page 1 blogging 101 *** adapted from bloggin 101 - adam gartenberg team lead, social marketing ibm...
TRANSCRIPT
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Blogging 101Blogging 101
*** Adapted from Bloggin 101 - Adam GartenbergTeam Lead, Social MarketingIBM Data Management Softwareadamgartenberg.com
*** Adapted from Bloggin 101 - Adam GartenbergTeam Lead, Social MarketingIBM Data Management Softwareadamgartenberg.com
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At first, a website was the way
to get your message out.
At first, a website was the way
to get your message out.
IBM Software Group | IBM Data Management SoftwarePage 3And the marketers came, and filled the website with advertising.And the marketers came, and filled the website with advertising.
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Which brings us to…
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Why you might blog
• Share your thoughts
• Contribute to community
• Help you succeed at your job
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Remember: People listen to the community, not the company
Colleagues/FriendsWord of Mouth
53%Direct Mail/e-Mail
32%
Press Coverage
26%
% of work-related purchases influenced by…
Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide.
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Why blogging is important to you
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Why blogging is important to your company
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What kind of commitment is involved?
• How often do I need to post?
• How long do posts have to be?
• How long does it take to create a post?
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What should you write about?
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What should you not write about?
http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html
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Above all else: Be Authentic. Blogging is a double-edged sword; if not written with an
authentic voice or if only focused on one-way content (e.g., "check out our latest product and attend our upcoming
conference, but no, I’m not interested in your feedback"), those benefits can be lost.
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Where should you host your blog?
Less setup/maint.
More setup/maint.
Standardized Personalized
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Advice and Next Steps• Decide if blogging is right for you.• Read other blogs (if you’re not doing so already)• Remember where we started…