Our Management Team

Our History

Mulberry, founded in Somerset in 1971, is a British luxury brand with a rich heritage in leather craftsmanship. The brand has a strong following in the UK and is pursuing a strategy to develop through international expansion and enhancement of its lifestyle ranges. Generating revenue of c. £170 million and employing c. 1,500 people, Mulberry operates a direct to customer model with over 120 stores across 25 countries and an international digital platform with leading omni-channel capability.

Over the last three years, Mulberry has made a number of investments to establish a direct presence in Asia. With this network development phase largely complete, the business now operates directly in all major markets and generates approximately 90% of revenue through direct to customer channels. Looking ahead, investment will be focused on developing international markets, enhancing the lifestyle product offering and leveraging the Group’s digital and omni-channel network.

Our Brand

Founded in Somerset, England

First stores open in London and Paris

First factory opens in Somerset (The Rookery)

Mulberry Group plc listed on AIM

Bestselling Bayswater bag launched

Award winning apprenticeship programme introduced; first US store opens in New York

Second factoryopens inSomerset (The Willows)

Thierry Andretta (CEO) and Johnny Coca (Creative Director) appointed

Mulberry Asia set up (China, Hong Kong, Taiwan); Amberley bag launched

Mulberry Korea and MulberryJapan set up

First eyewear range launched

Godfrey DavisChairman

Thierry AndrettaCEO

Product

Creative

BritishCraftsmanship

Omni-Channel

Mulberry.com

People

Luxury leather accessories focus, British manufacturing, made to last and complemented by a comprehensive lifestyle range including soft accessories, footwear, luggage, ready-to-wear, jewellery and eyewear

Innovative fashion, with design team led by Creative Director Johnny Coca

Largest manufacturer of luxury leather goods in UK, two Somerset factories produce 50% of bags; class-leading quality representing best value for price in the sector

Over 120 owned and partner stores across 25 countries, strong international digital network and integrated omni-channel offer; best in class aftercare and lifetime service

22% of revenue, nine currencies, five languages, ships to 190+ countries with strategic digital partnerships in key markets

c. 1,500 employees globally, 1 head office (London), 2 factories (Somerset), 5 international offices (Paris, New York, Hong Kong, Tokyo, Seoul)

200620031996198919821971 2013 2015 2017 2018 2019

Our Strategy

“We are pursuing an international and direct to customer, omni-channel strategy that will develop Mulberry into a global luxury brand.” — Thierry Andretta, CEO

Our Key Figures (Year to March 2019)

Direct to customer

Revenue by region

British manufacturing (% Bags)

Direct to customer

UK

International

4. Direct to customer model– 90% of sales direct to customer*: 80% Mulberry, 10% partner– New store concept enhancing customer and brand

experience– Strong digital and omni-channel platform

* Mulberry stores (owned & partner), mulberry.com, digital concessions

Lifestyle revenue mix

3. International development, focus on Asia– Move from Wholesale to Retail with selective store openings– Expand digital and omni-channel model with enhanced

localised service offering– International represents 31% of revenue and is expected to

increase as a proportion of sales

2. British manufacturing– Distinctive “Made in England” positioning, 50% of bags

made in 2 Somerset factories, class-leading quality– Agile supply chain enhancing market reactivity and reducing

lead times– Best in class customer service, with lifetime repair & aftercare

1. British luxury brand with global aspirations– Leather goods core focus; enhance lifestyle offering*– Build global brand awareness, acquire international customers– Seasonal customer events underpinned by 360 degree brand

experiences, storytelling and data-led insight * soft accessories, footwear, luggage, ready-to-wear, jewellery, eyewear

Leather bags

Leather Accessories

Lifestyle*

Revenue by region

UK 69%

Europe 14%

Asia Pacific 11%

North America 6%

Rest of World <1%

Revenue by category

Bags

Accessories, Small

leather goods and

gifts

Lifestyle categories

70%

20%

10%

Global Retail Network owned and franchise partner

UK 52

Asia Pacific 43

Europe 18

North America 7

Rest of World 2

Total122

UK manufacturing

2019 Future

2019 Future

2019 Future

2019 Future