outcomes for outcome 1: brand alignment by stakeholders · pdf fileoutcomes for outcome 1:...
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Brand South afr ica 83
Performance results – OutputsAt 31 March 2012
Outcomes for Outcome 1: Brand Alignment by Stakeholders
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year
Output Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
1.1 Brand ID and language manual
Finalised and distributed printed brand manual to SHs
Number of manuals distributed; No of SHs trained
333 people trained Brand ID manuals distributed
to 60 trainees.
100 None Updating of the brand manual delayed due to the new payoff line approval. The payoff line was ap-proved by Cabinet in Q4
1.2 Training and engagement programme
Brand training and engagement sessions
Training and engagement evaluation report
DTI was trained National Government: 23 govt depts.
23 national government
departments were trained
23 national government departments were trained
Training: North West, EasternCape,KZN
Provincial government: 9 provinces
3 Eight provincial governments were trained. Northern Cape was not trained due to unavailability of stakeholders
Training not done International: 124 Embassies
No training delivered No training was implemented for embassies as agreement and MOUs were only finalised in Q4
n/a Business: n/a 3 Although not originally part of the plan; further engagements were held with 3 chartered marketers’ chaptersinGauteng,KZNand Western Cape
1.3 Brand toolkits SH specific produced toolkits – embassies, corporates, government
Toolkits distribution tracking audit
Not achieved 20 embassies; 50 corporates; 25 government
None distributed Target not met. Could not develop and distribute in anticipation of new payoff line. Printing and distribution will be done in the new financial year
1.4 Brand South Africa portal
100% registered users in line with the training
Monthly portal useage report
253 users as at 31 March 2011
650 449 449 users registered to date. Target not realised, although a 77% increase in user numbers was achieved. Site will be consolidated under BrandSouth Africa.com and online training facilities expanded
1.5 Brand summit One brand summit completed annually
Completed annual summit-attendant survey
Brand Africa summit 1 brand summit n/a Target met. One brand summit was successfully hosted in Q3
84 Brand South Africa
Outcomes for Outcome 2: Increased Pride and Patriotism
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/FinancialYearOutput Outcome measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
2.1 Brand South Africa award programme
Number of officially recognised brand ambassadors generated
Adjudication report Not achieved 1 winner per category and 1 overall winner
Proposal was developed and submitted to Board.
Projects were cancelled and Board decision taken to support
national orders instead.
Proposal was developed and submitted to Board. Projects were cancelled and Board decision taken to support national orders instead
2.2 Living the brand programme – Play your part campaign
Number of target groups participating in the relevant living the brand initiative
Exit report completed; top 50 list
Toolkits produced and distributed to top 50
companies
Participation by top 50
2m South Africans reached
50% of top 50 companies participating in the programme; 25
companies
7 companies 4 companies participated in the campaign (Eskom, MTN, Nedbank, IDC)
Government The Presidency (inter-ministerial committee,
national, provincial, local government depts.
50% of government departments
participating in the programme.
11 government departments
4 government departments Annual target not achieved as we have targeted six: DST, Dirco, DBE, SRSA, DAC, DEA
Civil society groups Sporting brands – Blue Bulls and Springbok Rugby Team
(9m South Africans reached). Media owners – Primedia,
Avusa, Independent Group, KagisoMedia,Media24
(20m South Africans reached)
10 civil society groups participate in the
programme
2 civil society groups 6 Civil society groups- Smile- Progressive women’s- Barefoot no more- NFVF- Love life- Cheesekids
Performance Results – OutputsAt 31 March 2012
Brand South Africa 85
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/FinancialYearOutput Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
2.3 Active citizenship initiative implemented – Play your part campaign
Number of subscribers (members) on the Brand South Africa digital and mobile platforms
Subscriber numbers Mobile platform unique users:
26 750
40% increase in Mobile platform unique users:
40 000
10 000 Target not met: 38 872. Unique users on mobile sites have increased 1,6% month on month
Subscriber numbers Facebook fans: 7 300
Facebook fans: 12 000
Facebook fans: 8 813
Target not realised, but increased engagement has resulted in subscriber growth
Subscriber numbers Twitter followers: 13 732
Twitter followers: 19 250
Twitter followers: 11 350 to date
Engagement on twitter, and events covered on twitter have increased follower numbers
Subscriber numbers Registered users
Newsletters: SouthAfrica.info and MediaClub: 17 088
Registered users SouthAfrica.info and
MediaClubSouthAfrica: 24 000
1728 Target not met: 20 006 ytd.
Good growth after database clean-up in Q2
Subscriber numbers Registered users,
MediaClubSouthAfrica: 9 788
Registered users, MediaClubSouthAfrica:
14 000
Registered users to date 14 000
Target not met: Cumulative registered users are 12 090 satisfied with growth.Overall site traffic has increased 50% year on year
Member activity feedback and schedule
Unique visitors
SouthAfrica.info 5 247 512
Unique visitors SouthAfrica.info
6 560 000
Unique users to date 475 344
Target not met: 5 063 870. There was a small dip in unique users as www.playyourpart.co.za was scrapped and new suppliers appointed
Play your part online Member activity Fridays campaign site 37 374
Fridays campaign site 47 000.
1 million registered members (25%)
Annual target 47 000
Target not met.
New site launched in March 2012 from scratch and previous baseline dismissed
86 Brand South Africa
Outputs for Outcome 3: Articulation and contextualisation of SA Policy that impact factors of competitiveness
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
3.1 Presentation of reports and position papers to key SHs
Comprehensive and complete report on factors impacting on SA’s competitiveness.
Research result analysis. Completion of relevant research and position papers. Approved at Manco
Presentations and OPEDS on key reports
Three reports for the year, namely WEF, Anholt and Doing
Business
WEF Global Competitiveness Index
Three reports for the year, namely WEF, Anholt
and Doing Business
WEF Global Competitiveness Index
Payoff line research took precedence and stakeholder engagements were utilised for payoff line development processes rather than presentation of key indices
World Bank Ease of Doing Business
World Bank Ease of Doing Business Report
analysis
Target met
Anholt’ s Nation City Brands Index analysis
and presentations
Presentation to 2 cities of Anholt’ s
Nation City Brands Index
1 presentation in Q4 to Johannesburg.CapeTownandDurban dates could not be secured
Matrix of measures affecting competitiveness over time
Dissemination of papers to relevant parties and stakeholders. Distribution list
Presented to DTI, Dirco and GCIS
Brand barometer summarising the
performance for the year
Develop a dashboard tool to track
competitiveness measures.
Dashboard tool created tracking matrix of measures. Results not presented to all target stakeholders
3.2 Customised communication campaigns plan/key message frameworks on key policy positions
Media coverage and message uptake
Reputation Index - international Coverage: 1 866 articles
Overall reputation index 55
Coverage:
Overall reputation index: 55
Annual target 1 517 articles generated from Brand South Africa media efforts. Average media reputation score: 47,42 (see media coverage report below)
Domestic reputation index Tender for domestic and social media
Establish domestic reputation index
Baseline established Target met. Plans to measure coverage and message penetration and uptake.
Stakeholder survey Not done Stakeholder Survey Annual target Achieved. Project Pride delivered
Performance Results – OutputsAt 31 March 2012
Brand South Africa 87Brand South afr ica 87
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year
Output Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
3.3 Structured engagements with stakeholders
Stakeholder engagements and reach.
Project exit/output reports.
Business boardrooms, media, roundtables and
state visits
Business boardrooms,and state visits
1 international trade initiative (ITI)
4 itiS were supported.State visits to Mozambique, norway, uaE, were supported with media programmes.
Domestic
n/a 9 workshops 2 workshops 8 workshops were implemented. northern cape not undertaken as stakeholders could not come up with a definite date.
4 roundtables 4 media roundtables 2 roundtables with FT 3 media roundtables were conducted: Mining indaba, BricS and coP 17.
n/a 1 WEF Africa roundtable
n/a a roundtable was hosted in cape town for the WEf africa forum
1 roundtable 1 WEF Davos roundtable Finalise sponsorship achieved
Strategic projects:• COP17• SKA• Rugby• AllAfricaGames• MiningIndaba
• COP17Messagingprogramme
• SKAmessagingprogramme
• Messagingandbranding framework implemented
• MOUsigned
all structured engagements were held as per business plan. Branding and media programmes deployed for the following initiatives:• COP17• SKA• Rugby• AllAfricaGames• MiningIndaba
Brazil Stakeholder engagements and reach
Project exit/output reports
n/a n/a n/a iti support
China n/a n/a ITI COFAIR media programme
Participated in china cofair in Q4
88 Brand South Africa
Performance Results – OutputsAt 31 March 2012
Outputs for Outcome 3: Articulation and contextualisation of SA Policy that impact factors of competitiveness continued
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year
Output Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
France n/a n/a Market not activated Market not activated
Germany n/a n/a Market not activated
India n/a n/a 1 stakeholder event Target met. India ITI exit report.
UK n/a MobiliseGSAnetworkinUK GSA summer networking event Mobilise GSA network
2 GSA summer networking events hosted. 2 events planned for next year
Quarterly fund manager and opinion leader dinner organised
3 investor dinners (Lord Mayor/Old Mutual/Proxenos)
3 investor dinners were hosted. Plan to host 4 investor dinners in 2012/13
Support of SA cultural events Golden Rhino Film Festival Target met
Inbound tour - arts and culture opinion leaders
Followup programme linked to Lalela Cultural inbound tour planned for 2012/13
IFA Lethu Foundation event Target not met due to no budget allocation
Rainbow Nations -TV link-up for 2012 Olympics
Not realised. Followed by London Olympics media amplification programme
USA Mobilise GSA network Team SA online events calendar. GSA networking events
2 GSA network events were hosted. 2 o GSA events planned for next year
Wine-tasting event with top international wine writers, WOSA,
SAT and dti
Target met. Planning to host buyers from abroad in SA
Quarterly fund manager/opinion leader dinner organised
Quarterly fund manager/opinion leader dinner organised
Target exceeded. 4 fund manager/opinion leader dinners were held and an additional business leader dinner
Roundtable with publishers, editors and commentators. SA month with
WOSA.
Target met. Planning to host 3 roundtables in Q1
Brand South Africa 89
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
Russia 1 stakeholder event Target met
Spain Market not activated – additional country
Market not activated
Japan Market not activated – additional country
Market not activated
United Arab Emirates (UAE) 1 media tour Target met. Develop an in country plan
Angola Market not activated – additional country
Market not activated
Egypt 1 stakeholder engagement Market not activated
Kenya No stakeholder engagements planned Market not activated
Nigeria No stakeholder engagements planned Market not activated
DRC Market not activated Market not activated
Zimbabwe No stakeholder engagements planned No stakeholder engagements planned
90 Brand South Africa
Outcome 4: Positively changed perceptions about SA within target audiences
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year (No. of articles)
Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
4.1 Integrated communications programme by market (incl media)
Implementation of relevant elements of 360 degree plan by market approved by Manco
Launch; exit reports Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report
below
Refer to media coverage report below
Brazil – plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Output reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (93)
China - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (220)
France - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Market not activated Although market not activated. messaging and branding support provided for a state visit to France
Germany – plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (230)
India - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (221)
USA - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Refer to media coverage report below
Refer to media coverage report below
Russia - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (149)
Spain - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Market not activated Market not activated
Japan-planimplemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Market not activated Market not activated
UAE – plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market. Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (70)
Performance Results – OutputsAt 31 March 2012
Brand South Africa 91
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year (No. of articles)Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
Angola - plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (37)
Egypt – plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans weredeveloped
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (32)
Kenya–planimplemented
Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (19)
Nigeria – plan implemented
Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (59)
Zambia Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (26)
Zimbabwe–planimplemented
Implementation of relevant reputation management plan
Media reputation rankings/market.Exit reports
Plans were developed
Implement reputation management plans as per SLA
Refer to media coverage report below
Refer to media coverage report below (16)
92 Brand South Africa
Media coverage report
The table below summarises the media coverage flowing from the reputation management plans per activated market:D
omes
tic
Ang
ola
Braz
il
Chi
na
Egyp
t
Ger
man
y
Indi
a
Keny
a
Nig
eria
Rus
sia
UA
E
Zam
bia
Zim
babw
e
April 2011 2 - - - - - - - - - - - -
May 2011 31 - - - - - - - - - - - -
June2011 20 - - - - - - - - - - - -
July2011 57 7 5 7 - 16 11 3 6 5 4 5 -
Aug 2011 24 10 9 36 - 35 33 2 7 2 2 3 -
Sep 2011 32 7 - 15 - 15 5 1 - 10 4 2 -
Oct 2011 42 6 18 30 4 8 29 2 6 5 17 1 2
Nov 2011 48 4 10 28 13 12 25 4 9 58 22 2 -
Dec 2011 6 2 5 13 4 1 2 2 - 2 - - -
Jan2012 12 - 16 19 5 23 4 1 6 13 5 - -
Feb 2012 30 - 7 30 6 31 12 3 20 15 14 2 2
Mar 2012 41 1 23 42 - 89 100 - 5 39 2 6 12
345 37 93 220 32 230 221 19 59 149 70 26 16
The total number of media coverage for the year is 1 517 articles. This excludes electronic media (radio, TV and digital) and the following media coverage from the following key initiatives:• Chinaentrepreneurmediatourx15articles;• Mozambiquestatevisit7articles;• Norwaystatevisit18articles,and• RugbyWorldCup16articles.
Performance Results – OutputsAt 31 March 2012
Brand South Africa 93
Outputs for outcome 5: Economies of scale and scope
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year
Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
5.1 Joint programmes
Value of programmes MOU and reports R14m R4m R1,1m to date The joint partnership amount comes to R2 212 486
5.2 Sponsorships (money in)
Value of sponsorship Sponsorship agreement
TBC R1m Target not met. R330k funding support
WEF Davos sponsorships of R330k. Funding proposal to be developed
5.3 Partnerships (value In)
Value of partnerships – ROI/AVEs/ databases
Partnership agreement value
R15??? R8,3 R1m to date Media partnerships to be pursued in Q4.
Outputs for outcome 6: Sustainable organisation
As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
6.1 Funding model Ratio of allocated budget versus additional income generated
Annual analysis of income report
Additional Income generated was R4m 5% Annual target Additional income generated was R330 000 (WEF)
6.2 Three-year strategic plan and annual business plan and budgets (MTEF)
Approved by the Board and Executive Authority
Board resolution and minutes
The 2011-14 strategic plan and 2011/12 business plan were approved by the
Board and presented to Parliament on 15 March 2011. Submitted to the Executive
Authorityby 1 April
Strategic andbusiness plans approved by Board end Q4 and submitted to Executive
Authority beginning Q1
Finalise and submit for approval strategic plans
and performance plans for 2012/13
The 2012-16 strategic plan and 2012/13 business plan were approved by the Board and Executive Authority in Q4
94 Brand South Africa
Performance Results – OutputsAt 31 March 2012
Outputs for outcome 6: Sustainable organisation continued
As per approved Business Plan Baseline AnnualAnnual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
6.3 Management accounts
Monthly management accounts approved by Manco
Manco minutes Management approved management account up to February 2011
Monthly approvals by 7th of month
Target not met due to system reconfiguration and
amendments to GL structure (chart of accounts)
Chart of accounts finalised in Q4. Revised and implemented new chart of accounts
Quarterly management accounts approved by the Board
Board resolution To date all quarterly management accounts have been approved by the Board
Board meeting following end of quarter
Quarterly report to be approved by Exco/Board
Quarterly reports were submitted for approval to the Board and to the Executive Authority
6.4 Annual financial statements and performance information
Unqualified audits 2010/11
AG report Brand South Africa received an unqualified audit report in 2009/10
Unqualified audit n/a AuditedstatementsdueJune2012
6.5 Risk management and rescue plan
Risk is identified, measured, monitored and reported
Annual risk register approved by the Board
A risk management and rescue plan is in place
Plan approved by start of newFY
Operational risks review completed; pending presentation to next
ARCO meeting
Operational risks to be pre-sented to ARCO Q1 2012
6.6 Compliance to PFMA, Treasury Regulations, Trust Deed, King and GRAP
Minimal compliance issues raised in audit report
AG audit report
internal audit report
The 2010/11 audit report has no major or significant matters
Unqualified audit report Reviewed and followed up both internal and external
audit findings in Q3 and Q4
Target met. Plan in place and follow-up completed
6.7 Integrated human resources plan
HR plan approved by Manco
Manco resolution The 2011/12 HR plan was approved by Manco and HR/Remco
Plan approved by start of newFY
Major activities achieved according to the plan
HR plan was approved by Manco and Board. Implementation of plan elements commenced in Q2. Recruitment still underway
Brand South Africa 95
As per approved Business Plan Baseline Annual Quarter Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target
6.8. IT plan (systems and processes)
Implementation of systems that support the business plan
Needs analysis.
Bench-marking.
Project close-out report
SharePoint intranet implemented and CRM system developed. Project management and HR module started
Plan approved once new SP in place
Smart HR has been installed
CRM System change requests made.
Smart HR has been installed
CRM still in development
High availability of systems
System monitoring reports
Systems outage reports.
A new system to measure the uptime of the servers being investigated
99% PABX installed and training A new PABX was installed and upgrades to the system implemented by the new IT service provider
Maintain system standards and security
KingIIIandCOBITcompliance assess-ment
An IT audit will be undertaken once the new IT service provider is appointed
IT audit Service provider appointed to conduct IT audit. Report will be delivered in Q1 2012
Target not met due to procurement of a service provider. Report will be delivered in Q1 2012.
6.9. Integrated administration plan
Effective administration system
Admin plan approved by Manco
A plan was not produced Plan approved by Manco Not done A new administration plan was not achieved as the appointment of the Director: Corporate Services was finalised in Q4.
6.10. CSI programme CSI projects implemented
Project reports AjointprojectsupportingaschoolnearJo-hannesburg was undertaken with Heartlines
Plan approved by start of newFY
One programme implemented Vega School
design competition
Four CSI projects were implemented through support of the following:
Business Women’s Association, Meals on Wheels, Ebenezer Orphanage and Vega School