PACKAGING INNOVATIONS 2011-2012Europe’s showcase for branded packaging and retail design

TM

In Spirit Design are exhibitors and speakers at PACKAGING INNOVATIONS Barcelona. They won a PENTAWARDS Gold Award 2010 at EXPO Shanghai 2010 with this Pascual Seleccion design.

The Isklar bottle had a huge and immediate impact on the shrinking UK mineral water market, for which it won a DBA Design Effectiveness Award. Exhibited by Blue Marlin.

Fantastic bright colours and an innovative modular display are key to communicating Keune’s great range of compact care, styling and hair finishing products in high-end salons.

A great example of range branding: Packaging design focusing on the differentiation in Actibel sponges.

INNOVATE with PASSION

The runaway success of PACKAGING INNOVATIONS took everyone – including the show organisers, easyFairs – by surprise. At the time, it seemed a gamble. Now it seems obvious.

Which is the case with any great idea.

At the time, packaging exhibitions were dominated by technology. But the value packaging delivers is in design. Products would be nothing without packaging. Packaging gets your product noticed.

Many would argue that the greatest advert for the product is the packaging.

PACKAGING INNOVATIONS is now an international event taking place every year in Europe’s “brand capitals”.

Its ethos is simple: innovate with passion.

PACKAGING INNOVATIONS is the event for people whose job is to seduce consumers with the next great idea in packaging.

Inspiration comes in many forms! This unique egg box was born out of a partnership between a sustainable egg farmer and an animal rights group. They needed a rugged, natural look plus a design with “wow” factor ... and found the solution in Enkev’s Cocoform (coconut fibre bonded with natural latex).

The focus at PI is innovation and design, making it precisely the event that marketers and brand managers need

Robert Monaghan Managing Partner, Air Innovation

easyFairs® PACKAGING INNOVATIONS is a platform for accessible and constructive dialogue between everyone involved in packaging

Victor Mirabet Managing Partner, Coleman CBX

Front cover: beer bottle packaging design by Identica

Who visits PACKAGING INNOVATIONS?

The short answer is any professional who is passionate about creativity in packaging. That includes brand managers and marketers, experts in point of sale and retail display, packaging technologists, CPG company owners and CEOs, creative directors and of course, packaging and retail designers.

The long answer is ... a very long list of representatives of the world’s greatest brands, together with quite a few rising stars.

They visit because the show gives them great value for their time. They discover great ideas, identify new suppliers, and hear about the latest trends in packaging – giving them inspiration for their next brand refresh or product launch.

No other show presents so much value in such a concentrated form!

Nice mix between design and brand agencies and structural packaging, nice intimate venue.Mark Bosworth, Product Innovations Manager, Renshawnapier Ltd

The show is about literally thinking outside the box and discovering what else is out there. We have growth ambitions so we must always be thinking, ‘how can we add value to our existing assortment of suppliers?’Karen Graley, Reprographics & Packaging Manager, Waitrose

A show that is oriented around face-to-face contactJuan José Establier, CEO, Ratioform

THE VISITORS

This is the show where you can discover trends and innovations in packaging, a key element of our marketing mix.Desire Romero, Engineering and

Packaging Department, Nestlé

This is one of the best shows I have ever been to.Chris Sidoli, Buyer, Jeyes

The goods and services displayed at the show went beyond our expectations in terms of design and innovation.Pep Figueras Moreno, Purchase Department, Procter & Gamble

It’s the only show I’m going to this year.

Shane Monkman, Buying Manager, ASDA

ABBOT HEALTHCARE – ACEITES BORGES – ALLIED BAKERIES

ALLIANCE BOOTS – ARBORA & AUSONIA – ASIA FOODS – ASDA

AVON COSMETICS – BACARDI – BOSCH – BOSTIK – BRITISH

AMERICAN TOBACCO – BRITVIC – BUXTON SPA BAKERY

CADBURY – CAVA – CHUPA CHUPS – CODORNIU – COCA COLA

CO-OPERATIVE FOOD – CORONATION – COVENTRY CHEMICALS

CREATIVE SERVICES – DAIRY CREST – DANONE – DEBENHAMS

DENTAID – DR OETKER – DYSON – ELEMIS – EUROPHARMA

CONCEPTS – FORTNUM & MASON – FINDUS – FREIXENET

GEORGE – GEMINI HEALTHCARE – GLAXOSMITHKLINE

GREENCORE – SANDWICHES – GREEN ISLE FOODS

HALFORDS – HARIBO ESPAÑA – HJ HEINZ – HAMPSHIRE

COSMETICS – HARRODS – HEINEKEN – HENKEL – HOTEL

CHOCOLAT – IMPERIAL TOBACCO – INDITEX – INNOCENT

DRINKS – INOCXROM – JANE – JEYES – JOHN LEWIS – JOHNSON

& JOHNSON – KERRY INGREDIENTS – KIMBERLEY-CLARK

KINNERTON CONFECTIONERY – KODAK – LABORATORIOS

LACER – MARKS & SPENCER – MARS CHOCOLATE – MCCAIN

FOODS – MOLTON BROWN – MORRISONS – MRW – NESTLE

NEXT RETAIL – NORTHERN FOODS – NUTREXPA – OPTICA

PANRICO – PEPE JEANS – PEPSICO – PERNOD RICARD – PHILIP

MORRIS – POUNDLAND – PREMIER FOODS – PROCTER

& GAMBLE – RACHELS ORGANIC – RECKITT BENCKISER

REPSOL – ROBERTO VERINO DIFUSION – SAINSBURY

SANOFI-AVENTIS – SARA LEE – SELFRIDGES – SERCOTEL

HOTELS – SOFT DRINKS INTERNATIONAL – SWEETS R US

TESCO – TETLEY – THE BODY SHOP – THE BOOTS COMPANY

THE SILVER SPOON COMPANY – SUNNY DELIGHT

SUPERMERCADOS AHORRAMAS TELEPIZZA – THORNTONS

TOSHIBA – TRIO HEALTHCARE – TWININGS – UNITED BISCUITS

WAITROSE – WARBURTONS – WRIGLEY – ZUMEX

Visitors include:

Who exhibits at PACKAGING INNOVATIONS?

The answer is in the name. We have a demanding and critical audience, so if you don’t have a product or solution with the ‘‘wow’’ factor, or one that is truly innovative, you shouldn’t really be there.

The easyFairs brand, what it stands for and its focus on packaging innovations is now well established… the show is recognised and attended by senior brand marketers and product developers. The quality of visitors is fantastic.Rowan Tinn, Innovations Development Manager, Clifford Packaging

We’ve been coming to PACKAGING INNOVATIONS since it started. We get a good quality of visitors covering all disciplines: not just purchasing but also brand marketers and design agencies. The people who help to drive more business.

Tim Oakley, National Account Manager, Smurfit Kappa

THE EXHIBITORS

easyFairs attracts visitors genuinely looking for innovative ways to package products, not just those searching for cost savings. This is the only show at which we exhibit. Glenn Tyers, Managing Director Ashfield Extrusion Ltd

The exhibitors I have spoken to – and they are many – are all delighted.Keith Barnes, ChairmanThe Packaging Society

We found this event to be busy and upbeat. We have made contacts with many new blue-chip organisations. Well worth attending.Denise Wilcox, Granby Marketing Services

In a nutshell: participating in PACKAGING INNOVATIONS put us in the right place at the right time

Arkadiusz Piotrowski

CYGNUS

A E Adams (Henfield) Ltd – Acti Pack – Active S.L. – ADP – ADS

Graphics Ltd – Afex PLV S.L. – Aimia Foods – Alcan Packaging Tubes

Europe – Alfa Beta Roto – Allstat Limited – Amphorea Packaging

Ltd – APlast Aptar UK – Arapack S.L. Arexim – Arkadian Flexible

Armasan Vakum Ambalaj ltd sti – Arme - Art i Servei S.L. – ArtBox

Sp. z o.o. – Artenius PET Packaging UK – Artesania Cervera S.L.

Ashfield Extrusion Ltd – ATS Tanner S.A. – Avery Dennison – Barcelo

Atom España S.A. – Basel UK Ltd – BCP Fluted Packaging Limited

Beardow Adams – Beatson Clark Plc – Beaubury Precision Moulds

Ltd – Benson Box Ltd – Billerud Iberica S.L. – Blisters Ltd Bottlemate

GmbH – Box Center A. I R.SIEJ S.j. – Braythorn Ltd – British Glass

Manufacturers – Bunyespo S.L. – Burgopak Ltd – CAB España

Caerphilly Blenders – Cannon Packing & Logistics – Cart Service

Centro Stampa – Cartobol S.A. – Cartonajes Font – Cartonplex S.A.

Casadevall Packaging – Catalent Pharma Solutions – CCL Label Ltd

CD Paper Products S.A. – Cellac UK Ltd – CEPAC – Chadwicks of

Bury – Charpak Ltd – Chesapeake Branded Packaging – Cimtek S.L.

Clarke Rubicon Ltd – Clifford Packaging Ltd – Clime S.A. – Clinical

Print Finishers – Clondalkin UK Labels – CM Packaging B.V. – Coda

Plastics Ltd – Coffee Service Sp. zo.o. – Coleman International Sp. z o.o.

Collcap Packaging Limited – Colormark Comercial Flexico S.A.

Comex Sp. z o.o. Complete Core – Concept To Consumer Europe Ltd

Conde Vera S.L. – Continental Bottle Co Ltd – Contrapak – Control

Pack Coruñesa de Etiquetas S.L. – Coster Aerosols Ltd – Creative

Packaging Ltd – Cube Plastics Curtis Plc – DAFO-Plastics Sp. z o.o.

Dales Pharmaceuticals – Deltaform Ltd – Demoustier Manutencao

e Conserva Çaoervacao Lda. – Denny Bros Ltd – Depicton Ltd

Design Cognition – Boyers City – Design Futures – Design Plus

Packaging Ltd – Diseños NT – DK Packing & Casemaking Ltd

Domino Amjet Iberica S.A. – Dongguan City Jingli Can Co Ltd.

... and many, many more.

Exhibitors include:

Along with the exhibition, every edition of PACKAGING INNOVATIONS includes an exciting programme of content.

The BIG Packaging Debate enables visitors to question opinion leaders on top trends and burning issues in packaging.

The Brand Summit is our packaging and design thought leadership forum.

In The Lion’s Lair, designers can pitch their ideas to a panel (judges have included senior decision makers from Cadbury, Reckitt Benckiser, Tesco and Waitrose and the editor of Packaging News).

The Packaging Surgery offers expert advice on how to make packaging more effective.

In the Student Design Challenge up-and-coming talents compete to create the best packaging idea.

THE PROGRAMME

Kevin Vyse, Vice Chairman of The Packaging Society, chaired our first BIG Packaging Debate at the London Business Design Centre in October 2010.

I found the Ecopack learnShops very interesting. The show is a must-attend because you find the latest in packaging here.Enric PretelR&D Supervisor, Cadbury Spain

I came to see innovation, blue sky ideas and to understand current trends. I got some great ideas to take away, particularly on sustainability.Alberto BuogoInnovative Healthcare Packaging Associate, Reckitt Benckiser

Attending PACKAGING INNOVATIONS learnShops gives you a complete update of what’s going on in packaging and brand design.Pepe TorquemadaCEO, La Cía. Branding & Packaging

If you are in packaging supply you really can’t afford to miss PACKAGING INNOVATIONS.Josh Brooks Editor, Packaging News and regular panellist at The Lion’s Lair

Every edition of PACKAGING INNOVATIONS includes a complete programme of independent seminars, which we call learnShops.TM They have rapidly developed into a forum for presenting new approaches to branded packaging and innovations in retail design, supported by an impressive cast of speakers.

The PACKAGING INNOVATIONS Speaker Academy includes top opinion leaders and practitioners in brand management, packaging design and consumer behaviour. Its unique value proposition is knowledge transfer and creativity sharing across Europe, made possible by our multi-venue portfolio.

Speakers include:

Peter Clauter, Merck - Tim Corwin, Webb deVlam

Pere Durán, Escuela Massana Centro de Arte y Diseño

Tadeusz Czarniecki, Art&Craft Brand Solutions

Nicolas Eilken & Silke Bochat, Lothar Böhm GmbH - Richard

Herridge, Packology - Ian Jones, Research Director, Eyetracker

Alastair Kingsland, Design Director, PDD - Roland ten Klooster,

University of Twente - Victor Mirabet, Coleman BCX Group

Volker Muche & Morten Kauke, Pac Project - Simon Oxley,

Innocent - Jonathan Sands, Elmwood Design Ltd

Mark Shayler, Envirowise - Richard Seymour, Seymour

Powell Terry Smith, DS Smith Packaging - Kevin Vyse, KVB

Consultants - Wacław Wasiak, Polska Izba Opakowa

Supporting organisations:

ADP - British Contract Manufacturers and Packers

Association - Cadbury - CEE Packaging - Envirowise - Heinz

ITENE - Packaging News - The Packaging Society - The

Packaging Federation - Independent Print Industries Association

Smurfit - Tesco Tetra Pak - Waitrose - Wrap - Xerox

THE SPEAKER ACADEMY

PACKAGING INNOVATIONS NEAR YOU

THE 2011-2012 SHOW PORTFOLIO

AMSTERDAM 30 November -1 December 2011

Our latest edition of PACKAGING INNOVATIONS takes place in Amsterdam, the business capital of the Netherlands. The metropolitan area, including nearby Amstelveen, is one of Europe’s top five locations for international brands.

BIRMINGHAM NEC 29 February-1 March 2012

The NEC is where it all started, back in 2005. Since then PI has established itself as the ideas-led packaging event that brand managers and marketers turn to for inspiration. It’s co-located with Europe’s first exhibition focusing on environmentally responsible packaging, ECOPACK.

BARCELONA 7-8 March 2012

Barcelona is the creative and commercial hub not only for Spain, but also for the entire western Mediterranean. In 2010 we launched the co-located LABELLING INNOVATIONS, southern Europe’s only trade show focused on product labelling.

WARSAW 14-15 March 2012

Poland is one of Europe’s fastest growing economies, with thriving creative and retail sectors. easyFairs launched PACKAGING INNOVATIONS Warsaw in 2008.

FRANKFURT23-24 May 2012

PACKAGING INNOVATIONS arrives in Europe’s largest consumer market! Frankfurt is Germany’s most accessible city and is home to countless advertising and branding agencies, as well as leading brands. Frankfurt Messe is well known as host to the world’s largest consumer goods show, Ambiente, and the Frankfurt Book Fair.

LONDON 4-5 October 2012

London is, of course, one of the world’s brand capitals. The London edition of PACKAGING INNOVATIONS opened to great acclaim from the UK and international design community in 2010.

PACKAGING INNOVATIONS takes place in Europe’s most creative cities: if yours is not yet on the list, it could be soon!

BIRMINGHAM BARCELONA WARSAW

LONDON AMSTERDAM FRANKFURT

MEDIA & PARTNERS

PACKAGING INNOVATIONS’ partners in the branded packaging ecosystem include some of the leading packaging, design and CPG media titles, together with the key professional associations.

If you are anything in this industry, then you have to be here

Tim BishopDCS Manufacturing

feedpack

Media Associations

EASYFAIRS GROUPTel: +32 (0)2 740 10 70 Fax: +32 (0)2 740 10 75

Your Representative in the UKNick BattamsTel: +44 (0)20 8843 8802 Fax: +44 (0)20 8892 1929 nick.battams@easyfairs.com

Your Representative in ItalyNick BattamsTel (Italy): +39 02 4550 8529Tel (UK): +44 (0)20 8843 8802Fax: +44 (0)20 8892 1929 nick.battams@easyfairs.com

Your Representative in SpainTeresa SobrinoTel: +34 (0) 91 559 1037 +34 (0) 91 151 6792Fax: +34 (0) 91 542 1922 iberia@easyfairs.com

Your Representative in PolandKatarzyna BanachTel: +48 (12) 651 95 24Fax: +48 (12) 651 95 22katarzyna.banach@easyfairs.com

Your Representative in GermanyDaniel GrewingTel: +49 (0) 89 127 165 166Fax: +49 (0) 89 127 165 111 daniel.grewing@easyfairs.com

Your Representative in the NetherlandsBas van GentTel: +31 (0)162 408 999Fax: +31 (0)162 467 988bas.van.gent@easyfairs.com

About easyFairs®

easyFairs is the world’s leading organiser of time & cost-effective trade shows and is part of the Artexis Group.For more information visit us at www.easyFairs.com

CONTACTS