page: 103/29/01 newsedgewelcomes society of internet professionals karen andersen, country manager...
TRANSCRIPT
Page: 103/29/01
NewsEdge NewsEdge
WelcomesWelcomes
Society of Internet Society of Internet ProfessionalsProfessionals
Karen Andersen, Country [email protected]
Page: 203/29/01
Driving Traffic to Your WebsiteDriving Traffic to Your Website
Customer FocusCustomer Focus
Publishers and Redeployment of their Publishers and Redeployment of their MaterialMaterial
Industry TrendsIndustry Trends
Questions ?Questions ?
Topics CoveredTopics Covered
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Some NewsEdge historySome NewsEdge history
• Pioneer of new markets• Market leader in business news solutions since 1989
• World’s largest business news syndicator and infomediary
• Established brand among the Global 2000• Over 1450 leading companies worldwide
• $70 million global revenue
• Market leader in enterprise current awareness – 30% of $200M market
• Offices in London, Paris, Geneva, Amsterdam, Cologne, Milan, Tel Aviv, Tokyo, Los Angeles, San Francisco, Dallas, Chicago, Toronto, Washington, D.C., New York, Miami
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Some NewsEdge CustomersSome NewsEdge Customers
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Driving Traffic to a SiteDriving Traffic to a Site
Relevant, targeted content for your audience• High-quality content to attract & retain target
market
• Industry topics as diverse as ‘Gene Sequencing’ to ‘Medical Device Patent Abstracts’ to ‘Semiconductors in Automotive Components’
Andersen - web site design survey• Content - Quality, regular updates, organization and
quantity to enhance end-user experience
Branding• Keep users on your site. Linking to other news sites
increases risk of losing the reader
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Driving Traffic to a SiteDriving Traffic to a Site
Quality content• industry publications, newspapers, wires
• more readers will return if there is more information other than press releases on your site
Regularly updated information • real-time news, intra-day updates, daily updates or
updates published by the owners of the website.
Customer Loyalty• Information refreshed frequently keeps readers
coming back.
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Customer FocusCustomer Focus
Corporate Portals/ Intranets• Decrease time spent looking for content
• Employees can focus on their core business
• Increases their customers satisfaction when an employee can provide an answer quickly
• Knowledge is power - a sales force that is knowledgeable about prospects line of business has better chance of earning new business
Information supports business decisions
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Publishers and their ContentPublishers and their Content
Raw Building blocks for internet distribution• repackaging involves breaking content into discrete
pieces and tagging these pieces to make them searchable
New Revenue Opportunities • Publishers need to anticipate ways in which their
content will be attractive as a repackaged component.
Internet - Global Medium• Publishers need to reach audiences efficiently with
their product
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NewsEdge RefineryNewsEdge Refinery
Publishers - using NewsEdge Refinery solution• various types of formats normalized into XML
format
• tagging added to stories so that content can be sliced and diced into many different wires / vertical industries / subjects
New Revenue Opportunities • Publishers can take the XML feed and redeploy
it back into their own website or create multiple XML feeds from it for resale to their customers
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Industry TrendsIndustry Trends
Syndication of content • Publishers need to syndicate to reach a global
audience
Product-centric to Customer-centric strategies
Delivery of content into all platform • Wireless devices, XML, portals, intranets, Lotus Notes,
IBM Websphere, Microsoft’s WebParts, Plumtree gadgets, Epicentric, etc.
Common standards - NITF XML• Publishers want to tag, sort and better organize their
own content to a common standard
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Industry TrendsIndustry Trends
Partnerships • partnerships with companies where news adds
value to their service (ie CRM, Sales Force Automation)
News in Context• Portals, Public websites, Corporate intranets
• Sales Force Automation
• CRM software
• Medical Databases
• Customer Call centres
• Email Marketing Campaigns
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MedPoolMedPool
“The main reason we chose NewsEdge was for its categorization. We rely on NewsEdge’s expertise”
Roberto Irrabarren, Vice President, Technology, MedPool
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HealthChannel.comHealthChannel.com
“Since incorporating NewsEdge content into our site, traffic has tripled, visitor retention rates & the number of page views per visitor have doubled.”
Mark Ressa, Vice President, Corporate Development and CTO, healthchannel.com
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The NewsEdge AdvantageThe NewsEdge Advantage
• High-quality syndicated contentcontent structured to attract & retain a targeted online communitycommunity
• Employees can use information to competitivecompetitive advantage
• Applications can place News used in contextcontext
• Publishers can to normalize and tag their content to create new revenue streamsrevenue streams
