outreach efforts kern council of governments environmental justice task force september 3, 2002
TRANSCRIPT
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Outreach EffortsOutreach Efforts
Kern Council of GovernmentsKern Council of Governments
Environmental Justice Task ForceEnvironmental Justice Task Force
September 3, 2002September 3, 2002
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HistoryHistory
Kern COG’s old approach to public Kern COG’s old approach to public participation included:participation included:
• Legal and public noticesLegal and public notices• Public hearingsPublic hearings• Some public workshopsSome public workshops• Occasional press releasesOccasional press releases
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Environmental JusticeEnvironmental Justice
• May 2001: Public Participation May 2001: Public Participation Policies revised to reflect growing Policies revised to reflect growing environmental justice concerns.environmental justice concerns.
• New policies emphasize community-New policies emphasize community-by-community approach.by-community approach.
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Policy changesPolicy changes
Additional tactics include:Additional tactics include:• Display ads in community, Display ads in community,
Spanish-language newspapers.Spanish-language newspapers.• Radio ads.Radio ads.• Community flyers (to churches, Community flyers (to churches,
schools).schools).
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Policy changesPolicy changes
• Heavy use of press releases, Heavy use of press releases, media relations.media relations.
• Attend community events.Attend community events.• Increase number of public Increase number of public
workshops.workshops.
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Other factorsOther factors
• Board wants agency ‘branded’ in Board wants agency ‘branded’ in the public’s mind.the public’s mind.
• 2001: Marketing firm hired to 2001: Marketing firm hired to develop an overall public develop an overall public outreach plan.outreach plan.
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Marketing plan findingsMarketing plan findings
• Kern COG has no bad press issues Kern COG has no bad press issues to overcome.to overcome.
• Agency has not received Agency has not received recognition for its services.recognition for its services.
• Outreach materials are Outreach materials are informative, but not inviting.informative, but not inviting.
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FindingsFindings
• Web site outdated.Web site outdated.• Public more aware of issues like Public more aware of issues like
air quality, mobility and air quality, mobility and transportation.transportation.
• Kern COG should ‘market’ itself Kern COG should ‘market’ itself more aggressively or risk being more aggressively or risk being defined by others.defined by others.
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Additional tacticsAdditional tactics
• Develop monthly public affairs Develop monthly public affairs programming through KGOV.programming through KGOV.
• Mail campaign with opinion Mail campaign with opinion leaders on selected topics.leaders on selected topics.
• Approach city councils to make Approach city councils to make presentations about Kern COG.presentations about Kern COG.
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Additional tacticsAdditional tactics
• ‘‘Brand’ agency through PSAs Brand’ agency through PSAs about transportation and air about transportation and air quality.quality.
• Create a tagline or slogan.Create a tagline or slogan.• Print, billboard, TV & radio Print, billboard, TV & radio
campaign with educational look campaign with educational look and feel.and feel.
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What’s been done so farWhat’s been done so far
• Mailing list includes 200 more NPOs & Mailing list includes 200 more NPOs & CBOs.CBOs.
• New brochures designed for air quality New brochures designed for air quality conformity, RTP and FTIP.conformity, RTP and FTIP.
• Increased press releases and direct Increased press releases and direct contacts with the media.contacts with the media.
• Increased staff presence at community Increased staff presence at community fairs and events.fairs and events.
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BudgetingBudgeting
• Recommended $223,700 for first Recommended $223,700 for first year, mostly in billboards, radio year, mostly in billboards, radio ads, general use publications.ads, general use publications.
• 2002-03 budget = $60,0002002-03 budget = $60,000• $250,000 a year over three years $250,000 a year over three years
for air quality-related outreach for air quality-related outreach measures pending CTC approval.measures pending CTC approval.
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Outreach EffortsOutreach Efforts
Kern Council of GovernmentsKern Council of Governments
Environmental Justice Task ForceEnvironmental Justice Task Force
September 3, 2002September 3, 2002