Location and

Setting

We used two main locations in our music video: A forest and a Kitchen. Both of these locations are every day, relatable locations in which pop up regularly in everyday life. This was purposefully used for our audience to relate to as most people interact with these settings on a daily r basis. They help add to our narrative and because they are seen as such every day, normal settings it makes the events that occur in the music video become much more surprising.

Because I and my group made a narrative the video we had to use costumes that would help portray the story we are telling to the audience. For both George and Reeva we dressed them in suit/smart dress attire to show the audience that they have been to work. This is to show they’re of working class – similar to our target audience with could means the music video will appeal to our audience more. The use of such everyday clothing helps add to the purpose of what is happening in the music video. The work wear is such a normal attire but is juxtaposed by the brutal events seen in the music video. We used props such as a kitchen knife to allow for the audience to understand what is happening. Because it is a standard kitchen knife and not something such as a machete it adds realism to the video and could allow for the audience to relate to the video more as this is a common household object.

Costumes and Props

Camera Work and

Editing

DigiPak and

Magazine Poster

Theorist insptira

tion

Over my music video and digipak I have used a consistent colour scheme of dull, blue and green colours to comply with the codes and conventions of the indie genre. By carrying this consistent theme throughout all of our promotional packages it allows the audience for easy recognition of our brand. By using George on the CD of the Digipak and as the main image on the magazine poster, the two ancillary texts link very nicely to the music video. The images used on both the front and back of the digipak are from the same location we see in the music video (forest) which links the music video and the digipak together nicely. The costumes seen on George on the ancillary texts are the same as in the music video and the use of a bloody suit complies which the indie genre we are presenting.

Our camera movements though out our music video were very varied. Throughout we used lots of panning shots and slow camera movements to help create a calm atmosphere for our music video. The camera work changed however when the song got more tense in which we started to use running shots and sharp camera movements which help create the tension when need be. I think we got a great balance between these camera movements and were able to create the right atmosphere when needed. In terms of editing, we added a lot of effects in the post production. This included features such as cross fading, slow motion and colour correcting. For example we manipulated the colour of our footage to fit with the codes and conventions of our indie genre and help to create a dull, mysterious vibe that we were trying to portray.

Laura Mulvey – suggested that women exist as part of a male’s role. It suggests that the woman only exists to help expand on the male’s character and the idea that women don’t have an identity – they’re just admired on physical appearance. This is evident in our music video with George being the main protagonist and Reeva used as a character to help explain what is going on in George’s life. Camera shots such as when Reeva is falling focus on her curves which is also an aspect of this theory.

Simon Thrifts theory can also be applied to our music video. He argued that music videos came in three different types: conceptual, narrative and performance. We have created a narrative music video. Mostly, these types of music videos are include a love story and I Believe ours has an underlying love story within it.