Our Mission

Intercollegiate Athletics at CU Boulder providesstudent-athletes a rewarding academic and athleticopportunity while embracing the principles of equityand diversity. Athletics achieves a high level ofcompetitive excellence in the Big 12 Conference andon the national level.

The Department represents the University withdistinction, serves as a rallying point for itsconstituents, and instills pride in the institution.Intercollegiate Athletics develops positive role modelsfor the University community.

Our Vision

Intercollegiate Athletics at CU Boulder will be afundamentally strong organization and be recognizedas a national leader. The Department will operate withunquestioned integrity and transparency, will bea responsible manager of resources, presenting auser-friendly image with a positive record in customerservice. Athletics will be viewed by the greatercommunity as educating our student-athletes to beexemplary citizens, lifelong leaders, and championson and off the fields of competition. Athletics willachieve a high degree of integration with theuniversity community and will adhere to highstandards of compliance with University, Big 12Conference and NCAA regulations.

Our ValuesIntercollegiate Athletics at CU Boulder commitsto the following values which underpin and guideall its activities:

displaying fairness, honesty and creativity; upholding high ethical standards, respect for

others, and good sportsmanship;exhibiting trust, teamwork and accountability;setting examples for hard work and customer

service;protecting of individual rights and freedoms; andacting with professionalism and poise

in all we do.

Goal Area 1 -- Finances

The Department will meet its revenue goals,and stay within limits of its projected expenses.

Revenues will exceed expenses for FY 2008.

Timely, meaningful feedback on finances willbe provided by the Department to Athleticsteam members facilitating strategic adjustments.

Goal Area 2 -- Facilities

Current approved construction projects willbe completed in accordance with schedulewith an emphasis on efficiency.

The Athletics Master Plan for facilities will beupdated and include all projected facilitiesimprovements.

Goal Area 3 -- Marketing/Sales/Development

The Department will develop mutually beneficiallong term partnerships.

The organizational structure for marketing andsales will be revised to an effective form.

Attendance and sales goals will be set and metfor football, men's basketball and women'sbasketball.

A demonstration of a sales emphasis willbe evident.

A comprehensive stewardship program will beimplemented to maximize donor retention andnew gifts.

Goal Area 4 -- Competitive Environment

Create and sustain a beneficial effect of allenvironmental factors on the competitiveperformance of all intercollegiate athleticssports programs.

Goal Area 5 -- Academic Performance

The one-year 2007-2008 APR for each of thesports programs will be greater than 0.925.

An effort will be evident to achieve 100% compliancewith the CU honor code.

The retention rate at the end of the first year forstudent-athletes will be higher than that for theoverall campus student population.

The number of student-athletes with semester GPAgreater than 3.0 will increase from 2006-2007. Thenumber of student-athletes with semester GPAgreater than 2.5 will increase from 2006-2007.

Goal Area 6 -- Involvement

There will be a significant number of new outreachactivities where Intercollegiate Athletics is represented.

Athletics will engage Boulder Campus and Universityleadership.

Athletics will seek and achieve representation in theactivities and committees of the NCAA and the Big 12.

Athletics will achieve a greater degree of outreach by itsstaff to the campus and a greater degree of engagementof campus personnel with Athletics.

There will be significant development of the facultynetwork.

Athletics will endeavor to engage, in new and effectiveways, the student body on the Boulder Campus.

Goal Area 7 -- Compliance

The Compliance Office will articulate andimplement a comprehensive program ofrules education.

In Compliance, we will foster an environmentthat encourages inquiry by Athletics personneland self-reporting of violations.

There will be no repeat violations of specificregulations within the 2007-2008 year.

The Compliance Office will demonstrate ahigher level of monitoring.

Goal Area 8 -- Behavior of Athletics Personnel

Intercollegiate Athletics will create a set ofbehavioral principles for its employees.

The SAAC will create a set of behavioral principles for student-athletes that is endorsedby the Department.

Evidence will suggest that any violations ofthese codes of conduct are being addresseddirectly, promptly and effectively.

Fundamental Behavioral Principle

All Athletics employees will conduct themselvesin a way to reflect a positive image of the Departmentand the University and embody Athletics' statedvalues.