pac digital transformation research 2014 final · • marketing automation & marketing process...

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PAC Research on Digital Transformation

2014

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Our Understanding of Digital Transformation

●  From a broader view, digital transformation requires changes to a company’s strategy and operational model: rethinking organizational structures, business processes, value chains, and technology. And it requires a dynamic business culture of innovation, participation, and collaboration.

●  Digital transformation is not driven by a single technology, it is the interplay of various technologies, such as mobility, social, big data, or cloud computing, which enable – and enforce – the reshaping of traditional business strategies.

PAC's Digital Transformation Research 2

Technology Strategy

•  Reliability & Security •  Governance & Organisation •  Innovation & Speed

Business Strategy

•  Digital Business Models •  Business Culture: Innovation, Participation,

Collaboration •  Organizational Transformation

Customer Experience

•  Digital Products &

Services •  Digital Sales •  Digital Marketing •  Digital Customer

interaction

Operational Processes

•  Social

Collaboration •  Information Mgmt •  HR / Change

Mgmt •  Supply Chain &

Procurement

Enabling Technologies

•  Cloud •  Big Data /

Analytics •  Mobility •  Social Media •  Ubiquitous

internet

●  Digital transformation is the adaption of a company’s value proposition and operational model to the fundamental changes brought about by digital technologies.

●  From a narrow view, digital transformation focuses on fundamentally reshaping and optimizing interactions with customers via digital channels such as web, mobile, or social media. Interactions may include content and applications, sales and commercial activities, marketing, as well as customer service.

2014

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Market Definition & Scope: Software


Digital Customer Experience &

Service

•  Website development platforms •  App development platforms •  Web content management (WCM), product information

management (PIM), digital asset management (MAM)

•  Omni-channel commerce platforms & suites (web, mobile, social, POS)

•  Order management, fulfillment, payment solutions related to digital commerce

•  Analytics and reporting related to sales & commerce

•  Digital marketing platforms & suites •  Multi-channel campaign management •  Marketing automation & marketing process management •  Social media analytics, customer & marketing analytics

•  Customer experience management platforms & suites •  Social media management, e-reputation •  Omni-channel contact center & customer service •  Customer portals & community solutions

Digital Content & Applications

Digital Sales & Commerce

Digital Marketing

Digital Integration Platforms

Integrated omni-channel content, commerce, marketing, customer experience and analytics platforms

2014

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Market Definition & Scope: Services


Digital Operations and

Management

•  Digital strategy consulting •  Technology consulting •  Organizational transformation and change management

•  Technology selection •  Solution design and development •  Front office implementation

•  Backend integration of marketing and commerce platforms (ERP, CRM, logistics, etc.)

•  Data integration •  Content management integration

•  Digital solution hosting & managed services •  Infrastructure support services & application management •  Business process outsourcing

Digital Consulting

Digital Technology

Implementation

Digital Technology Integration

2014

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How PAC’s Digital Transformation research helps to address your challenges


Understand the Market

Identify Customer Demand

Know your Competitors &

Partners

Shape your Strategy

•  Key Trends •  Market Segmentation •  Market Size & Growth Rates

•  Software Vendors •  IT Service Providers •  Digital Agencies

•  Business Pain Points •  Investment Priorities •  Best Practices •  Decision Processes

•  Go-To-Market Models •  Market Positioning •  Channel Strategy •  Sales Enablement

PAC’s Digital

Transformation Research

2014

© PAC

PAC’s Digital Transformation Research Deliverables


Understand the Market

Identify Customer Demand

Know your Competitors &

Partners

Shape your Strategy

Market Facts & Figures •  Digital Transformation: Overview and Key Trends (WW – Market InSight Report) •  Digital Transformation: Market Segments, Size & Growth Rates (WE – Market InSight Report) •  Market Figures & Forecasts (WE, FR, DE, UK) •  6 complimentary SITSI® reports on related topics (WW)

Supply Side Analysis

•  20 Vendor Profiles: IT Service Providers, Software Vendors, Digital Agencies (WE) •  3 Local Market InSight reports: Local Trends and Provider Landscape (FR,DE, UK)

Demand Side Analysis

•  5 Case Study Reports: Pain Points, Investment Priorities, Decision Processes and Best Practices in Selected Vertical Industries (WE)

Customized Strategy Workshop

•  Discussion of key findings and individual recommendations for your go-to-market, competitive and partnership strategies.

2014

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Market Reports & Market Figures

Market Insight Report: Overview & Key Trends ●  Definition and segmentation of the market,

key global trends ●  Opportunities and challenges for technology

providers and user companies Market Segments, Size and Growth Rates ●  Focus on Western Europe ●  Key trends, demand drivers and growth rates in 9 market

sub-segments software & IT services Market Figures & Forecasts ●  Western Europe consolidated, France, Germany, UK ●  Market volume & growth rates in 5 software

sub-segments and 4 services sub-segments Complimentary SITSI® Reports ●  Social Collaboration ●  Enterprise Mobility ●  Big Data ●  Customer Experience

PAC's Digital Transformation Research 7 2014

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Supply Side Analysis

20 Vendor Profiles •  Focus: Western Europe •  In-depth profiles of top European players in 3 categories:

•  Software Vendors •  IT Services Providers •  Digital Agencies

•  Analysis of portfolio, market positioning, and SWOT

3 Local Market InSight Reports: Local Trends and Provider Landscape •  France, Germany, UK •  Key local trends & recommendations for addressing local

markets •  Local provider landscape including overview on “local heroes” in

digital transformation


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Demand Side Analysis

5 Case Study Reports •  Focus: Western Europe •  In-depth qualitative interviews with user companies in 5 vertical industry

groups: •  Banking & Insurance •  Retail & Wholsale •  Manufacturing •  Transport & Logistics •  To be defined

•  Key pain points of business decision makers across the value chain, investment priorities, decision processes, best practices


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PAC’s Digital Transformation analyst team

Nicole Dufft Senior Vice President

Andreas Stiehler Principal Analyst

Megan Dahlgren Market Director


https://www.pac-online.com/users/ndufftpac-onlinecom

https://www.pac-online.com/users/astiehlerpac-onlinecom

https://www.pac-online.com/users/mdahlgrenpac-onlinecom

Aurore Goncalves Senior Consultant, France M : +33 (0)6 27 93 02 43 E : [email protected]

Olivier Rafal Principal Analyst: Digital France M : +33 7 63 23 01 84 E : [email protected]

Frank Niemann Principal Analyst: Digital Germany M : +49 173 66 20 192 E : [email protected]

Eike Bieber Senior Consultant, DACH M : +49 172 841 61 00 E : [email protected]

2014

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PAC France!Pierre Audoin Consultants Immeuble Actualis - 2e étage 21 boulevard Haussmann 75009 Paris, France Tel: +33 (0) 1 56 03 67 24 [email protected] !!!

From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ICT) players. Founded in 1976, PAC is a privately held research & consulting firm for the software and ICT services market. PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies. For more information, please visit: www.pac-online.com PAC’s analyst blog: www.pac-online.com/blog""

PAC GermanyPierre Audoin Consultants Holzstrasse 26 80469 Munich, Germany Tel: +49(0) 89 23 23 68 0 Fax: +49(0) 89 719 62 65 [email protected] !

PAC RomaniaPierre Audoin Consultants Negustori 12 023953 Bucharest-2 - Romania Tel.: +40 (0) 21 410 75 80 Fax: +40 (0) 21 410 75 81 [email protected] !

PAC U.S.Pierre Audoin Consultants 192 Lexington Avenue - Suite 1101 New York, NY 10016, USA Tel: +1 646 277-7250 Fax: +1 646 607-1716 [email protected] !!!

PAC UKPierre Audoin Consultants 2nd Floor, 15 Bowling Green Lane London EC1R 0BD United Kingdom Tel.: +44 (0) 207 251 2810 Fax: +44 (0) 207 490 7335 [email protected] !!!

PAC BrazilPierre Audoin Consultants Rua Pedro de Toledo, 130, Office 61, Vila Clementino Sao Paulo 04039-030 Brazil Tel.: +55 (11) 5539 0280 Fax: +55 (11) 5539 0280 [email protected]

About us!

PAC IndiaPierre Audoin Consultants 610-611, Ashoka Estate, 24 Barakhamba road, New Delhi - 110001, India Tel: +91 (0) 11 4353 [email protected]

2014

pac digital transformation research 2014 final · • marketing automation & marketing process...

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