LOC-AID Technologies

Location Matters™

Florida Venture ForumFebruary 2011

Any device, any network, any location need

LOC-AIDLOCATES

100% OFNETWORK

EVERY MOBILEDEVICE

LOC-AID has built the largest global

carrier footprint for location data

access.

LOC-AID can locate over 500 million

devices.No GPS chip* needed.

No app download.No user action.

LOC-AID can reach 100% of network.

For any mobile application.

LOC-AID works everywhere.

Indoors or outdoors.GPS or CELL-ID.

High accuracy or Instant Locate

On any platform –2G, 3G and 4G.

FOR ANY LOCATION

The world’s largest location gateway for enterprise LBS

* Over 80% of wireless devices are not “smart.”2

Why LOC-AID matters

Disruptive technology

Tollbooth for enterprise LBS

$150M LBS enabler

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How Do You Own Mobile Location?

1. Lock up Supply-SideBuild an inter-carrier gateway

2. Lead on Demand-SideFocus on enterprise apps

3. Drive Volume, Value & Voice Lead on Privacy and Location Service

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Phase 1: Build the platform in Miami

LOC-AID’s platform is hosted in

Miami, a Tier-IV facility with N+2

power and cooling infrastructure

with Terremark

Miami has been ranked as one of

the top-five best interconnected

cities in the world (ahead of San

Francisco)

LOC-AID selected Miami for its

numerous telecommunications

carrier facilities, fiber loops,

international cable landings and

multiple power grids.

Phase 1: Lock up network supply

20112005-2008 2009 2010

7 14 62 120 120 120 212 302 344 400 407 527

31% 63% 18% 72% 83% 98% 96% 100%

Total Locatable Subs (MM)

Markets

Cum. % of market

48M

7M

7M

58M

92M

90M

34M

8M

US: 14M

Int’l: 42M

7M

120M

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Commercially Available

Connection Underway

MOU/Contract

Phase 1: Build an inter-carrier gateway

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LOC-AID Xchange Gateway

Technology Investment • $10M dollars and 180 man-years in R&D, development and engineering

Stability • Two redundant systems• Hosted in Tier IV data center• 99.99% uptime• Real-time alerting to operations team

Scalability • Standard platforms and open standards• Virtualization and load balancing built in• Low-cost platform and business model• Increasing volumes drive operating efficiencies

Security • Extensive privacy framework already built• Passed “blind” carrier audit in Q1 2010

Intellectual Property • One patent issued, four pending

Phase 1: Achieve cost advantage

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App-Based

Platform-specific App

Accuracy

Adoption Hurdle

US Addressable Subs

Phase 1: Locate any device

Speed

Network-Based

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Indoor Coverage

Downtown Coverage

Battery Drain

NONE: ALL DEVICES

5 – 500m

NO DOWNLOAD

290 M

0-6 Sec

YES

Ubiquitous

NONE

iPhone, Android, BB, Win, Symbian

5 – 100m

App Install, User Action

50 M

15-35 Sec

NO

Spotty

Severe

How Do You Own Mobile Location?

1. Lock up Supply-SideBuild an inter-carrier gateway

2. Lead on Demand-SideFocus on enterprise apps

3. Drive Volume, Value & Voice Lead on Privacy and Location Service

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Single API accesses any mobile

device on any carrier network

One price per locate

One contract

One point-of-contact

Developer certification and app on-boarding

Privacy management per CTIA Guidelines

4Copyright © 2009, LOC-AID Corporation. Confidential - do not copy or distribute

Phase 2: Make it easy for developers

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12 Copyright © 2010, LOC-AID Technologies. Patents pending, all rights reserved. Confidential - Do Not Copy or Distribute

Phase 2: Simplify the demo

New business models

Cost Savings

Revenue and

customer growth

Mobile fraud management

Authentication and verification

Resource tracking

Monitoring “presence”

Employee monitoring

Asset tracking

M2M

Proximity mobile marketing

Mobile analytics

Consumer geo-service

Hyper-local search

Privacy management

Source: Merrill Lynch, Frost & Sullivan, Berg Insight and LOC-AID analysis; April 2010.

Value of a location look-up

0 1 2 3 4 5

Social networks

Gaming

Consumer Apps

Geoservices

Mobile Mktg

Tracking

Analytics

Verification

Authentication

Fraud Prevention

Market value per ping

Phase 2: Focus on enterprise LBS

Demand drivers of Enterprise LBS.

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Phase 2: Build Pipeline

2009 2010 2011

As of Q4 2010

Cloaked. Because we don’t know all of you (yet).

How Do You Own Mobile Location?

1. Lock up Supply-SideBuild an inter-carrier gateway

2. Lead on Demand-SideFocus on enterprise apps

3. Drive Volume, Value & Voice Lead on Privacy and Location Service

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Connect to Carrier Networks Build Customers and Drive Traffic Add Features and Grow Profits

Phase 3: Beyond gateway services

CARRIERS ENTERPRISE CONSUMERS

FocusBuild PlatformLock Up SupplyIntegrate billing

Increase app valueMobile ROI/CRM

“Presence” disruption

Privacy managementLBS-centricity

Tracking Data Mining

Monetize capacityOn-ramp apps

Counter Google/Apple

FocusDifferentiationNew LBS Tools

Pricing Advantage

FocusUniversal access

Data monetizationMarket insight

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Phase 3: Beyond locates = privacy

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Carriers

$12bn

ProcessServicesSystem

Phase 3: Gateway + privacy = ∑insight

Enterprise

$12bn

Access Control Insight

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DAVID ALLENTechnology

• Original team, location standard, Qualcomm

• Director-Location Products: SnapTrack (Qualcomm acquired for $1B)

• Director, Samsung, Motorola

• BS Eng, Purdue; MBA, Illinois

• 23 years experience

TOM STAHLChief Operating Officer

• COO: Telephia (Nielsen acquired for $440M)

• Wireless ops exec at Bell South

• Systems analyst: Mitre

• Fluent in Mandarin

• BS Eng, Duke; MBA, Haas

• 22 years experience

RIP GERBERPresident & CEO

• EVP/CMO: Intellisync (Nokia acquired for $510M)

• CMO/CSO: Commtouch, (IPO)

• Senior mgmt roles at Digitas, Deloitte, American Express

• Process engineer: Firestone

• BS Eng, Virginia; MBA, Harvard

• 23 years experience

Experienced wireless team in place

RON ZARAGOZASales

• Head of Business Mobility: Nokia (to AT&T, VZW, Cisco)

• Int’l Sales Director: Tellabs (EMEA & LA)

• Midwest Branch Sales Manager: Lucent

• BS Acctg., Western Illinois

• 22 years experience

SHAULI CHAUDHURIMarketing

• VP, Global Marketing: Phoenix Technology (PTEC)

• Director, Software Marketing for Nokia Enterprise Mobility

• Director Mktg.: Intellisync, Mitek

• MA, Ohio State Univ., MBA, San Jose State

• 18 years experience

JEFF ALLYNProduct Mgmt.

• Product head for VZNavigator

• Product head VZW Network-Initiated APIs

• Product leadership –maintained and grew multi-billion dollar portfolio

• 15 years experience

NAOMI MORITADevelopment

• VP Service Delivery, iLoop Mobile

• Product Manager for Family Minder (Autodesk)

• IVR Dev for TellMe, acquired by Microsoft

• BS IEOR Berkeley, MS Applied Math Santa Clara

• 18 years experience

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Backed by leading venture capital and private equity

Intersouth Partners is one of the most active and experienced venture capital firms in the Southeast, having invested in more than 100 private companies. Founded in 1985, Intersouth manages $780 million in seven venture capital limited partnerships, making it the largest venture capital fund in North Carolina and one of the largest in the Southeast. John Glushik, General Partner, is a director on the LOC-AID board.

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H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with over $8.5 billion of capital under management, with over 250 investments across a wide range of industries and transactional dynamics. John Kim, Managing Director, is a director on the LOC-AID board.

Hamilton Lane provides private equity asset management services with over $107 billion in total assets under management and supervision, including over $15 billion for managed accounts and $49 billion in commitments to non-U.S. funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice President, is a board observer for LOC-AID.

Unfair Advantages

Lowest cost operating platform

Largest gateway globally

Distribution strategy lock-up

Pricing and “margin lock”

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Why LOC-AID matters

Disruptive technology

Tollbooth for enterprise LBS

$150M LBS enabler

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LOC-AID Technologies

Location Matters™

Rip GerberPresident & CEO

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