ovum telecom advisory overview general
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INTRODUCING OVUM TELECOMS
Driving business value through collaborative intelligence
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IMAGINE AN ANALYST FIRM THAT…
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WHY OVUM?
With the most experienced analyst team in the industry, Ovum Telecoms is uniquely positioned to provide the insightful analysis needed to guide service providers, regulators, and vendors through the massive transformation awaiting the Telecoms industry
World’s leading business advisor to the Telecoms industry
Highly experienced analysts averaging 10-15 years in industry (many 20+ years)
Easy-to-access analysts around the globe
Balanced and unique supplier/ customer perspective
Deep research investment in key markets
Uniquely deep data in select competency areas
Industry-leading service delivery platform
Global perspective with regional expertise and drill down
Flexible commercial options
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OUR CLIENTS
Ovum Telecoms is the world’s leading business advisor to the Telecoms industry
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TELECOMS RESEARCH TEAM LEADERSHIPBrett Azuma
SVP, Telecoms
20 years providing strategic advice and consulting on data networking, traffic management, VoIP, adoption of triple-play services, bundling, and business services
9 years with Ovum advising global clients on service provider strategies with a focus on operational transformation of multinational service providers
Jan DawsonPractice Leader, Wireline,
Wholesale & Regulation
John LivelyChief Forecaster
21 years of Telecoms experience spanning optical components and fibre, broadband access, and optical transport with an emphasis on market forecasting
Richard MahonyPractice Leader,
Enterprise
13 years advising enterprises and telcos, with a specialty in commercial negotiation, supplier selection and performance analysis for some of the largest private and public sector contracts in EMEA
Jeremy GreenPractice Leader,
Mobile Strategy
20 years in telecoms industry advising global clients on fixed-mobile convergence, enterprise services, international roaming and new revenue sources from voice services
Adam LeachPractice Leader,
Devices
13 years in the wireless industry with a current focus on handset markets, software platforms for next-gen devices, semiconductors, developer ecosystems, Internet convergence, and adjacent consumer electronics
Michael PhilpottPractice Leader,
Consumer
13 years advising operators, equipment vendors, large utility companies and financial institutions on broadband access strategies and technology, and consumer broadband services and technologies
Angel DobardzievPractice Leader
Emerging Markets
11 years tracking and advising leading clients on Telecoms and IT industry issues, with a focus on emerging global markets
Dana CoopersonPractice Leader,
Network Infrastructure
18 years telecoms systems and operations experience plus more than a decade advising clients on network infrastructure market dynamics, with an emphasis on optical networking and transport
Daryl InnissPractice Leader,
Components
21 years in optoelectronics, with a focus on passive and active optical components, and client projects and research around industry food chain analysis, forecasting and analysing market dynamics
Clare McCarthyPractice Leader, Telco Operations
18 years advising clients on telco trends including customer loyalty and retention, transformation, billing systems, MVNO market entry, mobile payment systems, the socioeconomic impact of broadband in the EU 25.
David JamesPractice Leader,
Wholesale
21 years advising operators and service providers on developments in wholesale telecoms with a focus on meeting changing customer needs and developing better, cost-effective approaches to customer care
Matt HowettPractice Leader,
Regulation
Many years tracking and advising clients on regulatory developments and issues including benchmarking interconnection, functional/structural separation, next-gen access, spectrum policy and net neutrality
David KennedyPractice Leader,
Asia Pacific
Decades advising clients on broadband and wireline developments, with a focus on Australia, New Zealand, Southeast Asia and Greater China
Daniel HongPractice Leader, Contact
Center Markets & Technology
Many years studying and advising clients on current opportunities, relevant issues and future direction of the global voice business market and contact centre outsourcing market
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RESEARCH THEMES
Ovum Telecoms will focus on key themes across research streams in 2010
• Next-generation Access Analysis of issues vendors and service providers face around next-generation access, including both wired and wireless technologies. Technologies discussed include fibre, WiMAX and LTE.
• Strategies for Recession and Recovery Examination of strategies and tactics operators and vendors are employing to weather the current economic storm, prepare for recovery, and maintain profitability while serving an increasingly cost-sensitive customer.
• Business Transformation Studies of the hard work operators and vendors are undertaking to transform their business, which in many cases requires modifying an operator’s business model as well as re-engineering its operational model.
• Service Innovation Operator strategies for diversifying portfolios, and the processes and technologies they’re employing to enable a quicker response to the market.
• Industry Disruptors Disruptive trends, including game-changing business models and technologies, that have the potential to redefine the telecoms market.
• New Frontiers in technology Examination of emerging technologies we expect to significantly impact the telecoms industry.
• Emerging Markets Coverage across sectors with an emphasis on the specific needs, characteristics and challenges of local emerging markets and the product, service and marketing strategies tuned to this client base.
• Policy and Regulation Developments A focus on emerging issues, challenges and opportunities in telecoms policy and regulation.
• Network and Service Convergence An examination of convergence issues across the network and service layer, including the convergence of fixed and mobile communications and the convergence of video and voice markets.
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2010 RESEARCH STREAMS
We approach key industry issues from multiple angles—collaborating across teams and disciplines—to provide a perspective in context and concert with the entire Telecoms ecosystem
We organize our research in the same way multinational operators segment the marketplace
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MOBILE
Mobile data services as a new means of revenue growth is fundamentally changing the mobile industry. The challenge now is profitability on low ARPU, intensifying competition, and the threats posed by new players
• Mobile broadband and the road to 4G
• the business case for LTE and mobile WiMAX
• pricing, profitability and service issues in emerging markets
• market entry and exit strategies of mobile operators
• competitive differentiation & positioning
• voice and data service propositions
• economies of scale
SIGNATURE RESEARCH 2009
• Impact of the recession on mobile operators
• Retail channel strategies in emerging markets
• Mobile broadband value added services
• The road to 4G mobile: LTE, HSPA and mobile WiMAX
• Mobile money in emerging markets
• The future of mobile: a vision for 2020
• The LTE business case (6 reports)
• Dynamic discounting
• Franchised mobile operations
Practice Leader, Mobile
Strategy
Jeremy Green
Senior Analyst,
Mobile Strategy
Steven Hartley
Senior Analyst Mobile
Strategy
Carrie Pawsey
Senior Analyst Mobile
Strategy
Emeka Obiodu
Analyst Mobile
Strategy
Raymond Yu
• Mobile broadband users & revenues
• Enterprise mobility (ARPU, connections, revenues)
• Mobile connections
• Mobile phones
• Mobile regions & countries
• Mobile voice & data
• Mobile technology split
• Smartphones
• Wireless content (games, music, video, personalisation)
• Wireless messaging
RELATED FORECASTSRESEARCH AGENDA 2010
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EMERGING MARKETS
RESEARCH AGENDA 2010
• Mobile: strategic and operational excellence
• Opportunities in data services
• Next-generation access strategies for success
• Enterprise services: connectivity and managed services
SIGNATURE RESEARCH 2009
• Mobile money in emerging markets
• Operator strategies for mobile broadband in emerging markets
• Retail channel strategies in emerging markets
• Realtime mobile pricing solutions and strategies
• Rural mobile strategies: five success factors
• Low-ARPU users: best practice strategies
• WiMAX in emerging markets
Emeka Obiodu
Raymond Yu
• Our forecasts cover 20 key emerging countries in the following regions:
• South & Central America
• Emerging Europe
• Middle East
• Africa
• Emerging Asia
Practice Leader,
Emerging Markets
Angel Dobardziev
Analyst, Emerging
Markets
Daniel Subramaniam
Principal Analyst
Emerging Markets
Amit Gupta
Analyst, Emerging
Markets
Deepika Chaubey
Developing markets in the Middle East, Africa, Asia, Latin America and Emerging Europe hold abundant opportunity for savvy companies tuned to the unique needs of local markets, and who can deliver the right mix of products, services and messages
RELATED FORECASTS
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WHOLESALE
• Wholesale’s evolving position in the telecoms value chain
• Impact of retail market trends on wholesale
• High-performance wholesale
• Wholesale network outsourcing
SIGNATURE RESEARCH 2009
• Wholesale in emerging markets
• European wholesale market share
• Selling wholesale to, through and with systems integrators
• Wholesale content: act now or miss the boat
• Wholesale service trends in the US
• Customer segmentation in the wholesale market
• Wholesale service structure
Emeka Obiodu
Raymond Yu
• Wholesale voice traffic and revenues
• Wholesale managed services
• Wholesale access revenues (broadband and narrow band)
• Wholesale managed data services (mobile message traffic and revenues)
• Wholesale managed data services (IP-VPN, ATM, frame relay, revenues)
RELATED FORECASTS
Senior Analyst,
Wholesale
Paris Burstyn
Wholesale plays a critical role in enabling and supporting retail service providers’ service portfolios in what has, in recent years, become a complex telecoms value web Practice
Leader, Wholesale
David James
Senior Analyst,
Wholesale
Fernanda Mello Veiga
RESEARCH AGENDA 2010
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CONSUMER
RESEARCH AGENDA 2010
• Monetisation—strategies for growth
• Service innovation
• Content value systems
• Disruptive forces in consumer market
• Service provider positioning strategies
• Pricing broadband access
• Digital support services
• Latest Internet service and technology trends
• Supplier analysis: Ovum managed
services scorecard
SIGNATURE RESEARCH 2009
• US wireless carriers’ attitudes toward consumer VoIP services
• Retail channel strategies
• In search of incremental revenues: the telco in ‘support’ role
• Next-generation access development: defining trends
• The role of the smart enabler: positioning for growth in the open mobile market
Emeka Obiodu
Raymond Yu
• Broadband content
• Broadband (DSL, cable, FTTx)
• Consumer VoIP
• Fixed voice services
• GPS-enabled handsets
• Mobile broadband devices
• Mobile broadband
• Mobile connections
• Mobile phones
• Mobile regional & country
• Mobile technology split
• Mobile voice & data
• Smartphones
• Third-party mobile content
• Wireless content
• Wireless messaging
RELATED FORECASTS
Senior Analyst,
Consumer
Mark Little
Telcos are increasingly being impacted by indirect competitors like broadcasters and Internet portals. Consumer trends and technical developments that may seem insignificant at first can create waves across the industry
Practice Leader,
Consumer
Michael Philpott
Principal Analyst,
Consumer
Eden Zoller
Senior Analyst,
Consumer
Michele MacKenzie
Analyst, Consumer
Jonathan Doran
RESEARCH AGENDA 2010
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ENTERPRISE
RESEARCH AGENDA 2010
• Enterprise insight and behaviour
• Changing competitor environment
• Emerging enterprise manage services opportunities
• Dynamic customer interactions
SIGNATURE RESEARCH 2009
• Enterprise managed services scorecard
• Managed mobility managed services scorecard
• Unified communication strategies of global telcos
• Unified communication strategies of global systems integrators
• Enterprise mobility: holding back the tide of consumerism
• US SMEs 2009: key trends and characteristics (multi-report series)
• Cloud communication services: the future of enterprise managed services
Emeka Obiodu
Raymond Yu
• Enterprise mobility (mobile connections, revenues)
• Enterprise remote access connections and revenues
• Enterprise IP: top-level data
• Enterprise IP: IP-VPN
• Enterprise IP: ATM, frame relay
• Enterprise IP: managed and hosted IP voice services
• Enterprise IP: conferencing
RELATED FORECASTS
David Molony
Current financial conditions make cost reduction, and a lack of funding for new projects the primary drivers of enterprise communication agendas. Smart MNCs must address the more subtle, but critical, needs of enterprises to prepare themselves for the next period of investment
Practice Leader,
Enterprise
Richard Mahony
Pauline Trotter
Principal Analyst,
Enterprise
Pauline Trotter
Principal Analyst,
Enterprise
David Molony
Principal Analyst,
Enterprise
Mike Sapien
Senior Analyst,
Enterprise
Claudio Castelli
Principal Analyst,
Enterprise
Evan Kirchheimer
Principal Analyst,
Enterprise
Peter Hall
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REGULATION
RESEARCH AGENDA 2010
• Interconnect rates and benchmarking
• Spectrum policy
• Regulatory approach to next- generation access
• Regulatory country overviews
• Cross-country regulatory analysis
SIGNATURE RESEARCH 2009
• Next-generation access: regulation and policy implications
• Ovum annual regulatory scorecard
• The status of mobile termination regulation in Europe
• Digital dividend: an overview of national policies
• A comparison of digital strategies for economic recovery
• The geographic differentiation of regulatory remedies
Emeka Obiodu
Raymond Yu
• Fixed origination rates for Europe, Americas, Asia- Pacific and Middle East & Africa
• Fixed termination rates for Europe, Americas, Asia- Pacific and Middle East & Africa
• Mobile termination rates for Europe, Americas, Asia- Pacific and Middle East & Africa
• Local loop unbundling rates for Europe, Americas, Asia- Pacific and Middle East & Africa
• Retail/wholesale comparisons for Europe, Americas, Asia-Pacific, Middle East & Africa
• Historic interconnect trend analysis for Europe & Americas
• Raw interconnect charge data for Europe, Americas, Asia-Pacific, and Middle East & Africa
RELATED BENCHMARKS
David Molony
The challenge of regulation in telecommunications is to strike an appropriate balance between competition and investment. Companies need a global view of regulatory developments to understand how to respond to change
Pauline Trotter
Pauline Trotter
Practice Leader,
Regulation
Matt Howett
Analyst, Regu;ation
Charice Wang
Analyst, Regulation
Marcela Sirio
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TELCO OPERATIONS
RESEARCH AGENDA 2010
• Telco transformation
• Migration of customers from legacy to IP-based networks
• Customer centricity
• Efficiency and optimisation
• Measuring performance
• New partnerships and business
models to retain and win customers
• The evolution of telco branding
• Capex and opex reduction strategies
• Sophisticated customer segmentation techniques
SIGNATURE RESEARCH 2009
• The transformed telco scorecard
• Telco outsourcing
• Telco KPIs—quarterly analysis
• Disruptive trends: competitors
• The future of voice in North America
• Telco churn and retention strategies
• IMS: operator strategies and business cases
• Identifying the fixed telco’s core business
• Top IT projects for the transforming service provider
Emeka Obiodu
Raymond Yu
• Fixed voice
• Internet services
• Broadband subscribers
• Broadband equipment (DSL, CMTS, FTTx)
• Enterprise Ethernet services
• Enterprise broadband, VPN, ATM, frame relay services
• Service provider revenues and capex
David Molony
All telcos need to become more efficient, more customer centric, more competitive, and to expand the scope of services they offer customers. Smart telcos are meeting these challenges with a top-to-bottom rethinking of their identity
Pauline Trotter
Pauline Trotter
Mark Giles
Senior Analyst,
Operations
Sally Banks
Practice Leader,
Operations
Clare McCarthy
Analyst, Operations
Practice Leader,
Wireline, Wholesale
& Regulation
Jan Dawson
RELATED FORECASTS
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NETWORK INFRASTRUCTURE
RESEARCH AGENDA 2010
• The search for new revenue sources
• Implications of shifting spending patterns
• Impact of the shift to packet- based networks
• Optical Networking market share and forecasting
• Networks as enablers of new services
• Product strategies in high—vs low—ARPU markets
• the impact of network sharing and fibre unbundling
• End-to-end applications
SIGNATURE RESEARCH 2009
• Packet optical convergence
• Next-gen mobile infrastructure (focus on LTE/WiMAX)
• Financial deals industry insight—Telecommunications
• Optical industry health check (Webinar)
• Network traffic, costs and revenues—putting the relationship in context
• LTE/SAE strategies of the main mobile infrastructure vendors
• Software: an untapped revenue source for network element vendors
Emeka Obiodu
Raymond Yu
• Broadband subscribers
• Broadband equipment (DSL, CMTS, FTTx)
• Optical networks equipment
• Enterprise Ethernet services
• Enterprise broadband, VPN, ATM, and frame relay services
• Service provider packet transport (switching, routing) equipment
• Wireless backhaul (traffic,
services, revenues)
• Service provider revenue and capex
• Mobile technology split (connections, CDMA, mobile, WiMAX, TD SCDMA)
RELATED FORECASTS
David Molony
The most savvy operators see network infrastructure not just as a cost to minimise, but as a strategic asset that can provide much-needed capability and differentiation within an increasingly complex ecosystem
Pauline Trotter
Pauline Trotter
Emeka Obiodu
Raymond Yu
David Molony
Pauline Trotter
Senior Analyst,
Networks
Kamalini Ganguly
Practice Leader,
Networks
Dana Cooperson
Principal Analyst,
Networks
Ron Kline
Principal Analyst,
Networks
Julien Grivolas
Principal Analyst,
Networks
Matt Walker
Principal Analyst,
Networks
John Mazur
AssociateAnalyst,
Networks
Sherrie Huang
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COMPONENTS
• Enterprise transition to 10Gbps and above
• Video delivery supplier landscape
• Emerging wireline access opportunities
• High bandwidth optical components
• Advances in next-generation access
• Market Share: Global optical components
SIGNATURE RESEARCH 2009
• Is 10Gbps PON ready for primetime?
• Radio-frequency over glass
• Cable migrates towards all IP with Docsis 3.0
• FTTx in Asia-Pac (8-report series)
• Datacom optics: tremendous opportunity but tricky to navigate
• Optical industry health check (Webinar)
• Trends and perspectives of optical communications market
• Optical components- global
• Datacom optical components
• FTTx optical components
• IPTV
• Parallel optics
• WAN optical components
• Broadband video optics
System vendors and carriers are demanding higher bandwidth, lower costs, smaller sizes and lower power consumption to support what appears to be an insatiable consumer and enterprise demand for bandwidth and services
Practice Leader,
Components
Daryl Inniss
Principal Analyst,
Components
Karen Liu
Principal Analyst,
Components
Lynn Hutcheson
RESEARCH AGENDA 2010 RELATED FORECASTS
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DEVICES
• How managed device platforms
are wrenching control of mobile services from operators
• Software and content development best practice
• The evolution of the Smartphone
SIGNATURE RESEARCH 2009
• of iPhones and Androids: reinventing Smartphones and other devices
• Mobile phone forecast 2008-2014
• Mobile Cloud Computing: seeing through the haze
• Mobile application stores (multi- report series)
• The LTE business case: device roadmap
•Multi-screen video: matching demand to devices
• Smartphone capability tracker
• GPS-enabled handsets
• Mobile broadband devices
• Mobile phones
• Smartphones
RELATED FORECASTS
The convergence of consumer electronics with mobile and the Internet is significantly changing the role of both devices and supporting software in network-based services and ‘the cloud’ Practice
Leader, Devices
Adam Leach
Principal Analyst, Devices
Tony Cripps
Analyst, Devices
Tim Renowden
RESEARCH AGENDA 2010
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FORECASTING
ADDITIONAL FORECAST AREAS
• Optical networking equipment
• Core/edge IP switches
• IP MPLS switches
• FTTX, DSL, CMTS equipment
• Optical components (WAN, datacom, FTTX)
• Mobile phones including smartphones
• Ethernet services
• IP VPN services
• Fixed internet services
• Enterprise mobility
SIGNATURE FORECASTS
• Smartphone forecast
• Big-screen mobile devices forecast
• Mobile broadband connections and revenues forecast
• Telco TV forecast
• Digital music forecast
• Mobile connections & revenues for 50 countries
• Fixed lines and revenues for 50 countries
• Revenue and capex for top 40 operators globally
• Network infrastructure and components forecasts
Ovum Telecoms publishes forecasts for over 20,000 products/services annually. Our forecasts are essential ingredients in clients’ strategic planning, annual budgeting and business case analysis, and produced via a continuous cycle of data collection, analysis, and validation.
Chief Forecaster
John Lively
Principal Analyst,
Forecasting
Ian Redpath
Senior Analyst,
Forecasting
Tanya Harris
• Managed and hosted services
• Wireless messaging
• Wireless music, games, video
• Fixed voice revenues and lines
• Fixed internet services
• Wholesale revenue and traffic
• Network infrastructure market share
• Professional and managed services market share
• Managed and hosted services
• Wireless messaging
• Wireless music, games, video
• Fixed voice revenues and lines
• Fixed internet services
• Wholesale revenue and traffic
• Network infrastructure market share
• Professional and managed services market share
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OVUM TELECOMS CONTENT 2010
Analyst Opinion Short event-, news- and trend-driven premium analysis from our global analyst team
Benchmarks Assessments of operator and vendor strengths relative to peers and competitors on topics including broadband, IPTV, VPN data pricing, mobile termination regulation, power reduction activities, 40G and 100G equipment and services, NGN policies, smart enabler market, plus enterprise supplier scorecards, and more
Case Studies Analyses of service providers’ activities and progress in improving operations, processes and systems to compete in product and service segments such as broadband, Wi-Fi wholesaling, managed telco services, mobile broadband, mobile payments, mobile shopping, location-based-services, IPTV, digital advertising, operator transformation, open-source software for mobile phones, smart enablers, rural advertising, low ARPU markets, WiMAX operators, and more
Company Profiles Studies of marketing, product, service and technology strategies of leading service providers and vendors
Forecasts Five-year global outlook with coverage spanning five regions and approximately 50 individual countries, many of our forecasts are produced quarterly and are accompanied by written analysis of global, regional and country markets. Ovum produces more than 70 annual forecasts. For a complete catalog of our 2009-2010 forecasts, please contact us at [email protected].
Interconnection Benchmark
international comparisons of charges for regulated services and in North America, Middle East and Africa, and Asia-Pacific as well as local loop unbundling rates
Market Reports Ongoing strategic analysis of evolving trends in wholesale, enterprise, consumer, emerging and mature markets, networking, devices, regulation, and components. Includes product segmentation analyses, competitor analyses; market and country profiles and cross-country analyses; market trend and scenario planning analyses, analyst presentations, and strategic recommendations and advice
Market Segment Profiles
Deep dives on optical networking segments, for example metro WDM, DWDM backbone, aggregation and bandwidth management, plus application segments including carrier Ethernet and converged packet optical (CPO)
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OVUM TELECOMS CONTENT 2010
Market Share Reporting
Quarterly market share reporting on the broadband access (DSL, CMTS, FTTx), optical components, optical networks, and switching and routing markets consisting of Market Alerts with top-line preliminary results followed by complete spreadsheets and reports providing analysis and insight on the quarter’s results. Market share is also reported and analysed on an annual basis
Quarterly Industry Results Tracking
Quarterly tracking of operator financials, contracts, and deals, including publication of contracts and deals database updates, PowerPoint presentations on operator financial health, and spreadsheets on operator revenues and capex. Also includes quarterly shipments of Open Mobile Alliance firmware and software, and a quarterly equipment vendor update reviewing trends in fixed network equipment spending
Research Briefs Short reports and articles analyzing market events, industry trends and vendor news
Surveys Surveys and analysis of service providers and equipment vendors (as customers), plus consumer and enterprise end users’ adoption and use of telecoms technology and services
Trackers Regularly updated tracking and key performance metrics for new service, product, technology and competitive trends in key telecoms market segments including consumer technology and service trackers, enterprise managed services contracts
Vendor Contracts Database
Ovum’s database of vendor contracts for telecom product categories including access, data networking, IP infrastructure, IPTV, managed network services, optical networking, outside plant, software, switches, VOD, Voice-over-cable, VoIP, and wireless
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SPECIALIST CONSULTING
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OVUM TELECOMS CONSULTING
Through a variety of tailored engagements and projects, Ovum Telecoms analysts—representing the top thought leadership in the industry—work as cabinet-level advisors to clients to help you understand, digest and act on disruptive market forces
• Analysing vertical industry go-to-market strategy and messaging and making actionable recommendations for creating more effective solution packaging, value propositions and partnership strategies
• Custom market forecasting, vendor share, market sizing and segmentation, and key performance indicator analysis
• Due diligence research and analysis; expert industry opinion or analysis for legal support, market proposition validation, assessments, and developing business cases for emerging technologies
• Customer demand, competitive benchmark, supplier performance and regulatory analysis
• Executive strategy sessions including proofing executive briefing materials for use in customer campaigns, product launches, and media and analyst tours
• Facilitating executive strategic planning sessions
• Evaluating customer feature, function and investment priorities
• In-house sales training webinars around markets, customers and the competitive environment
• Customer-facing presentations, webinars, or papers on industry trends and dynamics to support events and client initiatives
Ovum regularly assists our clients with:
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THANK YOU
For more information about Ovum Telecoms, please contact us at [email protected]