pacific northwest ﬁ cnorthwestgolfer… · 2015-11-23 · ﬁ cnorthwestgolfer.com backspin:...

Printed Matter

P A C I F I C N O R T H W E S T

114 yearsas Guardians of the Game

www.pacifi cnorthwestgolfer.com

BACKSPIN: Dream Foursome, Dream Q&A p.20

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With its recently completed expansion,WILDHORSE RESORT & CASINO opens its arms under a great big sky

WILD at Heart

GET GAMERegion’s instructors show how

BENEFITS OF TRAVELAccess Global provides it

RULES 101Address, step back, repeat

2015 MEDIA KIT

“Their promotional and communication tools, specifically Pacific Northwest Golfer magazine and their electronic resources such as their e-newsletters and web site, have been a key marketing component for us. It’s been a very beneficial partnership for us and what we’re trying to accomplish.” - Matt Allen, General Manager, Chambers Bay

“Every time we’ve worked with Pacific Northwest Golfer, we’ve received great, measurable results. The audience is highly targeted and very receptive. The cover story in the November 2010 issue delivered our greatest return, and we’re proud to have it displayed in our golf shop. Keep up the great work.”

- Zach Swoffer, Director of Golf, Brasada Ranch

The Best in Regional Golf PublishingPacific Northwest Golfer is the official publication of the Pacific Northwest Golf Association and its membership. With a direct-mailed circulation of 123,000 homes and over 300,000 golfers per issue, Pacific Northwest Golfer reaches more Northwest golfers than any other single golf publication – golfers who are also community and business leaders. Each issue, the magazine’s pages are filled with golf news and information our readership wants and demands. No regional marketing strategy is complete without Pacific Northwest Golfer.

PNGA Executive Director

And they’ll vouch for it

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ASK THE EXPERT: The skinny on U.S. Open tickets p. 24

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RATING CLUBS,RATING COURSES

University of Idahoprofessor has opinions

FOLLOWING EVERY DREAMThe pursuits of actor

Kyle MacLachlan

ENIGMATIC DRAMATime warp at Sheep Ranch

The Northwest’s Most Trusted Source of Golf Information

Front and CenterTetherow establishes itself as a great destination with the opening of The Lodges

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www.pacificnorthwestgolfer.com

2015 U.S. Open: the rumors behind the truth p. 20

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EMBRACING AMATEUR STATUSTim Tuckerhas the game

CENTURYOF HISTORYPortland Golf Club celebrates100 years

COMEBACKOF THE YEARIdaho’s Karen Darrington back on course


Return of a Classic FinishThe Pacific Amateur Golf Classic holds its championship round on

the incomparable Crosswater

“My client received a flurry of calls from the Northwest following our front cover placement in your magazine. Ten in one day alone. You are the King and winner of the association battle to drive awareness and business for my client. Your print publication produced a greater response than our placements in Florida, Georgia, Texas, Southern Cal and Arizona.”

Brian Foster, agency for Mukul Resort

877-302-0556 • mailbox@pacifi cnorthwestgolfer.com

READERSHIP & CIRCULATION

| FEBRUARY 2013 | PACIFIC NORTHWEST GOLFER14

by Larry CoffmanWhen my editor called and said he’d lined me up with a free club-fi tting at my home course – Willows Run in Redmond, Wash. – I leaped at the chance. I hear lots of talk about club-fi ttings but know few of my fellow golfers who’ve actually had one. Willows recently added two modules to the east end of their driving range to accommodate the TaylorMade Performance Lab, operated by the Bellevue-based Gregg Rogers’ Golf Performance Centers.

The heart of the club-fi tting room is the computer screen in one corner. It displays all the revealing – and often alarming – details of the subject’s swing, from setup to follow through, and its effect on the ball fl ight and distance after contact.

At the outset, PGA instruc-tor Chace Fraser wrapped me from head to toe in velcro strips studded with sensors that left me feeling like I was fully out-fi tted for space travel as they translated my movements into an on-screen avatar. During a dozen or so practice swings, the computer measured critical parameters such as clubhead speed and swing path, center of balance and angle of attack. Then it was time to hit dozens of balls into the net “wall” facing the driving range. And all was recorded for posterity in the person of that little avatar me!

The cool (or should I say cruel?) thing is that the computer stores the avatars of the thousands of golfers who have gone through this exercise, including a blue-ribbon list of PGA Tour players. I chose to have my avatar overlaid with that of Fred Funk – then held my breath.

I was pleased by how my center of balance was good throughout the swing but unpleasantly surprised by the pronounced outside-in path of my downswing (clearly the cause of my habitual “fade”), especially compared with Funk’s correct inside-out path. Chace traced the major problem to the fact that I was too open on my left side at address, and the adjustment helped. But I could only feel envy when he dialed up a composite avatar of all the tour players to show the perfect to

Armed with the computer information, Chace would periodically change either the shaft or the head of my club as we worked through my bag to see the effect of the changes on my swing and the ball fl ight and distance.

A three-hour full-bag fi tting normally costs $300 or you can do a

Instructors of the NorthwestLooking to improve your game? You don’t have to look far. Our region is full of fi rst-rate,

world-class instructors and game-changers. We highlight them once in a while, and here are a few to get your upcoming season started.

I N S T R U C T I O N

Club Fitting: Think ‘Hybrid’

Getting Game at the Tour Striker Golf Academy by Michael DohertyWhen I asked my wife Brigitte what she wanted to do to celebrate our anniversary, she quickly responded that she wanted to attend Martin Chuck’s Tour Striker Golf Academy in Sunriver, Ore. I don’t know many guys that get that kind of response, so I quickly booked our 3-day training session before she changed her mind!

We had followed PGA professional Martin Chuck through his numerous YouTube training videos, and we felt we had found an instructor who communicated solid training methods with a teaching style that was both very effective and a lot of fun.

Our biggest concern was with our level of play and how Martin works with older, novice golfers. I picked up my fi rst golf club in 2010 at the age of 57 and have an 18-handicap, and Brigitte, also in her 50s, started playing in 2006 and has a 24-handicap. Neither of us had any formal training, but we both enjoy the game, are competitive and want to play consistent golf at the highest possible profi ciency.

After scoping out the fabulous environment of Sunriver Resort and an evening meeting with Martin over a cold beer, we were excited to get to work. The next morning we had our fi rst session on the practice range and we knew we’d picked a great instructor. He carefully observed our strengths and weaknesses, and quickly tailored drills

Students at a recent Tour Striker Golf Academy are (left to right) Stein Swenson, Brigitte Doherty and Michael Doherty. PGA Instructor Martin Chuck is on the far right.

PACIFIC NORTHWEST GOLFER 123,000 TOTAL HOUSEHOLDS

GOLF DIGEST 69,517

GOLF MAGAZINE 56,957

GOLFWEEK 25,000

GOLF WORLD 7,937

Pacific Northwest Golfer is direct-mailed into the homes of its entire readership, both the public and private golfer, and is the only regional golf publication that is mailed directly into the homes of the members of all the private golf clubs in the Pacific Northwest.

A partial listing of private clubs into which the Pacific Northwest Golfer is mailed:

The largest circulation in the NorthwestAmong golf publications, Pacific Northwest Golfer has a higher circulation in the Northwest than any other – including national publications.There’s no competition on cost per thousand or on total distribution.

Golf Digest, Golf Magazine and Golf World numbers based on 2010 ABC Audit reports of total sales (subscription and single copy) in the coverage area of Pacific Northwest Golfer. Golfweek is audited by BPA. The circulation figures of Pacific Northwest Golfer magazine are continuously updated, maintained and verified by USGA GHIN Services.

Pacific Northwest GolferSubscribers by state

Washington 55,000

Oregon 40,000

Idaho 14,000

British Columbia 14,000

Total subscribers 123,000

WASHINGTON:Seattle Golf ClubBroadmoor Golf ClubMembers Club at AldarraOverlake Golf & Country ClubSahalee Country ClubInglewood Golf ClubTPC Snoqualmie RidgeTacoma Country & Golf Club Spokane Country ClubManito Golf & Country ClubMeridian Valley Country ClubBellingham Golf & Country Club

OREGON:Portland Golf ClubRiverside Golf & Country ClubWaverley Country ClubColumbia Edgewater Country ClubRoyal Oaks Country ClubEugene Country ClubPronghorn Golf ClubTetherow Golf ClubOswego Lake Country ClubPumpkin Ridge – Witch Hollow Tualatin Country ClubAstoria Golf & Country ClubWillamette Valley Country ClubCrosswater Golf ClubRogue Valley Country Club

IDAHO:Club at Black RockIdaho ClubHillcrest Country ClubHayden Lake Country ClubGozzer RanchCrane Creek Country ClubSpurWing Country ClubTeton Reserve

BRITISH COLUMBIA:Shaughnessy Golf & Country ClubVictoria Golf ClubRoyal Colwood Golf ClubCapilano Golf & Country ClubMarine Drive Golf ClubSeymour Golf & Country ClubPoint Grey Golf & Country ClubRichmond Country Club

Direct mailingfrom setup to follow through,

Getting Game at the Tour Striker Golf Academy

When I asked my wife Brigitte what she wanted to do to celebrate our anniversary, she quickly responded that she wanted to attend Martin Chuck’s Tour Striker Golf Academy in Sunriver, Ore. I don’t know many guys that get that kind of response, so I quickly booked our 3-day training session before she changed her mind!

We had followed PGA professional Martin Chuck through his numerous YouTube training videos, and we felt we had found an instructor who communicated solid training methods with a teaching style that was both very effective and a lot of fun.

Our biggest concern was with our level of play and how Martin works with older, novice golfers. I picked up my fi rst golf club in 2010 at the age of 57 and have an 18-handicap, and Brigitte, also in her 50s, started playing in 2006 and has a 24-handicap. Neither of us had any formal training, but we both enjoy the game, are competitive and want to play consistent golf at the highest possible profi ciency.

After scoping out the fabulous environment of Sunriver Resort and an evening meeting with Martin over a cold beer, we were excited to get to work. The next morning we had our fi rst session on the practice range and we knew we’d picked a great instructor. He carefully observed our strengths and weaknesses, and quickly tailored drills

Students at a recent Tour Striker Golf Academy are (left to right) Stein Swenson, Brigitte Doherty and Michael Doherty. PGA Instructor Martin Chuck is on the far right.

| FEBRUARY 2014 | PACIFIC NORTHWEST GOLFER12 www.thepnga.org | FEBRUARY 2014 | 13

people who want to come together. The cause is like a common goal: Let’s create something really special in Central Oregon.”

Ultimately, every great golf trip comes down to the courses, and few resorts offer better than Pronghorn.

Named after their world-famous designers, the Jack Nicklaus Signature course ranks No. 130 while the Tom Fazio course ranks No. 134 on Golf Digest’s top 200 Golf Courses in America.

Pronghorn’s public offering, the Nicklaus course (No. 28 on Golf Digest’s list of America’s Greatest Public Golf Courses; No. 38 on Golf Magazine’s Top 100 You Can Play), is a high-desert gem with conditions that are sure to illicit raves from every golfer.

The 7,379-yard, par-72 layout weaves through lava outcroppings and one of the world’s oldest juniper forests with meticulously manicured greens and pristine fairways that make for a truly unique golf experience.

Nicklaus’ signature 13th hole, a 378-yard

par-4, shows the character of the course as it doglegs around an eye-pleasing lake while the green is backed by the calming sounds of a waterfall. The hole is also a risk-reward number that offers a conservative golfer a fair chance at par, or a riskier stick to carry the pond and make a run at birdie.

The 543-yard, par-5 15th hole melds all of Pronghorn’s natural attributes together, presenting a narrow chute through rock outcroppings that invite golfers to take an extra second on the tee box to enjoy the scenery.

And when the round is over, friends will be compelled to gather next to the warm fire on the patio of one of Pronghorn’s residences (ranging in size from one to four bedrooms and are equipped with full kitchens and a living room) overlooking Nicklaus’ striking finishing hole, to share a cigar and a glass of fine Scotch while recounting the experience.

“Pronghorn provides the golfer with some of the best playing surfaces available in the industry with awe-inspiring views of the striking Cascade peaks,” says Joey Pickavance, Pronghorn’s head professional since 2012. “The Jack Nicklaus Signature course will test all golfers at every skill level with a fantastic mix of holes that will demand total control of your shots. Generous fairways and well-designed approach shots will place your golf experience atop your best-ever list.”

Part of Central Oregon’s Legends Collection of courses – a list that includes two courses at Black Butte Ranch, the Peter Jacobsen-designed Brasada Ranch and the David McLay Kidd-designed Tetherow Golf Club – Pronghorn can also help those who want to venture onto Central Oregon’s other elite golf courses.

Pronghorn’s Troon Golf Academy is also available for those who want to work on their game. Nestled just off Nicklaus’ first tee, the indoor facility houses state-of-the-art

instruction by some of the industry’s most sought-after teachers.

With so many choices, Pronghorn’s Dunning has his hands full. Then again, that is exactly what brought him to Central Oregon.

“What I learned at Bandon Dunes is just building the experience,” Dunning says. “That’s what I hope to bring to Pronghorn. Just really listen to the customer and hear the little things and build an experience that is going to make it

somewhere they want to keep coming back to. I enjoy being the contact person for groups. I really get inspired by it. When they are excited by an event, then I get excited about it. I just want to go 110 percent into it.”

Just two hours by car from the Willamette Valley and three hours from Portland, traveling to Central Oregon is a breeze. Pronghorn is just a 20-minute drive from Redmond (RDM) Airport, which is served by Alaska Airlines, American, Delta, United and United Express offering 15 daily flights from most of the West’s major cities, including Portland and Seattle. The resort also offers shuttle service to and from RDM and Bend Municipal Airport.

Shoulder season packages offer particularly strong values. And Pronghorn designs custom packages for groups of families or friends, corporate outings or even PGA members.

Central Oregon’s

Pronghorn, an Auberge Resort, has

made its amenities

open to all

HOW MANY RESORTS CAN OFFER SOME OF THE COUNTRY’S VERY BEST GOLF IN A REGION that serves up some of the world’s greatest beers all in a high-desert setting that is among the Pacific Northwest’s most striking?

Not many. But Pronghorn, an Auberge Resort, most certainly can. Just 15 minutes outside of Bend and with 36 holes of world-class golf, 48 luxury

residences, and three restaurants to entice any palate, Pronghorn makes a perfect base for all there is to do and see in Central Oregon.

And oh, is there much to do in Central Oregon. Sure, the region has spectacular golf. But a taste of craft beer made by one of the

region’s nearly two dozen breweries, or outdoor pursuits such as downhill skiing at Mount Bachelor, mountain biking, cycling, rafting, hiking, rock climbing and fly fishing, can all be had just minutes from the lush fairways of Pronghorn.

No wonder Golf Digest ranked Central Oregon No. 12 on its list of “America’s 36 Best Buddies Trip Destinations,” well ahead of more famous locations like Las Vegas.

“There is such quality here,” says Ryan Dunning, Pronghorn’s Group Sales Manager who was hired last fall by the resort from Bandon Dunes Golf Resort. “And what I have found here, being new, is that the people are generally good, friendly

PRONGHORN Ascending

Pronghorn,an Auberge Resort65600 Pronghorn Club DriveBend, OR 97701855-343-0204 pronghornclub.com

For group bookings,contact Ryan Dunning at [email protected]

SPECIAL OFFERFOR PNGA MEMBERSReserve your 2014 stay and play vacation by March 31 and receive a special Pronghorn Welcome Pack• Pronghorn Growler filled

with local craft beer• Pronghorn Tee Gift

RESORT AMENITIES• 48residences,with

1-4BRconfigurations,idealforgolfgroups

• Outdoor heated pools and hot tubs

• Basketball and tennis courts

• Spa and fitness center• Three dining outlets: Chanterelle – fine dining LevelIISommelieron

property Cascada–smallplates

andloungearea Trailhead Grill–casual,

clubfare• Eightprivateindoor

groupmeetingspacesaccommodatesupto125people,withfullservicecateringandAVservices

• Fiveoutdooreventspacescanaccommodatemorethan1,000people

FUTURE PLANSThe resort will break ground in April for Huntington Lodge, a 105-room hotel that is scheduled to open in May 2015. The spa facilities will be expanded an additional 4,000 square feet and include five treatment rooms as well as couples rooms.

The 167-yard par-3 14th hole on the Jack Nicklaus Signature course.

The spectacular Residence Club units at the resort.

ADDED VALUEEach issue of Pacifi c Northwest Golferis posted on www.thepnga.org, with links to advertiser web sites, promotional videos, and other special advertiser offers.

and are equipped with full kitchens and a living room) overlooking Nicklaus’ striking finishing hole, to share a cigar and a glass of fine Scotch while recounting the experience.

Shoulder season packages offer particularly rooms as well as couples

| AUGUST 2013 | PACIFIC NORTHWEST GOLFER24

Personal ResponsibilityIn golf, as in life, you need to know who you are

R U L E S O F T H E G A M E

Rules large…..In the Quarterfi nal match of last month’s PNGA Men’s Amateur Championship, held at Bandon Dunes Golf Resort in Bandon, Ore., Sulman Raza of Eugene, Ore. had hit his short approach shot onto the green of the short downwind 16th hole on the resort’s Bandon Dunes course. The ball rolled to the back of the green, stopping about 45 feet from the hole, which was in the front of the green.

The tee shot of Raza’s opponent in the match, Carl Jonson of Bainbridge Island, Wash., had come to rest just off the front fringe of the green and was just 20 feet from the hole. After Raza hit his approach, Jonson stepped up and chipped his ball to within a foot of the hole for what appeared to be a tap-in birdie.

Raza immediately appealed to the match’s walking scorer, saying that Jonson had hit out of turn.

Was Raza displaying gamesmanship? The match between the two players had been close all day, and standing on the 16th tee, Jonson held a slim 1-up lead over Raza with just the three holes remaining.

Jonson’s ball, although off the green, was indeed closer to the hole than Raza’s ball which was resting at the back of the green. And in match play, Raza had the right to hit his own putt fi rst, and then have Jonson replay his chip shot.

Raza’s 45-foot birdie attempt came up just short of the hole. Jonson then re-chipped his second shot to within a foot (again) for a tap-in birdie to win the hole.

Jonson would then close out the match on the next hole, 2 and 1.

When identical brands of balls are sitting side-by-side in the rough, having your own identifying marks on your ball can save you an unnecessary penalty.

by Elise KainUSGA Rules of Golf Associate

DURI NG A RECENT STROKEPLAY championship, two boys’ tee shots landed near each other in thick rough. Spectators, attempting to help, unknowingly led each player to the

other’s ball. Both boys then played the other’s ball, and these errors were only discovered when they reached the green. Unfortunately, no confession of wrongdoing or appeal by spectators could save the players from the consequences of having played wrong balls. � e responsibility for playing the proper ball rests with the player alone. >>>

ONCE MORE, WITH FEELINGCarl Jonson hits his second chip on the 16th hole to within a foot.

….and smallAt Sagebrush Golf & Sporting Club in Merritt, B.C., a Local Rule on the back of the scorecard states, “With respect to match disputes, common sense must prevail.”

Hmm…. There are so many ways to go with this, but we will let it go, because it seems so….relevant.

Photo by TJC

| AUGUST 2013 | PACIFIC NORTHWEST GOLFER24

Rules large…..In the Quarterfi nal match of last month’s PNGA Men’s Amateur Championship, held at Bandon Dunes Golf Resort in Bandon, Ore., Sulman Raza of Eugene, Ore. had hit his short approach shot onto the green of the short downwind 16Dunes course. The ball rolled to the back of the green, stopping about 45 feet from the hole, which was in the front of the green.

The tee shot of Raza’s opponent in the match, Carl Jonson of Bainbridge Island, Wash., had come to rest just off the front fringe of the green and was just 20 feet from the hole. After Raza hit his approach, Jonson stepped up and chipped his ball to within a foot of the hole for what appeared to be a tap-in birdie.

Raza immediately appealed to the match’s walking scorer, saying that Jonson had hit out of turn.

Was Raza displaying gamesmanship? The match between the two players had been close all day, and standing on the 16Jonson held a slim 1-up lead over Raza with just the three holes remaining.

Jonson’s ball, although off the green, was indeed closer to the hole than Raza’s ball which was resting at the back of the green. And in match play, Raza had the right to hit his own putt fi rst, and then have Jonson replay his chip shot.

Raza’s 45-foot birdie attempt came up just short of the hole. Jonson then re-chipped his second shot to within a foot (again) for a tap-in birdie to win the hole.

Jonson would then close out the match on the next hole, 2 and 1.

www.thepnga.org | FEBRUARY 2014 | 1

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BACKSPIN: coyote ugly, moose on the loose p.26

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BEAUTIFULLY OBSESSIVE Playing every course possible

SPEED GOLF Competition at Mach speed

FOLLEN IS RISINGFormer junior champ

makes comeback


ParadiseNorthwest

RediscoveredOasis of excellence – Central Oregon’s

Pronghorn, an Auberge Resort


Reader ProfileGENERAL DEMOGRAPHICS

83% Male

96% Between 35 and 70 years of age

82% Married

HOUSEHOLD INCOME

75% Have household income over $75,000

HOME OWNERSHIP

91% Own their primary residence

42% Own vacation home or timeshare

EDUCATION

85% Attended/Graduated College

OCCUPATION

38% Business Owners/Managers

24% Industry Specialist

38% Other/Retired

LIFESTYLE

97% Taken vacation in past 12 months

89% Taken golf vacation in past 2 years

87% Plan to take golf vacation next year

49% Use golf instructor

28% Own boat or RV

44% Travel 1+ times/yr on business

91% Use travel agent or online travel site

Consumer Behavior/Purchasing Power$116,000 Average Combined Household Income59% Have net worth greater than $500,00083% Dine out at least twice a month and average 7 times a month.45% Spent more than $3,000 on golf vacations

past 2 years$3,450 Average spent on golf vacations past 2 years76% Spent over $500 on golf-related merchandise

last year$1,100 Average annual spent on golf-related

merchandise last year42% Rent a car while traveling on golf vacation63% Have private, semi-private or resort club

membership33% Purchased a product in the past year

advertised in Pacific Northwest Golfer80% Have visited golf courses seen advertised in

Pacific Northwest Golfer66% Have visited golf destination/resorts seen

advertised in Pacific Northwest Golfer17% Plan to purchase a new car in the coming year42% Use a professional financial adviser39% Use stock broker or private banker57% Use apps on their smartphones

Source: PNGA membership survey, conducted September, 2012. 1,670 respondents. Survey conducted by GMA Research, Bellevue, Wash.

Our readers Pacific Northwest Golfer is the only regional golf publication with a verifiable demographic profile of its readership. Our readers rank among the highest in income, education, professional status and buying power compared to other premium readership groups of any publication in the Northwest.

49% of our readersare private club members

with an average household income of

and an average net worth of

$410,000

$5.9 million88% have read the last two issues

have read the last four issues of Pacific Northwest Golfer82%

DEMOGRAPHICS & LIFESTYLE


EDITORIAL / ADVERTORIAL

Pacific Northwest Golfer arrives in the mail boxes of 123,000 PNGA members quarterly. Seasonal issues allow you to pinpoint your target markets year-round. Below we have created an editorial calendar and a new Advertorial Opportunity section that shows other advertising options for our customers.

2015Editorial Calendar* All stories subject to change

FEBRUARY• Hawaii and the Southwest• Casino Courses of the NW• Product Review

MAY• Best Family Vacations• Best 19th Hole• Product Review

AUGUST• A Night on the Town• Retirement Golf Communities

NOVEMBER• The Travel Issue• Snowbird Destinations• The Uncommon Getaway

Advertorial OpportunitiesCOVER PHOTO/EDITORIAL FEATUREYour opportunity to be on the cover of the Northwest's most widely read golf publication and have your story told. Based on first-come, first-serve basis, this opportunity is available one time per three years of publishing.

$10,000 (includes two page editorial feature)

SPECIAL SECTIONSA combination of editorial and advertising from a definable group (ownership, management or regional destination). We work directly with you to create the copy for the section. Minimum 6 - Maximum 8 pages. Talk with your account representative for pricing

PRODUCT FEATUREGreat opportunity to promote your new product. Feature is roughly 2/3 of a page and includes editorial and photography. Talk with your account representative for pricing

FAIRWAY LIVINGThis formatted special ad section spotlights your golf course real estate to proven buyers with the resources and interest. Talk with your account representative for pricing

•All advertorial available on a first-come first-serve basis. Advertorials limited to one category feature every three years of publishing unless otherwise noted. All prices/opportunities subject to change.

By Dan Vukelich • Photos courtesy Mukul

Escape Escape Escape Escape Escape Luxury golf tourism recently expanded into this breathtaking, undiscovered land when David McLay Kidd opened a spectacular new golf course here earlier this year. Kidd’s newest design, Guacalito de la Isla Golf Club, an amenity of the five-star Mukul Resort, lies above a dramatic stretch of Pacific shoreline known as the Emerald Coast, where howler monkeys lounge in treetops and iguanas laze, unfazed by the crack of Titleists echoing across the jungle.

Escape Escape Escape Escape to a land undiscovered Rivas

Luxury golf tourism recently expanded into this breathtaking, undiscovered Luxury golf tourism recently expanded into this breathtaking, undiscovered

RivasNicaragua

monkeys lounge in treetops and iguanas laze, unfazed by the crack of Titleists echoing across the jungle.

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BACKSPIN: short sleeves, short pants, short shrift p.26

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Escape to MukulDiscover a Land UNSPOILED

PILGRIM ONCE REMOVEDA return to Scotland’s links

FROM TOUR TO TASTINGLPGA’s Cindy Rarick talks wine

GREAT SCOTTIdaho’s Masingill joins PNGA board

SUMMER OF EXPECTATIONSRoyal Colwood turns 100

www.thepnga.org | MARCH 2008 | 39

FAIRWAY LIVING


2015 RATES & SPECIFICATIONS

AD SPECIFICATIONS

PRESS READY SPECSPhoto and Line Art Resolution• Photo resolution - 300 dpi, CMYK, density

not to exceed 235%. Save to final size. • Line art - 1200 dpi• A PDF file of your ad is PREFERRED with all

fonts and images embedded. Set compression at 300 dpi and colors set to CMYK.

Ad Submission:• E-mail ads (less than 5mb) to:

[email protected]• For larger files please upload to our FTP: ftp://pnganetwork.com Username: 0123833|pngaftp Password: pnga1899 To load files, simply drag and drop into the

folder labeled “Pacific Northwest Golfer”

PAYMENT & TERMS• No terms or conditions of the rate card may be altered except

in writing, signed by the publisher.• All advertisers must sign an insertion order at the time of sale,

bonding them to the space reservation.• The PNGA’s liability for error shall not exceed cost of space

occupied by the error.• The PNGA reserves the right to revise or reject any

advertisement. Also, the phrase “paid advertisement” may be added to any copy, which in the PNGA’s opinion simulates editorial matter and might be misleading.

• The PNGA shall be under no liability for its failure, for any cause, to publish or insert any advertisement.

• The advertiser assumes liability for all ad content.• Accounts are due and payable upon receipt of invoice. A

service charge of 2% will be charged on all 30-day past-due accounts. If contract terms are not met an adjustment will be made per rate frequency used. In the event collections are to be made, the PNGA is not responsible for legal fees.

• Visa and MasterCard accepted

RATESAD RATES (net per issue)Full-Color Ads

1x 2x 3x 4x

Spread $8,000 $7,600 $7,220 $6,500

Full pg 4,150 3,950 3,745 3,370

2/3 pg 3,735 3,550 3,370 3,035

1/2 pg (horizontal) 2,800 2,660 2,530 2,275

1/3 pg 1,865 1,775 1,685 1,515

1/6 pg 1,245 1,180 1,120 1,010

Special Positions - Full-color ad

Cover (Includes 2-page advertorial) $10,000

Back Cover 5,200

Inside Front Cover 4,680

Inside Back Cover 4,445

1/2 pg (vertical - 4.75” x 7.25”) 3,000

4-Color Inserts Inserts provided by Advertiser. Pricing available upon request.

GRAPHIC DESIGN SERVICEWe offer design services for ad creation or other projectsat a rate of $80 per hour (1 hour minimum).

2015 PUBLISHING SCHEDULE Reserve Ads In-home Space by Due Date

FEBRUARY Jan 12 Jan 19 Feb 10

MAY Apr 5 Apr 12 May 1

AUGUST July 5 July 12 Aug 1

NOVEMBER Oct 5 Oct 12 Nov 1

Reach over 1.5 million Northwest readers!*

* 1,537,500 readers based on national average of 2.5 readers per copy, including online postings.

FULL PAGE

2/3 PAGE 1/3 PAGE

V

▼

1/3 PAGESQ

1/2 PAGE H

1/3 PAGE

V 1/2PAGE V

AD SIZES (width x height in inches)

Full page Live area 7.25 x 9.812

Trim size 8.375 x 10.875

(add 1/8” around for bleed ads)

2/3 page Vertical 4.75 x 9.812


Horizontal 7.25 x 4.812


Square 4.75 x 4.812


Horizontal 4.75 x 2.3125

1/6 PAGE

V

1/6 PAGE H

| FEBRUARY 2014 | PACIFIC NORTHWEST GOLFER10

www.thepnga.org | NOVEMBER 2013 | 10

WE ARE BELIEVERS IN SIGNS. They light a dark night, show us the paths in our lives, illuminate that which had been misunderstood, and lead us on our way. They are their own road map, connecting the golf community. They do not, however, improve our score. But no matter. Since the last time we had this section in the magazine, we’ve had several readers send in their photos of signs. Here are a few. There’s no sign of stopping.

Sign LanguageWHAT’S YOUR SIGN? Have you seen any signs along your journey? We’d like to see them. Email them to [email protected].

Eagle Eye Viewon the Market

www.USOpenRealEstate.com

Gig Harbor WaterfrontNestled in Kopachuck sits a Lodge-Style Equestrian Estate on 5 acres of

no-bank waterfront4 beds, 4 baths, 6023 sq. ft., 5 acres4-stall barn, fenced & cross-fenced

pasture, sand arena$2.8 million

MLS #377355

Fox Island New ConstructionThe Reserve & Salmon Bay Estates

Available view lotsPresales and new construction

$540,000-$925,000MLS #543227

Chambers Bay, Tacoma, WALarge entertaining home by Chambers Bay

Golf Course4400 sq. ft., 4 bed/3 bath

Master on MainPrivate Drive

$575,000MLS #572456

University PlaceCharming Colonial

4 beds, 2.75 baths, 2804 sq. ft.Private 1-acre Colonial with gorgeous quartz countertops and possibilities for

Mother-in-Law apt.$330,000

MLS #578958

Downtown Gig HarborIn town with Gorgeous pool and cabana,

exposed beams and gourmet kitchen4 beds, 2.5 baths, 3458 sq. ft.

$484,500MLS #552687

Whiteman Cove WaterfrontGig Harbor, WA

Gorgeous remodel on 195 feet of waterfront, exquisite master suite and

luxurious chef’s kitchen4 beds, 2.5 baths, 3388 sq. ft.

$550,000MLS #524355

Since the last time we had this section in the magazine, we’ve had several readers send in their photos of signs.

Sign LanguageSign LanguageSign LanguageSign LanguageSign Language Have you seen any signs along your journey? We’d like


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