Oxolloxo Market Strategy

www.oxolloxo.com

Index & Overview• Market Overview • About OXOLLOXO• 4 P’s of OXOLLOXO • Competition Check & Analyses• Conclusion

E-commerce industry in India – an Overview

The E-Commerce sector has seen unprecedented growth in 2014 & would continue to witness the same. The growth was driven by rapid technology adoption led by the increasing use of devices such as smartphones and tablets, and access to the internet through broadband, 3G and other such services which led to an increased online consumer base. Furthermore, favoured demographics and a growing internet user base helped aid this growth. In terms of highlights, the growth shown by home-grown players and the huge investor interest around these companies displayed the immense potential of the market.

E-commerce industry in India

About Oxolloxo

• Oxolloxo is a premium exclusive online Fashion Retailer brand from the house of KPA Apparels Pvt. Ltd. • It was established in 2013.• It is a global lifestyle brand that provides quality fashion apparel to our customers

worldwide. • The name “Oxolloxo” itself is unique. Pronounced as ‘Oksa Lock So’, it is a first

Fashion Palindrome.• The brand is available on Jabong, Myntra, Limeroad, Central, Flipkart, Amazon,

Snapdeal & all the leading e-commerce marketplaces.

4 P’s of Oxolloxo

Product

• Deals in Apparels for Women, Men & Kids.• Their differentiator is that they are focusing on unmapped categories i.e

Maternity Dresses & Plus Size Dresses which other competitors are not doing. • All clothes & apparels are made from finest quality materials and are known for

their look, natural colour combination, and latest fashion trends.

Price

• Oxolloxo prices its products at a very competitive price pertaining to the existing competition.• The current pricing strategy contributes a good sum to the turnover of the

organization.

Place

• Products offered by Oxolloxo reach to its strong consumer base that is spread over all the four corners of the nation.• Oxolloxo enjoys a good distribution network due to which it delivers its services

Pan India.• Oxolloxo has ties with one of the topmost courier agencies to ensure timely

delivery & maintain the intactness of the product.

Promotion

• Social media platforms like Facebook, YouTube.• Offers, contests, discounts.• Other offline platforms like Radio, Live Media etc.

Competition Check • www.faballey.com• www.koovs.com• www.forever21.com• www.stalkbuylove.com

OTHER COMPETITORS

Competitive AnalysisFASHION CLOTHING COMPANIES

Product Features Faballey Koovs Forever 21 Stalk Buy Love OXOLLOXO

Quality Average Average Good Average Good

Delivery Average Not Good Average Very Good Average

Durability Not Good Average Not Good Good Average

Value for Money Average Not Good Good Not Good Very Good

The above survey has been based on data of 100 Respondents who have shopped from all of these websites

Data collected and analyzed from secondary sources and review websites.

Conclusion

“Survival of the fittest” is what the Time demands. In this emerging E-commerce industry, only the one who would be able to adapt to the changing momentum of the industry, would survive. In our analysis of the current players the market, Oxolloxo is one of those who is giving a strong competition to all the leading women fashion brands it may be on the prices essentially but their quality and range is also amazing. . Lets hope it maintains this momentum & who knows what’s in store for them in the future.

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