outlook of millennial - survey report

5/22/2015 Survey Result by JakPat Leading mobile market research in Indonesia

http://survey.wejoin.us/survey/detail/1944 1/62

The Summary of Survey Result: Outlook of Millennials

1. DO YOU LIVE WITH YOUR PARENTS?

Single Answer, Total Respondents : 532

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 Yes, i live with my parents in my parents' home 369 69.36 %

2 No, i live in a boarding house (Kost) 138 25.94 %

3 No, i rent a home 13 2.44 %

4 No, i have my own home 12 2.26 %

Yes, i live with my parents in my parents' home (69.36%)

No, i live in a boarding house (Kost) (25.94%)

No, i rent a home (2.44%)

No, i have my own home (2.26%)

https://www.zopim.com/?utm_campaign=Iref&utm_source=survey.wejoin.us&utm_medium=widget&utm_term=new-widget&utm_content=2WhWTFiqb0NbSAamUkUO6if3E8R4PrTV&iref=2WhWTFiqb0NbSAamUkUO6if3E8R4PrTV&lang=en



2. DO YOU WANT TO BUY YOUR OWN HOME? IF YES, WHEN DO YOU PLAN TO BUY YOUR OWN HOME?


I will buy one when i'm 25-26 y/o (30.19%)






Other option (1.92%)


I will buy one when i'm > 40 y/o (0.96%)

No, i don't want to buy a house (0.96%)






(http://survey.wejoin.us/survey/excludeAnswer/1944/784156/1)

(http://survey.wejoin.us/survey/blockAnswer/1944/784156/1)








1 I will buy one when i'm 25-26 y/o 157 30.19 %






7 Other option 10 1.92 %


9 I will buy one when i'm > 40 y/o 5 0.96 %

10 No, i don't want to buy a house 5 0.96 %




Other Option

# Answer Total Answer Percentage

1 setelH menikah 1 0.19 %

2 ketika saya menikah 1 0.19 %

3 tunggu saya memiliki penghasilan yang cukup 1 0.19 %

4 ketika saya sudah mapan 1 0.19 %

http://survey.wejoin.us/survey/excludeAnswer/1944/784373/1

http://survey.wejoin.us/survey/blockAnswer/1944/784306/1





















5 ya ketika uang saya sudah cukup 1 0.19 %

6 saat ini saya sedang mencicil rumah dengan suami 1 0.19 %

7 tunggu saya mempunyai uang cukup buat DP dan kemudian mencicilnya1 0.19 %

8 ketika punya uang 1 0.19 %

9 Ketika saya sudah menikah 1 0.19 %

10 ya.ketika saya sudah berumah tangga. 1 0.19 %















3. WHEN DID YOU BUY YOUR HOME?


When i was 23-24 y/o (41.67%)


When i was 27-28 y/o (8.33%)

When i was 25-26 y/o (8.33%)

When i was 21-22 y/o (8.33%)

When i was 29-30 y/o (0%)












1 When i was 23-24 y/o 5 41.67 %


3 When i was 27-28 y/o 1 8.33 %

4 When i was 25-26 y/o 1 8.33 %

5 When i was 21-22 y/o 1 8.33 %

6 When i was 29-30 y/o 0 0 %

Other Option


1 saya tinggal di rumah orang tua. tapi tidak dengan orang tua 1 8.33 %

2 tinggal dengan suami 1 8.33 %

3 saya ikut suami tinggal dirumah sendiri 1 8.33 %

4 pemberian orang tua 1 8.33 %











4. DO YOU WANT TO BUY A CAR? IF YES, WHEN DO YOU PLAN TO BUY?







No, i don't want to buy a car because i already have one (4.89%)





No, i don't want to buy a car (2.44%)

I will buy one when i'm > 40 y/o (1.13%)

















6 No, i don't want to buy a car because i already have one 26 4.89 %





11 No, i don't want to buy a car 13 2.44 %

12 I will buy one when i'm > 40 y/o 6 1.13 %



Other Option


1 saya sudah membeli mobil sendiri 1 0.19 %

2 tergantung kebutuhan, masih bisa tercover motor dan public transport1 0.19 %

3 Belum membelinya untuk 10 tahun ke depan, tergantung kebutuhan nantinya1 0.19 %
































4 Jika ada uang 1 0.19 %

5 jika saya sudah bisa berpenghasilan cukup 1 0.19 %

6 ketika saya sudah mapan 1 0.19 %

7 ya ketika tabungan saya sudah cukup 1 0.19 %

8 ingin membeli jika sudah mapan 1 0.19 %

9 setelah cicilan rumah sudah terpegang dengan baik 1 0.19 %

10 au 1 0.19 % (http://survey.wejoin.us/survey/unBlockAnswer/1944/784475/1)

11 tunggu uda mapan dan punya uang cukup buat DP trus dicicil 1 0.19 %

12 mungkin 1 0.19 %

13 belum kepikiran 1 0.19 %

14 ya..jika saya punya uang tabungan untuk beli mobil.tapi pertama rencana beli rumah dulu.1 0.19 %

15 tidak belum ingin punya mobil 1 0.19 %
























http://survey.wejoin.us/survey/unBlockAnswer/1944/784475/1



5. WHEN DO YOU PLAN TO GET MARRIED?


When i'm 25-26 y/o (38.91%)

When i'm 27-28 y/o (26.88%)

When i'm 23-24 y/o (13.16%)

When i'm 29-30 y/o (12.03%)

When i'm 31-32 y/o (3.57%)

I don't plan to get married (2.26%)

When i'm 21-22 y/o (1.5%)

When i'm 33-34 y/o (0.94%)

When i'm 39-40 y/o (0.38%)

When i'm >40 y/o (0.38%)

When i'm 37-38 y/o (0%)

When i'm 35-36 y/o (0%)




1 When i'm 25-26 y/o 207 38.91 %

2 When i'm 27-28 y/o 143 26.88 %

3 When i'm 23-24 y/o 70 13.16 %

4 When i'm 29-30 y/o 64 12.03 %

5 When i'm 31-32 y/o 19 3.57 %

6 I don't plan to get married 12 2.26 %

7 When i'm 21-22 y/o 8 1.5 %

8 When i'm 33-34 y/o 5 0.94 %

9 When i'm 39-40 y/o 2 0.38 %

10 When i'm >40 y/o 2 0.38 %

11 When i'm 37-38 y/o 0 0 %

12 When i'm 35-36 y/o 0 0 %



6. WHEN DO YOU PLAN TO HAVE A CHILD?


When i'm 27-28 y/o (36.84%)

When i'm 25-26 y/o (24.06%)

When i'm 29-30 y/o (17.67%)

When i'm 31-32 y/o (10.71%)

When i'm 23-24 y/o (4.32%)

When i'm 33-34 y/o (3.38%)

I don't plan to have a child (1.69%)

When i'm 21-22 y/o (0.56%)

When i'm 39-40 y/o (0.19%)

When i'm 35-36 y/o (0.19%)

When i'm >40 y/o (0.19%)

When i'm 37-38 y/o (0.19%)




1 When i'm 27-28 y/o 196 36.84 %

2 When i'm 25-26 y/o 128 24.06 %

3 When i'm 29-30 y/o 94 17.67 %

4 When i'm 31-32 y/o 57 10.71 %

5 When i'm 23-24 y/o 23 4.32 %

6 When i'm 33-34 y/o 18 3.38 %

7 I don't plan to have a child 9 1.69 %

8 When i'm 21-22 y/o 3 0.56 %

9 When i'm 39-40 y/o 1 0.19 %

10 When i'm 35-36 y/o 1 0.19 %

11 When i'm >40 y/o 1 0.19 %

12 When i'm 37-38 y/o 1 0.19 %



7. HOW IMPORTANT IS IT FOR YOU TO OWN THE FOLLOWING?

Grid, Total Respondents : 532

# Grid Total Answer Percentage

1 Important, but not a big priority 236 44.36 %

2 I might purchase one if i really need it, but indifferent otherwise 124 23.31 %

3 Extremely important 84 15.79 %

4 Do not intend to buy in near future 59 11.09 %

5 I do not feel strongly about it 29 5.45 %

Option : Car

Important, but not a big priority (44.36%)

I might purchase one if i really need it, but indifferent otherwise (23.31%)

Extremely important (15.79%)

Do not intend to buy in near future (11.09%)

I do not feel strongly about it (5.45%)









Option : Luxury bag














Option : TV














Option : New laptop














Option : New smartphone














Option : House








8. DO YOU USUALLY RESEARCH THE PRODUCT/SERVICE BEFORE PURCHASING? IF NO, CHOOSE "NO"

OPTION

Multiple Answer, Total Respondents : 532


1 Yes, i research some online reviews before purchasing 394 74.06 %

2 Yes, i research the price to make price comparison before purchasing 275 51.69 %

3 Yes, i research some social media before purchasing 151 28.38 %

4 No, i don't research before purchasing 20 3.76 %


Other Option

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

Yes, i research some online reviews before purchasing (74.06%)

Yes, i research the price to make price comparison before purchasing (51.69%)

Yes, i research some social media before purchasing (28.38%)

No, i don't research before purchasing (3.76%)







1 tanya temen temen yg pengalaman 1 0.19 %





9. HOW LONG USUALLY IT TAKES TO PURCHASE AFTER RESEARCHING?


2-3 days (31.58%)

> 5 days (31.2%)

1 day (10.9%)

4-5 days (9.77%)

1-3 hours (4.51%)

I don't purchase after researching (4.32%)

4-6 hours (3.95%)

>12 hours (2.44%)

10-12 hours (0.94%)

7-9 hours (0.38%)




1 2-3 days 168 31.58 %

2 > 5 days 166 31.2 %

3 1 day 58 10.9 %

4 4-5 days 52 9.77 %

5 1-3 hours 24 4.51 %

6 I don't purchase after researching 23 4.32 %

7 4-6 hours 21 3.95 %

8 >12 hours 13 2.44 %

9 10-12 hours 5 0.94 %

10 7-9 hours 2 0.38 %



10. WHEN I SHOP, I ALWAYS TRY TO BUY BRANDED PRODUCT. (1= STRONGLY DISAGREE; 2= TEND TO

DISAGREE; 3= DON'T KNOW; 4= TEND TO AGREE; 5= STRONGLY AGREE)

Scale Question, Total Respondents : 532

# Scale Total Answer Percentage

1 Scale 5 23 4.32 %

2 Scale 4 196 36.84 %

3 Scale 3 145 27.26 %

4 Scale 2 130 24.44 %

5 Scale 1 38 7.14 %

Scale 5 (4.32%)

Scale 4 (36.84%)

Scale 3 (27.26%)

Scale 2 (24.44%)

Scale 1 (7.14%)



11. WHEN A BRAND USES SOCIAL MEDIA, I LIKE THAT BRAND MORE.



1 Yes 321 60.34 %

2 No 211 39.66 %

Yes (60.34%)

No (39.66%)



12. WHEN WAS THE LAST TIME YOU PURCHASED SOMETHING ON THE INTERNET?



1 < 3 months ago 334 62.78 %

2 > 12 months ago 70 13.16 %

3 3 months ago 69 12.97 %

4 6 months ago 44 8.27 %

5 12 months ago 15 2.82 %

< 3 months ago (62.78%)

> 12 months ago (13.16%)

3 months ago (12.97%)





13. WHAT FACTORS MAKE YOU LOYAL TO A BRAND?



1 Yes 414 77.82 %

2 No 118 22.18 %

Option : Price

Yes (77.82%)

No (22.18%)




1 Yes 505 94.92 %

2 No 27 5.08 %

Option : Quality

Yes (94.92%)

No (5.08%)



14. HOW IMPORTANT IS IT FOR YOU WHEN PURCHASING A BRAND?



1 Important 254 47.74 %

2 Very important 107 20.11 %

3 I don't know 93 17.48 %

4 Not important 56 10.53 %

5 Very not important 22 4.14 %

Option : Online recommendation

Important (47.74%)

Very important (20.11%)

I don't know (17.48%)

Not important (10.53%)

Very not important (4.14%)




1 Important 258 48.5 %


3 I don't know 60 11.28 %



Option : Peer recommendation

Important (48.5%)







15. DO YOU ALWAYS PROMOTE/ MAKE ONLINE RECOMMENDATION AFTER PURCHASING?



1 No 328 61.65 %

2 Yes 204 38.35 %

No (61.65%)

Yes (38.35%)



16. WHAT DO YOU DO WHEN INTERACTING WITH BRANDS THAT YOU USE ON SOCIAL MEDIA?



1 I like the page (on FB) 313 58.83 %

2 I subscribe the news of the new arrival products on the official website180 33.83 %

3 I retweet or favorite the update on twitter 114 21.43 %

4 I shared the update news to my social media 106 19.92 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

I like the page (on FB) (58.83%)

I subscribe the news of the new arrival products on the official website (33.83%)

I retweet or favorite the update on twitter (21.43%)

I shared the update news to my social media (19.92%)



17. HOW DO YOU DEFINE "HEALTHY"?



1 Yes 505 94.92 %

2 No 27 5.08 %

Option : By eating right

Yes (94.92%)

No (5.08%)




1 Yes 468 87.97 %

2 No 64 12.03 %

Option : By exercising

Yes (87.97%)

No (12.03%)




1 Yes 411 77.26 %

2 No 121 22.74 %

Option : By not falling sick

Yes (77.26%)

No (22.74%)




1 Yes 347 65.23 %

2 No 185 34.77 %

Option : By getting the right weight for your height

Yes (65.23%)

No (34.77%)



18. HOW IMPORTANT IS IT FOR YOU TO DO THE FOLLOWING?




2 Important 195 36.65 %

3 I don't know 16 3.01 %



Option : Eat healthy food


Important (36.65%)







1 Important 251 47.18 %


3 I don't know 50 9.4 %



Option : Do exercise

Important (47.18%)


I don't know (9.4%)








3 I don't know 28 5.26 %


5 Important 21 3.95 %

Option : Smoking





Important (3.95%)



19. WHAT DEVICE DO YOU HAVE?



1 Smartphone 522 98.12 %

2 Laptop 386 72.56 %

3 Desktop computer 136 25.56 %

4 Tablet 125 23.5 %

5 Feature phone (not smartphone) 56 10.53 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

Smartphone (98.12%)

Laptop (72.56%)

Desktop computer (25.56%)

Tablet (23.5%)

Feature phone (not smartphone) (10.53%)



20. WHAT ACTIVITIES DO YOU USUALLY DO WITH THOSE DEVICES?





3 Tablet 38 7.14 %

Option : Browsing online

Smartphone (72.56%)


Tablet (7.14%)






3 Tablet 53 9.96 %

Option : shopping online

Smartphone (52.63%)


Tablet (9.96%)






3 Tablet 74 13.91 %

Option : Playing game

Smartphone (61.65%)


Tablet (13.91%)






3 Tablet 23 4.32 %

Option : Listening music

Smartphone (79.7%)


Tablet (4.32%)



21. HOW LONG DO YOU USE YOUR DEVICES IN A DAY?



1 > 9 hours 255 47.93 %

2 7-9 hours 125 23.5 %

3 4-6 hours 98 18.42 %

4 1-3 hours 41 7.71 %

5 I don't have it 13 2.44 %

Option : Smartphone

> 9 hours (47.93%)

7-9 hours (23.5%)

4-6 hours (18.42%)

1-3 hours (7.71%)

I don't have it (2.44%)




1 I don't have it 346 65.04 %

2 1-3 hours 93 17.48 %

3 4-6 hours 45 8.46 %

4 7-9 hours 29 5.45 %

5 > 9 hours 19 3.57 %

Option : Tablet


1-3 hours (17.48%)

4-6 hours (8.46%)

7-9 hours (5.45%)

> 9 hours (3.57%)




1 I don't have it 239 44.92 %

2 1-3 hours 131 24.62 %

3 4-6 hours 69 12.97 %

4 7-9 hours 61 11.47 %

5 > 9 hours 32 6.02 %

Option : Desktop computer


1-3 hours (24.62%)

4-6 hours (12.97%)

7-9 hours (11.47%)

> 9 hours (6.02%)




1 1-3 hours 189 35.53 %

2 4-6 hours 141 26.5 %

3 7-9 hours 103 19.36 %

4 > 9 hours 54 10.15 %

5 I don't have it 45 8.46 %

Option : Laptop

1-3 hours (35.53%)

4-6 hours (26.5%)

7-9 hours (19.36%)

> 9 hours (10.15%)




22. HOW OFTEN DO YOU DO THESE ACTIVITIES?


Option : Checking smartphone

Every hour (67.86%)

1-3 times in 3 hours (12.78%)

> 5 times in 3 hours (6.95%)








1 Every hour 361 67.86 %

2 1-3 times in 3 hours 68 12.78 %

3 > 5 times in 3 hours 37 6.95 %

4 > 5 times in 6 hours 32 6.02 %

5 4-5 times in 3 hours 21 3.95 %

6 1-3 times in 6 hours 8 1.5 %

7 4-5 times in 6 hours 5 0.94 %



Option : Chatting

Every hour (45.49%)










1 Every hour 242 45.49 %

2 1-3 times in 3 hours 113 21.24 %

3 4-5 times in 3 hours 49 9.21 %

4 > 5 times in 6 hours 47 8.83 %

5 > 5 times in 3 hours 38 7.14 %

6 1-3 times in 6 hours 35 6.58 %

7 4-5 times in 6 hours 8 1.5 %



Option : Browsing


Every hour (20.3%)









1 1-3 times in 3 hours 174 32.71 %

2 Every hour 108 20.3 %

3 1-3 times in 6 hours 69 12.97 %

4 4-5 times in 3 hours 67 12.59 %

5 > 5 times in 3 hours 53 9.96 %

6 > 5 times in 6 hours 44 8.27 %

7 4-5 times in 6 hours 17 3.2 %



23. HOW OFTEN DO YOU DO THESE ACTIVITIES?


Option : Mobile shopping

Once a month (19.92%)

Once in some years (19.55%)

2-3 times in a year (13.53%)

>3 times in a year (9.02%)

Once in a week (7.14%)

2-3 times in a month (6.58%)

Everyday (6.58%)

2-3 times in a week (5.83%)

Once a year (5.45%)

> 3 times in a month (4.51%)

> 3 times in a week (1.88%)




1 Once a month 106 19.92 %

2 Once in some years 104 19.55 %

3 2-3 times in a year 72 13.53 %

4 >3 times in a year 48 9.02 %

5 Once in a week 38 7.14 %

6 2-3 times in a month 35 6.58 %

7 Everyday 35 6.58 %

8 2-3 times in a week 31 5.83 %

9 Once a year 29 5.45 %

10 > 3 times in a month 24 4.51 %

11 > 3 times in a week 10 1.88 %

Option : Reading news



Everyday (68.98%)










Once a year (0.38%)




1 Everyday 367 68.98 %

2 Once in a week 54 10.15 %

3 2-3 times in a week 47 8.83 %

4 > 3 times in a week 34 6.39 %

5 Once a month 10 1.88 %

6 > 3 times in a month 5 0.94 %




10 2-3 times in a year 2 0.38 %

11 Once a year 2 0.38 %

Option : Posting on social media



Everyday (34.02%)









Once a year (1.13%)





1 Everyday 181 34.02 %

2 2-3 times in a week 108 20.3 %

3 Once in a week 107 20.11 %

4 Once a month 39 7.33 %

5 > 3 times in a week 38 7.14 %





10 Once a year 6 1.13 %

11 2-3 times in a year 4 0.75 %

Option : Downloading new app








Everyday (6.02%)




Once a year (2.26%)





1 Once a month 117 21.99 %

2 Once in a week 107 20.11 %

3 2-3 times in a week 99 18.61 %



6 Everyday 32 6.02 %

7 > 3 times in a week 29 5.45 %

8 2-3 times in a year 23 4.32 %


10 Once a year 12 2.26 %


outlook of millennial - survey report

Data & Analytics

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ketika saya menikah

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ketika saya sudah menikah

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