Hasbro is global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands.

The company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more.

Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families.

Hasbro’s 90+ years rich and deep history can be told in a variety of ways – from key milestones, new brand innovations and immersive entertainment experience to storytelling and the insights and memories of millions of consumers worldwide.

1923Originally known as Hassenfeld Brothers, the company was founded in Providence, Rhode Island, by Henry, Hillel and Herman Hassenfeld. The company first sells textile remnants and then expands to pencil boxes and school supplies.

1940sHasbro expands its product line to include its first toys – doctor and nurse kits.

1952Hasbro introduces MR. POTATO HEAD, the first toy ever to be advertised on television.

1964Hasbro launches the world’s first action figure with the introduction of G.I. JOE in 1964.

1968Hasbro becomes a publically traded company 1968.

Overview

1977One of the major revolutions in the toy and entertainment industry comes with the rise of STAR WARS and the widespread success of Kenner’s STAR WARS line in 1977.

1983The MY LITTLE PONY brand is born.

1984Hasbro purchases Milton Bradley and its PLAYSKOOL division. The acquisition pairs the world’s hottest toy company with the strength and stability of one of the world’s most respected game companies.

The TRANSFORMERS brand launches.

The Hasbro Children’s Foundation (now the Hasbro Children’s Fund) is established in 1984, creating an institution that would eventually help millions of children around the world.

1991The company acquires the Tonka Corporation, including its Kenner and Parker Brothers divisions. Brands such as MONOPOLY, TONKA, STAR WARS, NERF and PLAY-DOH join Hasbro’s portfolio.

1999Hasbro acquires WIZARDS OF THE COAST with brands such as MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

In 1999, the company also launches the Team Hasbro employee volunteer program. Each full-time employee qualifies for four hours of paid time-off each month to volunteer for child-focused programs.

2001Hasbro establishes a corporate strategy focused on fully leveraging its brand portfolio.

2006Hasbro signs a licensing agreement with MARVEL, converging the rich, dynamic brand heritage of the MARVEL Universe with inspiring new products created by Hasbro.

2007TRANSFORMERS movie is released, launching one of the highest-grossing film series ever.

1990s: Hasbro leads the way in Corporate Social Responsibility and workplace safety, helping to pioneer many industry standards, including the development of the industry’s first fire safety manual. Other milestones include the creation of the comprehensive Hasbro Global Business Ethics Principles.

2008

Brian Goldner becomes the Chief Executive Officer.

2009

Hasbro sign strategic alliance with Sesame Workshop to manufacture and market a wide range of toys and co-branded games based on their beloved characters, including Elmo, Big Bird and more.

Hasbro Studios is formed.

2010Hub Network, a joint venture with Discovery Communications, launches on 10.10.10.

2011The company establishes its Hasbro Gaming Center of Excellence.

2013Hasbro strengthens its mobile gaming expertise with the purchase of a majority stake in mobile game studio, Backflip Studios.

2014The Hub Network becomes Discovery Family Channel.

Hasbro also enters into a new strategic marketing relationship with Disney Consumer Products for Disney PRINCESS brand and FROZEN brand.

Today Hasbro focuses on innovation and the development of its world-class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.

Hasbro Studios continues to drives entertainment, brand- driven storytelling for Hasbro across television, film, commercial productions and short-form content. It develops, produces, and distributes TV shows to leading networks in more than 180 countries globally.

On the film side, Hasbro Studios has developed and produced a number of features based on the company’s brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label.