Outline to Sponsor Organizations

January 23, 2008

myplates.com

Welcome

myplates.com

Introduction

• Our Management Team– James Power– Steve Farrar– Darrel Hunt– Johnny Manns

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Agenda

• Who is My Plates?• How did we get here?• Our role• Our experience• The current Texas market• Our projections • How will it impact you?• Your questions answered!

myplates.com

Who is My Plates?

• My Plates– Texas based company located here in Austin– Marketing focused– Service focused– Customer focused– With expertise in the design, marketing and sales

of Specialty plates.

myplates.com

How did we get here?

• My Plates – answered a competitive RFP called by TxDOT– was awarded a contract on November 8, 2007– to design, market and sell My Plates developed

specialty and personalized license plates here in the State of Texas

myplates.com

My Plates role

• To maximize revenues realized by the State of Texas through the sale of Plates;

• Guaranteeing the State a minimum $40 million additional revenue increase over the first five years of the contract.

• Increase sales of specialty license plates• Increase market penetration across the state

currently less than 1%

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Our Experience?

• My Plates – Experience stems from Australia– Personalised Plates Queensland

(www.ppq.com.au)– A successful joint venture with the State’s DOT– Achieved $30m is sales in 2007– In a state with less than one fifth the number of

motor vehicles in Texas.

All NEW growth every year as there’s no annuity in Queensland

myplates.com

The Specialty plate market in Texas

• Since 1965, over 40yrs of history• Over 100 different plates on offer • Texas has less than 1% market penetration• One of the lowest in the nation• Specialty plate category has been in decline• Low levels of general awareness and interest• Lack of any real understanding of the category• 99% of Texans don’t have a Specialty plate

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We’ve been here before

• Queensland (Australia)– 15+ years of trading history before PPQ– Low market penetration rates– Low interest in the current range in plates– Program was in decline

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We’ve been here before

• Since PPQ in 1998– Double digit growth – Delivering overall category growth– Now 9-10% market penetration– Existing “theme” plates within the program

increased on average 10% during PPQ’s first year.

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Projections for Texas

• Increase market penetration to over 5%• Increase the overall awareness and interest in

the category of Specialty plates

We commissioned two sets of independent research that indicated up to 26% of Texans have a pre-disposition to

purchase a Specialty plate at some point.

myplates.com

Our driving forces

www.myplates.com (currently under construction)Customer Service Center in Texas

Toll free numberStaffed by friendly customer focused operators

with bilingual capacityDedicated solely to the sale of specialty platesDelivering customer satisfaction

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What about you?

• What happens to existing Specialty plates?• What happens to your existing fee

arrangement with TxDOT?• Will your current customers have to pay more

for their existing plates?• How will consumers find your plates?• How can you benefit from the program?

myplates.com

The Facts

Q. What happens to existing Specialty Plates?A. Existing Specialty plates that are currently

available will still be available. No change.

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The Facts

Q. Will your current customers have to pay more for their existing plates?

A. NO. Your existing customers will not have to pay more for their existing Specialty plate. Existing SLP’s can be renewed under the current annual fee. There’s no increase in the plate pricing for existing Specialty plates.

myplates.com

The Facts

Q. What happens to your existing fee arrangement with TxDOT?

A. NOTHING. Existing Specialty arrangements will remain unchanged.

myplates.com

The Facts

Q. How will consumers find your plates? A. All existing Specialty plates will be available

through the My Plates website.

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The Facts

Q. How can you benefit from the program?A. My Plates marketing program will stimulate

consumer interest in Specialty plates. Sponsoring organizations can leverage off this interest to increase the sales of their plate.

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Summary

My Plates1. Answered and was awarded the RFP2. Focus on delivering revenue to the State3. Deliver new life into the plate program4. Stimulate interest and increase demand5. Grow the overall plate category6. Increase market penetration7. No change to existing Specialty plate arrangements8. No change to existing Specialty plate fee

arrangements9. Opportunity to leverage off our program

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Questions

myplates.com

Thank you