-out moisturising treatment that moisturises and repairs to improve manageability, support curl pattern and prepare curls for easier styling.size: 50ml, 200ml, 1l

liquid rollers – curl balm

a light hold curl balm that hydrates and enhances natural curl shape

while protecting against frizz.size: 30ml, 200ml

total recoil – curl definera strong hold curl defining cream that activates curl shape for a polished, soft and frizz-free finish.size: 30ml, 200ml

SAVE32%



CRÈME DE LA CRÈMEBEST OF THE BEST OF THE BEST.PURCHASE3 evo icon welder heat protection spray 200ml3 evo salty dog salt spray 200ml3 evo haze styling powder 50ml spray3 evo water killer dry shampoo 200ml3 evo water killer dry shampoo brunette 200ml3 evo shebangbang dry spray wax 200ml

RECEIVE FREE1 evo icon welder heat protection spray 200ml1 evo salty dog salt spray 200ml1 evo haze styling powder 50ml spray1 evo water killer dry shampoo 200ml1 evo water killer dry shampoo brunette 200ml1 evo shebangbang dry spray wax 200mlEVO199382NA

SQUARE TO BE HIPBE THERE OR BE SQUAREPURCHASE5 square jar 90g

INCLUDES2 box o’bollox1 casual act1 cassius1 crop strutters

RECEIVE FREE5 normal persons shampoo 300ml (5 boxes)EVO199253

CAMPERS UPGRADEFOR EVER HAPPIER HAIRS.PURCHASE1 evo ritual salvation repairing shampoo 300ml1 evo ritual salvation repairing conditioner 300ml

RECEIVE HALF PRICE1 evo happy campers wearable treatment 200mlEVO199373

SAVE25%

SAVE49%

SAVE16%



WASH, RINSE, TREAT, REPEAT…YOU KNOW THE DRILL.PURCHASE1 shampoo 300ml1 conditioner 300ml

RECEIVE FREE1 treatment 30ml1 treatment 50ml / 1 x treatment 30ml

CHOOSE FROMOPTION 1 - EVO1993771 repair shampoo 300ml1 repair conditioner 300ml1 mane attention protein treatment 30ml1 happy campers wearable treatment 50mlOPTION 2 - EVO1993781 hydrate shampoo 300ml1 hydrate conditioner 300ml1 the great hydrator moisture mask 30ml1 head mistress cuticle sealer 30ml

COLOUR MY WORLDPURCHASE1 fabuloso pro platinum color intensifier 1 litre1 fabuloso pro orange color intensifier 500ml1 fabuloso pro violet color intensifier 500ml1 fabuloso pro chocolate color intensifier 500ml1 fabuloso pro black color intensifier 500ml

RECEIVE FREE6 fabuloso pro repair conditioner base 200ml1 fabuloso pro repair conditioner base 1 litre1 fabuloso pro red color intensifier 1 litreEVO199381

THE FULL FABWHERE HAIR DREAMS ARE BORN… AND BOOSTED.PURCHASE12 fabuloso boosting treatment 220ml tubes

CHOOSE FROMplatinum blonde colour boosting treatmentlight beige colour boosting treatmentcaramel colour boosting treatmentpurple red colour boosting treatmentmahogany colour boosting treatmentchestnut colour boosting treatmentcopper colour boosting treatmentcool brown colour boosting treatment

RECEIVE FREE1 fabuloso boosting treatment 30ml 24-pc. displayEVOFABBGSM20

fabuloso is a colour intensifying conditioner

that provides an instant hair colour boost, combined with

a nourishing treatment to condition, repair, add shine, instantly tone and intensify hair colour all in 3 minutes.

SAVE44%

SAVEUP TO19%


PRIME • REPAIR • STRENGTHEN • PROTECT

PATENTED TECHNOLOGYProven technology that repairs andstrengthens all hair types.

WHAT IT ISA professional-inspired treatment that primes your hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity. This intensive, bond-building treatment is best used as a two-part system with No.3 Hair Perfector to further enhance strengthen and repair all types of damaged hair.

KEY FEATURES• Primes hair to absorb nourishment• Repairs hair from chemical, thermal, mechanical & environmental damage• Strengthens the bonds• Protects hair structure• Suitable and beneficial to all hair types

HOW TO USE • On dry hair, saturate hair with No.0• Leave on hair for 10 minutes• For best results, apply No.3 over the No.0

and leave on for another 10 minutes• Rinse, shampoo with No.4 and condition

with No.5

NO.0 INTENSIVE BOND BUILDING HAIR TREATMENT

PURCHASENo.0 Intensive Bond Building

Hair Treatment 5.2 oz.

RECEIVE FREENo.3 Sample

WHILE SUPPLIES LAST

10 min 10 min

HOW IT WORKS HOW TO USE Apply to damp, towel-dried hair. Process for a minimum of 10 minutes; 20-30 minutes for compromised hair.

Shampoo & condition. Repeat 1-2x week for healthy hair, 2-3x week for compromised hair.

10 min 10 min



10 min 10 min




OUIDAD’S STYLISTS CHOICE KITRecommended by Ouidad’s Curl Experts, these products are sure to give you a taste of how

we enhance every strand of hair from the inside out!

INCLUDES…

ANTI-FRIZZAdvanced Climate Control Heat & Humidity Gel 8.5 oz.Advanced Climate Control Styling Crème 6 oz.

REPAIRMongongo Oil 1.7 oz.

ULTRA-HYDRATIONMoisture Lock Leave-In Conditioner 8.5 oz.Ultra-Nourishing Cleansing Oil 8.5 oz.Ultra-Nourishing Intense Hydrating Mask 7.8 oz.

STYLERSBotanical Boost Curl Energizing & Refreshing Spray 8.5 oz.Curl Last Flexible Hold Hair 9 oz.OUISCK20

STYLING.Choose your look: Go natural for lazy

weekends. Style it up to make an entrance. Whatever

your mood, we’ve got the styling product

to take you there.


20% OFFNEW CURL SHAPER COLLECTION

SAVE ON STYLERS

CHOOSE FROMOUI95502 Curl Shaper™ Out of Thin (H)air Volumizing Jelly 2.2 oz.OUI94208 Curl Shaper™ Out of Thin (H)air Volumizing Jelly 8.5 oz.OUI94302 Curl Shaper™ Take Shape Plumping + Defining Cream 2 oz.OUI94308 Curl Shaper™ Take Shape Plumping + Defining Cream 8 oz.OUI94403 Curl Shaper™ Bounce Back Reactivating Mist 3.4 oz.OUI94408 Curl Shaper™ Bounce Back Reactivating Mist 8.5 oz.OUI94503 Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk 3.4 oz.OUI94508 Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk 8.5 oz.OUI95103 Curl Shaper™ Good As New Moisture Restoring Shampoo 3.4 oz.OUI95112 Curl Shaper™ Good As New Moisture Restoring Shampoo 12 oz.OUI95132 Curl Shaper™ Good As New Moisture Restoring Shampoo 33.8 oz.OUI91302 Curl Shaper™ Double Duty Weightless Cleansing Conditioner 3.2 oz.OUI92202 Curl Shaper™ Double Duty Weightless Cleansing Conditioner 16.9 oz.OUI95602 Curl Shaper™ Double Duty Weightless Cleansing Conditioner 33.8 oz.

CHOOSE FROMOUI93808 Advanced Climate Control Detangling Heat Spray 8.5 oz.OUI93906 Advanced Climate Control Styling Cream 6.5 oz.OUI98308 VitalCurl™ Plus Tress Effects® Styling Gel 8.5 oz.OUI98406 VitalCurl™ Plus Define & Shine Styling Gel-Cream 6 oz.OUI98506 VitalCurl™ Plus Soft Defining Mousse 6 oz.OUI91308 Curl Quencher® Moisturizing Styling Gel 8.5 oz.OUI92905 Curl Quencher® Hydrafusion Intense Curl Cream 8.5 oz.MIX & MATCH

We want to reintroduce you to your curlsOuidad’s new curl defining collection takes the frustration and guess work out of styling loose curls and waves. The multi-benefit formulas give strands the nourishment and protection they need, creating the

ultimate foundation for curls, while providing definition and hold; without leaving curls heavy, greasy, crunchy or weighed down.


REVLONISSIMO™ PURCHASE24 tubes of Revlonissimo™ color (salon choice, excluding Color Sublime)

RECEIVE FREE1 Blonderful™ Blonde Up 500g 1 Revlonissimo™ Technics Creme Peroxide 20 vol. 900ml

THECOLOR JOURNEY

TM

REVLONISSIMO™

Professional hair color formulated as if it contained a hair mask to deliver unlimited color possibilities with ultimate care and shine. We didn’t invent color, we just made it better for you to create boldly because color is an infinite journey. Be part of Revlonissimo The Color Journey™.

SAVE16%

SAVE15%COLOR SUBLIME

PURCHASE24 tubes of Color Sublime by Revlonissimo™ (salon choice)

RECEIVE FREE1 Blonderful™ Blonde Up 500g1 Color Sublime Creme Oil Developer 25 vol. 900ml**Blonderful™ Blonde Up functions with Revlonissimo™ Technics Creme Peroxides


25% OFF TECHNICAL PRODUCTS CHOOSE FROM REVLON PROFESSIONAL™

Revlonissimo™ Technics Color Remover 100ml (x2)Revlonissimo™ Technics Barrier Cream 100mlRevlonissimo™ Technics Anti Porosity Milk 250mlRevlonissimo™ Technics Color Clean 250mlMagn±t™ Color Lock Repairing Shampoo 1000ml

Its formula makes it ideal for every salon and allows you to achieve optimum color results every time.

This essential ally helps every stylist correct color by either partially or totally removing the color pigments that have been applied to the hair.

SAVE 20%STYLE MASTERS™PURCHASE3 Style Masters™ Styling products (mix/match)

RECEIVE20% Savings

CHOOSE FROMLissaver Temporary Straightener + Heat Protector Spray 5.1 oz.Endless Control Hair Controller + Flexible Restyling Fluid Wax 5.1 oz.Reset Volumizer + Refreshing Dry Shampoo 5.1 oz.Brightastic Styling Primer + Heat Protection 3.4 oz.Fanaticurls Strong Sculpted Curl Activator 5.1 oz.Orbital Flexible Curl Activator & Moisturizer 5.1 oz.

Style Masters helps to preserve color. Sculpt and create with styling products developed to provide specific benefits

and give your imagination wings.

SAVE20%

SAVE25%


Holiday PromotionsHoliday Promotions

MINU + OI MILK HOLIDAY SETA perfect gift for those who want to keep their hair color fresh and luminous, the MINU + OI Holiday Set helps clients extend the life of their color while adding nourishment and beautiful shine.

INCLUDES1 Minu Shampoo 250ml1 Minu Conditioner 250ml1 OI All In One Milk 135ml1 Reusable Beauty BoxDAV75574

LOVE SMOOTHING + OI MILK HOLIDAY SETEnjoy smooth and shiny hair this holiday season with the LOVE Smoothing + OI Set. Designed to moisturize and tame frizz, it’s an ideal combination for those desiring sleek and modern styles.

INCLUDES1 Love Smoothing Shampoo 250ml1 Love Smoothing Conditioner 250ml1 OI All In One Milk 135ml1 Reusable Beauty BoxDAV75575

NOUNOU + LIQUID SPELL HOLIDAY SETNourish and invigorate with the NOUNOU + Liquid Spell Holiday Set. Ideal for repairing distressed strands, the combination will help ring in the new year with good hair.

INCLUDES1 Nounou Shampoo 250ml1 Nounou Conditioner 250ml1 Liquid Spell 125ml1 Reusable Beauty BoxDAV75576

We invite you to give the gift of a magical adventure this year with our Davines holiday sets. Each set includes a shampoo, conditioner and styling product

from our best-selling lines, Essential Haircare, Liquid Spell and OI. The playfully-decorated reusable boxes are also designed by someone you may recognize

from our Shop Local campaign from earlier this year, our dear friend and fellow salon owner, Kevin Wilson of Salon Del Mar in Santa Fe.

With the illustrations inspired by his niece, Sadie, each box takes us on an imaginative journey where we’re put in her shoes, dreaming of how we can

make the world better through respect, gratitude, exploration and love.

Warmest wishes of the season to you and yours, from all of us in the Davines North America family.

DAVINES HOLIDAY SETS 2020



Holiday PromotionsHoliday PromotionsLOVE CURL + CURL SERUM HOLIDAY SETUsing almond extract for deep hydration, the LOVE Curl Set is the perfect gift for those who want to embrace their natural texture, creating shiny, bouncy and well-defined waves and curls.

INCLUDES1 Love Curl Shampoo 250ml1 Love Curl Conditioner 250ml1 More Inside Curl Building Serum 250ml1 Reusable Beauty BoxDAV75578

OI FAMILY HOLIDAY SETIdeal for all hair types, the OI Set is an easy choice for those seeking to add nourishment and softness to their hair. Designed to indulge those who desire beautiful, shiny and fragrant hair, it’s no wonder it has been a longstanding customer favorite.

INCLUDES1 OI Shampoo 280ml1 OI Conditioner 250ml1 OI Oil 135ml1 Reusable Beauty BoxDAV76056

OI TRAVEL HOLIDAY SETIdeal for those always on the go, the OI Travel Set includes the same OI formulas your clients have come to know and love, but in a convenient mini size.

INCLUDES1 OI Shampoo 90ml1 OI Conditioner 75ml1 OI Milk 50ml1 Reusable Beauty BoxDAV75055

COLOR ESSENTIALS INCLUDES1 Color Protection Shampoo 8 oz.1 Color Protection Conditioner 8 oz.1 FREE ABBA Complete All-In-One Leave-In SprayABB850021195168

MOISTURE ESSENTIALS INCLUDES1 Moisture Shampoo 8 oz.1 Moisture Conditioner 8 oz.1 FREE ABBA Complete All-In-One Leave-In SprayABB850021195151

Set yourself up for the holiday season with our exclusive holiday gift sets featuring our best-selling shampoo and conditioner duos and a FREE ABBA Complete!

Limited Edition Holiday Gift Sets


NOT AVAILABLE IN UTAH

SAVE36%



WITH OUR HOLIDAY OFFERSSTARTING OCTOBER 1

DUALSENSES HOLIDAY DUOSINCLUDES1 Dualsenses Shampoo 300mL1 Dualsenses Conditioner 300mL

CHOOSE FROMGOL327599 ColorGOL327600 Color Extra RichGOL327601 Blondes & HighlightsGOL327602 Rich RepairGOL327603 Just Smooth

KERASILK HOLIDAY GIFT SETSINCLUDES1 Shampoo 250mL1 Conditioner 200mL or Foam Conditioner 150mL1 Kerasilk Limited Edition Hand Wash 250mL

CHOOSE FROMGOL327606 ColorGOL327607 ControlGOL327609 Repower (Foam Conditioner 150mL)GOL327608 Reconstruct

KMS HOLIDAY GIFT SETSPURCHASE1 Shampoo 300mL1 Conditioner 250mL

RECEIVE FREE1 Travel Size THERMASHAPE Quick Blow Dry 75mL

CHOOSE FROMKMS189404 COLORVITALITYKMS189405 MOISTREPAIRKMS189406 TAMEFRIZZ

INDULGE YOUR SENSESWITH THE EXCLUSIVE KERASILK HAND WASH» A floral-fruity blend underlined by a

light, creamy vanilla and cashmere background

» Gently cleanses and moisturizes» 50% recycled PET bottle» Not for individual sale. ONLY available

in the Kerasilk Holiday Gift Sets




Moroccanoil wishes you the happiest of holidays with this perfect stocking stuffer!

INCLUDES1 Moroccanoil Treatment 0.85 oz.1 Signature Scented Candle 1.4 oz.MORPRO20HOL05US

HYDRATION COLLECTIONINCLUDES1 Hydrating Shampoo 8.5 oz.1 Hydrating Conditioner 8.5 oz.1 Intense Hydrating Mask 2.53 oz.1 FREE Moroccanoil Treatment 0.85 oz.MORPRO20HOL01US

VOLUME COLLECTIONINCLUDES1 Extra Volume Shampoo 8.5 oz.1 Extra Volume Conditioner 8.5 oz.1 Weightless Hydrating Mask 2.53 oz.1 FREE Moroccanoil Treatment Light 0.85 oz.MORPRO20HOL04US

REPAIR COLLECTIONINCLUDES1 Moisture Repair Shampoo 8.5 oz.1 Moisture Repair Conditioner 8.5 oz.1 Restorative Hair Mask 2.53 oz.1 FREE Moroccanoil Treatment 0.85 oz.MORPRO20HOL02US

SMOOTH COLLECTIONINCLUDES1 Smoothing Shampoo 8.5 oz.1 Smoothing Conditioner 8.5 oz.1 Smoothing Lotion 2.53 oz.1 FREE Moroccanoil Treatment 0.85 oz.MORPRO20HOL03US



Mountain Star Salon ServicesPersonal Solutions for Professional Stylists

The mission of the company is to help our salon partners grow through offering quality products that provide education, value and

a point of difference in the marketplace. Combined with our “White Glove” customer service and strategic sales philosophy we

are the “best choice” distributor in Colorado, New Mexico, Wyoming, Nevada, Utah and Arizona.

Mountain Star pledges our commitment to you, honoring our motto

“WHATEVER IT TAKES”

Mountain Star is committed to sell only to licensed cosmetologists, professional salons and students of cosmetology.

We have a firm commitment to the beauty industry.

Like us on Facebook for the latest news and educational opportunities!

fb.com/mountainstarsalon

OUR BRANDS

52014MTN Please recycle this paper. Advertiser reserves the right to correct print or illustration errors and to limit quantities. © 2020 Williams Publications, Inc., Mpls., MN.

1301 S JASON STREET, UNIT D, DENVER, CO 80223

PH 720.274.7100 FAX 303.777.7229www.mountainstarsalon.com

MountainStar SALON SERVICES

BUY 10 ALL IN ONE HAIR TREATMENTS,

GET 2 FREE FOR STYLIST’S STATION & TESTER

PURCHASE (CHOICE OF)10 Original All In One Hair Treatment 5.1 oz.10 Coconut All In One Hair Treatment 5.1 oz.10 Lotus Flower All In One Hair Treatment 5.1 oz.

RECEIVE FREE (SAME QUALIFYING PRODUCT)2 Original All In One Hair Treatment 5.1 oz.2 Coconut All In One Hair Treatment 5.1 oz.2 Lotus Flower All In One Hair Treatment 5.1 oz.

GET 2 FREE

THE LEAVE-IN SPRAY TREATMENT THAT PROVIDES 10 REAL BENEFITS IN ONE PRODUCT!

1. Repair for dry & damaged hair2. Shine & frizz control3. Heat protection4. Silkiness & smoothness5. Hair color protection/

with UVA & UVB filters

6. Easier brushing & hot tool styling

7. Incredible detangling8. Long-lasting hairstyles9. Split end prevention10. Adds body

ouidad - mountain star salon

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