• Owned and operated by Alister Purbrick, the second generation winemaker/owner of Tahbilk Winery

• Cool climate wines are excellently balanced

• Fashionable packaging and image

• Wines often recognized in top publications

• “Inspire the Moment” aspirational branding

INSPIRING THE MOMENT.

O v e r v i e w

• Most diverse region in Australia

• 500 million year-old Cambrian soil

• Diverse temperature climate and unique terroir

• Chilly mountain ranges, humid valley plains, fertile river flats, thick forests, dry rolling hills

• Famous for Shiraz, Rhone varietals, cool climate whites, sparkling wines

INSPIRING THE MOMENT.

C e n t r a l V i c t o r i a

V I C T O R I A

• Known for it’s fruit forward style of wines

• Fruit sourced from select vineyards around Central Victoria

• Sites range from temperate plains to rocky hillside vineyards

• Mostly cool climate sites, ranging from 200 – 600m above sea level

• Alluvial sandy loam soils composed of granite, quartz, and gravel

• Long cool growing season with ample summer sunshine

• Style geared toward younger generation of wine drinkers

• Crisp, fresh whites for relaxed drinking and opulent reds

INSPIRING THE MOMENT.

W i n e m a k i n g

INSPIRING THE MOMENT.

W i n e s

Sauvignon Blanc Chardonnay Merlot Cabernet Sauvignon Shiraz

• Educate on the growing regions

• Note the connection to Tahbilk

• Emphasize the high-fashion image of the brand

• Competitive Benchmarks:Robert OatleyWoop Woop Vinaceous Jip Jip RocksThe Lucky Country

INSPIRING THE MOMENT.

S a l e s S t r a t e g y

• Brand One Pager • Fact Sheets • Shelftalkers • Tasting Kits

INSPIRING THE MOMENT.

S u p p o r t M a t e r i a l s

• Owned by Alister Purbrick of Tahbilk

• Fruit sourced from a number of select Central Victoria vineyard sites

• Fruit forward in style

• Easy drinking

• Fashionable packaging and image

INSPIRING THE MOMENT.

S u m m a r y