packaging with the end in mind - global packaged summit · packaged. the 7th global summit june...
TRANSCRIPT
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Packaged.The 7th Global Summit
June 25-26, 2018, Amsterdam
Hans van Bochove,
VP Public Affairs Europe - Coca-ColaChairman, EUROPEN
Packaging with the end in mindConsumer Preferences, Societal Views and Regulatory Developments
and Industry’s Response
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NATIONAL PACKAGING ASSOCIATIONS
EUROPEN MEMBERS
RAW MATERIAL
SUPPLIERS
PACKAGING USERS /
BRAND OWNERS
PACKAGING DESIGNERS
MANUFACTURERS
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All packaging materialsequally important
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1916
FUNCTIONALITYDISTINCTION
ATTRACTIVENESS
2018
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& CONNECTIONFUN
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PACKAGING, THE FIRST THINGCONSUMERS SEE
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PACKAGING, THE LAST THINGCONSUMERS SEE
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Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries
CONSUMERS CAREABOUT RECYCLING
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STAKEHOLDERS / MEDIA CARE ABOUT LITTER and
RECYCLING
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MEDIA CARE ABOUT LITTER and
RECYCLING
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POLICY MAKERSCARE ABOUT
LITTER and RECYCLING
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Higher Recycling Targets
(Plastics)
Reuse
Internal Market
legal base
Extended
Producer
Responsibility
Environment
legal base
Waste FrameworkDirective
Packaging & Packaging Waste
Directive
€
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● Phase out Single-Use Plastics(plastic bags bis)
● Boost use of recycled contento Pledging (September 30, 2018)o Assessment regulatory / economic incentives
● Legislative proposal on SUP (May 28, 2018)
● Eco-designredefining Essential Requirements from the
PPWD (2018 onwards)
● Guidance on modulation of EPR fees (2019)
● Guidance on separate collection and sorting of plastic waste (2019)
● EU ‘Plastics Tax’ in EU MFF
Concretely:
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● Significant reduction of certain products, with national (reuse) targets and economic
instruments (Annex, part A)
o (Fast) food containers, beverage cups
● Ban of certain products (Annex, part B)o Cotton bud sticks, cutlery, plates, straws,
stirrers and balloon sticks
● Extended Producer Responsibility for certain products – packaging, including clean-up
costs for marine litter (Annex, part C)
o (Fast) food containers, packers, wrappers
o Beverage containers, cups and cup lids
o Filter cigarettes
o Wet wipes, sanitary towels, tampons
o Balloons and plastic carrier bags
● Specific criteria for plastic beverage bottles o 90% collection by 2025 and tethered caps
Concretely:EU Directive on the reduction of the impact of certain Single-Use –Plastics on the Environment
SUP
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W-EUROPE GLOBAL
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C 2ALMOST HALF OF OUR
CARBON FOOTPRINTCOMES FROM PACKAGING
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100% by 2025100% by 2025
50% by 2025a/o renewable material
leverage our brand power
RECYCLABILITYCOLLECTION USE OF rPETINNOVATIONINSPIRE CONSUMERS
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Making of Coca-Cola 'Love Story'
https://www.youtube.com/watch?v=tT81G9px3w8
Coca-Cola Infomercial 'Love Story'
https://www.youtube.com/watch?v=e8tF9XevVlo
INSPIRING CONSUMERSLEVERAGING
BRAND POWER
https://www.youtube.com/watch?v=tT81G9px3w8https://www.youtube.com/watch?v=e8tF9XevVlo
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INSPIRING CONSUMERS LEVERAGING BRAND POWER
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