post-publication readership global venture ... marketing/blog...of our global readership, contact us...

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© Preqin Ltd. www.preqin.com POST-PUBLICATION READERSHIP GLOBAL VENTURE CAPITAL PERSPECTIVES: A PREQIN & VERTEX STUDY For further information on how Preqin can help you connect with your target audience, or a more detailed breakdown of our global readership, contact us at [email protected]. Launched in September 2019, this study was shared with more than 65,000 recipients from Preqin's readership network via a dedicated marketing campaign, generating in excess of 1,000 independent downloads. By publishing the study on Preqin Insights, an additional 600+ independent downloads were achieved, bringing the total readership to more than 1,600 unique readers (as of 12 June 2020). Report Downloads – Top 10 Contact Locations 3 US 29% UK 11% Hong Kong 3% Germany 3% Singapore 8% France 3% India 3% Japan 4% China 3% Report Downloads by Contact Location 3 3 From 1,480 contacts with a known location 1 From 1,634 contacts with a known firm type 2 From 1,161 contacts with a known job title 25% 33% 22% 20% Limited Partners General Partners Service Providers Other Report Downloads by Firm Type 1 0.3% 7% 22% 23% 11% 18% 19% Board Member C level Partner/President Director Manager Analyst/Associate Other Report Downloads by Seniority Level 2 Americas EMEA Asia-Pacific 37% 28% 35% Switzerland 3%

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Page 1: POST-PUBLICATION READERSHIP GLOBAL VENTURE ... Marketing/Blog...of our global readership, contact us at info@preqin.com. Launched in September 2019, this study was shared with more

© Preqin Ltd. www.preqin.com

POST-PUBLICATION READERSHIP

GLOBAL VENTURECAPITAL PERSPECTIVES:A PREQIN & VERTEX STUDY

For further information on how Preqin can help you connect with your target audience, or a more detailed breakdown of our global readership, contact us at [email protected].

Launched in September 2019, this study was shared with more than 65,000 recipients from Preqin's readership network via a dedicated marketing campaign, generating in excess of 1,000 independent downloads. By publishing the study on Preqin Insights, an additional 600+ independent downloads were achieved, bringing the total readership to more than 1,600 unique readers (as of 12 June 2020).

Report Downloads – Top 10 Contact Locations3

US 29%

UK 11%

Hong Kong 3%

Germany 3%

Singapore 8%

France 3%

India 3%

Japan 4%

China 3%

Report Downloads by Contact Location3

3 From 1,480 contacts with a known location

1 From 1,634 contacts with a known firm type 2 From 1,161 contacts with a known job title

25%

33%

22%

20%

Limited Partners

General Partners

Service Providers

Other

Report Downloads by Firm Type1

0.3%

7%

22%

23%11%

18%

19% Board Member

C level

Partner/President

Director

Manager

Analyst/Associate

Other

Report Downloads by Seniority Level2

AmericasEMEA

Asia-Pacific

37%

28%

35%

Switzerland 3%