overview of tourism in central luzon overview of tourism in central luzon presented by: dir ronaldo...

Overview of Tourism

in

CENTRAL LUZON

Overview of Tourism

in

CENTRAL LUZON Presented by:

Dir Ronaldo P. Tiotuico Department of Tourism – Region III

The World Tourism

The Growth of World Tourism

Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000

One of the most remarkable economic and social phenomena of that period

Forecasts indicate the trend will continue with 1.5 B in 2020!

Tourism Sector Level Value Chain

Awarenessand Perception

of thePhilippines

Tour Package

Acquisition

Transpor- tation/

Air Flight

Accom- modation

Delivery and Tourist

Satisfaction

• Awareness and perception of the Philippines

• Sales channels

• Travel agents

• Air accessibility and airports

• Hotel capacity and utilization

• Tourist satisfaction levels

• Quality and value of tourist products and services

All elements to be tracked and measured

The Unstoppable Expansion of International TourismThe Unstoppable Expansion of International Tourism

International Tourist Arrivals by Receiving Region, 1950-2004*

0

100

200

300

400

500

600

700

800

mill

ion

Middle East

Africa

Asia and the Pacific

Americas

Europe

763 million

25 million

Average growth of 6.5% a year

Worldwide Visitor Arrivals and Receipts 1996 - 2006Worldwide Visitor Arrivals and Receipts 1996 - 2006

YearVisitor Arrivals

(In Millions)% Inc/Dec

Visitor Receipts

(In US$B)% Inc/Dec

1996 575 6.28 % 434.0 5.60 %

1997 599 4.17 443.0 2.07

1998 617 3.00 443.0 0

1999 640 3.73 455 2.71

2000 687 7.34 482 5.93

2001 687 0 464.0 -3.73

2002 707 2.91 474.0 2.16

2003 694 -1.84 535 12.87

2004 765 10.23 635 18.69

2005 806 5.36 683 7.56

2006 842 4.47

International Tourist Arrivals International Tourist Arrivals 20052005

France 76

Spain 55.6

U.S. 49.4

China 46.8

Italy 36.5

United Kingdom 30.0

Mexico 21.9

Germany 21.5

Turkey 20.3

Austria 20.0

Country (In Millions)

Factors in Tourism Growth

Increase in real income Increase in life expectancyRetiring baby boomersFaster and cheaper air travelEasier access and more destinationsRapid developments in IT

Trends in Asia Pacific Region

Japan’s economy is registering an upward trend of 2.8%

Hongkong, China and Korea are predicted to grow by 5.5%

South East Asian countries are expected to grow from 6-7%, characterized by liberalization on outbound travel and increasing number of travel agencies

In China alone, there are about 111 M internet users now

IMPACT OF TOURISM

Benefit to the State

Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax, Transport Tax, Entertainment Tax

Image Building

Educational Significance

Study tours, university programmes, exchange programmes, seminars and conferences

Cultural Significance

Economic Growth and Employment Generation

PLUS AND MINUS OF TOURISM

Plus Side

Jobs for local host population

Re-distribution of wealth with the rich spending money in remote rural areas

Overpopulation

Minus Side

Land use (farm lands converted to tourism estates)

Social issues like child-sex tourism, pedophilia, prostitution

Environmental issue – Raid on ecology, natural resources

Socioeconomic Variables on Tourism DemandAge

Income

Sex

Education

Purposes of TravelBusiness

Meetings, Conventions, Congresses

Incentive Travel

Pleasure/Personal

The Elderly, Singles and CouplesHandicapped, Casino

About Central Luzon

Department of Tourism Region III

Central Luzon• 120o45I to 121o21IE longitude and 14o 23I to 16010IN latitude

• 1.8 million hectares

• Divided into 7 provinces:

Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac,

Zambales

EAST-WESTConnection

NORTH-SOUTHConnection

rr

CL’s STRATEGIC LOCATION• Proximity to Metro Manila

• Gateway to the rest of North Luzon from Metro Manila

• The only region that has access to both the Pacific Ocean in the east and China Sea in the west

INTRINSIC ADVANTAGES

CLRDP 2004-2010 Department of Tourism Region 3

•A Wellspring of Diversity

TRAVEL TIME BY AIR (in hours)

TRAVEL TIME BY SEA (in days)

Brunei Darussalam

China, Beijing

China, Hong Kong

Indonesia, Jakarta

Japan Tokyo

Malaysia, Kuala Lumpur Singapore

South Korea, Seoul

TAIWAN, TAIPEI

Thailand, Bangkok

United States, New York

Brunei Darussalam

China, Beijing

China, Hong Kong

Indonesia, Jakarta

Japan, Tokyo

Malaysia, Kuala Lumpur Singapore

South Korea, Seoul

TAIWAN, TAIPEI Thailand, Bangkok

3.00

3.00

1.50

3.75

4.00

3.50

3.00

3.50

2.00

3.00

18.0

4

4

3

6

6

6

4

5

3

3

Located at the heart of Asia…

INTRINSIC ADVANTAGES

CLRDP 2004-2010 Department of Tourism Region III

CL Trade & Industry Performance: 2004-2006CL Trade & Industry Performance: 2004-2006

200

150

100

50

0

200

150

100

50

0

I N V E S T M E N T SI N V E S T M E N T S Central Luzon Investment

Performance2004 - 2006 (in Billion PhP)

Central Luzon Investment Performance

2004 - 2006 (in Billion PhP)

20042004 20052005 20062006

Source: DTI Region 3Source: DTI Region 3

133.91 B

133.91 B



PerformanceBy Source: 2004 - 2006 (in Billion

PhP)


By Source: 2004 - 2006 (in Billion PhP)Source 2004 2005 2006

BOI 102.45 54.54 53.78

PEZA 0.45 0.47 2.17

BNR 30.40 23.59 29.22

CDC 2.35 3.24 12.69

SBMA 6.14 56.39 28.44

Others 0.34 13.86 7.61

Total 142.15 152.09 133.91

Source: DTI Region 3Source: DTI Region 3




Province 2004 2005 2006

Aurora 0.05 0.69 0.29

Bataan 98.62 53.75 47.6

Bulacan 17.79 13.53 20.29

Nueva Ecija 1.75 2.38 2.44

Pampanga 14.34 20.28 31.05

Tarlac 1.02 1.72 1.6

Zambales 8.57 59.73 30.53

Total 142.15 152.09 133.79

Source: DTI Region 3 Department of Tourism Region III


PerformanceBy Province: 2004 - 2006 (in Billion

PhP)


By Province: 2004 - 2006 (in Billion PhP)

Source: DTI, NEDA Region 3

Department of Tourism Region 3

Source

2005 2006

BNR 23.59 29.22

BOI 54.54 53.78

PEZA 0.47 2.17

CDC 3.24 12.69

SBMA 56.39 28.44

Others* 13.86 7.60

(in PhP billion)(in PhP billion)

*Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets

Nueva Ecija2%

Bulacan15%

Tarlac1%

Pampanga23%

Zambales23%

Aurora0%

Bataan36%

INVESTMENTS BY PROVINCE: 2006

216,555 new jobs generated by investments in 2006

Investments Ranked 2nd (21%) nationwide

Political SubdivisionProvince No. of

DistrictsNo. of

MunicipalitiesNo. of

Cities

AURORA 1 8

BATAAN 2 11 1

BULACAN 4 22 2

NUEVA ECIJA 4 27 5

PAMPANGA 4 19 2

TARLAC 3 17 1

ZAMBALES 2 12 1

TOTAL 12 115 12

Development Directions


Development Directions

ENHANCED

WCORRIDOR

Department of Tourism Region IIISource: NEDA R3

1st Leg/Western Portion – Blue Strip

TOURISM CORRIDOR

Inner Leg/Central Portion – Orange Strip

INDUSTRIAL AREA

Eastern Portion – Green Corridor

AGRICULTURAL AREA

Enhanced W Growth Corridor


The Tourism Industry


Department of Tourism

Vision:- Improve accessibility of travel destinations

- Make tourism products better and more affordable

-Promote a culture of tourism among local residents

- Increase recognition of tourism as an effective and efficient tool towards socioeconomic development of the Philippines


Department of Tourism

Mission:- To generate foreign currency and employment

- To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector

- To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines


DOT FUNCTIONS

Promotions and Marketing

Planning and Investments

Industry Training

Research and Statistics

Standards and Accreditation

Administration

TOURISM SITUATIONER

After decline in 2000-2003, Philippines gained momentum in 2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003

In 2005, visitors totalled 2.6M or 14.5% increase from 2004 with dollar receipts at US$2.19B

In 2006, we attracted 2.8M tourists or 8.5% higher than the previous year

In 2007, visitor arrivals stood at 3.09M with dollar receipts at US$4.885

Top Core Markets in 2007: Koreans, USA and Japan

Visitor Arrivals to the PhilippinesVisitor Arrivals to the Philippines Actual Arrivals (in Million)

Year Volume Growth Rate

1996 2.05 16.4 %

1997 2.22 8.5 %

1998 2.15 (3.3)%

1999 2.17 1.0 %

2000 1.99 (8.2)%

2001 1.80 (9.8)%

2002 1.93 7.6 %

2003 1.90 (1.3)%

2004 2.29 23.0%

2005 2.60 14.5%

2006 2.84

8.4% 2007 3.09

Actual Arrivals (in Million)


1996 2.05 16.4 %

1997 2.22 8.5 %

1998 2.15 (3.3)%

1999 2.17 1.0 %

2000 1.99 (8.2)%

2001 1.80 (9.8)%

2002 1.93 7.6 %

2003 1.90 (1.3)%

2004 2.29 23.0%

2005 2.60 14.5%

2006 2.84

8.4% 2007 3.09

Projected Arrivals (in Million)Year Volume Growth Rate

2007 3.20 12%2008 3.65 14%2009 4.24 16%2010 5.00 18%

Projected Arrivals (in Million)Year Volume Growth Rate

2007 3.20 12%2008 3.65 14%2009 4.24 16%2010 5.00 18%

0

1

2

3

4

5

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Actual

Projected

1.99

2.84

1.801.93

1.90

2.29

2.62

3.09

1.50

2.00

2.50

3.00

3.50

2000 2001 2002 2003 2004 2005 2006 2007

YoY Growth Rate (%)

Source of Data: Arrival/Departure Cards and Sea ManifestsVisitor Sample Survey at International gateways

Visitor Arrivals to the Philippines, 2000- 2007(In Millions)

-8.2% -9.8% 7.6% -1.3% 20.1% 14.5% 8.4% 8.7%

The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded.

Trend Line

Philippine Visitor ReceiptsPhilippine Visitor Receipts

0 1 2 3 4 5

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010Actual Tourism Receipts (in US$ Billion)


1996 2.70 10.1%

1997 2.83 4.8%

1998 2.41(14.8)%

1999 2.55 5.8%

2000 2.13(16.4)%

2001 1.72(19.3)%

2002 1.74 1.0%

2003 1.52(12.5)%

2004 1.99 30.7%

2005 2.23 12.32%

2006 3.46 54.96%

2007 4.88

Actual Tourism Receipts (in US$ Billion)


1996 2.70 10.1%

1997 2.83 4.8%

1998 2.41(14.8)%

1999 2.55 5.8%

2000 2.13(16.4)%

2001 1.72(19.3)%

2002 1.74 1.0%

2003 1.52(12.5)%

2004 1.99 30.7%

2005 2.23 12.32%

2006 3.46 54.96%

2007 4.88

Projected Tourism Receipts(in US$ Billion)


2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

Projected Tourism Receipts(in US$ Billion)


2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

Actual

Projected

For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion.

2.133

1.722 1.740

3.465

1.5221.990

2.236

4.885

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

2000 2001 2002 2003 2004 2005 2006 2007

YoY Growth

Rate-16.40% -19.27% 1.01% -12.49% 30.74% 12.32% 54.96% 40.99%

Source of Data: Arrival/Departure Cards and Sea ManifestsVisitor Sample Survey at International gateways

Visitor Expenditure in the Philippines, 2000- 2007(In US$ Billion)

TrendLine

Visitor Arrivals (2003-07)

1,907,226

2,291,352

2,623,084

2,843,345

3,091,993

1,800,000

2,000,000

2,200,000

2,400,000

2,600,000

2,800,000

3,000,000

3,200,000

2003 2004 2005 2006 2007

Philippine Top 12 Markets, 2006

Country Volume % Share Growth Rate

KOREA 572,133 20.1% 16.9%

USA 567,355 20.0 7.4

JAPAN 421,808 14.8 1.5

CHINA 133,585 4.7 24.3

TAIWAN 114,955 4.0 -6.5

AUSTRALIA 101,313 3.6 5.02

HONGKONG 96,296 3.4 -10.2

SINGAPORE 81,114 2.9 16.8

CANADA 80,507 2.8 10.5

UNITED KINGDOM

68,490 2.4 8.7

MALAYSIA 53,279 1.9 23.7

GERMANY 51,402 1.8 2.0

Korea is the Korea is the number 1 tourist number 1 tourist market in 2006 market in 2006 with a share of with a share of 20 percent and 20 percent and growth rate of growth rate of 17 percent17 percent China China continues to continues to demonstrate demonstrate robust growth robust growth at 24 percent at 24 percent in 2006 after in 2006 after experiencing experiencing 171 percent 171 percent increase in increase in 2005.2005. Singapore Singapore and Malaysia and Malaysia visitors visitors continued to continued to increase with increase with the the proliferation of proliferation of low cost low cost carrierscarriers

Top Foreign Markets, 2007

Rank Country Arrivals % Share Inc/Dec

1 Korea 653,310 21.1% 14.2%

2 USA 578,983 18.7% 2.0%

3 Japan 395,012 12.8% -6.4%

4 China 157,601 5.1% 18.0%

5 Australia 112,466 3.6% 11.0%

6 Taiwan 112,206 3.6% -2.4%

7 Hong Kong 111,948 3.6% 16.3%

8 Singapore 94,008 3.0% 15.9%

9 Canada 91,308 3.0% 13.4%

10 UK 79,670 2.6% 16.3%

One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets.

YoY Growth Rate (%) 14.2 2.0 -6.4 18.0 11.0 -2.4 16.3 15.9 13.4 16.3 23.3 8.7

Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.

653,310

578,983

395,012

157,601

112,466 112,206 111,948 94,008 91,308 79,670 65,695

55,894

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Korea USA Japan China Australia Taiwan Hong Kong Singapore Canada UK Malaysia Germany

Top Markets of the Philippines, 2007

How Did Our Neighbors Do in 2006/2005?

COUNTRY 2006 2005 Percentage Growth

Malaysia 17,500,000 16,431,055 6.51%

Thailand 13,650,000 11,516,936 18.52

Singapore 9,673,362 8,875,980 8.98

Indonesia 4,871,351 5,002,101 (2.61)

Vietnam 3,583,486 3,430,000 4.47

Philippines 2,843,345 2,623,084 8.40

Cambodia 1,700,041 1,421,615 19.59

Lao PDR 1,200.000 1,081,606 10.95

Brunei 836,435 815,054 2.62

Myanmar 630,061 660,206 (4.57)

Impact of DevolutionLicensing, Infrastructure

Development, and Domestic Marketing Devolved to LGUs

International Marketing to DOTAccreditation for DOT (Optional)Police Powers Devolved to LGUs

Tourism Planning and Investment


North LuzonNorth Luzon

Luzon Urban BeltwayLuzon Urban Beltway

Central PhilippinesCentral Philippines

MindanaoMindanao

Cyber Corridor

THE SUPER REGIONS

THE SUPER REGIONS

CREATION OF SUPER REGIONS

• Regrouping the smaller regions into bigger planning areas called “super regions” to bolster the natural advantages of five distinct sub-economies regions of the country

• Create opportunity across the country

• Boost economic and market potentials of these areas

• Spur further development of the entire country

THE SUPER REGIONS PLAN

The super regions harness the economic strengths of major areas of the country as well as the knowledge and technology sector, with much larger economies of scale more attractive to investors, lenders and aid donors.

NORTH AURORA

NORTH NUEVA ECIJA

NORTH TARLAC

NORTH ZAMBALES

Agribusiness

Quadrangle

Agribusiness

Quadrangle

NORTH LUZON SUPERREGIONNORTH LUZON SUPERREGION• Regions 1, 2 and CAR, plus northern part of Aurora, Nueva Ecija, Zambales and Tarlac

Source: NEDA 3

LUZON URBANBELTWAYLUZON URBANBELTWAY

Particulars No. % Share

in Phil.

Land Area

(sq. km. 2001)

42,563 14.2

No. of Provinces

(June 2005)

15 19.0

No. of Cities

(June 2005)

35 30.4

No. of Municipalities

(June 2005)

249 16.6

No. of Barangays

(June 2005)

8,576 20.4

Source: NEDA 3

Subic-Clark-TarlacNLEX-NorthralSLEX-Southrail

INDUSTRY

GLOBAL COMPETITIVENESS

METRO LUZON URBAN BELTWAY LUZON URBAN BELTWAYMETRO LUZON URBAN BELTWAY LUZON URBAN BELTWAY

• Central Luzon, Metro Manila,

• Calabarzon, Mindoro and

•Marinduque

Source: NEDA 3

Department of Tourism Region 3

Priority Strategic Infrastructure Projects in CL

ON-GOINGON-GOINGPORT OF ORION

(DMC CRUISE TERMINALPORT OF ORION

(DMC CRUISE TERMINAL

SUBIC-CLARK-TARLAC TOLLROAD

SUBIC-CLARK-TARLAC TOLLROAD

SUBIC BAY PORTSUBIC BAY PORT

DIOSDADO MACAPAGAL INTERNATIONAL AIRPORTDIOSDADO MACAPAGAL

INTERNATIONAL AIRPORT

TARLAC-IBA ROADTARLAC-IBA ROAD

MANILA NORTH TOLLWAY PROJECT

MANILA NORTH TOLLWAY PROJECT

NORTH RAIL PROJECTNORTH RAIL PROJECT

CAGAYAN VALLEY ROAD WIDENING

CAGAYAN VALLEY ROAD WIDENING

DINGALAN INTERNATIONAL PORT

DINGALAN INTERNATIONAL PORT

DINALUPIHAN-ANGELES ROADDINALUPIHAN-ANGELES ROAD

Source: NEDA 3

12

CV

VV d

t 12

CV

VV d

t

Source: NEDA Region 3,BCDA

SUBIC-TIPOTOLL ROAD

NORTH LUZONEXPRESSWAY

To METRO MANILA

Bataan

Pampanga

Tarlac

Subic Subic FreeportFreeport

Clark Clark EcozoneEcozone

Central Central Techno Techno

ParkParkObjectivesObjectives

To develop Subic & Clark To develop Subic & Clark and enhance growth of and enhance growth of Central Luzon by linking:Central Luzon by linking: Subic Bay Freeport and Special Subic Bay Freeport and Special

Economic Zone Economic Zone (Bataan)(Bataan)

Clark Special Economic Zone Clark Special Economic Zone (Pampanga)(Pampanga)

Central Techno Park Central Techno Park (Tarlac)(Tarlac)

Infrastructure Backbone of Infrastructure Backbone of the Subic-Clark Corridorthe Subic-Clark Corridor

Generates at least 3,400 Generates at least 3,400 employments during the employments during the construction construction

Package 1-Subic-Clark SectionPackage 1-Subic-Clark Section 50.5 kilometers long50.5 kilometers long 4-lane Asphalt Concrete 4-lane Asphalt Concrete

PavementPavement 3 Major Bridges3 Major Bridges 2 Interchanges2 Interchanges

Package 2 - Clark-Tarlac SectionPackage 2 - Clark-Tarlac Section 43.2 kilometers long43.2 kilometers long 4-lane Asphalt Concrete 4-lane Asphalt Concrete

PavementPavement 1 Major Bridge1 Major Bridge 6 Interchanges6 Interchanges SUBIC-TIPO

TOLL ROAD

NORTH LUZONEXPRESSWAY

CLARK-TARLAC SECTION

SUBIC-CLARK SECTION

The Subic-Clark-The Subic-Clark-TarlacTarlac

Expressway ProjectExpressway Project

Subic Freeport

Clark Ecozone

Central Techno Park

To METRO MANILA

Zambales

Pampanga

Tarlac

PACKAGE 1: 50.5 KM

PACKAGE 2 : 43.27 KM

TipoJunction

Dinalupihan Interchange

ConcepcionInterchange

Spur/NLEInterchange

San MiguelInterchange

La PazInterchange

Clark Logistics Interchange

Clark NorthInterchange

Bataan

Diosdado Macapagal international Airport Expansion Plan

DMIA Expansion Plan- Expansion of passenger terminal to double the existing capacity to cater to more airlines and passengers

- Once the new terminal is constructed, the existing terminal will remain as the low cost carrier terminal to service all the low cost airlines

- The new terminal will cater to other full service airlines

North Rail ProjectWill provide efficient transport service for passengers and goods between Metro Manila, Central and Northern Luzon

Phase I – 80 km rail line between Caloocan City to DMIA at Clark Freeport Zone

Phase II – Branch line to SBMA

Phase III – Extension to Bonifacio Global City

Phase III – Extension to Poro Pt. Special Economic Zone, Sn Fernando, La Union

Subic Port Project

• construct a new container port at Cubi Point, Subic, rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas

• rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas

• procure gantry cranes and other cargo handling equipment including the construction of access roads and installation of new navigational equipment.

OTHER PROJECTS

• Manila North Road Widening & Upgrading

• Iba-Tarlac-Sta. Rosa Road

• Dinalupihan-Angeles Road Widening and Upgrading

• Cagayan Valley Road Widening & Upgrading

• Dingalan International Port

• Port of Orion (DMC Terminal)

Tourism Infrastructure and Services

Existing Tourism Infrastructures

ACCREDITED

Type Classification No. of Establishment No. of Rooms

Hotel Deluxe 2 538

First Class 1 337

Standard 11 664

Economy 2 97

Tourist Inns

4 74

Motel 3 77

Resorts AAA 2 203

AA 4 88

A 4 91

Travel Agencies TTA 23

TOTAL ROOMS 56 2169

TTO’S Tourist Land

Transport 5

Tourist Air

Transport 1

TRE’S Department

Store 1

Restaurant 4

Gasoline

Station 2

Tour Guides

Reg'l Tour Guides 31

TOTAL 100

Existing Tourism Infrastructures

NON- ACCREDITED

Type Province No of Establishments No. of Rooms

Hotel Bataan 3 223

Bulacan 1 88

Nueva Ecija 14 495

Pampanga/Clark 34 1,801

Subic/Olongapo 27 929

Tarlac 6 161

Resort Aurora 12 81

Bataan 19 369

Bulacan 19 341

Nueva Ecija 2 29

Pampanga/Clark 3 437

Subic/Olongapo 11 382

Tarlac 2 8

Zambales 77 1,305

Tourist Inn Aurora 1 17

Pampanga/Clark 4 122

Olongapo 4 163

Tarlac 1 5

Lodging Houses Aurora 14 83

Bataan 3 44

Pampanga 8 114

Olongapo 1 19

Tarlac 1 8

Dormitory Nueva Ecija 1 25

Pampanga 5 27

Subic 1 19

Motel Pampanga 7 205

TOTAL ROOMS 28 7500

Travel Agencies Bataan 3

Bulacan 20

Olongapo 4

Pampanga/Clark 28

Tarlac 2

SPA’s Bataan 3

Bulacan 12

Nueva Ecija 9

Pampanga/Clark 28

Subic/Olongapo 11

Tarlac 2

Restaurants Bulacan 11

Pampanga/Clark 37

Nueva Ecija 12

Subic/Olongapo 47

Tarlac 3

Zambales 7

Sports Club Bulacan 1

Pampanga/Clark 4

Subic 9

Tarlac 1

Museums Bulacan 2

Nueva Ecija 3

Pampanga/Clark 7

Zambales 2

Tarlac 3

Parks Aurora 2

Bataan 5

Bulacan 2

Nueva Ecija 3

Pampanga/Clark 9

Subic 3

Tarlac 4

Zambales 1

Training Center Pampanga/Clark 4

Subic 6

Special Interest Pampanga 1

Subic/Olongapo 10

Zambales 3

NON- ACCREDITED (continued)

Types ProvinceNo. of

Establishment

Convention Hall Aurora 3

Bataan 8

Bulacan 1

Nueva Ecija/Sn Jose

City 15

Pampanga/Clark

3

Subic/Olongapo 5

Tarlac 1

Tourism/HRM School Aurora 3

Bataan 4

Bulacan 12

Nueva Ecija

5

Olongapo

4

Pampanga 7

Tarlac

2

Zambales 1

NON- ACCREDITED (continued)

Comparative Visitor Arrivals

By Region(2005-2006)

Region 2005 Rank 2006 Rank

I 287,649 13 336,161 14

II 405,287 10 408,007 11

III 396,214 11 411,215 10

IV 4,845,488 1 4,407,728 1

V 501,378 8 637,127 9

VI 1,599,670 2 1,610,677 3

VII 1,460,775 3 1,631,445 2

VIII 164,542 14 203,569 15

IX 431,168 9 507,359 8

X 707,807 6 893,082 5

XI 715,926 5 761,183 6

XII 592,302 7 627,126 7

XIII 365,032 12 362,836 12

NCR - 359,453 13

CAR 866,242 4 992,920 4

TOTAL 13,339,480 14,146,909

Province Classification Managerial Rank & File

Zambales/Subic Hotel 102 1,369

Resort 8 83

Pampanga/Clark Hotel 73 607

Resort 6 144

Olongapo Hotel 11 54

Resort 49 253

Bulacan Resort 16 125

Motel 2 46

Nueva Ecija Resort 1 21

Pampanga/Clark Travel Agencies 20 65

Bulacan Travel Agencies 13 21

Nueva Ecija Travel Agencies 5 10

Olongapo Travel Agencies 1 3

Pampanga/ClarkTourist Land

Transport 19 118

Tourist Air Transport 4 11

Pampanga/Clark Restaurant 4 96

Nueva Ecija Restaurant 4 17

Tarlac Restaurant 1 29

Bulacan Department Store 26 500

Pampanga Gasoline Station 6 40

TOTAL 371 3,612

Employment Generated

FromAccreditedEstablishments

Regional Statistics

Regional Visitor Statistics

Year Foreign Domestic Total Inc/Dec

2002 99,511 239,165 338,676 N/A

2003 109,826 222,415 351,392 3.76%

2004 125,128 247,271 372,399 5.98%

2005 147,808 248,761 396,569 6.50%

2006 156,942 254,273 411,215 3.67%

2007 137,199 282,439 419,638 2.05%

Top Major Markets in the Region in 2007

Country of Residence Total

USA 47,477

Japan 23,652

South Korea 15,924

Australia 7,774

Comparative Visitor Arrivals By Province (2005-2006)

Province 2006 Rank 2007 Rank Aurora - - - -

Bataan 25,474 4 20,369 4

Bulacan 45,911 3 53,716 3

Nueva Ecija 14,578 5 13,321 6

Pampanga 165,224 2 164,555 1

Tarlac 10,333 6 18,292 5

Zambales 149,695 1 149,385 2

Total 411,215 419,638

Clark Airport Statistics

CLARK INT’L AIRPORT CLARK INT’L AIRPORT International No of Flights, JAN - DEC 2006International No of Flights, JAN - DEC 2006

TIGER AIRWAYS 954

AIR ASIA 725

ASIANA 278

CR AIRWAYS/HONGKONG AIRLINES

100

SHANGHAI AIRLINES 5

CHINA SOUTHERN 3

GRAND TOTAL 2,065

AIRLINES NO. OF FLIGHTS

Clark Airport Statistics

2004 2005 2006 200722,640 114,902 235,004 251,296

Year 2005 2006 2007

Foreign 56,275 83,952 88,028

Filipinos 22,640 151,052 163,268Growth Rate 407.5% 104.5%

Clark Airport Major MarketsMarkets 2005 2006 2007

Korea 27,996 29,127 26,920

Malaysia 9,961 19,698 25,703

USA 5,028 7,213 6,966

Singapore 2,608 4,965 4,523

Taiwan 2,259 424 249

China 1,484 5,306 4,638

UK 1,475 3,106 3,068

Indonesia 472 1,586 1,101

Australia 733 2,722 3,517Hong Kong 669 1,830 2,323

Clark and Subic Air Arrivals

AIRPORT 2003 2004 2005 2006 2007

Clark 4,160 22,640 114,902 235,004 251,296*

Subic 16,175 16,838 23,171 14,413 1,124*

*Subic 2007 arrivals – January to February only

*Clark 2007 arrivals - Foreign – 88,028 OFWs – 163,268

Clark Airport Arrivals (2008)

Month Intl Domestic Total

Jan 19,424 2,416 21,840

Feb 18,761 1,859 20,620

Mar 21,130 1,872 23,002

Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota), China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways, Deer Air

Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)

Clark Visitor Profile

Survey on Visitor Profile (DMIA)Travel Arrangement:

20.17% - Package43.23% - Independent36.60% - Not Stated

Age Group:35-44 - 24.40% (12,854)45-54 – 21.35% (11,245)25-34 – 17.79% ( 9,370)

Total Surveyed: 52,678 (A/D Cards)

Frequency of Visit:

First Visit – 29.70% (15,644)

Repeat Visit – 35.17% (18,526)

Not Stated – 35.13% (18,508)

By Occupation:

Professional – 30.32% (15,972)

Student/Minor – 15.12% (7,963)

Clerical/Sales – 2.16% (1,140)

By Purpose of Visit:

Holiday – 57.76% (30,427)

VFRs – 15.16% (7,986)

Others – 7.71% (4,060)

By Sex:

Male – 60.69% (31,969)

Female – 34.76% (18,313)

Not Stated – 4.55% (2,396)

RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005

43.5% (23 Million) Filipinos, 15 years old and up traveled within this period

EACH INDIVIDUAL MADE 2 TRIPS AND VISITED TWO PLACES IN THE COUNTRY FOR THE SIX MONTH PERIOD


ALMOST 99% OR 23.5 Million domestic travelers had independent domestic trips

17.5 Million spend an average of:

1. Accommodation P1,200.002. Food and beverage P 400.003. Sight seeing and guided tour P 600.004. Entertainment & Recreation P 300.005. Local transport (sea,air or land) P 400.006. Shopping P1,100.007. Others P3,200.00


MOST FREQUENTLY VISITED PLACES:

1. NCR2. CAVITE 3. BATANGAS4. LAGUNA5. ILOILO6. BULACAN7. NUEVA ECIJA8. PAMPANGA9. CEBU10. PANGASINAN11. ALBAY

Visitor Profile AndTravel Characteristics, 2006

Visitor Profile AndTravel Characteristics, 2006 Mode of Travel

Air (98.73%) Sea (1.27%) Sex

Male (61.22%) Female (37.40%)

Average Age 38.26 years old

Purpose of Visit Holiday 46.99% VFR (Visit Friends / Relatives) 26.66% Business 13.18% Convention 1.28% Official Mission 0.11%

Mode of Travel Air (98.73%) Sea (1.27%)

Sex Male (61.22%) Female (37.40%)

Average Age 38.26 years old

Purpose of Visit Holiday 46.99% VFR (Visit Friends / Relatives) 26.66% Business 13.18% Convention 1.28% Official Mission 0.11%

Visitor Profile AndTravel Characteristics, 2006

Frequency Visit (%)

- First Visit 31.27

- Repeat Visit51.30

Travel Arrangement

- Independent 61.67

- Package Tour 18.56

- Not Stated 19.77

Overall Average Length of Stay ( Nights) 12.06

- Foreign Visitors 10.98

- Overseas Filipino 48.02

Average Daily Expenditure

(US$) 83.91

Foreign Visitors 84.70

Overseas Filipino 55.78

Foreign Visitors Expenditure2006

Average Daily Expenditure US$ 83.91

Major Items of Expenditure Accommodation US$ 25.72 Shopping 22.01 Food and Bev. 20.39 Entertainment 7.02 Local Transport 4.71 Miscellaneous 2.81 Guided Tour 0.36

Tourist Attractions by Province

Major Attractions by Province

AuroraAniao Islets, Cemento Beach, Digisit Beach,

Dimadimalangat Islet,

and the Lukso-Lukso Islets, Dicasalarin Bay,

Cunayan Falls, Ditumabo Falls,

Banju Springs, Dingalan Bay View Site,

Lamao Caves and the Rocks of Dingalan

BataanDambana ng Kagitingan (Shrine of Valor),

Zero Km. Death March Marker (Bagac)

Water Sports, Jetski or windsurf at Bagac

Mountain Climbing Mt. Natib (Orani,

Bataan)


BulacanHiyas ng Bulacan Museum, Barasoain

Church, Kameztisuhan

Biak-Na-Bato National Park

Nueva Ecija

Pantabangan Dam, Central Luzon

State University (CLSU), PhilRice

Pampanga Betis Church (Guagua, Pampanga)

HILAGA VILLAGE (formerly Paskuhan

Village), Cutud Lenten Rites (Sn Fdo)

Candaba Swamps (Candaba), Nayong Pilipino Sa Clark, Clark Museum, Museong Kapampangan, Museo ning Angeles

Center for Kapampangan Studies (Holy

Angel University)


TarlacCapas National Shrine

(Capas)

Sto. Domingo Death March

Marker (Capas)

Mt. Pinatubo, Relic of the True Cross

(San Jose, Tarlac)

Zambales CASA SAN MIGUEL FOUNDATION

Magsaysay Ancestral House

(Castillejos)

Ocean Adventure (Subic Bay Marine

Exploratorium)

Zoobic Safari

Major Festivals by Province


AuroraAURORA DAY

(February 14-19)

Sabutan Festival

BataanBataan Day

(April 9)

Pawikan Festival

Bulacan

Pulilan Carabao Festival, Singkaban Fiesta (Linggo ng Bulacan) Sept. 8-15

Obando Festival, Carabao

Festival

Bocaue River Festival (Pagoda

Festival)


Nueva EcijaTaong Putik Festival of

Aliaga

Apung Iru Fluvial Festival (Apalit), Sisig Festival ( Angeles City),

PAMPANGA Sinukwan Festival

Pampanga Day, Dec 11

Pyestang Tugak (City of San Fernando)

Giant Lantern Festival (City of San Fernando)

Philippine International Hot-Air Balloon Festival

Fiestang Kuliat (Angeles City)

Tigtigan at Terakan keng Dalan (Angeles City)


Tarlac Malatarlak Festival

Zambales Mango Festival

Paynauen 'Duyan' Festival

Ulo ng Apo Festival (Olongapo

City)

Tourism Milestones

Milestones for TourismSubic-Clark-Tarlac ExpresswayNorth Luzon ExpresswayDMIA Air ArrivalsSubic International AirportSubic International SeaportNorth Rail ProjectForeign Investments (Hotels, Resorts)3M Visitors in 2007 and 5M in 2010

What DOT-RIII Has DoneSkills Enhancement ProgramsAirport Reception Unit in DMIADomestic Promo Program with BudgetNorth Phils Tourism Fair (SM City Clark)Sales Missions (Domestic/Overseas)Production of Brochures (North Phils)www.visitmyphilippines.com Interactive Maps (ongoing)

What DOT-RIII Has DoneFestivals and Events PromoAVP for Central Luzon (Living Asia)Central Luzon Tourism CouncilFam Trips for Foreign MediaPik-A-Pak-N-Go ToursConvention OrganizationBike Tourism (Motorcycles, Mt. Bikes)Mt. Pinatubo Ecotourism Program

What DOT-RIII Has DoneNew Product ID (Health and Wellness w/

DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, etc.)

Pilgrimage Site in San Jose, TarlacNayong Pilipino sa Clark

What Needs to be Done Develop New Tourism Products (Clark, Subic, Tarlac,

and beyond) Develop Tourism Circuits (North Phils) Strengthen LGUs’ Role in Product Enhancement and

Marketing (Local Government Code) Standards Setting and Accreditation (Tourism

Services) Protection of Environment (Mt. Pinatubo, etc.) Visitor Information System (Visitor Friendly) Local Tourism Organizations (CVBs, TCs, etc.) Foreign and Local Investments and Incentives

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overview of tourism in central luzon overview of tourism in central luzon presented by: dir ronaldo...

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