Owned Media

or

How I learned to stop worrying and be the bomb.

“Traditional” Media

PaidEarned

Owned Media

(It’s people)

Types of Owned Media

• Blogging• Social Media• Email Newsletters• Annual Reports• Pirate Radio Stations

Mythbusters

• MYTH – Social Media is Free• MYTH – Social Media doesn’t DO anything

• FACT – Social Media takes effort and creativity• FACT – Social Media is uniquely positioned to

do something that NO other type of marketing can do:

Huh? What is it good for?

• Social media conveys deep and complex messages as the EMERGENT property of SUSTAINED and TRUTHFUL messaging.

What do you want to do?

Building an Editorial Calendar

1. Be honest2. Rule of 3rds3. “Adjacency”4. Focus on Engagement

Rules of Thumb

• Photos do best• Use tags• Don’t invent hashtags• Be HONEST!• You’re brand is not a person (but you can still be a creep)

Facebook: The Big One

• Post once per day, max• Engagement drives reach• Consider paying• You won’t reach your whole• You will be IN CONTROL (mostly)• Your audience will be larger

Twitter (everybody’s heard about the bird)

• Talk as much as you want!• Talk to anybody• Well… anybody on Twitter…• Be a part of the action!