p1 w1max
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smckl #7http://smckl.org/?p=394TRANSCRIPT
P1 Social Media Initiatives
@P1W1MAX
www.p1.com.my
Among the 1st to engage in Social Media – aggressively!
Used YT to viral videos
Packeteers encouraged to be on FB & Twitter – believe in transparency
First to have Digital-specific Care Team in Malaysia
Some titbits
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P1 Social Media Channels
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@P1W1Max
@P1Cares
@P1 Media
P1 Buddy – 15K + followers
From the Management
@michaellaip1
@idhamnawawi
@kennywong
2500 + followers
Some Social Media Initiatives
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Private & Confidential.Powered by Packet One Networks
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The Buzz
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More buzz….
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And then…..
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Project Alpha
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Total tweets mentioning @ProjectAlphaMY = 3,514
Tweets from @ProjectAlphaMY = 1,271 (with P1 mention)
Followers of @ProjectAlphaMY = 877
Tweets mentioning @P1W1max = 1,958 (pertaining to Project Alpha)
Blogs Coverage
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Project Alpha Statistics
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Streams 432,984
FB fans – 5,909
Twitter followers - 877
P1 MFS: 15Malaysia
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Episodes
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15MY Statistics
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Downloads: 510,023
Streams: 3,209,679
Page Views: 15,121,745
FB fans: 93,770
Twitter followers: 1,658
Most Viewed, Most Shared:, Most Everything –YuHang’s: Potong Saga!
Digital Care
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Facebook, Twitter, Forums, Blogs, Webchat – any possible online medium
90+ tickets per day / 70% close rate within same day
8 man team
9am – 11pm daily/ 7days a week
Technical/non tech/promotions/enquiries
Pro-active engagement via @P1Cares
Some Twitter Comments
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Some Twitter Comments
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Some not so nice comments…
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Whatisinside Campaignwhatisinside.com.my
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Wimaxinside.com.my
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Wimaxinside.com.my
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Interactive engagement through @whatisinside and @wimaxinside
Pre-launch, launch & post-launch
On all social media platforms
200+ contest entries over 7 days
200K page views
450+ tweets
1000+ unique visitors
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So what is in it for all of u?
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Follow us @wimaxinside
Watch out for more info at facebook.com/wimaxinside
Join contest at wimaxinside.com.my to win WimaxInside laptops!
….and remember this date:
10th July!
Berjaya Times Square
WiMAX-Inside Laptops From RM 99/-
Follow us!
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@P1W1MAX
@P1Cares
@P1Media
@wimaxinside
P1 Buddy
Send your queries to [email protected]
Or tweet me @kennywong