outside the book publishing box breakout session magme, inc. toc conference 2010 o’reilly
TRANSCRIPT
![Page 1: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/1.jpg)
Outside the Book Publishing Box
Breakout Session MagMe, Inc.
TOC CONFERENCE 2010
O’REILLY
![Page 2: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/2.jpg)
PUBLISHING
![Page 3: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/3.jpg)
CONTENT
![Page 4: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/4.jpg)
Internet Channels
![Page 5: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/5.jpg)
PROBLEMS
![Page 6: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/6.jpg)
ACCESSIBILITYCOST OF PURCHASE
![Page 7: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/7.jpg)
![Page 8: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/8.jpg)
DIGITAL PUBLISHING
![Page 9: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/9.jpg)
Advertising Revenue(Magazines)
2007 2008 2009
0
5
10
15
20
25
30
Series1
Source: Publisher Information Bureau 2010 Report, MPA.
2007-2008: 7.8% Decline
2008-2009: 18.1% Decline
![Page 10: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/10.jpg)
Connected Consumer
![Page 11: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/11.jpg)
![Page 12: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/12.jpg)
ADVERTISEMENT RELATIONSHIP
(Internet)
Source: www.kotaku.com
![Page 13: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/13.jpg)
ADVERTISEMENT RELATIONSHIP
(Print)
Source: www.kotaku.com
![Page 14: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/14.jpg)
NEW ADVERTISEMENT ERAINTERACTIVE ADVERTISEMENT
![Page 15: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/15.jpg)
NEW INFLUENCER LANDSCAPE
![Page 16: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/16.jpg)
CONTROL
SECURITY
SOCIAL FUNCTION
PROFIT
USER-FRIENDLYPLATFORM
API
DATA
INTERACTIVE ADVERTISEMENT
READERSHIP
UNSTOPABLE INNOVATIONS
DISTRIBUTIONTRACKING
SYSTEM
MOBILE DEVICES CAPABILITY
SEO
LIVE SUPPORT
CORPORATE IDENTITY
![Page 17: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/17.jpg)
?COST
DESIGNFUNCTIONALITIES
![Page 18: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/18.jpg)
SAVE THE DATE
APRIL 29TH, 2010HUDSON TERRACE
621 WEST 46TH STREETNEW YORK 10036
![Page 19: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d9c5503460f94a85acb/html5/thumbnails/19.jpg)
QUESTIONS?