overview of promo plans - cygnusmusic.net · whether that’s magazine interviews, streaming...

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“It is unbelievable the amount of exposure CMPR achieved for me. There is no doubt in my mind they were an essential part of the process in achieving number 1 on Beatport. I could not have done it without them and I cannot recommend them highly enough.” Ed Rush “I can only give 100% props to the CMPR team. Their PR game is amazing They are easy to work with & it's an absolute pleasure to have them in my corner. 100% professional people, a big thanks for what you are doing.” Hatcha About CMPR is one of the leading electronic music promotion agencies in the UK. Backed up by the Cygnus Music Digital Distribution network, the company specialises in high profile marketing campaigns for all Urban and Electronic genres. CMPR takes an international approach to PR within mainland Europe, America and other important territories included within our promotions remit, making sure your music stands out across the globe. CMPR provides comprehensive and tailored club, radio, streaming and online promotional marketing campaigns designed for the music industry and beyond. We’ve worked with… Boards of Canada Lee Scratch Perry Ed Rush Maribou State Hatcha Benga Break Audio Our staff are all respected producers, journalists and music professionals working at the top of their respective industries, working under the CMPR banner to create campaigns and projects that deliver results. CMPR ensures each campaign is offered the vast resources it has available, including one to one contact and the time which is promised by CMPR’s employees to ensure a project is worked to its full potential. With a plan tailored specifically for the music, we maintain a personalised service whilst reaching measurable release milestones. We include a weekly updated promotional calendar and progress reports, as well as professional, comprehensive coverage of features and achievements, keeping you informed throughout your campaign's development. Independently pitching to both online and print publications, as well as radio tastemakers, we guarantee the exposure your release needs to thrive in the current market. [email protected] Phone: +44 (0) 1452 529323 Web: www.cygnusmusic.net Marketing Campaign Brochure 2019

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Page 1: Overview of Promo Plans - cygnusmusic.net · Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR ... NME, Nest HQ, Clash, T.H.E

“It is unbelievable the amount of exposure CMPR achieved for me. There is no doubt in my mind they were an essential part of the process in achieving number 1 on Beatport. I could not have done it without them and I cannot recommend them highly enough.”

Ed Rush

“I can only give 100% props to the CMPR team. Their PR game is amazing

They are easy to work with & it's an absolute pleasure to have them in my

corner. 100% professional people, a big thanks for what you are doing.”

Hatcha

Scott @ Renegade Hardware

About CMPR is one of the leading electronic music promotion agencies in the UK. Backed up by the Cygnus Music Digital Distribution network, the company specialises in high profile marketing campaigns for all Urban and Electronic genres. CMPR takes an international approach to PR within mainland Europe, America and other important territories included within our promotions remit, making sure your music stands out across the globe. CMPR provides comprehensive and tailored club, radio, streaming and online promotional marketing campaigns designed for the music industry and beyond.

We’ve worked with…

Boards of Canada Lee Scratch Perry Ed Rush Maribou State

Hatcha Benga Break Audio

Our staff are all respected producers, journalists and music professionals working at the top of their respective industries, working under the CMPR banner to create campaigns and projects that deliver results. CMPR ensures each campaign is offered the vast resources it has available, including one to one contact and the time which is promised by CMPR’s employees to ensure a project is worked to its full potential. With a plan tailored specifically for the music, we maintain a

personalised service whilst reaching measurable release milestones.

We include a weekly updated promotional calendar and progress reports, as well as professional, comprehensive coverage of features and achievements, keeping you informed throughout your campaign's development. Independently pitching to both online and print publications, as well as radio tastemakers, we guarantee the exposure your release needs to thrive in the current market.

[email protected] Phone: +44 (0) 1452 529323 Web: www.cygnusmusic.net

Marketing Campaign Brochure 2019

Page 2: Overview of Promo Plans - cygnusmusic.net · Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR ... NME, Nest HQ, Clash, T.H.E

“Thanks to CMPR we have achieved all the biggest names in the industry and

the best magazines, radio programs and blogs getting a lot of feedback from

many artists and professionals.”

Maztek

“Working with CMPR is just the best thing you can do. They are a kind and helpful company who do excellent work for an

incredible price. Thank you CMPR!”

Lee ‘Scratch’ Perry & Iguana Vibes

With a full spectrum approach to campaign management, specifically custom-made to your individual needs, we give advice on what’s expected from both the promotional and label aspects of a campaign. Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR will ensure your music hits the right platforms.

The crossover success of Illuminate Music, the imprint of DJ and dubstep pioneer Benga, which received mainstream newspaper and BBC news coverage, as well as Maztek's 'Warpath LP' alongside the launch of 0101 Music, picked up by EDC's Insomniac blog and BBC Radio 1's drum & bass show, demonstrates how our campaign exposure is a testament to the dedication we put behind each project. CMPR will never undertake a campaign we don’t believe in, meaning that 100% of the work we undertake will be administered with definite results, as well as the passion needed to ensure these targets are hits.

Packages

We offer three different levels of service, all maintaining the highest standard for your release, but categorised by lead times and the size of your forthcoming music project. This can include one track singles or albums and CMPR can cater to a wide variety of campaign types, whilst ensuring your release receives the support it deserves. From platinum to gold and silver, CMPR will help you to decide which package suits your release.

Price Timeline Album + up to 2 singles £1,749 4 months Album (8> tracks) £1,499 4 months EP 4> tracks £979 4 months EP 4 tracks £679 3 months 2 tracks £499 3 months 1 track £439 3 months

Album + up to 2 singles £1,599 3 months Album (8> tracks) £1,249 3 months EP 4> tracks £849 3 months EP 4 tracks £549 2 months 2 tracks £429 2 months 1 track £379 2 months

Album + up to 2 singles £1,199 2-3 months Album (8> tracks) £775 2-3 months EP 4> tracks £579 2 months EP 4 tracks £489 6 weeks 2 tracks £379 6 weeks 1 track £319 6 weeks

Cygnus Music Distribution clients receive 15% off all packages. Prices include VAT

Platinum Package Skype meeting, live campaign calendar and plan, campaign

personalisation, press release, 8-10 top tier, 10-20 mid/ground tier, interviews, premiere/s, radio take overs, artist liaison, guest mixes, blog features, news stories, video premieres, listening events and live streams with third party brands, social media tracking.

Gold Package Skype meeting, live campaign calendar and plan, campaign personalisation,

press release, 5-7 top tier, 8-12 mid/ground tier, interviews, premiere/s, radio take overs, guest mixes, blog features, news stories, video premieres.

Silver Package Live campaign calendar and plan, campaign personalistation, 3-4 top tier, 4-6

mid/ground tier, interview, premiere/s, campaign summary report.

PR Targets

The Guardian, Red Bull Music, UKF, BBC Radio 1, BBC Radio 1Xtra, Rinse FM, Music Radar, Your EDM, Bassrush, MTV, The Sun Clubz, DJ Magazine (UK, US, CA, SA), Mixmag, Data Transmission, MA Music, Magnetic Magazine, NME, Nest HQ, Clash, T.H.E Music Essentials, Kiss FM, Insomniac (EDC), Decoded Mag, Complex Magazine, Dancing

Astronaut, EDM.com, EDM Joy, Guestlist. PLUS over 200 receptive blogs and music sites.

PR achievement definition Top tier is defined as a site, source or outlet where the online reach exceeds 100,000 people. Mid-tier & Ground tier are defined as a site, source or outlet where the online reach is less than 100,000 people.

Page 3: Overview of Promo Plans - cygnusmusic.net · Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR ... NME, Nest HQ, Clash, T.H.E

How it works At CMPR we pride ourselves in taking both labels and artists through our campaigns step by step, offering tailored advice throughout whilst keeping you up to date with our processes. From the music’s delivery, right through to the final coverage report, CMPR keep you continually involved. Guaranteeing that every avenue of a release's promotion is covered, we ensure the label is aware of what leads to a successful campaign, whether that’s coordinating a release announcement, scheduling a DJ mailer or scheduling the first streaming premiere. CMPR will be there to advise you every step of the way.

The above process map gives a brief overview as to the structure and activities of a Platinum campaign. Both the Gold and Silver campaigns will have similar process however a reduced timeline and number of activities. This map is customisable in line with the client’s requirements and should be considered as a guide.

Page 4: Overview of Promo Plans - cygnusmusic.net · Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR ... NME, Nest HQ, Clash, T.H.E

By using our service, you agree that

✓ You will provide an agreed release date/schedule prior to campaign commencement.

✓ You are aware of the recommended ‘lead in’ time to enable us to carry out an effective campaign.

✓ You will inform us of any other PR involvement to ensure activities are co-ordinated.

✓ All assets will be delivered prior to campaign commencement and you will appoint a first point of contact.

✓ Your artists will accommodate and be available for involvement in the campaign.

✓ You agree on the proposed impact date (some PR milestones may not go live immediately on discussion).

✓ Artists will turn around interviews and mixes within a reasonable timeframe (3-7 days).

✓ You will approve our campaign calendar prior to work starting and make full payment.

✓ The label and artist/s will inform us of any potentially conflicting releases.

✓ If the above mentioned isn’t adhered to it can have a significant impact on the success of our work and the

label manager accepts responsibility for any shortfalls.

Ancillary Services available

Mastering by Break £32 per track / £28 per track for distribution clients Charlie has produced electronic music for the last 17 years. Known for his Drum & Bass production as the legendary 'Break', but having worked on many projects of various genres,

Charlie has an eclectic musical taste and knowledge of modern and classic alike. His experience with the club sound lead to Charlie's masters and mixdowns being some of the fattest and smoothest around. Exclusively through Cygnus.

World Class Digital Distribution Distribute to 140+ stores & services Worldwide! Our team have been working as label managers, producers, performers, artists and entrepreneurs within the music industry for well over a decade. Cygnus allows us to use our combined wealth of experience to help established companies grow and get start-ups off the ground and generating revenue. Access our unique label management system, daily sales, schedule management, account reporting, company shop, PPL royalty collection and YouTube Multi-Channel Network. Trusted by some of the dance and urban scenes biggest labels!

www.cygnusmusic.net

Biography & Designed Press Kit £210 Perception is everything when it comes to standing out as a professional in the music scene, and a fully designed

press kit is a fantastic tool when it comes to presenting yourself, group or company to other industry professionals. We will design you a stunning 4 page press kit featuring the content of your choosing whether it's press information, testimonials, performance pics, release artwork or product information. You'll be sure you'll stand out from the crowd and get noticed.

Page 5: Overview of Promo Plans - cygnusmusic.net · Whether that’s magazine interviews, streaming premieres, third party press events or radio play, CMPR ... NME, Nest HQ, Clash, T.H.E

“Understanding and realisation of the concept - spot on, quick turnaround, professional service and after-

care for modifications. Top notch all round!"

MC Coppa @ Comanche Recs

Professional Release Write Up £25 (free with Platinum & Gold) Competition for the press is fierce, so a high-quality press release is essential for every release. Your press release can often determine whether you're getting that coveted review/interview/preview/profile or not. This is exactly the same for the stores, and if you want them to consider featuring your release a professional press release is essential. At Cygnus Music our qualified copy writers have written thousands of press releases and we will research and write you a professional press release containing all the essentials needed to get a news story or special feature. If you have already commissioned a professional write up and don’t need us to write one, your write up should consist of around 300 words and must be approved by us before we use it.

High Quality Cover Artwork £50 / with banners £65 Whether you need artwork for digital releases, podcasts or social networking sites, let our designers know what you are looking for.

High Quality Logo Design 2D £100 / 3D + 2D £130 We will create a piece of artwork that not only meets but exceeds your expectations. Our design team has produced logos for record labels, music products, mix series, companies and much more. You can be sure that no matter what style of logo you're looking for we can provide what you want.

If you’re a Cygnus Music distribution client, you will automatically receive up to 20% off our shop prices. Email: [email protected] Phone: 01452 529323 Web: www.cygnusmusic.net