OVERVIEW OF OPPORTUNITIES

VOGUE PORTFOLIO

MAGAZINE

THE VOGUE BUSINESS REPORT

MISS VOGUE FASHION’S NIGHT OUT VOGUE FESTIVAL

SOCIAL MEDIA MOBILE TABLET VOGUE.CO.UK

WHAT ARE THEIR CHARACTERISTICS?

STYLISHVogue readers spend more on fashion each year than readers of Elle,

Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar

LUXURY CONSUMERS 92% of Vogue readers buy designer fashion

93% own premium beauty

INFLUENTIAL When Vogue readers last recommended a product to their friends,

54% of cases resulted in a purchase

AVERAGE AGEPrint: 34 years oldTablet: 37 years oldWebsite: 28 years old

VOGUE AUDIENCE

Source: TGI Apr 2014 - Mar 2015/ The Vogue Business Report 2013 (conducted by YouGov)/ NRS Jul - Dec 2014/ Vogue Website Survey May 2013/ Vogue In-App Survey September 2014/ The Condé Nast Word of Mouth Survey 2010.

VOGUE AND VOGUE.CO.UK: AUDIENCE PROFILE 2014

Source: Ipsos MediaCT 2014

AV. AGE

WOMEN

MEN

AB

ABC1

LONDON WORKING

20

40

60

80

• • •

PRINT WEB PRINT AND WEB

VOGUE’S AUDIENCE PROFILE IS SIMILAR – WHATEVER THE PLATFORM

Source: Ipsos MediaCT 2014/The Vogue Business Report 2013.

63% of Vogue readers are regular Vogue.co.uk users

(they access Vogue.co.uk at least once a month)

67% of Vogue.co.uk users regularly read Vogue

(they read at least 1 in 4 issues)

17% of those who have a touch point with the Vogue brand, do so in

print, digital AND online. This audience is referred to as Vogue3

print

web

print + web

VOGUE AUDIENCE CROSSOVER

*Readership: NRS Jan - Dec 2014/**Tatler, Vanity Fair & Harper’s NRS measured over 2 years, Jan 2013 - Dec 2014/***Vanity Fair website traffic = UK only.

VOGUEMARIE CLAIRE

ELLE INSTYLEHARPER’S

BAZAARVANITY

FAIRTATLER

CIRCULATIONCombined print & digital

ABC Jul - Dec 2014

200,141 198,420 163,498 151,584 111,691 90,034 84,218

READERSHIPNRS Jul - Dec 2014

1,205,000 681,000 775,000 307,000* 183,000** 213,000** 185,000**

UNIQUE USERSGoogle Analytics

May - Jul 2015

2,116,884 N/A550,000

(Google Analytics,Oct 2012 - 2013)

612,207(Google Analytics,

Feb 2015)

290,000(Publisher’s Statement)

1,399,606*** (Omniture,

May - Jul 2015)246,887

PAGE IMPRESSIONSGoogle Analytics

May - Jul 2015

34,973,86615,000,000

(Publisher’s Statement)

5,000,000(Google Analytics,

Oct 2012 - 2013)

5,400,000(Google Analytics,

Feb 2015)

1,000,000(Publisher’s Statement)

2,408,054***

(Omniture,May - Jul 2015)

2,786,918

VOGUE BRAND REACH

PRINT AND TABLET

VOGUE PRINT & TABLET

THE GLOBAL POWER OF VOGUE21 editions reaching 23.5 million people

USLaunched 1892

Readership 11,037,000

UKLaunched 1916

Readership 1,148,000

ITALYLaunched 1965

Readership 1,023,000

FRANCELaunched 1921

Readership 1,378,000SPAINLaunched 1988

Readership 915,000

RUSSIALaunched 1998

Readership 836,200

TAIWANLaunched 1996

Readership 311,000

AUSTRALIALaunched 1959

Readership 367,000

JAPANLaunched 1999

Readership 245,000

KOREALaunched 1996

Readership 823,000

MEXICO/LATIN AMERICA

Launched 1999Readership 1,110,000

BRAZILLaunched 1975

Readership 458,000

CHINALaunched 2005

Readership 1,060,000

PORTUGALLaunched 2002

Readership 141,000

GERMANYLaunched 1979

Readership 1,570,000

INDIALaunched 2007

Readership 300,000

TURKEYLaunched 2010

Readership 90,000

NETHERLANDSLaunched 2012

Readership 195,500

VOGUE GLOBAL REACHR 20 EDITIONS REACHING 23.6 MILLION PEOPLE

UKRAINELaunched 2013

Readership 265,000 THAILANDLaunched 2013

Readership 125,000

PRINT

1,205,000

CELEBRATING 100 YEARS IN 2016Editor: Alexandra Shulman

Publishing Director: Stephen Quinn

MUST KNOW FACTS & FIGURES200,141: Circulation

1,205,000: Readership

34: Average Age of Reader

32%: AB / 67%: ABC1

6: The average number of times each issue is re-visited

3: The average number of hours each issue is read for

NEWS-WORTHY Vogue is mentioned in print media on average 4 times a day,

generating £1 million worth of coverage*

PRINT

Source: Combined print & digital ABC Jul 2014 - Dec 2014/NRS Jul - Dec 2014/ The Vogue Business Report 2013/ *calculated on rate card value, with no multiplier for greater value for editorial.

OVERVIEW OF ADVERTISING OPPORTUNITIES• Display Advertising• Promotions • Sponsorships• Reader Events• Miss Vogue• Added Value: Vogue Notebook & Editorial Team Introductions

THEMES & SUPPLEMENTSFEBRUARY: Catwalk Supplement

MARCH: International Collections

APRIL: Miss Vogue

MAY: More Dash Than Cash Supplement

JUNE: Summer Style & Vogue Festival Coverage

JULY: Ageless Style

AUGUST: Catwalk Supplement

SEPTEMBER: International Collections

OCTOBER: Miss Vogue

NOVEMBER: More Dash Than Cash Supplement

DECEMBER: Christmas & Seasonal Supplement

JANUARY: Looking forward to 2016

02-15SUPPCOVER [P].indd 1 09/12/14 09.50

PRINT

PROMOTIONS & SPONSORSHIPS• Opportunities for us to create bespoke campaigns

which sit seamlessly within the Vogue editorial environment• Our team can propose creative concepts involving shoots

(still-life or with models) or using imagery supplied by the brand• We can also offer a limited number of larger-scale supplement

sponsorships to brands wishing to partner more closely

with Vogue

PRINT

VOGUE PROMOTION

Total ECLIPSEMeet ghd’s new and revolutionary styler: ghd eclipse®. Designed to work on the

finest to the most rebellious of hair textures, it is reinventing hair styling as we know it. Photographed by Benjamin Vnuk

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07-13GHDbackingpageVO43956.indd 1 03/05/13 16.0707-13GHDbackingpageVO43956.pgs 03.05.2013 16:03

Broderie anglaise needn’t be the reserve of good girls – toughen

up a Peter Pan-collar blouse with eye-popping

digital-print jeans Blouse, £40. Trousers, £45.

Bra top, £22. All Topshop. Bracelet, model’s own. Hair: Alex Brownsell.

Make-up: Lauren Parsons. Nails; Sophy Robson. Model: Pixie Geldof.

Stylist: Francesca Burns

From Aztec-era Mexico to Fifties Paris via silver-screen Hollywood, Topshop’s summer collection is a whirlwind tour of the world’s most vibrant and experimental decades. With her unique take on London style, Pixie Geldof shows us how to wear it on the city streets now. Photographs by Scott Trindle

TheSTREETS

VOGUE PROMOTION

07-12TopshopPromoVS40746.indd 1 02/05/12 12.1507-12TopshopPromoVS40746-001L.pgs 02.05.2012 12:10 02-14SUPPCoverVS45874 [P].indd 1 10/12/13 09.3902-14SUPPCoverVS5874.pgs 10.12.2013 09:35

SHOWCASING OUR PRINT DIGITALLY...

DISTRIBUTION• Vogue’s digital magazine is offered to consumers via iTunes • Vogue’s existing print subscribers are given access free of charge

ADVERTISING INCLUSION• Every advertiser in the print edition of Vogue will be included in

Vogue’s digital edition at no additional cost unless otherwise

requested

PREMIUM OPPORTUNITIES• Vogue offers a limited number of premium advertising opportunities,

including embedding video content and the capability to build more

sophisticated technological features in-house

DIGITAL CIRCULATION: 8,528 and counting…Vogue has the largest digital circulation when compared to Elle,

Harper’s Bazaar, Marie Claire, Tatler and InStyle

VOGUE TABLET

Source: Digital ABC Jul 2014 - Dec 2014.

COMMERCIAL OPPORTUNITIES

STANDARDThis opportunity is included in Vogue’s rate base pricing• A replica of all advertisements in the print edition• There will be an additional charge to add a web link and/or for

Vogue to convert print ads to Tablet specs

PREMIUMLimited to five per issue• Scrolling Ad: Ad inclusion with interactive ability to scroll

vertically through additional content• Slide Show: Ad inclusion with multiple photo images

available for instant review• 30 Second Video: Ad inclusion with brief video inset, up to

30 seconds• Hot Spots: Ad inclusion with interactive touch points

PREMIUM PLUSLimited to three per issue• Photo Explorer: Ad inclusion with interactive ability to

navigate around an image• Photo 360: Ad inclusion with photo enhancement showing walk-

around image of product• 60 Second Video: Ad inclusion with longer video, up to

1 minute

VOGUE TABLET

PRODUCTION SCHEDULE

ISSUE 2015BOOKING

DEADLINECOPY

DEADLINEINSERT

DEADLINE

PRINT AND TABLET ON SALE DATE

THEME/ SUPPLEMENT* EVENTS

FEBRUARY 19th November 25th November 10th December 8th January Catwalk Supplement

MARCH 17th December 24th December (no extensions)

14th January 5th February International Collections

APRIL28th January 30th January 18th February 12th March

Couture (online only),

Miss VogueVogue Festival

25-26 AprilMISS VOGUE APRIL

MAY 25th February 27th February 18th March 9th AprilMore Dash Than Cash

Supplement Trend Talks

JUNE 25th March 27th March 15th April 7th MaySummer Style/ Vogue

Festival Coverage

JULY 22nd April 24th April 13th May 4th June Ageless Style

AUGUST 27th May 29th May 17th June 9th July Catwalk Supplement

SEPTEMBER 24th June 26th June 15th July 6th August International Collections

Vogue Fashion’s Night Out - TBC

OCTOBER29th July 31st July 19th August 10th September

Couture (online only),

Miss VogueMISS VOGUE OCTOBER

NOVEMBER 26th August 28th August 16th September 8th OctoberMore Dash Than Cash

Supplement Trend Talks

DECEMBER 23rd September 25th September 14th October 5th NovemberChristmas/

Seasonal Supplement

JANUARY 28th October 30th October 16th November 7th December Looking forward to 2016

*Themes and supplements are subject to change. Trend Talks and Vogue Fashion’s Night Out dates are TBC. All dates correct as at 22/10/14.

PRINT ADVERTISING RATESPage Run of Paper £27,200Page Facing Matter £32,420Page Specified Position £35,000Contents/Masthead £37,730 Inside Back Cover £40,900 Outside Back Cover £43,600 Inside Front Cover Gatefold – 4 Pages £144,640Barn Door £144,640 Standard 4 Page Gatefold £99,6501st DPS £69,200DPS Solus/Specified Position £61,800DPS Run Of Paper £53,350½ Masthead £18,670½ Page £14,100

BOUND IN / SCENT STRIPSNational: 2 Sides £32,6404 Sides £58,1208 Sides £115,80016 Sides £216,740 London & South East: 2 Sides £21,9004 Sides £34,2508 Sides £58,12016 Sides £115,700

LOOSE INSERTS / TIP ONSCosts are based on media space taken and quantity.Accepted by arrangement only. For more information please call Matilda McLean on 020 7152 3198.

PROMOTIONSCosts are made up of a space rate as above plus a net production charge from £4,000 per page for a Vogue shoot or £1,500 per page with supplied assets. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.

TABLET ADVERTISING RATES

STANDARDStatic £0 Static Web link £700NB. Charge is per issue even if creative has run before

PREMIUMUp to 30 second Video Ad £3,000Scrolling Ad/Slide Show (up to 15 slides) £3,000 Multiple Links (3-5 hotspot links)** £4,750 NB. Link will only work when connected to the web

PREMIUM PLUS**

Photo Explorer £5,000Image Sequencer £5,00060 Second Video Ad £5,000Virtual tour (5 hotspots and 5 portrait images)** £5,000

CONDÉ NAST DIGITAL STUDIOBespoke build PORCinegram/Animated POR

PRINT & TABLET RATECARDS

VOGUE ONLINE & MOBILE

THE GLOBAL POWER OF VOGUE21 editions reaching 40 million people

VOGUE.CO.UK GLOBAL REACH

UKLaunched 1996

Visitors 2,533,205

ITALYLaunched 2010

Visitors 1,770,431

FRANCELaunched 2000

Visitors 1,080,908

SPAINLaunched 2000

Visitors 3,932,529

RUSSIALaunched 2008

Visitors 966,733

TAIWANLaunched 2000

Visitors 1,424,346

AUSTRALIALaunched 2000

Visitors 1,168,752

JAPANLaunched 2001

Visitors 1,208,786

KOREALaunched 1996

Visitors 178,092

BRAZILLaunched 2010

Visitors 3,172,381

CHINALaunched 2005Visitors 19.5m

PORTUGALLaunched 2011

Visitors 120,746

GERMANYLaunched 2000

Visitors 420,000

INDIALaunched 2010

Visitors 250,000

MEXICO/LATIN AMERICA

Launched 1999Visitors 458,588

TURKEYLaunched 2010

Visitors 73,420

NETHERLANDSLaunched 2012

Visitors 162,227

USLaunched 1996

Visitors 1,564,061

VOGUE.CO.UK

THAILANDLaunched 2013Visitors 68,180

UKRAINELaunched 2013Visitors 308,156

2,116,884

EDITORIAL OVERVIEW• Editor: Lucy Hutchings – working alongside Alex Shulman• Exclusive content, updated continually by our dedicated in-house

online editorial team• Fashion shows catalogued on Vogue.co.uk before anywhere else• Trending articles featured • Regular industry exclusives

MUST-KNOW FACTS & FIGURES2.1 million Unique Users

35.0 million Page Impressions

Vogue.co.uk was founded in 1996New site is responsive across all formatsAUDIENCE INSIGHTS95% Female

Average Age: 2860% of visitors believe that Vogue.co.uk is the most influential fashion website compared to Elle (22%),

Marie Claire (17%), Harper’s Bazaar (15%), Grazia (14%), Vanity Fair (13%)

and InSyle (12%)

89% of Vogue.co.uk users own designer fashion

92% of Vogue.co.uk users own premium beauty

64% of visitors believe that ‘The advertisements on Vogue.co.uk

make me want to try/buy/use the brands, products and services’

VOGUE.CO.UK

Source: Google Analytics May - Jul 2015/ Vogue Website Survey May 2013/ The Vogue Business Report 2013.

AUDIENCE REACHFacebook: 2,800,838Twitter: 2,737,085Instagram: 817,851 Pinterest: 774,700FourSquare: 373,743Google+: 243,439Tumblr: 83,466Vine: 75,500YouTube: 72,407

VOGUE SOCIAL MEDIA

HOMEPAGE SPONSORSHIPThe Vogue Homepage Sponsorship is our most exclusive

advertising execution, offering partners a bold and beautiful

integration. The Homefill responsive ad is placed within editorial content

and is repeated three times down the page• Expands to 1520x860px -

one of the industry’s largest advertising unit• Can include video up to 2 minutes

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

SECTION SPONSORSHIP• Partners have the opportunity to target specific

sections of Vogue.co.uk, such as Fashion, Beauty,

Trends, People & Parties, News and more• Sponsorship of a section will earn your brand full ownership of the ad

sites, offering a 100% SOV

BESPOKE AD UNITS• Homefill responsive ads (with video):

Positioned on Vogue.co.uk and section homepages• In-Content ads (with video):

Sitting within editorial content, rather than to the side, ensuring

maximum standout

DISPLAY MEDIA AND ROADBLOCKS• Standard display ad units in varying formats:

300x600, 728x90, 300x350

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.)

Beauty Sponsorship: Homefill responsive ads (with video)

728x90 and In-Content ad (with video)

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

VIDEO GALLERY INTERSTITIAL• Vogue’s newest ad unit, the video gallery interstitial, offers partners a

high-impact placement within our renowned picture galleries

VOGUE.CO.UK - RESPONSIVE DESIGN

RESPONSIVE SITE DESIGN• Vogue.co.uk utilises innovative technology to adjust

entire site to every device and screen size• This ensures the most beautiful and user-friendly experience on

any platform

CONDÉ NAST AD BUILDER• Vogue.co.uk is fully responsive across all platforms• Your ad campaign can be tailored using the Condé Nast Ad Builder

• Condé Nast offers a complementary Ad Builder to help clients

produce responsive ad formats• The Ad Builder is a simple web tool to convert existing assets in to fully

functioning, responsive ads that work seamlessly on all screen sizes and

devices

VOGUE.CO.UK - CREATIVE SOLUTIONS

Vogue can leverage its little black book of exceptional creative talent to

produce compelling content for Vogue.co.uk, with a mobile-first strategy,

including:

• Full native offering incl. 2x types of native traffic drivers and editorially • integrated content plan• Sponsored editorial film series• Campaigns engaging our full suite of social media• Commission of Vogue contributors - film directors, photographers, • stylists, models, fashion illustrators, editors, from London to • Copenhagen, NY and LA• Still life and model shoots on international location, within UK location • house or London colourarma studio• Interactivity and standout through hover spots, parallax scrolling, • cinemagraphs, gamification etc.• Microsite development• App development

All solutions are optimised and responsive across desktop, tablet and

mobile.

EMAIL OPPORTUNITIES• Partners can utilise our large email subscriber base to

extend campaigns and promotions

SOLUS EMAIL PROMOTION• 54,000 subscribers opted-in to partner emails• Email offers advertisers the opportunity to create a 100% branded message, sent by Vogue

VOGUE NEWSLETTER SPONSORSHIP• Sent to 76,000 subscribers• Offered to brands who want access to our loyal newsletter subscribers• Allows a brand to wrap a content with an ad campaign

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

VOGUE MOBILE

• The Vogue audience can now access every issue of the print • magazine in full on their iPhone • Launched February 2015• From March issue 2015 all print advertisers will automatically be • included in our mobile version• Any interactive activity - e.g. links or videos - booked into the tablet • edition will be included on the iPhone free of charge

LAUNCH PARTNER - DIOR BACKSTAGE PROS:• Sole advertiser within app for launch month• Partnership included 10 ad sites within the mobile issue and one video• Results...to come

DISPLAY RATES

AD UNIT SIZE AGENCY CPM CLIENT CPMRoadblock Billboard, In-Content (300x250) £122 £138

Roadblock 728x90, In-Content (300x250) £92 £104

Gallery Interstitial 1000x600 £74 £79

In-Content HTML 5 £47 £53

Billboard 970x250 £47 £53

Doublesky 300x600 £47 £53

MPU 300x250 £28 £32

Leaderboard 728x90 £17 £19

SOLUS EMAIL(34,6604 Subscribers)

Supplied HTML

Full List Rate

£150

£5,500

£200

£6,933

NEWSLETTER SPONSORSHIP(72,280 Subscribers)

728x90, 107x160 image, and 25 words

Full List Rate £3,250 £3,600

SPONSORSHIP RATESHomepage Sponsorship £5,000 per day

Beauty Sponsorship £2,500 per day

Fashion Sponsorship £3,500 per day

News Sponsorship £4,000 per day

People & Parties Sponsorship £8,000 per week

Street Chic Sponsorship £3,000 per week

Trends Sponsorship £6,000 per week

Vogue Shops Sponsorship £3,000 per week

VOGUE.CO.UK RATECARD

Ad Specs and Examples:

http://www.condenast.co.uk/digital-ad-specs/vogue

Please note: All rates quoted in gross. Subject to change and editorial availability. £3,500 minimum spend.

Premiums may apply during Fashion Week in February and September.

BRAND EXTENSIONS

VOGUE FESTIVAL & FASHION’S NIGHT OUT

VOGUE FESTIVAL• Launched in 2011• Vogue Festival 2015: 25th/26th April • 2015 venues: Royal College of Art and Royal Geographical Society,

London• 2015 saw over 7,000 visitors • 2015 title sponsor: Harrods, with additional support from Chanel,

Bobbi Brown, Kérastase, Organic Pharmacy, and Topshop Beauty

FASHION’S NIGHT OUT• Global event - each city’s activities are hosted by their local Vogue • Launched in 2009 - now in its 7th year• 2015 FNO - VOGUE LOVES REGENT STREET:• The first time the event has focused on one location only, from • Piccadilly to Oxford Circus• 2015 FNO: 10th September in Regent Street, • • London

BRAND EXTENSIONS

THE VOGUE BUSINESS REPORT• Conducted by YouGov every two years (most recent: June 2013)• 2,328 ABC1 respondents

• Women aged 20-54 who regularly read at least one glossy

• Research undertaken to gain greater insight into the behaviour

patterns and perceptions of the Vogue audience

THE CONDÉ NAST CROSS-PLATFORM STUDY• Verified by YouGov • 1,568 respondents• Last conducted in May 2013• The objective was to gain a better understanding of the similarities

and/all differences between print readers, digital readers and

X-platform readers of Vogue

THE VOGUE IN-APP SURVEY• 315 respondents

• 96% female, average age is 34• An annual undertaking, last conducted in September 2013

• 47 questions covering navigation, editorial, advertising and

general use of the Vogue app

VOGUE RESEARCH

PROMOTIONS & CUSTOM SOLUTIONSPROMOTIONS DIRECTOR Blue Gaydon

PROMOTIONS MANAGERPolly Warrick

PROMOTIONS ART DIRECTORJennifer GrantAbigail Volks

PROJECT MANAGERGeorgie Parvin

PROMOTIONS & CUSTOM SOLUTIONS (DIGITAL)ACCOUNT MANAGER Emma Geary

VOGUE ADVERTISING CONTACTS

DISPLAYADVERTISEMENT DIRECTOR Lucy Delacherois-Day

SENIOR ACCOUNT DIRECTOR Sophie Markwick

SENIOR ACCOUNT MANAGER Leanda BarberLexy Barton

DISPLAY (EUROPE)ADVERTISEMENT DIRECTOR Susannah Coe

SENIOR ACCOUNT MANAGER Erica Loi

DISPLAY (DIGITAL)DIGITAL ACCOUNT DIRECTOR

Charlotte Harley

DIGITAL ACCOUNT MANAGER Rachel Jansen

BUSINESS MANAGER Jess Firmston-Williams

ACTING SENIOR PRODUCTION COORDINATORKarenina Dibble

ADVERTISING BUSINESS EXECUTIVEMatilda Mclean

SATELLITE OFFICESHEAD OF PARIS OFFICEHelena KawalecTel: 0144 11 7883

ASSOCIATE PUBLISHER USShannon TolarTel: 212 630 4913

REGIONAL SALES DIRECTOR (UK)Karen AllgoodTel: 0207 152 3280

STEPHEN QUINN, PUBLISHING DIRECTOR

SALLIE BERKEREY, ASSOCIATE PUBLISHER

PA TO THE PUBLISHING DIRECTOR: Devina Sanghani

THE CONDÉ NAST PUBLICATIONS LTDVOGUE HOUSE, HANOVER SQUARE

LONDON W1S 1JUTEL: 020 7152 3198

HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY.

“Vogue is in a league of its own. We work with the best people in the

international industry, whether they are photographers, stylists, hair and make-up

people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the

most interesting creatives.”

Alexandra Shulman, Editor, British Vogue