out in front! · feature articles on a variety of lubricant and manufacturing topics that appeal to...

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OUT IN FRONT! ILMA’S MARKETING GUIDE

2 OUT IN FRONT! ILMA’S MARKETING GUIDE

Since 1948, the Independent Lubricant Manufacturers Association (ILMA) has been the voice of member companies that produce more than a quarter of the nation’s automotive lubricants and three-quarters of its metalworking fluids for customers who use their products to improve performance and increase efficiency.

A Thriving Lubricants Industry Means a Thriving Economy!WHO KNEW? ILMA members make specialized lubricants for everything from backhoes to bone screws – many things not necessarily thought of every day, but that are necessary to keep our lives up and running. Members’ products keep planes in the air; cars on the road; and the machines in businesses, households and hospitals running efficiently. Without lubricants and metalworking fluids, American businesses and manufacturing would grind to a halt.

Through our enforceable Code of Ethics, ILMA promotes integrity and quality in lubricant manufacturing and marketing.

Our top priority is providing the safest, highest-quality products to customers for industrial, transportation and household use. We support policies based on sound science, rigorous analysis and common sense that keep our customers, employees and communities safe, while protecting our business model — providing individual solutions for our customers’ needs.

ILMA also serves as a technical and educational resource to members, their customers and lawmakers.

For decades, our members’ scientists have deepened the pool of research and enriched the technical and educational resources that inform our members, our industry and lawmakers.

OUT IN FRONT! ILMA’S MARKETING GUIDE

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WANT TO BE OUT IN FRONT?With ILMA, there are many ways to get your company name and brand in front of over 3,000 key decision makers in the lubricants industry, including:

• Advertise in Compoundings – ILMA’s monthly magazine, print AND digital.

• Advertise in the Compoundings monthly digital email announcement.

• Advertise in ILMA Digest – a weekly roundup of the week’s public policy news in digital format with space for banner and other ads.

• Advertise in the Industry Directory – this hardcopy version of the online Directory goes out to over 500 key decision makers each year.

• Advertise on the ILMA website. Opportunities include sidebar and banner ads.

• Advertise on the ILMA 365 app –Opportunities include sidebar and banner ads.

• Become a Sponsor of ILMA’s meetings – Spring Management Forum and Fall Annual Meeting. Event and general sponsorships are available, from $1,000 to $25,000.

PLAN FOR THE BEST WAY TO GET YOUR COMPANY OUT IN FRONT! CONTACT TIMA GOOD: 717-430-2282 [email protected] MEETING SPONSORSHIPS, CONTACT TIM MACK: 571-206-8806 [email protected] ABOUT EARLY SIGNING AND BUNDLING OPPORTUNITIES FOR BIG DISCOUNTS!

ILMA DEMOGRAPHICSReach: With print and digital media, as well as two premier industry networking meetings each year, ILMA’s global market includes over 3,000 key decision-makers in the lubricants industry.

Who purchases: Over 50 percent of ILMA member company personnel are involved in authorizing and/or recommending purchases.

Key Markets: ILMA members manufacture more than a quarter of U.S. automotive lubricants and three quarters of U.S. metalworking fluids.

Products Manufactured: Additives, Automatic Transmission Fluids, Base Oils Groups I-IV, Base Stocks, Coolants, Dyes/Markers/Colorants, Engine Oils, Food Processing Lubricants, Gear Oils, Greases, Grinding Fluids, Industrial Engine Oils/Gear Oils/Hydraulic Fluids, Metalworking Lubricants, Railroad Engine Oil/Hydraulic Fluids, Synthetic Lubricants, Tractor/Hydraulic Fluids, Viscosity Improvers, Waxes.

Markets Served: Aerospace, Agriculture, Automotive, Aviation, Chemical, Construction, Electronics, Food Processing, Governmental, Industrial, Logging/Lumber, Marine, Metalworking, Mining, Sanitation, Steel, Utilities, Woodworking.


Compoundings MagazineCompoundings monthly magazine reaches ILMA member companies that are the leaders in lubricant manufacturing, supply and marketing, as well as international companies manufacturing lubricants outside North America.

Compoundings covers trends in the lubricants industry and provides market reports, international business insights, legislative and regulatory updates, an industry calendar of events and more, as well as what’s going on with ILMA and ILMA members.

Compoundings 2018 Editorial CalendarMonthly January February March April May June July August September October November December

Cover Feature

New ILMA President Profile

Logistics Trends PR Guidance/Crisis Communication

Assessing Your Business to Expand

Aviation/Aerospace Business Challenges in the Quick Lube Industry

Disaster Preparedness Lubricants in Health Care Rebranding Re-refining/Recycling Annual Meeting Coverage 2019 Outlook Roundtable

Feature 1 State of the Lubricant Application Market

State of the Lubricant Application Method Market

Aquatic/Marine Lubricants

Management Forum Topic Preview

Off-Highway Vehicle/Equipment Lubricants

3D Printing Coal Coatings, Metal Stamping and Dry Lubricants

Lubricants Manufacturing Safety/Emergency Response

Greases Annual Meeting Topic Preview

Distribution and Shipping Marketing in 2019

Feature 2 Arctic Opportunities in Marine Lubricants and Greases

Grooming the Next Generation

Joint Ventures Clean Coal/Mining Effect on Industry

Automatic Transmission Fluid

Manufacturing Product Placement and Embedded Marketing

Sponsorships for Marketing Philanthropy Base Oils Packaging Automation Developments

Three New Advancements in Lubricant Effectiveness

Event Distribution

ICIS World Base Oils Conference

ILMA 2018 Management Forum

STLE Annual Meeting ICIS NA Industrial Lubricants Conference

ILMA 2018 Annual Meeting ICIS Pan Ameican Base Oils & Lubricants Conference

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Compoundings 2018 Editorial CalendarMonthly January February March April May June July August September October November December

Cover Feature

New ILMA President Profile

Logistics Trends PR Guidance/Crisis Communication

Assessing Your Business to Expand

Aviation/Aerospace Business Challenges in the Quick Lube Industry

Disaster Preparedness Lubricants in Health Care Rebranding Re-refining/Recycling Annual Meeting Coverage 2019 Outlook Roundtable

Feature 1 State of the Lubricant Application Market

State of the Lubricant Application Method Market

Aquatic/Marine Lubricants

Management Forum Topic Preview

Off-Highway Vehicle/Equipment Lubricants

3D Printing Coal Coatings, Metal Stamping and Dry Lubricants

Lubricants Manufacturing Safety/Emergency Response

Greases Annual Meeting Topic Preview

Distribution and Shipping Marketing in 2019

Feature 2 Arctic Opportunities in Marine Lubricants and Greases

Grooming the Next Generation

Joint Ventures Clean Coal/Mining Effect on Industry

Automatic Transmission Fluid

Manufacturing Product Placement and Embedded Marketing

Sponsorships for Marketing Philanthropy Base Oils Packaging Automation Developments

Three New Advancements in Lubricant Effectiveness

Event Distribution

ICIS World Base Oils Conference

ILMA 2018 Management Forum

STLE Annual Meeting ICIS NA Industrial Lubricants Conference

ILMA 2018 Annual Meeting ICIS Pan Ameican Base Oils & Lubricants Conference

Each Issue of Compoundings Includes:Feature Articles on a variety of lubricant and manufacturing topics that appeal to the broad ILMA membership.

Market Reports: Analyses from experts in the field of base oils, additives, industry research and more.

In the Know: All things trending — products, ideas, inspiration.

Business Hub: Family business issues, general business ideas, operations, marketing.

Counsel Compound: Everything legal for global business operations.

Washington Landscape: The latest in important legislative and regulatory happenings.

In Network: Member Connections (news) and Cross Connections (news from partner associations).

Portrait: A fun, fascinating column where you get to know individuals from the ILMA member family.

March, June and November Issues: Special “Hot Products” ad section!


Compoundings SpecsPosition W x H

Full Page Bleed 8.75 x 11.25

Full Page Trim 8.5 x 11

1/2 Page Horizontal 6.75 x 4.75

1/4 Page 3.25 x 4.75

3-Page Foldout Bleed 17 x 11.25 plus 8.75 x 11.25

2-Page Spread Bleed 17.5 x 11.25

Belly Band 18 x 5

Compoundings RatesAd Size 1-3x 4-8x 9-12x

Full Page $3,200 $3,040 $2,880

1/2 Page Horizontal $2,200 $2,090 $1,980

1/4 Page $1,200 $1,140 $1,080

3-Page Foldout Pricing available upon request.

2-Page Spread Pricing available upon request.

Outside Back Cover $4,000 $3,800 $3,400

Inside Front Cover $3,800 $3,610 $3,420

Inside Back Cover $3,800 $3,610 $3,420

Hot Products Special Section (Full Page)

$1,600

Belly Band Pricing available upon request.All prices are net. There are no agency discounts. Non-member companies must pay in advance.

All files should be supplied as a high res PDF.

Compoundings Compoundings OnlineAn average of 20 page views per visit! Advertise in the digital edition of Compoundings magazine and soak up the benefits of reaching professionals in the lubricants industry and tracking your ROI.

Compoundings Online Specs & RatesDigital Edition Specs Rate

Full Page 9” x 11” / Opposite Cover $3,200

Skyscraper 120 x 600 pixels / JPG $2,200

Video WMV or AVI 3 minutes max /24 frames 649 x 480 pixels minimum

$200

Audio WMV or MP3 $200

Live Links URL to link from your ad to your website

$0March, June and November Issues: Special “Hot Products” Ad Section! Ask Tima for Rates!

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Digital Compoundings EmailEach month, an email is sent to announce the availability of the latest e-edition of Compoundings. This email gets an amazing 35% average open rate!

Specs & RatesEmail Sponsorship Specs Rate

Sponsored Content Text Ad

50-75 words (including a headline and website URL) and logo

$975

Skyscraper 1 120 x 240 pixels / JPG $650



Top Banner 640 x 80 pixels / JPG $700

Middle Banner 640 x 80 pixels / JPG $600

Footer 650 x 130 pixels / JPG $750

Exclusive Email Sponsor

$3,500

Compoundings Online User-Friendly Features

• Advertiser Index

• Right click (Apple Command click) Quick Menu on any part of any page: share, print, zoom, PDF, add bookmark, add notes

• Multiple levels of zoom; easy to read in one page or two-page mode

• Bookmarking (portable); Yellow sticky note feature

• Search one issue, all issues, specific issues – thumbnails and text selection assist search

• Share content with friends/colleagues and top social networking sites

• Print range of pages

• Downloadable PDF is an option (under Tools)

• Customizable user preferences

SKYS

CRAP

ERSK

YSCR

APER

BANNER

FOOTER


ILMA DigestGet all the week’s top public policy news every Friday in ILMA Digest. Exclusive banner ads must be received by the Friday prior to publication. Insertion dates are on a first-come, first-served basis. An above-average open rate of 23%! Deadlines

First right-of-refusal (for those who took ads for the previous year’s Directory)

November

Ad Close February 21

Cover & Tab Dividers February

Run of Press Ads February

Publication Date March 2018

Rates & SpecsPlacement Specs Rates Per WeekFull Banner 650 x 130 / 200 kb $200

Sidebar 183 x 130 / 200 kb $150

Rates & Specs (All prices are net.)Placement Specs w/Bleed Rate

Alphabetical & Index Divider Tab

7.5” x 10.5” $3,900

Advertorial 7.5” x 10.5” $3,900

B&W Full Page 7.5” x 10.5” $2,150

B&W Half Page 7.5” x 5.25” $1,150

ILMA Industry DirectoryAdvertise in the hard-copy ILMA Industry Directory and stay top-of-mind all year long. This annual publication is sent to ILMA Key Representatives and is used as a reference throughout the year.

Rates & Specs (All prices are net.)Placement Specs Rate

Sidebar 480 x 90 px $120640 x 100 px $120800 x 120 px $1201080 x 160 px $1201440 x 160 px $1201536 x 132 px $1201600 x 200 px $1202048 x 132 px $1202560 x 200 px $1202560 x 220 px $120

ILMA AppThe ILMA 365 App Everything ILMA in the palm of your hand! Find customers, suppliers and products on the go using the directory and ILMA Power Search features. Keep current with what’s going on at ILMA meetings. Read ILMA publications, check on board and staff information, and more!

ILMA WebsiteILMA’s website has a wealth of information and resources to keep members informed and connected. These include an online Membership Directory that provides company and individual profiles, with headshots, contact and product information and maps. The ILMA Power Search lets you find member companies, their personnel and products, and includes the ability to download information you want.

In addition, find daily news, communities to interact with on important issues, as well as advocacy information related to legislation and regulation directly impacting the lubricants business.

Rates & Specs (All prices are net.)

Placement Specs w/Bleed Rate

Sidebar 250 x 250px $500

Banner 728 x 90 px $500

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MEETING SPONSORSHIPS

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In addition to getting your company brand in front of key executives that attend ILMA meetings, there are many benefits to becoming a meeting sponsor:

• Tabletop Display Space

• Signage

• Complimentary Meeting Registration

• And More!

GRAB YOUR SPONSORSHIPS TODAY! CONTACT TIM MACK: 571-206-8806 [email protected] ABOUT EARLY SIGNING AND BUNDLING OPPORTUNITIES FOR BIG DISCOUNTS!


Management Forum

April 19-21 , 2018Ft. Lauderdale Marriott Harbor Beach Resort & SpaFt. Lauderdale, FL

April 11-13, 2019Hotel Del CoronadoCoronado, CA

April 2-4, 2020Omni Grove Park InnAsheville, NC

Over 400 attendees expected; upper management through C-level.

Attendee Breakdown:16% CEO/President22% Vice President13% Director29% Manager15% Sales-Specific5% Other

Member Company Participation34% Manufacturing Member56% Supplier Member5% Marketing Member1% International Member4% Non-Member

MANAGEMENT FORUM GENERAL SPONSORSHIPS

Gold $6,000+

Silver $2,500 - $5,999

Bronze $1,000 - $2,499

Friends of ILMA $500 - $999

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MANAGEMENT FORUM SUPPORT SPONSORSHIPSA sampling of opportunities is listed below. For more information, contact [email protected].

NOTE: FIRST RIGHT OF REFUSAL IS OFFERED TO THE PREVIOUS YEAR’S SPONSORS.

GOLDKeynote speaker $15,000

Friday Dinner $13,000

Friday Night Bar $11,000

Base Camp $10,000

Opening Reception $10,000

Foundation Scholarship Program Golf Tournament

$10,000

Lunches $10,000

Breakfasts $8,000

Hotel Keycards $7,500

Video Stations $7,500

Lanyards $6,000

Audio/Visual $6,000

SILVERApp $5,000

Agenda Signs $4,000

Registration Booklets $4,000

Name Badges $3,000

Friday Night DJ/Entertainment $2,500

Refreshment Breaks $2,500

Meeting Website $2,500

Wireless Internet Service $2,500

BRONZEMeeting Signs $2,000

Saturday Refreshment Breaks $2,000

New Member/1st-Time Attendee Reception $1,500

Delivery of Compoundings $1,500

Shipment of Meeting Materials $1,500

Base Camp Snacks $1,000

WILMA Book Club $1,000


Annual MeetingOctober 6-9, 2018JW Marriott Desert Springs Resort & SpaPalm Desert, CA

September 21-24, 2019The BroadmoorColorado Springs, CO

October 24-27, 2020Boca Raton Resort & ClubBoca Raton, FL

Over 1,000 attendees expected; upper management through C-level.

Attendee Breakdown:16% CEO/President20% Vice President12% Director28% Manager17% Sales-Specific7% Other

Member Company Participation32% Manufacturing Member52% Supplier Member7% Marketing Member1% International Member8% Non-Member

ANNUAL MEETING GENERAL SPONSORSHIPSPlatinum $17,000 +

Gold $10,000 - $16,999

Silver $5,000 - $9999

Bronze $1,500 - $4,999

Friends of ILMA $500 - $1,499

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BRONZEPresident’s Dinner “After Hours” Dessert $3,500

Name Badges $3,500

Shipment of Meeting Materials $3,000

President’s Dinner Table Signs $2,500

Tennis Tournament/Sports Breakfast $2,500

New Member/First-Time Attendee Reception

$2,500

Meeting Signs $2,000

Registration Snacks $2,000

WILMA Book Club $1,500

Fun Run/Sports Breakfast $1,500

ANNUAL MEETING SUPPORT SPONSORSHIPSA sampling of opportunities is listed below. For more information, contact [email protected].

NOTE: FIRST RIGHT OF REFUSAL IS OFFERED TO THE PREVIOUS YEAR’S SPONSORS.

PLATINUMCroquet Tournament $30,000

Keynote Speaker $25,000

Sunday Opening Reception $20,000

Saturday Welcome Reception $18,000

Audio/Visual $17,500

Base Camp $17,500

Headshot Hub $17,000

Hotel Key Cards $17,000

GOLDTuesday Breakfast $13,000

Meeting Bags $13,000

Closing Reception $12,000

President’s Dinner Wine $10,000

Golf Tournament Co-Sponsor $10,000

President’s Dinner Table Decor $10,000

Attendee/Guest Give-Aways $10,000

Lanyards $10,000

Meeting App $10,000

SILVERVideo Stations $8,000

Registration Booklets $6,500

Sports Video $6,000

President’s Dinner Photos $5,000

Meeting Website $5,000

Wireless Internet Service $5,000

President’s Dinner “After Hours” Tasting $5,000

Refreshment Breaks $5,000

Agenda Signs $5,000

Desert/Beach Essentials $5,000

ARE YOU ON THE LIST? ILMA MARKETING PARTNERSABITEC Corp.

Aceto Corporation

Acme-Hardesty Co., Division of Jacob Sterns & Sons Inc.

Advanced Lubrication Specialties

Afton Chemical Corp.

Allegheny Petroleum Products Co.

Altom Transport, Inc.

American Refining Group Inc.

Americhem Sales Corp.

Amtecol, Inc.

ANGUS Chemical Co.

Argus Media

Authentix

Avista Oil Refining and Trading, USA

Axel Americas, LLC

BASCO Inc.

BASF Corp.

Battenfeld Grease & Oil Corp. of N.Y.

Biederman Enterprises Ltd.

Boss Lubricants

BPT Chemicals Co, LTd

Calumet Specialty Products PartnersCannon Instrument CompanyCargill Industrial SpecialtiesChampion Brands, LLCChemCeed LLCChemPointChemtura CorporationChevron Base OilsChevron Oronite Co. LLCChrysan Industries, Inc.CHS Inc.C.H. RobinsonCitgo Petroleum CorpClimax MolybdenumColonial Specialty ChemicalCross Oil Refining & MarketingCXI/Texmark Chemical CoDaubert Chemical Co.Delta Companies GroupDover Lubricant AdditivesDow UCONThe Elco Corp.Elevance Renewable Sciences, Inc.

Emerson’s Blending and Transfer SolutionsEmery OleochemicalsErgon, Inc.Evonik Oil Additives/ Evonik Corp.ExxonMobilF&L Asia, Ltd.Flint Hills ResourcesForsythe Lubrication Associates Ltd.FTI Flow TechnologyFunctional Products Inc.Gehring-Montgomery, Inc.GROWMARK, Inc.Hangsterfer’s Laboratories, Inc.Heritage - Crystal CleanHollyFrontier Lubricants & Specialty ProductsICISIdeas Inc.Infineum USA LPIngevityInternational Petroleum Products and Additives Company, Inc.

Irving Blending & PackagingJacob Stern & Sons Inc.J.A.M. Specialty ProductsKing Industries Inc.Kleen Performance ProductsLANXESS Corp.Loadmaster LubricantsLockhart Chemical Co.Lubrication Engineers, Inc.LUBRIPLATE Lubricants Co.The Lubrizol CorporationMartin LubricantsMaster Fluid SolutionsMidContinental Chemical Co.Monson/AzelisMotiva Enterprises LLCMunzingNanoMech, Inc.NesteNexeo Solutions, LLCNovitas Chem SolutionsOATSOlyslager OrganisationOMNI Specialty PackagingOwner Resource Group

Palmer Holland

Paulsboro Refining Co.

PENTHOL LLC

Petro - Canada Lubricants

Petroleum Chemicals

Phillips 66

Phillips 66 Spectrum Corp.

Prime Industries

Quaker Chemical Corporation

Radco Industries Inc.

RB Products, Inc.

Red Giant Oil Company

Rosemead Oil Products

Royal Mfg. Co. LP

The Redstone Group

Reliance Fluid Technologies

Renkert Oil, LLC

Savant Labs

Sea-Land Chemical Company

SK Lubricants Americas

SkyBitz Tank Monitoring

Soltex, Inc.

South Atlantic Services, Inc.

Specialty Lubricants Corp

Sprayway, Inc.

STLE

Sunbelt Corporation - Specialty Dyes & Chemicals

Teknor Apex Co.

Texas Refinery Corp

TH Hilson Company

Tiarco Chemical

TROY Corp.

Tulstar Products Inc.

Ultrachem, Inc.

UniSource Energy, Inc.

Univar Usa

United Color Manufacturing

Vanderbilt Chemicals, LLC

Vertex Energy, Inc.

Wallover Oil Company Incorporated

Wolf Lake Terminals

WS Dodge Oil Company, Inc.

Yokogawa Corp. of America

www.ilma.org 703-684-5574 [email protected]

out in front! · feature articles on a variety of lubricant and manufacturing topics that appeal to...

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