paab’s only full day workshop - paab training - paab's ...€¦ · limited - impres pharma -...

Apply the PAAB standards to ensure transparency & become a trusted resource to doctors, patients & consumers.

SAVE $100

Register before Sept 16 for only $445

PAAB’s only full day workshop in 2016

2016 marks 40 years ofPAAB. To celebrate, at thePAAB 2016 training wewill announce innovativeinitiatives for 2017 including how you caninfluence the plannedcode change.

Ray ChepesiukCommissioner | PAAB

Nov 15 | 2016 | Crowne Plaza | MontrealNov 17 | 2016 | International Plaza | Toronto

Exclusive keynote - Health Canada update on the Marketed Health Products Directorate (MHPD).

Learn how the code can guide your patient activities to ensure compliant engagement.

Reviewer recommendations on how to embrace digital tactics covering: SEO, websites, banner adverts, apps...

Over 400 people attended in 2015...The PAAB training session has become the must attend event.

Why attend:

WelcomeThis year’s agenda has been crafted by PAAB reviewers

and is based on research with over 180 PAAB clients.

You will leave the session with a clear methodology on

how to apply the PAAB standards to ensure your

materials & campaigns are transparent and

trustworthy.

We hope you enjoy the day as much as we’ve enjoyed

putting it together.

Key Facts: Nov 15, 2016 | Crowne Plaza,

Montreal

Nov 17, 2016 | International

Plaza, Toronto

Registration opens 08:00

Finishes 16:00

400+ delegates in 2015

This training is designed

for anyone working on

healthcare advertising, marketing

or communication materials that

circulate in the Canadian market

Ray ChepesiukCommissionerPAAB

Save $100 register before September 16thContact us: www.paabtraining.com | [email protected] | (905) 509-2275


SpeakersAlain Musende Manager Regulatory Health Advertising | Health Canada

Speaking on: The Marketed Health Products DirectorateAdvice on working with PAAB: “Trust me, I am the regulator, you are in good hands with PAAB”

Keynote

Neil Follett President & Founder | Brightworks

Speaking on: Digital Innovation

Keynote

Ray Chepesuik Commissionner | PAAB

Speaking on: The upcoming code changeAdvice on working with PAAB: “Consider the end result of advertising is to affect prescribing decisions and we all want positive outcomes for patient’s health. Do the right thing. PAAB is there to help you”

Patrick Massad Deputy Commissionner | PAAB

Speaking on: Submissions and escalated casesAdvice on working with PAAB: “Remember that both you AND your competitors are susceptible to confirmation bias. It makes weak evidence look like unquestionable proof of your existing beliefs”

Jennifer Carroll Reviewer | PAAB

Speaking on: Multi-channel Marketing Advice on working with PAAB: “Stay up to date on new guidance documents and all other things PAAB by following ThePAAB on Twitter”

Karen Rizwan Reviewer | PAAB

Speaking on: EvidenceAdvice on working with PAAB: “Check the PAAB website (www.paab.ca) for useful tips and advisories”

Malika Ladha Reviewer | PAAB

Speaking on: Fair BalanceAdvice on working with PAAB: “Be familiar with the PAAB advisories and guidance documents on our website”

Dannie Newman Reviewer | PAAB

Speaking on: PAAB Framework and mobile Advice on working with PAAB: ”Use the resources which are available to you throughout the review process. The PAAB website is a great place to start. It contains advisory and guidance documents, and an ask PAAB service. And you can always call us directly, we’re here to help”


Learning Objectives

*Product identities will be scrubbed and therapeutic areas will be changed in order to maintain anonymity/confidentiality

Exclusive keynote: Health Canada update on the Marketed Health Products Directorate (MHPD). Learn how this could impact your future marketing and communication campaigns.

Leverage social media advertising. How to write copy that removes patient directed promotion to communicate directly with patients.

Choose the right level of fair balance for your campaign. Understand how to visually present information to help overcome format objections.

From education to adherence, learn how the code can guide your patient activities to ensure compliant engagement.

Digital do’s and don’ts. Reviewer recommendations on how to embrace digital tactics covering: SEO, websites, banner adverts, and apps.

Reasons to attend PAAB training

Agency: Workshops designed to promote networking with existing clients & to establish relationships with prospective clients.

Improved understanding of PAAB to gain quicker approval time.

Pharma: Co-create a multi-channel marketing campaign with your peers to get quicker approval for your integrated campaigns.

Stay ahead of the curve with the Health Canada update on the Marketed Health Products Directorate (MHPD).

New to PAAB:Work with PAAB reviewers to collaboratively create a submission checklist that will provide you with a solid foundation of the PAAB code.

Experienced at PAAB: Be at the forefront of PAAB learning. Review real * PAAB submission cases to understand how reviewers think.

Advanced learning sessions with a focus on digital, social and an integrated marketing campaigns.


Ray Chepesiuk Commissioner PAAB

Alain Musende Manager Regulatory Health Advertising Health Canada

JonathanGwillim Director CreateHealth.io

08:00 Registration & full Canadian cooked breakfast

Agenda

09:00

Intro & Objectives

09:10

A journey through timeAs part of PAAB's 40th Birthday celebrations, Ray Chepesiuk will take you on a tour of PAAB’s rich 40 year history in delivering regulatory excellence. This unique session will conclude by announcing innovative initiatives, including how you can contribute to the planned 2017 code change.

09:30

Health Canada guest keynoteFrom the Transparency Initiative, to understanding the Distinction Document; learn how the latest updates to the Marketed Health Products Directorate (MHPD) could impact your future marketing and communication strategy.


Dannie Newman Reviewer PAAB

Malika Ladha Reviewer PAAB

10:20 Coffee time

10:00

It takes two to tango. Apply PAAB’s framework to reduce submission errorsAct like a PAAB reviewer in this working group session. Explore a mock submission and identify inefficiencies and errors commonly witnessed by PAAB reviewers. You’ll create a working checklist to help reduce errors and improve submission turn-around time on future submissions.

10:40

Ying meet Yang: Detailed case study on fair balance across your multimedia communications Discover the key elements of fair balance requirements in all of your communication tactics. Apply PAAB’s key recommendations to your future materials to quickly and easily match the appropriate fair balance to the advertisement.

Relevant PAAB code section: PAAB 2.4, 3.5 & 7.3


Dannie Newman Reviewer PAAB

Karen Rizwan Reviewer PAAB

12:00 Lunch time

11:20

Is your mobile strategy a pain in the App? Be guided through a mock example of a patient app, identifying violations and coming up with solutions. You’ll identify appropriate references for the patient audience to arrive at a compliant patient app. We will also explore the intricacies of the distribution of your app through a consumer app store.

Relevant PAAB code section: PAAB 6.4.3

13:00

Evidence is a fundamental pillar for all your materials This working session will take attendees into the depths of a PAAB case.

Through peer collaboration, you’ll be tasked to ensure your advertising communications material have claims that are structured to reflect the evidence in a clear and compliant way.

Relevant PAAB code section: PAAB 3.1 & 3.2 & 4 & 5

“PAAB workshops are a true value add. It’s well worth the day out of office” Patrick Faubert | Genzyme Canada


Jennifer Carroll Reviewer PAAB

Neil Follett President & Founder Brightworks

14:00

Putting it all together: Co-create a multichannel marketing campaign (MCM) During this session you’ll be invited to assess the compliance of a full MCM campaign with industry colleagues. This highly structured session will allow you to apply the day’s key learning’s as you put together all the material that we have worked on throughout the day and see how they’re impacted by linkage principles.

Relevant PAAB code section: PAAB 6.5

14:50

Digital Innovation guest keynoteThrough a variety of case studies, this session explores how to deliver exceptional digital experiences in healthcare. It covers, the latest trends in digital marketing including: social channels, content and customer experience.

14:30 Coffee & cookies

“Network with hundreds of your peers”


Patrick Massad Deputy Commissioner PAAB

15:20

Review examples based on real PAAB submission cases and their escalated issuesCompare the original submissions versus the state where they received approval. Understand how clients worked within the PAAB framework to successfully close the gap between initial execution and approval.

15:50

Concluding remarks

16:00 Adios amigos! to the pub

“Whenever possible I attend the PAAB training courses. Whether you are new to the PAAB or an experienced practitioner there is always a new tip to tease and try out. A practical, hands-on experience”Helen Buckie | Vertex


Over 400 people attended in 2015...

2015 saw a record turn out

PAAB training oriented me to the wealth of resources and tools made available by PAAB to help both seasoned and new practitioners navigate the world of health advertising in Canada.Jennifer Mo | Content Strategis Anderson DDB Health & Lifestyle

The PAAB training was a valuable experience to understand the theory and the practical implementation of the current PAAB code.Steve Smith | Scientific Advisor | GSK

The PAAB training workshop was one of the most outstanding networking opportunities of 2015 with 400 attendees from:AbbVie - Allergan - Anderson DDB Health &

Lifestyle - ANTIBODY Healthcare Communications

Apotex Inc - Ariad - Astellas - AstraZeneca

Baker & McKenzie LLP - Bayer - Biogen

Biotext Solutions Inc. - bMod Communications

Boehringer Ingelheim - Brightworks - Bristol

Myers Squibb - BTG International - CDM Montreal

Celgene Inc. - Cohn & Wolfe - Communimed Inc

CORE Health Communications - CPC Healthcare

Dewdl - Diversified Communications - DTC

Direct Inc. - Duchesnay Inc - Edelman - Eli Lilly

Canada Inc. - Entreprise de communications

TANK inc. - Environics - Epsilon - FCB Health

Ferring Inc - Fifth Story - Fresenius Kabi

FUSE Health - Galderma - Gallant Leaman

Group Communications - Gestion LJT inc.

Gilead - GlaxoSmithKline - GSW - Havas Life

Hill Knowlton Strategies - Hoffmann-La Roche

Limited - Impres Pharma - IMS Health - Inceptus

Media - Indegene - Janssen - JDI - JSA

kbs+ - Kipos Research - Klick Health - Latteral

Concepts in Healthcare Inc - Lemieux BÌ©dard

LEO Pharma Inc - LSD The Agency - Lucie

Dufour Avocate Inc. - Lundbeck - MacLaren

McCann Health - Massy Forget - Langlois Public

Relations - McGinnis Law - mdBriefCase Group

Inc. - MEDUCOM Health Inc. - Merck - Murphy

Paolucci Communications - Mylan - Nadine

Pyatt - NATIONAL Public Relations - Novartis Novo Nordisk - O2 web - OptumInsight

(Canada) Inc. - Orimed Pharma - Otsuka

Paladin Labs - Pfizer - Pharmascience - Pierre

Fabre Dermo-CosmÌ¬tique - Pivot Design Group Proactive Pharma Solutions - Production Table Purdue - Renegade Healthcare - Roche

Rogers Communications - Rosy Sasso Inc.

SAGE Medica - Sanofi - Sanofi Pasteur - Servier

Candada - Sharon Forrest Consultant - Small

Dog Communications - Stallergenes - Sunovion

Pharmaceuticals Canada Inc. - Takeda Canada Tamarind Healthcare Communications - Tank Tribute Pharmaceuticals Canada - Vanguard

Pharma - ViiV Healthcare - Williams Lea


If you book your ticket on impulse and excitement then realise you can’t make it don’t worry places are transferable without any charge. Full terms and conditions can be found at www.paabtraining.com/registrationterms

$545Full Price:

$445Early Bird:

Price:

The PAAB training session has become the must attend event for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.

www.paab.ca/eventsYou can save 15% if you register3+ people at once.

Registration

Your passIncludes: 1) Access to all sessions2) Speaker slides

3) Audio eventrecording

Date & Location:November 15Montreal | Crowne Plaza 6600 Côte de Liesse, Saint – Laurent, QC, H4T 1E3, Canada

November 17Toronto | International Plaza Hotel655 Dixon Road, Toronto, Ontario, M9W1J3, Canada

Expires Sept 16th

Register now!

paab’s only full day workshop - paab training - paab's ...€¦ · limited - impres pharma -...

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