out of the box recruiting
TRANSCRIPT
OUT OF THE BOX RECRUITINGSOCIAL RECRUITING 3.0 Magnolia Salas
#SMRecruit
@JMSDreamingKlout: 55
@JMSdreaming#SMRecruit
OVERVIEW
History of Recruiting
Social Recruiting
What is Social Recruiting
Perceptions of Social Recruiting
Case Studies
Examples
Best Practice
@JMSdreaming#SMRecruit
HISTORY OF RECRUITING
95-02
ClassifiedsResumes were faxedJob boards born (Career Builder, Monster)Niche Job Boards (Dice.com)
02-05
Job Aggregators (Simply Hired, The Ladders)Birth of LinkedInEmployment Branding
06-08
Niche BoardsTwitter & Facebook
09-13
Video Resumes & JobsMobile RecruitingWork4Labs (FB app)Social Recruiting takes off
@JMSdreaming#SMRecruit
Social Recruiting 1.0
Social Recruiting 2.0
@JMSdreaming#SMRecruit
SOCIAL RECRUITING DEFINED
“Content needs to go beyond a job description. For every job posted to your page, think pictures, video, blog, updates and connections within the company who do the job and would be happy to contribute
- Bill Boorman
@BillBoormanKlout: 59
”
@JMSdreaming#SMRecruit
NEGATIVE
Recruiting rules are unclear
Should people post only professional or personal?
What does a Twitter resume even look like?
Recruiters unsure who is a job seeker, or who is regular user
Should recruiters respond to Twitter dialogues initiated by candidates?
@JMSdreaming#SMRecruit
Great way to find passive talent
Companies become more approachable
Less candidates BUT higher quality candidates
Branding opportunity
More channels to promote brand
Employee Referral
Ability to promote culture to prospective candidates
POSITIVE
@JMSdreaming#SMRecruit
CASES STUDIED
The Marketing
Arm
Vocus
Pizza Hut Jim Stroud
#SMRecruit
THE MARKETING ARMCase Study – #TMATwitterviews
@TheMarketingArmKlout: 58
@JMSdreaming#SMRecruit
BEHIND THE SCENES
Kristy WebsterAccount Coordinator
Truly TMA meeting potential talent where they exist.“ “
@JMSdreaming#SMRecruit
#TMATWITTERVIEWShttp://tmatwitterview.tumblr.com/
@JMSdreaming#SMRecruit
THE RESPONSES
@JMSdreaming#SMRecruit
BY THE NUMBERS
1 week
120can
didates
125parti
cipated
275eng
aged
#SMRecruit
PIZZA HUTCase Study – 140 Second Interviews
@PizzaHutKlout: 87
#SMRecruit
VOCUSCase Study – Integration
@VocusKlout: 83
@JMSdreaming#SMRecruit
A celebration of our culture - Veronica Segovia“
“
@JMSdreaming#SMRecruit
@VASegoviaKlout: 43
@JMSdreaming#SMRecruit
#SMRecruit
JIM STROUDCase Study – What’s Next
@JimStroudKlout: 61
@JMSdreaming#SMRecruit
OPPORTUNITIES All about content. Companies will have to have strong content to capture people’s attention.
- Jim Stroud
“
“
@JMSdreaming#SMRecruit
QR CODE RECRUITING
@JMSdreaming#SMRecruit
MOBILE RECRUITING
Mobile optimized site
Not mobile optimized
@JMSdreaming#SMRecruit
DEATH OF THE JOB BOARDS?
@JMSdreaming#SMRecruit
QUORA RECRUITING
@OWStarrKlout: 70
@JMSdreaming#SMRecruit
TERMS TO KNOW
#Twitterview
#SocialCV
#Twesume
#Prezume
@JMSdreaming#SMRecruit
BEST PRACTICE
80/20 Rule – 80% professional, 20% you
Develop your brand before you reach out
Choose usernames carefully
Keep it consistent across platforms
Shareable resume
S.O.C.I.A.L.
Sincere • Open • Collaborative • Interested • Authentic
Food for thought > About.Me
Stay on top of privacy settings
@kimincuseKlout: 64
@JMSdreaming#SMRecruit
QUESTIONS ?