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VOGUE PORTFOLIO
MAGAZINE
THE VOGUE BUSINESS REPORT
MISS VOGUE FASHION’S NIGHT OUT VOGUE FESTIVAL
SOCIAL MEDIA MOBILE TABLET VOGUE.CO.UK
WHAT ARE THEIR CHARACTERISTICS?
STYLISHVogue readers spend more on fashion each year than readers of Elle,
Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar
LUXURY CONSUMERS 92% of Vogue readers buy designer fashion
93% own premium beauty
INFLUENTIAL When Vogue readers last recommended a product to their friends,
54% of cases resulted in a purchase
AVERAGE AGEPrint: 33 years oldTablet: 34 years oldWebsite: 28 years old
VOGUE AUDIENCE
Source: TGI Jul 2013 - Jun 2014/ The Vogue Business Report 2013 (conducted by YouGov)/ NRS Jan 2014 - Jun 2014/ Vogue Website Survey May 2013/ Vogue In-App Survey September 2013/ The Condé Nast Word of Mouth Survey 2010.
VOGUE AUDIENCE CROSSOVER
63% of Vogue readers are regular Vogue.co.uk users
(they access Vogue.co.uk at least once a month)
67% of Vogue.co.uk users regularly read Vogue
(they read at least 1 in 4 issues)
17% of those who have a touch point with the Vogue brand, do so in
print, digital AND online. This audience is referred to as Vogue3
web
print + web
VOGUE’S AUDIENCE PROFILE IS SIMILAR – WHATEVER THE PLATFORM
Source: Ipsos MediaCT (Online GB adults) and NRS (Oct 2010 - Sep 2011)/ The Vogue Business Report 2013.
VOGUE BRAND REACH
*Readership: NRS Jul 2013 - Jun 2014/**Tatler, Vanity Fair & Harper’s NRS measured over 2 years, Jul 2012 - Jun 2014.
VOGUEMARIE CLAIRE
ELLE INSTYLEHARPER’S
BAZAARVANITY
FAIRTATLER
CIRCULATIONCombined print & digital
ABC Jan-Jun 2014
200,032 202,127 155,289 147,211 108,472 91,065 84,025
READERSHIPNRS Jan-Jun 2014
1,148,000 801,000 769,000 305,000* 174,000** 221,000** 170,000**
UNIQUE USERSGoogle Analytics
Oct-Dec 2014
2,217,6781,400,000
(Publisher’s Statement)
747,197(Google Analytics,
Oct 2013)
302,000(Publisher’s Statement)
249,357(Google Analytics,
Oct 2013)
640,135(Omniture,
Oct-Dec 2014)277,776
PAGE IMPRESSIONSGoogle Analytics
Oct-Dec 2014
40,367,113 N/A5,353,016
(Google Analytics,Oct 2013)
N/A860,641
(Google Analytics,Oct 2013)
1,910,672(Omniture,
Oct-Dec 2014)3,273,636
THE GLOBAL POWER OF VOGUE20 editions reaching 23.4 million people
USLaunched 1892
Readership 11,037,000
UKLaunched 1916
Readership 1,148,000
ITALYLaunched 1965
Readership 1,023,000
FRANCELaunched 1921
Readership 1,378,000SPAINLaunched 1988
Readership 915,000
RUSSIALaunched 1998
Readership 836,200
TAIWANLaunched 1996
Readership 311,000
AUSTRALIALaunched 1959
Readership 367,000
JAPANLaunched 1999
Readership 245,000
KOREALaunched 1996
Readership 823,000
MEXICO/LATIN AMERICA
Launched 1999Readership 1,110,000
BRAZILLaunched 1975
Readership 458,000
CHINALaunched 2005
Readership 1,060,000
PORTUGALLaunched 2002
Readership 141,000
GERMANYLaunched 1979
Readership 1,570,000
INDIALaunched 2007
Readership 300,000
TURKEYLaunched 2010
Readership 90,000
NETHERLANDSLaunched 2012
Readership 195,500
VOGUE GLOBAL REACHR 20 EDITIONS REACHING 23.6 MILLION PEOPLE
UKRAINELaunched 2013
Readership 265,000 THAILANDLaunched 2013
Readership 125,000
CELEBRATING 100 YEARS IN 2016Editor: Alexandra Shulman
Publishing Director: Stephen Quinn
MUST KNOW FACTS & FIGURES200,032: Circulation
1,148,000: Readership
33: Average Age of Reader
31%: AB / 65%: ABC1
6: The average number of times each issue is re-visited
3: The average number of hours each issue is read for
NEWS-WORTHY Vogue is mentioned in print media on average 4 times a day,
generating £1 million worth of coverage*
Source: Combined print & digital ABC Jan 2014 - Jun 2014/NRS Jan 2014 - Jun 2014/ The Vogue Business Report 2013/ *calculated on rate card value, with no multiplier for greater value for editorial.
OVERVIEW OF ADVERTISING OPPORTUNITIES• Display Advertising• Promotions • Sponsorships• Reader Events• Miss Vogue• Added Value: Vogue Notebook & Editorial Team Introductions
THEMES & SUPPLEMENTSFEBRUARY: Catwalk Supplement
MARCH: International Collections
APRIL: Miss Vogue
MAY: More Dash Than Cash Supplement
JUNE: Summer Style & Vogue Festival Coverage
JULY: Ageless Style
AUGUST: Catwalk Supplement
SEPTEMBER: International Collections
OCTOBER: Miss Vogue
NOVEMBER: More Dash Than Cash Supplement
DECEMBER: Christmas & Seasonal Supplement
JANUARY: Looking forward to 2016
02-15SUPPCOVER [P].indd 1 09/12/14 09.50
PROMOTIONS & SPONSORSHIPS• Opportunities for us to create bespoke campaigns
which sit seamlessly within the Vogue editorial environment• Our team can propose creative concepts involving shoots
(still-life or with models) or using imagery supplied by the brand• We can also offer a limited number of larger-scale supplement
sponsorships to brands wishing to partner more closely
with Vogue
VOGUE PROMOTION
Total ECLIPSEMeet ghd’s new and revolutionary styler: ghd eclipse®. Designed to work on the
finest to the most rebellious of hair textures, it is reinventing hair styling as we know it. Photographed by Benjamin Vnuk
STY
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P: JO
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S: P
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S. M
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EL: S
ABR
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IT
07-13GHDbackingpageVO43956.indd 1 03/05/13 16.0707-13GHDbackingpageVO43956.pgs 03.05.2013 16:03
Broderie anglaise needn’t be the reserve of good girls – toughen
up a Peter Pan-collar blouse with eye-popping
digital-print jeans Blouse, £40. Trousers, £45.
Bra top, £22. All Topshop. Bracelet, model’s own. Hair: Alex Brownsell.
Make-up: Lauren Parsons. Nails; Sophy Robson. Model: Pixie Geldof.
Stylist: Francesca Burns
From Aztec-era Mexico to Fifties Paris via silver-screen Hollywood, Topshop’s summer collection is a whirlwind tour of the world’s most vibrant and experimental decades. With her unique take on London style, Pixie Geldof shows us how to wear it on the city streets now. Photographs by Scott Trindle
TheSTREETS
VOGUE PROMOTION
07-12TopshopPromoVS40746.indd 1 02/05/12 12.1507-12TopshopPromoVS40746-001L.pgs 02.05.2012 12:10 02-14SUPPCoverVS45874 [P].indd 1 10/12/13 09.3902-14SUPPCoverVS5874.pgs 10.12.2013 09:35
SHOWCASING OUR PRINT DIGITALLY...
DISTRIBUTION• Vogue’s digital magazine is offered to consumers via iTunes • Vogue’s existing print subscribers are given access free of charge
ADVERTISING INCLUSION• Every advertiser in the print edition of Vogue will be included in
Vogue’s digital edition at no additional cost unless otherwise
requested
PREMIUM OPPORTUNITIES• Vogue offers a limited number of premium advertising opportunities,
including embedding video content and the capability to build more
sophisticated technological features in-house
DIGITAL CIRCULATION: 7,950 and counting…Vogue has the largest digital circulation when compared to Elle,
Harper’s Bazaar, Marie Claire, Tatler and InStyle
VOGUE TABLET
Source: Digital ABC Jan 2014 - Jun 2014.
COMMERCIAL OPPORTUNITIES
STANDARDThis opportunity is included in Vogue’s rate base pricing• A replica of all advertisements in the print edition• There will be an additional charge to add a web link and/or for
Vogue to convert print ads to Tablet specs
PREMIUMLimited to five per issue• Scrolling Ad: Ad inclusion with interactive ability to scroll
vertically through additional content• Slide Show: Ad inclusion with multiple photo images
available for instant review• 30 Second Video: Ad inclusion with brief video inset, up to
30 seconds• Hot Spots: Ad inclusion with interactive touch points
PREMIUM PLUSLimited to three per issue• Photo Explorer: Ad inclusion with interactive ability to
navigate around an image• Photo 360: Ad inclusion with photo enhancement showing walk-
around image of product• 60 Second Video: Ad inclusion with longer video, up to
1 minute
VOGUE TABLET
PRODUCTION SCHEDULE
ISSUE 2015BOOKING
DEADLINECOPY
DEADLINEINSERT
DEADLINE
PRINT AND TABLET ON SALE DATE
THEME/ SUPPLEMENT* EVENTS
FEBRUARY 19th November 25th November 10th December 8th January Catwalk Supplement
MARCH 17th December 24th December (no extensions)
14th January 5th February International Collections
APRIL28th January 30th January 18th February 12th March
Couture (online only),
Miss VogueVogue Festival
25-26 AprilMISS VOGUE APRIL
MAY 25th February 27th February 18th March 9th AprilMore Dash Than Cash
Supplement Trend Talks
JUNE 25th March 27th March 15th April 7th MaySummer Style/ Vogue
Festival Coverage
JULY 22nd April 24th April 13th May 4th June Ageless Style
AUGUST 27th May 29th May 17th June 9th July Catwalk Supplement
SEPTEMBER 24th June 26th June 15th July 6th August International Collections
Vogue Fashion’s Night Out - TBC
OCTOBER29th July 31st July 19th August 10th September
Couture (online only),
Miss VogueMISS VOGUE OCTOBER
NOVEMBER 26th August 28th August 16th September 8th OctoberMore Dash Than Cash
Supplement Trend Talks
DECEMBER 23rd September 25th September 14th October 5th NovemberChristmas/
Seasonal Supplement
JANUARY 28th October 30th October 16th November 7th December Looking forward to 2016
*Themes and supplements are subject to change. Trend Talks and Vogue Fashion’s Night Out dates are TBC. All dates correct as at 22/10/14.
PRINT ADVERTISING RATESPage Run of Paper £27,200Page Facing Matter £32,420Page Specified Position £35,000Contents/Masthead £37,730 Inside Back Cover £40,900 Outside Back Cover £43,600 Inside Front Cover Gatefold – 4 Pages £144,640Barn Door £144,640 Standard 4 Page Gatefold £99,6501st DPS £69,200DPS Solus/Specified Position £61,800DPS Run Of Paper £53,350½ Masthead £18,670½ Page £14,100
BOUND IN / SCENT STRIPSNational: 2 Sides £32,6404 Sides £58,1208 Sides £115,80016 Sides £216,740 London & South East: 2 Sides £21,9004 Sides £34,2508 Sides £58,12016 Sides £115,700
LOOSE INSERTS / TIP ONSCosts are based on media space taken and quantity.Accepted by arrangement only. For more information please call Matilda McLean on 020 7152 3198.
PROMOTIONSCosts are made up of a space rate as above plus a net production charge from £4,000 per page for a Vogue shoot or £1,500 per page with supplied assets. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.
TABLET ADVERTISING RATES
STANDARDStatic £0 Static Web link £700NB. Charge is per issue even if creative has run before
PREMIUMUp to 30 second Video Ad £3,000Scrolling Ad/Slide Show (up to 15 slides) £3,000 Multiple Links (3-5 hotspot links)** £4,750 NB. Link will only work when connected to the web
PREMIUM PLUS**
Photo Explorer £5,000Image Sequencer £5,00060 Second Video Ad £5,000Virtual tour (5 hotspots and 5 portrait images)** £5,000
CONDÉ NAST DIGITAL STUDIOBespoke build PORCinegram/Animated POR
PRINT & TABLET RATECARDS
THE GLOBAL POWER OF VOGUE20 editions reaching 40.4 million people
VOGUE.CO.UK GLOBAL REACH
UKLaunched 1996
Visitors 2,533,205
ITALYLaunched 2010
Visitors 1,770,431
FRANCELaunched 2000
Visitors 1,080,908
SPAINLaunched 2000
Visitors 3,932,529
RUSSIALaunched 2008
Visitors 966,733
TAIWANLaunched 2000
Visitors 1,424,346
AUSTRALIALaunched 2000
Visitors 1,168,752
JAPANLaunched 2001
Visitors 1,208,786
KOREALaunched 1996
Visitors 178,092
BRAZILLaunched 2010
Visitors 3,172,381
CHINALaunched 2005Visitors 19.5m
PORTUGALLaunched 2011
Visitors 120,746
GERMANYLaunched 2000
Visitors 420,000
INDIALaunched 2010
Visitors 250,000
MEXICO/LATIN AMERICA
Launched 1999Visitors 458,588
TURKEYLaunched 2010
Visitors 73,420
NETHERLANDSLaunched 2012
Visitors 162,227
USLaunched 1996
Visitors 1,564,061
VOGUE.CO.UK
THAILANDLaunched 2013Visitors 68,180
UKRAINELaunched 2013Visitors 308,156
2,217,678
EDITORIAL OVERVIEW• Editor: Dolly Jones – working alongside Alex Shulman• Exclusive content, updated continually by our dedicated in-house
online editorial team• Fashion shows catalogued on Vogue.co.uk before anywhere else• Trending articles featured • Regular industry exclusives
MUST-KNOW FACTS & FIGURES2.2 million Unique Users
40.4 million Page Impressions
Vogue.co.uk was founded in 1996New site is responsive across all formatsAUDIENCE INSIGHTS95% Female
Average Age: 2860% of visitors believe that Vogue.co.uk is the most influential fashion website compared to Elle (22%),
Marie Claire (17%), Harper’s Bazaar (15%), Grazia (14%), Vanity Fair (13%)
and InSyle (12%)
89% of Vogue.co.uk users own Designer Fashion
92% of Vogue.co.uk users own Premium Beauty
64% of visitors believe that ‘The advertisements on Vogue.co.uk
make me want to try/buy/use the brands, products and services’
VOGUE.CO.UK
Source: Google Analytics Oct 2014 - Dec 2014/ Vogue Website Survey May 2013/ The Vogue Business Report 2013.
AUDIENCE REACHFacebook: 2,454,500Twitter: 2,248,500Pinterest: 687,500 Instagram: 573,500FourSquare: 374,000 Google+: 215,000Tumblr: 71,000Vine: 58,000YouTube: 41,500
VOGUE SOCIAL MEDIA
HOMEPAGE SPONSORSHIPThe Vogue Homepage Sponsorship is our most exclusive
advertising execution, offering partners a bold and beautiful
integration. The Homefill responsive ad is placed within editorial content
and is repeated three times down the page• Expands to 1520x860px -
one of the industry’s largest advertising unit• Can include video up to 2 minutes• 30% of Vogue’s traffic comes directly to our homepage
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES
Source: Google Analytics 2014.
SECTION SPONSORSHIP• Partners have the opportunity to target specific
sections of Vogue.co.uk, such as Fashion, Beauty,
Trends, People & Parties, News and more• Sponsorship of a section will earn your brand full ownership of the ad
sites, offering a 100% SOV
BESPOKE AD UNITS• Homefill responsive ads (with video):
Positioned on Vogue.co.uk and section homepages• In-Content ads (with video):
Sitting within editorial content, rather than to the side, ensuring
maximum standout
DISPLAY MEDIA AND ROADBLOCKS• Standard display ad units in varying formats:
300x600, 728x90, 300x350
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.)
Beauty Sponsorship: Homefill responsive ads (with video)
728x90 and In-Content ad (with video)
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES
VIDEO GALLERY INTERSTITIAL• Vogue’s newest ad unit, the video gallery interstitial, offers partners a
high-impact placement within our renowned picture galleries
VOGUE.CO.UK - RESPONSIVE DESIGN
RESPONSIVE SITE DESIGN• Vogue.co.uk utilises innovative technology to adjust
entire site to every device and screen size• This ensures the most beautiful and user-friendly experience on
any platform
CONDÉ NAST AD BUILDER• Vogue.co.uk is fully responsive across all platforms• Your ad campaign can be tailored using the Condé Nast Ad Builder
• Condé Nast offers a complementary Ad Builder to help clients
produce responsive ad formats• The Ad Builder is a simple web tool to convert existing assets in to fully
functioning, responsive ads that work seamlessly on all screen sizes and
devices
VOGUE.CO.UK - CUSTOM SOLUTIONS
CONDÉ NAST DIGITAL STUDIO The Condé Nast Digital Studio design and execute creative commercial
advertising solutions launched early in 2014The in-house studio specialises in:
• Display and native advertising formats
• iPad-optimised ads
• Rich media content hubs
• Commission of contributors: fashion illustrators, bloggers,
Vogue editors, photographers and videographers, stylists, hair
and makeup artists and models from the Vogue talent pool
• Social media campaigns
• Direct Marketing campaigns
• Competitions and data capture opportunities
All creative solutions developed by the studio are optimised across
desktop, tablet and mobile devices
EMAIL OPPORTUNITIES• Partners can utilise our large email subscriber base to
extend campaigns and promotions
SOLUS EMAIL PROMOTION• 35,000 subscribers opted-in to partner emails• Email offers advertisers the opportunity to create a 100% branded message, sent by Vogue
VOGUE NEWSLETTER SPONSORSHIP• Sent daily to 74,000 subscribers• Offered to brands who want access to our loyal newsletter subscribers• Allows a brand to wrap a content with an ad campaign
VOGUE.CO.UK - ADVERTISING OPPORTUNITIES
VOGUE MOBILE
• The VOGUE audience can now access every issue of the print
magazine in full on their iPhone • Launched February 2015• From March issue 2015 all print advertisers will automatically be
included in our mobile version• Any interactive activity - e.g. links or videos - booked into the tablet
edition will be included on the iPhone free of charge
LAUNCH PARTNER - DIOR BACKSTAGE PROS:• Sole advertiser within app for launch month• Partnership included 10 ad sites within the mobile issue and one video• Results...to come
DISPLAY RATES
AD UNIT SIZE AGENCY CPM CLIENT CPMRoadblock Billboard, In-Content (300x250) £122 £138
Roadblock 728x90, In-Content (300x250) £92 £104
Gallery Interstitial 1000x600 £74 £79
In-Content HTML 5 £47 £53
Billboard 970x250 £47 £53
Doublesky 300x600 £47 £53
MPU 300x250 £28 £32
Leaderboard 728x90 £17 £19
SOLUS EMAIL(34,6604 Subscribers)
Supplied HTML
Full List Rate
£150
£5,500
£200
£6,933
NEWSLETTER SPONSORSHIP(72,280 Subscribers)
728x90, 107x160 image, and 25 words
Full List Rate £3,250 £3,600
SPONSORSHIP RATESHomepage Sponsorship £5,000 per day
Beauty Sponsorship £2,500 per day
Fashion Sponsorship £3,500 per day
News Sponsorship £4,000 per day
People & Parties Sponsorship £8,000 per week
Street Chic Sponsorship £3,000 per week
Trends Sponsorship £6,000 per week
Vogue Shops Sponsorship £3,000 per week
VOGUE.CO.UK RATECARD
Ad Specs and Examples:
http://www.condenast.co.uk/digital-ad-specs/vogue
Please note: All rates quoted in gross. Subject to change and editorial availability. £3,500 minimum spend.
Premiums may apply during Fashion Week in February and September.
VOGUE FESTIVAL & FASHION’S NIGHT OUT
VOGUE FESTIVAL• Launched in 2011• VOGUE Festival 2015: 25th/26th April • 2015 venue: Royal Geographic Society, London• 2014 saw over 7,000 visitors – our largest event to-date• 2014 title sponsor: Harrods, with additional support from Chanel,
Burberry Beauty, Kerastase, and OPI
FASHION’S NIGHT OUT• Global event - each city’s activities are hosted by their local Vogue • Launched in 2009 – now in its 7th year• 2014 FNO took place in September in London:
Regent Street
Oxford Street
Lanes of Mayfair • 75,000 FNO maps , sponsored by House of Fraser, were
printed and distributed
BRAND EXTENSIONS
THE VOGUE BUSINESS REPORT• Conducted by YouGov every two years (most recent: June 2013)• 2,328 ABC1 respondents
• Women aged 20-54 who regularly read at least one glossy
• Research undertaken to gain greater insight into the behaviour
patterns and perceptions of the Vogue audience
THE CONDÉ NAST CROSS-PLATFORM STUDY• Verified by YouGov • 1,568 respondents• Last conducted in May 2013• The objective was to gain a better understanding of the similarities
and/all differences between print readers, digital readers and
X-platform readers of Vogue
THE VOGUE IN-APP SURVEY• 315 respondents
• 96% female, average age is 34• An annual undertaking, last conducted in September 2013
• 47 questions covering navigation, editorial, advertising and
general use of the Vogue app
VOGUE RESEARCH
PROMOTIONS & CUSTOM SOLUTIONSPROMOTIONS DIRECTOR Blue Gaydon
PROMOTIONS MANAGERPolly Warrick
PROMOTIONS ART DIRECTORJennifer GrantAbigail Volks
PROJECT MANAGERGeorgie Parvin
PROMOTIONS & CUSTOM SOLUTIONS (DIGITAL)ACCOUNT MANAGER Emma Geary
VOGUE ADVERTISING CONTACTS
DISPLAYADVERTISEMENT DIRECTOR Lucy Delacherois-Day
SENIOR ACCOUNT DIRECTOR Sophie Markwick
SENIOR ACCOUNT MANAGER Leanda BarberLexy Barton
DISPLAY (EUROPE)ADVERTISEMENT DIRECTOR Susannah Coe
SENIOR ACCOUNT MANAGER Erica Loi
DISPLAY (DIGITAL)DIGITAL ACCOUNT DIRECTOR
Charlotte Harley
DIGITAL ACCOUNT MANAGER Rachel Jansen
BUSINESS MANAGER Jess Firmston-Williams
ACTING SENIOR PRODUCTION COORDINATORKarenina Dibble
ADVERTISING ASSISTANTMatilda Mclean
SATELLITE OFFICESHEAD OF PARIS OFFICEHelena KawalecTel: 0144 11 7883
ASSOCIATE PUBLISHER USShannon TolarTel: 212 630 4913
REGIONAL SALES DIRECTOR (UK)Karen AllgoodTel: 0207 152 3280
STEPHEN QUINN, PUBLISHING DIRECTOR
SALLIE BERKEREY, ASSOCIATE PUBLISHER
PA TO THE PUBLISHING DIRECTOR: Devina Sanghani
THE CONDÉ NAST PUBLICATIONS LTDVOGUE HOUSE, HANOVER SQUARE
LONDON W1S 1JUTEL: 020 7152 3198
HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY.
“VOGUE is in a league of its own. We work with the best people in the
international industry, whether they are photographers, stylists, hair and make-up
people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the
most interesting creatives.”
Alexandra Shulman, Editor, British VOGUE