Outreach Strategies for BSU

Presented by Anna TemuAugust 2012

BSU Workshop 1

2

Faculty of Agriculture

Faculty of Forestry

SOKOINE UNIVERSITY

Faculty of Veterinary Medicine

TEACHING AT

Faculty of Science

Development studies institute

Faculty of Vet. Medicine

Inst. for continuing education

A TYPIC

AL SOUTH

UNIVER

SITY

STRUCTURE OF SUA OUTREACH

Organized through special centrally controlled units

University, Departments and other Functional Units, Individual, Project internalization

Consulting Bureaus/Services

3

TYPICAL SETUP OF UNIVERSITY OUTREACH

Use centralized units to provide service to research-functional units (projects)

Donor funding through basket funding bringing important stakeholders implicitly defined in competitive grant system

University defined incentive for outreach institutionalized in promotion criteria

4

Examples of Outreach Internalization/Action Research

SUA Agribusiness Incubator Program (DANIDA PILOT)

African Agribusiness Academy (Netherlands)

International Food Standards Policy advocacy (DANIDA)

5

Example of outreach internalizations …

SUGECO – Entrepreneurship Program (DAEA)

BEST/AC

Contracting Out of Poverty (IFPRI)

6

Reaching Out and In

Farmers Show and trade fairs bring university down to stakeholders

Short-term training strengthen interaction with the industry

CAN WE DEFINE THE GAPS ?

There is a need to look for improved approaches for effective outreach by:

Re-assessing University mandates and who are beneficiaries (direct and indirect)

Re-assess demand of various stakeholders,

Define the environment/context that will make outreach strategy work

Assess what we can and try to offer, learn as you implement

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BSU OUTREACH STRATEGY

Our main output: Stronger Universities

Our transitional outputs: Improved human resource base Curriculum and research program improved Enhanced research vigor and impact orientation (R

for D) Improved working environment and facilities for

research training and outreach

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FOOD FOR THOUGHT

Traditional dissemination methods, M&Es and impact assessment must be augmented with innovative methods that internalize outreach Examples: action research, experiential research “learning with

stakeholder” use feedback more effectively for each important steps

Continue use of more pragmatic approaches such as: problem-based training, case teaching and involvement

of industry (e.g. value chain participants, policy makers, government, NGOs, service providers etc) in classroom and

Universities cross fertilization involving part time lecturing and exchange visits

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BSU OUTREACH STRATEGY

Defined basics for effective outreach (future targets)

Internalized participation of stakeholders early on and throughout the project/program

Quality follow-ups of adoption and application

Develop forums for University – Stakeholder interactions

o Career fairso Industry-university forums (agribusiness forums)o Encourage specific one-to-one interactions with proper

feedback systemo Internalize “successful” outreach program in Promotion

criteria 11

Outreach Strategies for BSU

Presented by Anna TemuAugust 2012

BSU Workshop 13

Current outreach activities at Roskilde University

VisionRoskilde University is committed

to: a critical, problem-oriented and

innovating approach to research, education, and extension/outreach

in view of actively contributing to finding and shaping solutions for on-going issues of society

Strategic outreach goals 2011-2014

1. Increased capacity of innovation (links to private sector)

1000 established collaborations between enterprises and student projects (either research or internships)

Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation

Teaching entrepreneurship/social entrepreneurship Establishment of research cooperation with 3 new

technical colleges (”professionshøjskoler”) through joint PhD projects

Action-research (urban planning; environment of the workplace) is part of the research approach practised by many

Strategic outreach goals 2011-2014

1. Increased capacity of innovation (links to private sector)

1000 established collaborations between enterprises and student projects (either research or internships)

Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation

Teaching entrepreneurship/social entrepreneurship Establishment of research cooperation with 3 new

technical colleges (”professionshøjskoler”) through joint PhD projects

2. Participation in the public debate340 annual research publications for the general

public1660 other outreach communication activities

(public meetings, personal contacts, workshops and seminars etc.)

3. Collaboration with municipalities with the Zealand Region

An example:

Permanent features of RUCinnovations

One-Stop-Science-Shop: The private enterprise entry point o RUC and RUC ‘s entry point to the private sector

Project cooperation

Internship cooperation

Student jobs

Research cooperation

PhD- collaboration

EventsVenture Cup, RUC Karrieremesse, RUCinnovations entrepreneurship prize

Agreement between Zealand Growth Forum and RUC

Research activities in collaboration with SME and organisations in the Zealand Region

Research and trainings on demand

Activities related to the Femern Belt Bridge construction project

The Municipality Platform

Student growth house for entrepreneurship, innovation and creativity

Examples of research activities

Green regional gastronomic experiences – GRO GRO is an ambitious food sector project, aiming at

creating growth in the region of Zealand through innovation and education within the domains of food and culture.

Targets growth and employment through innovation in the food sector Offers iguided innovation trajectories, a large regional network amongst food producers, capacity building and on-going events.

Risø Park Establishment of a Development Park for Cleantech Main partners are the Municipality of Roskilde, the

Danish Technical University, the Zealand, and Scion DTU.

Municipality platformRU is currently engaged in collaboration with

regional municipalities in the areas of green innovation and the elaboration of climate action plans and strategic energy plans.

Stages of activities:1. Problem identification & analysis

2. Stakeholder mapping, contact making, and analysis

3. Elaboration & proposal of technical solutions

4. Fund raising & political (stakeholder) decision & commitment to go ahead

5. Planning for implementation

6. Implementation, monitoring & Evaluation

Lessons learnt from the outreach activities

SME have limited or no knowledge of opportunities for collaboration with RU

Insufficient focus from RU on the potential opportunities of collaboration with SME

High response rate from contacted enterprises (1/3 submitted proposals)

Necesary to develop more concise concepts for collaboration between the business sector and the universities. Necessary to master relevant specific natural and social science knowledge; technical knowledge about current (environmental management) practices;

Possess political/tactical flair for stakeholder positions and interests

Organisation and contents of today’s group

work

Organisation Facilitators will propose

questions

9:50 – 10:30 Start out in small groups of 2-4 persons until break

11:00 – 11:45 Continue in small groups after break

11:45 – 12:30 Plenary presentations from small groups. Discussion and conclusion.

Questions for BSU Group workBefore coffee/tea break

1. Is outreach important - why/why not?

2. Does your university (south) have a mandate and strategy for outreach activities? If not, what should it be?

3. Which outreach partners, themes, and activities if any are you currently collaborating with / engaged in within your respective platforms in the South?

4. Which outreach target groups, themes and activities would you like to develop in the BSU project?

Questions for BSU Group workAfter coffee/tea break

1. What are the drivers and inhibitors for faculty staff to engage in outreach?

2. How can outreach activities add more value to the university and the individual staff member?

3. Which ideas do you have for joint outreach activities with Danish Universities? How can Danish Universities assist you?

4. How should we approach implementation, and what are the next steps (who does what, when?)

Enjoy your group work!