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TRANSCRIPT
simply, our mission is toprovide you with the toolsyou need through a mix ofeditorial products, onlineand custom options to helpmaximize the power of yourmessage, build awareness andgenerate interest and sales.
our mission to our communityof readers is to continuallyprovide unbiased, insightfuland intelligent content theyhave come to expect fornearly 40 years. guided by theunique mission of eachpublication, we will grow andinnovate to continuallyattract and engage thecustomers that you mustreach to succeed.
contents
3
No one is harnessing the power, excitement and
innovation of the dental market like Advanstar
Dental Media, expanding your reach to more
dentists in more ways than ever before. Dental
product innovation is the great enabler of the dental
practice and no one is keeping pace with this
innovation like Advanstar Dental Media.
Highly respected and highly requested editorial
products are just the beginning of an entire portfolio
of communication and marketing resources to
enhance your media buy.
We know you have a number of advertising options
but when you’re looking to maximize your advertising
dollar; there is nowhere else to look. No one but
Advanstar Dental Media offers:
• Three of the most established, respected andrequested editorial products in dentistry.
• An award winning dental Web site with moretrue opt-in registrants than any other. And theonly vertical search engine in dentistry.
• A new, peer reviewed Continuing Educationfeature in print and online offering unique,customizable sponsorship opportunities.
• DPREurope, distributed to more than 50,000dentists in 22 countries.
• Modern Hygienist, a new magazine that finallyunderstands and addresses the unique needs ofthe hygiene community.
Use these options to your advantage and there is no
better or easier way to reach the entire dental market.
On the following pages you’ll learn why you need
Advanstar Dental Media to connect with today’s dental
professionals. Circulation information and research,
editorial calendars, rates, specs and an overview of our
core publications are all here.Take a moment to review
and then let us know what you want to accomplish in
2006 . . . I have no doubt that we can make it happen!
Sincerely,
Richard Fischer
Group Publisher
Advanstar Dental Media
from the publisher
contents
4
Dental Products Report 6
Dental Practice Report 12
Dental Lab Products 18
Continuting Education 24
dentalproducts.net 26
Integrated Marketing 28
Ad Specs & Sizes 29
Contact Information 30
Terms and Conditions 31
About AdvanstarAdvanstar is a leading worldwide media company providing an array
of integrated marketing solutions for the: Fashion & Licensing, Life
Sciences and Powersports & Automotive industries. Advanstar reaches
a highly targeted network of nearly 4 million business and healthcare
professionals, retailers and consumers with its portfolio of 87 events,
58 publications and directories, 127 electronic products, as well as
educational and direct marketing products and services. The Company
delivers on its mission "Connecting Our Customers with Theirs" by
providing innovative, quality products and services through market
leading brands. Advanstar has roughly 1,000 employees and currently
operates from multiple offices in North America and Europe.
. 1967
the leading independent,unbiased information sourcefor north american dentistson clinical applications ofnew products, equipment,materials and technology.
7
For nearly 40 years, no one else has kept pace with the dental
products industry like Dental Products Report, where
products are front-page news. With our unmatched coverage
of hundreds of new and established products in each issue,
dentists rely on us to keep them up-to-date on what’s
available and what’s next. Research continually proves that
dentists choose Dental Products Report first for product and
purchasing information about existing as well as newly
launched products.
Dental Products Report maintains its leadership position as
the best source of product information for dentists by
providing unmatched, timely, reliable coverage with:
• Material, instrument and equipment innovations
• Product usage trends
• Techniques for using materials
• Instruments and equipment
• Listings of dental meetings, scientific sessions
• New Continuing Education in every issue
Why this matters to youOur proven editorial formula means that dentists are
looking for your advertising in the pages of Dental
Products Report!
Experience + energyBoy, we’ve been doing this a long
time. I’ve been with Dental Products
Report since 1977, so we’ve almost
grown up together. And I thank you
for your loyal support over the years.
It lets me know we must be doing
something right. I know you
appreciate the experience and
insight we’ve gained working with
you and your customers for nearly
four decades. But know that we
don’t rest on our laurels. We are
committed to continually evolving to
meet the changing needs of
dentists. We’ve created many new
ways to help you present your
goods and services. We now offer
our readers continuing education
opportunities. We’re launching new
content to address the latest clinical
issues. We’re committed to blending
the perspective of our long history
with an eye on the future to make
sure DPR remains your most
effective vehicle for reaching
customers. Let’s work together to
inform your customers and grow
your business.
Staying strong,
Gail WeismanEditor in Chief
98% of Dental Products
Report subscribers feel we are
doing a good or excellent job of
living up to our mission.
Source: Dental Products ReportSubscriber Readership Study. June 2004
DENTAL PRODUCTS REPORT
circulation factsU.S. Dentists 141,436
Canadian Dentists 4,197
Dental Supply Dealers 3,593
Dental Laboratories 834
Senior Dental Students 3,337
Others allied to profession 103
Total Circulation 153,500
morecirculation to U.S.dentists than Dentistry Today, Dental Economics and JADA!
Dentistry Today: 136,287, Dental Economics: 100,355,Journal of the American Dental Association: 127,960
Source: June 2005 BPA Statement
subscribers at a glanceDENTISTS BY SPECIALTY
General Practice 116,162
Oral Surgeons 4,570
Endodontists 3,093
Orthodontists 7,410
Pediatric Dentists 3,521
Periodontists 3,839
Prosthodontists 2,350
Public Health 280
Oral Pathologists 59
Other 152
products and news for the dental profession
8
what’s going on?What is going on in the market that will make Dental Products Report a must read in 2006?
Expanding role of the G.P.A drill-and-fill practice can no longer remain profitable.
As patients take better care of their teeth, decay rates are
down, spurring more than 85% of general practice
dentists to learn and perform procedures that had been
the realm of specialists.
New technologies/new productsDental Products Report provides this huge group of
generalists the content on a range of products and
applications that is broader than ever before. R&D on
new materials (metal-free, lab-fabricated restoratives,
adhesive and bonding systems, etc.) is accelerating,
prompting dentists to turn to DPR for sound product
information. Technological advancements are being
made at every phase of the practice as well. Dental
Products Report is the trusted source for information on
new technology as well.
5-year trends: • New product launches are accelerating to meet high
demand in many areas.
• Minimally invasive dentistry moves to the forefront ofdiagnosis and treatment.
• High-tech dentistry is gaining widespread adoption.
Dental Products Reportreaders are spendersDental Products Report is the preferred publication for
obtaining information about new products, suppliers
and/or equipment. 71% of dentists sureveyed said DPR
is their first choice when it comes to looking for
information about new products.
• Half spend over $50,000 or more per year investing innew products and ways to grow their business.
• Over 30% spend $75,000 or more
Put your message in front of an audience that’s ready to
purchase.
New ProductsTypically over 100 new products are
featured each month, announcements
of newly introduced and upgraded
equipment, supplies, and services for
cluinical and management applications.
Clinical TechniqueStep-by-step illustrated guides for
successfully using new and established
products in clinical practice.
Trends in DentistryAnalysis of exclusive Dental Products
Report surveys and other reports on a
range of diverse, relevant, timely and
compelling issues facing today’s GP
and specialist.
Esthetic EssentialsDr. Ross Nash presents fundamentals
on direct and indirect restorative and
cosmetic procedures. Full color images
enhance the clinical case studies.
Applying NewTechnologiesMore relevant and necessary than ever
before, this feature provides detailed
illustrated product spotlights focusing
on key features and applications of the
latest advances in equipment and
instrumentation for clinical and
management needs.
Practice InnovationsComprehensive round-ups of available
offerings in specific product categories.
In-depth descriptions and illustrations
are featured along with company con-
tact information.
Reviewing Stand/Product WatchAnother look at recently introduced
products that have generated enthusi-
astic reader response.
Emmott on TechnologyDr. Larry Emmott shares his expertise
and his easy-going, pragmatic
perspective to help readers incorporate
new technologies into their practices.
From going digital to computerized
charting and practice Web sites, Dr.
Emmott details benefits, implementation
and usage.
Infection Control ReportChris Miller, PhD, provides practical,
everyday tips including poper protocol
for preventing cross contamination and
ensuring staff and patient safety, as well
as how to choose and use infection
control products and equipment.
Continuing EducationOur continuing education features offer
readers a convenient opportunity to
gain at least 2 CE credits each month.
Meeting PreviewsShowcase the highlights of upcoming
national and regional dental exhibitions.
Dental DatelineThe latest industry, professional and
research news.
in every issue
9
editorial calendar
TRENDS PRACTICE INNOVATION EMMOTT ON TECHNOLOGY INFECTION CONTROL REPORT
JanuaryAd Close:11/28/05
• Perio in the general practice • X-ray units • Digital radiography • Read the labels
FebruaryAd Close:01/02/06
• Lighting and visualization • Esthetic post systems • Cone Beam CT • Surface disinfectants
MarchAd Close:01/27/06
• Implants • Matrix systems • CAD/CAM • Infectious diseases
AprilAd Close:03/02/06
• Treating older patients • Core build up • Security • Infection control progress
MayAd Close:04/03/06
• Patient education and casepresentation
• CAD/CAM restorative systems • Web Services • Waterlines
JuneAd Close:05/02/06
• Technology census • LED curing lights • Blogs and Pods • Managing special equipment
JulyAd Close:06/02/06
• Impression taking • Fiber reinforcement materials • Paperless records • Radiography issues
AugustAd Close:07/03/06
• Whitening • Sensor/film positioning aids • High-tech Q&A • Dispose or reuse?
SeptemberAd Close:08/02/06
• Orthodontics in the general practice
• Electric operative handpieces • Digital cameras • Pre-procedural mouthrinses
OctoberAd Close:08/31/06
• Anesthesia/sedation • Intraoral video cameras • Business software • Evaluating your protocol
NovemberAd Close:10/02/06
• Pharmacology • Implant systems • Hardware options • Immunizations
DecemberAd Close:10/30/06
• TRENDS IN DENTISTRY ISSUE: Dentists eagerly look forward to learning about the various trends in dentistry and what products their colleagues are using.
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Page 4,910 4,870 4,840 4,810 4,770 4,750 4,720 4,690 4,670 4,650
1/2 Page 2,820 2,760 2,730 2,710 2,700 2,690 2,660 2,630 2,600 2,580
1/4 Page 1,620 1,550 1,520 1,510 1,490 1,490 1,480 1,470 1,470 1,460
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2006 black & white rates — u.s. dollars
1X 3X 6X 12X 15X 20X 24X 36X 45X 55X
Page 14,000 13,780 13,600 13,460 13,360 13,260 13,170 13,060 12,940 12,800
1/2 Page 9,840 9,690 9,660 9,620 9,560 9,510 9,440 9,370 9,310 9,280
Page 9,150 8,820 8,740 8,650 8,610 8,580 8,540 8,510 8,440 8,410
2/3 Page 6,840 6,750 6,690 6,620 6,570 6,510 6,440 6,380 6,300 6,260
1/2 Page 4,730 4,630 4,620 4,590 4,570 4,560 4,520 4,460 4,440 4,430
1/3 Page 3,530 3,480 3,450 3,440 3,410 3,370 3,350 3,340 3,330 3,320
1/4 Page 2,740 2,680 2,620 2,600 2,550 2,540 2,520 2,500 2,480 2,450
1/6 Page 2,090 2,060 2,040 2,010 2,000 1,990 1,980 1,960 1,940 1,930
Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Products Report, Dental PracticeReport, DPREurope, and Dental Lab Products.
Color RatesAdditional costs to black & white space rates:Standard color (per page):Standard page or larger ....................................$600Less than standard page ....................................$410
Matched PMS color* (per page or fraction thereof) ..........................$8704-color process (per page):Larger than 1/3 standard ................................$1,8501/3 standard or less ........................................$1,080Metallic ink* ................Contact Your Representative
Regional AdvertisingContact your representative for rates.
Cover & Special Position RatesCover 2 and 4 ................B/W rate + 20% + 4/C rateCover 3 ..........................B/W rate + 10% + 4/C rateCenter spread ..B/W rate + 10% + 4/C rate per pageOther preferred or special position - Contact YourRepresentative
Mechanical Specifications Digital Ad Requirements:Digital data is required for all ad submissions.Preferred format is PDF/X-1. Acceptable format isPDF. Files should be press optimized, converted toCMYK, and have all fonts embedded. DentalProducts Report will be relieved of all responsibilityfor any form of compensation if an ad is supplied innon-preferred or non-acceptable formats, such asnative application files.
Non-preferred or non-acceptable formats will becharged a $150 processing fee. We cannot guaranteethe accuracy of reproduction from any ads suppliedin non-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.
Dental Products Report will not supply a faxed orsoft proof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.
Accepted Media:Files may be submitted on CD-ROM.
FTP: Files may be submitted to our FTP site. Pleasecontact the production manager for instructions.
Film: Dental Products Report is computer to plate.Any ads submitted on film will incur a $50 charge.
Line Screen (B/W, 2/C, 4/C):
Maximum 150; acceptable 120.
Density: B/W, 2/C maximum 160% to 170%;4/C maximum 260% to 280%.
Standard Colors: Red (100% magenta and 100%process yellow), magenta, process yellow, cyan, andgreen (100% cyan and 100% process yellow). Colorsconform to Standard Web Offset Printing (SWOP)specifications.
Ad Proofs: To ensure that your ad is reproducedcorrectly, a SWOP-certified color proof that hasbeen made from the same file that you supply to usmust be provided. We cannot guarantee theaccuracy of reproduction of your ad without aSWOP proof. No makegoods will be issued on adsrun without a SWOP proof.
Printing: Web heatset offset.
Paper Stock: 38 lb. #5 Groundwood Gloss Stock.
Binding: Saddle stitched.
*PMS & metallic inks are limited. Call yourrepresentative for availability.
Shipping InstructionsSend contracts, insertion orders, printing materials,and instructions to:
Kathy TarnowskiAd Production DepartmentDental Products Report131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9339E-mail: [email protected]
BAN
NER
STA
ND
ARD
DIG
EST
. 1993
dental practice report is committed to leadingindependent dentists togreater practice successthrough the intelligentintegration of sound business,clinical and technologicaladvancements.
12
. 1993
dental practice report is committed to leadingindependent dentists togreater practice successthrough the intelligentintegration of sound business,clinical and technologicaladvancements.
13
Dental Practice Report is the only magazine that is single-
mindedly focused on helping independent, growth
oriented dentists make smart decisions on how to spend
their money, time and energy in pursuit of career-long
success. Each issue includes real world information and
best practices dentists can integrate into their practice.
Combining the award winning talent of the best
publishing team in dentistry, with the insight of today’s
top clinicians and business strategists, Dental Practice
Report is the must-read practice management magazine
for dentists.
Why this matters to youFocusing on the dentist as a small business owner and
tapping into their entrepreneurial spirit, Dental Practice
Report attracts a larger, younger, more successful breed of
dentist constantly looking for new products and services
to drive their success.
No letting upOur goals are high, our mission is
clear. For the past year, Dental
Practice Report has waged a one-
magazine campaign to improve the
state of dental journalism and
straighten the path between you and
the customers you want to reach.
We’ve delivered a magazine that
informs, enlightens, entertains, and
captures the excitement of modern
dentistry. Reader and advertiser
response has been overwhelmingly
positive, so we see no need to let
up. Dental Practice Report’s 2006
editorial calendar is focused on
providing coverage that highlights
the trends impacting dental
practice, delivering hands-on
strategies for success and
highlighting the value of today’s
best clinical, technology and
business solutions.
All of this adds up to a publication
that consistently drives interest in
the products and solutions you
provide while addressing the
modern clinician’s needs. We look
forward to another year of helping
you drive the market.
All the best,
Steve DiogoEditor in Chief
minding dentistry’s business
100% of Dental Practice
Report subscribers feel we are
doing a good or excellent job of
living up to our mission.
Source: Dental Practice ReportSubscriber Readership Study, June 2004
DENTAL PRACTICE REPORT
circulation factsU.S. Dentists 103,728
Dental Supply Dealers 3,344
Senior Dental Students 3,428
Total Circulation 110,500
morecirculation to U.S.dentists than Dental Economics!
Dental Economics: 100,355 Source: June 2005 BPA Statement
subscribers at a glanceDENTISTS BY SPECIALTY
General Practice 87,974
Oral Surgeons 2,469
Endodontists 2,014
Orthodontists 4,451
Pediatric Dentists 2,384
Periodontists 2,484
Prosthodontists 1,620
Public Health 216
Oral Pathologists 32
Other 84
14
what’s going on?What is going on in the market that makes Dental Practice Report a must read in 2006?
Digital technologyIncreased opportunities for improved efficiency,
profitability and clinical excellence through the
intelligent integration of front-office and operatory
computer systems and ancillary technologies (i.e.
Software, digital radiography and imaging, advanced
delivery systems, digital charting, caries detection
systems, CAD/CAM).
Shift to more sophisticated, customer-centered business practicesIncreased consumer awareness in esthetics and
oral/systemic links, are driving demand and forcing
practices to develop a strong customer-service business
model. This also is sparking interest in more business-
related content and continuing education for dentists
and staff as well as more dependence upon consulting
services, marketing services and outside financial
services. Dental Practice Report will continue to focus on
the business of dentistry.
Improved product offeringsImprovements in diagnostic devices, esthetic restorative
material, orthodontic devices, endodontic implements,
digital technology and periodontal pharmaceuticals and
technology are empowering general practitioners to
expand their clinical services. There is also more demand
for continuing education in these areas.
Expanding staff rolesHygienists and assistants are taking on expanded
diagnostic and business roles, which, when properly
implemented, greatly improve efficiency and
profitability. Hygienists in particular are playing greater
roles in diagnosing and treating periodontal disease and
presenting esthetic options.
Fast PracticeInnovative business strategies to ensure
controlled growth.
Help DeskExpert insight and power-user tips to
help dentists and staff members
improve their results with today’s cut-
ting-edge digital systems and software.
Radiography ReportOur digital radiography experts help
readers make sound decisions and
improve their results.
MentoringSuccessful practitioners share their
advice for young dentists.
The Esthetic FileShowcasing the art of our readers’
superb clinical dentistry.
America’s Best Small PracticesProfiles of practices that do it right
without going over the top. We’ll look
at what they do, how they do it and
what they use to boost their profits.
By the NumbersBenchmark-based intelligence to help
readers accurately measure their busi-
ness performance.
One Doctor’s FinancesOur financial analysts dissect real den-
tists’ financial statements and helps
guide readers on the path to lifelong
wealth and security.
Hygiene PerformanceHands-on strategies to build the
capacity of this key profit center.
ErgonomicsTips for creating a safe, efficient work-
place and ensuring career-long health.
Practically SpeakingPractice management expert Ginny
Hegarty presents case studies of practices
that have overcome major problems and
found new ways to succeed.
Clinically SpeakingHands-on clinical instructor and
Dental Practice Report Clinical Editor
Dr. David Hornbrook interviews leading
clinicians on how readers can improve
their results with the latest clinical
techniques, materials and equipment.
Technically SpeakingLeading lecturer and Dental Practice
Report Technology Editor Dr. John
Flucke guides readers in boosting their
technology ROI.
PLUS!
TG2007Dentistry’s leading guide to all things high-techEach December, our award-winning
Technology Guide is anticipated and
dog-eared by dentists who use it to
guide their high-tech purchasing
decisions. This year’s will be bigger
and better than ever.
MOD!The Best Modern Operatory DesignThe delivery systems, equipment,
design strategies, technology and
products that are making today’s
high-tech dental operatory a great
place to be.
in every issue
editorial calendar
15
COVER
• Infection control—An OSHA update
• America’s Best SmallPractices—What they can teach you
• New light on caries
• 12 secrets of a stellar staff(Plus! Our 2005 SalarySurvey)
• Modern operatorydesign
• Esthetics 2006—Toolkit for success
• Plus: The best dental Web sites
• Demystifying thedigital practice
• Dentistry’s bio-geneticfuture
• The great escape—How to make the switch to fee-for-service
• What’s eating your profits?(Plus! Our 2005 Fee Survey)
• No complaints—Toward total patient satisfaction
OPERATORY
• Special needs,special care
• Beveling composites
GEAR: Hygiene instruments/Gloves
• Orthodontics for the GP
• Perfect contacts
GEAR: De-sensitizingbonding agents/Loupes
• Alternative medicine
• Ideas for exquisite temps
GEAR: The esthetic armamentarium
• High tech operatories
• Oral complications of cancer treatment
GEAR: Hot products from Midwinter
• Endo update
• The perfect assistant
GEAR: Endodontictechnology/Bleaching
• Staining and glazingtechniques
• Diagnosing oral cancer
GEAR: CAD/CAMsystems and materials
• Pain-free injections
• Ensuring optimal implant health
GEAR: Implants andrelated supplies
• Treating the addicted or recovering patient
• Perfecting your impressions
GEAR: Impression materials, cord, etc.
• Minimally invasive esthetics
• Veneers
GEAR: Blood pressure andother monitoring devices
• Making room—Space andcomputers in the modernoperatory
GEAR: Life-savingand safety equipment
• Best in Show—New products
GEAR: Vision aids
FRONT DESK
• Spa touches for any practice
• Outsourcing services
GEAR: Power brushes
• The $1,000 reception area makeover
• Utilization review
GEAR: Mouthguards/Elderly home care
• Simple ways to avoidinsurance denials
GEAR: Toothbrushes/Kids’ Home Care
• De-bugging thedysfunctional staff
• Coding 101
GEAR: Case-presentation aids
• Ergonomics
• Malpractice
GEAR: Financialaids/Patient Web sites
• Storage solutions—Online and on Earth
• Internet myths
GEAR: Storage & Filing Solutions
• Cut your cancellations now
• Scripting
GEAR: Software updates/Office art
• Phone strategies that work
GEAR: Reminder services/Fall showpreview
• The paranoia-free guide to computer security
• ADA preview
GEAR: Securitydevices/Newsletters
• Squashing overhead creep
• Hands-on marketing
GEAR: Postcards &brochures
• Fraud—Who, what,where and why
GEAR: Web development
TECH FOCUS
• Handpieces
• Midwinter preview
• Digital radiography
• Caries detection
• Lasers
• Delivery systems
• Shade matching
• CAD/CAM
• Digital imaging
• Lifesaving equipment
• Software & E-services
• Patient management
BEST PRACTICES
• CE: A User’s Guide
• One Doctor’s Finances
• Guerrilla marketing for dentists
• One Doctor’s Finances
• Exit strategy—Transition planning begins now
• One Doctor’s Finances
• Lessons from superstar dental teams
• One Doctor’s Finances
• Consultants: A User’s Guide
• One Doctor’s Finances
• Brand Savvy—Protecting and building your most valuable asset
• Building patient comfort
• One Doctor’s Finances
• Mid-year money guide—What to do now
• One Doctor’s Finances
• Real estate lessons for dentists
• Updating your look
• One Doctor’s Finances
• Follow the money—Control your costs through strategicbudgeting
• One Doctor’s Finances
• Patton or Gates? Identify anddevelop your hidden leader
• One Doctor’s Finances
• Strategic planning—Stepping back to move ahead
• One Doctor’s Finances
JanuaryAd Close:12/05/05
FebruaryAd Close:01/06/06
MarchAd Close:02/02/06
AprilAd Close:03/09/06
MayAd Close:04/06/06
JuneAd Close:05/05/06
JulyAd Close:06/07/06
AugustAd Close:07/06/06
SeptemberAd Close:08/09/06
OctoberAd Close:09/07/06
NovemberAd Close:10/09/06
DecemberAd Close:11/28/06
• 2007 TECHNOLOGY GUIDE: The only publication solely devoted to educating dentists aboutthe latest systems to help them improve their delivery of care.
1X 3X 6X 12X 15X 20X 24X 36X 45X 55X
Page 7,860 7,710 7,510 7,300 7,100 6,880 6,670 6,460 6,240 6,030
2/3 Page 5,940 5,820 5,510 5,370 5,230 5,030 4,880 4,780 4,690 4,610
1/2 Page Isl. 4,500 4,390 4,300 4,180 4,080 3,980 3,870 3,770 3,680 3,630
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1/6 Page 1,880 1,810 1,780 1,730 1,680 1,620 1,570 1,510 1,470 1,430
2006 black & white rates — u.s. dollars
16
Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Practice Report, Dental ProductsReport, DPREurope and Dental Lab Products.
Color RatesAdditional costs to black & white space rates:
Standard color (per page or fraction thereof) ..........................$580
Matched PMS color* (per page or fraction thereof) ..........................$830
4-color process (per page):Larger than 1/3 page ......................................$1,7801/3 page or less ..............................................$1,030Metallic ink* ................Contact your representative*PMS and metallic colors are limited. Call yourrepresentative for availability.
Cover & Special Position Rates2nd or 3rd cover ............B/W rate + 10% + 4/C rate
4th cover ........................B/W rate + 15% + 4/C rate
Center spreadB/W rate + 10% + 4/C rate per page
Other special positions – Contact your representative
Regional AdvertisingContact your representative for rates.
Mechanical SpecificationsDigital Ad Requirements: Digital data is requiredfor all ad submissions. Preferred format is PDF/X-1.Acceptable format is PDF. Files should be pressoptimized, converted to CMYK, and have all fontsembedded. Dental Practice Report will be relieved ofall responsibility for any form of compensation if anad is supplied in non-preferred or non-acceptableformats, such as native application files. Non-preferred or non-acceptable formats will be chargeda $150 processing fee. We cannot guarantee theaccuracy of reproduction from any ads supplied innon-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.
Dental Practice Report will not supply a faxed or softproof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.
Accepted Media:Files may be submitted on CD-ROM.
FTP: Files may be submitted to our FTP site. Pleasecontact the production manager for instructions.
Film: Dental Practice Report is computer to plate.Any ads submitted on film will incur a $50 charge.
Line Screen (B/W, 2/C, 4/C):Maximum 150; acceptable 120.
Density: B/W, 2/C maximum 160% to 170%; 4/Cmaximum 260% to 280%.
Standard Colors: Red (100% magenta and 100%process yellow), magenta, process yellow, cyan, andgreen (100% cyan and 100% process yellow). Colorsconform to Standard Web Offset Printing (SWOP)specifications.
Ad Proofs: To ensure that your ad is reproducedcorrectly, a SWOP-certified color proof that hasbeen made from the same file that you supply to usmust be provided. We cannot guarantee theaccuracy of reproduction of your ad without aSWOP proof. No makegoods will be issued on adsrun without a SWOP proof.
Printing: Web heatset offset.
Paper Stock: 38 lb. #5 Groundwood Gloss Stock.
Binding: Saddle stitched.
Shipping InstructionsSend contracts, insertion orders, printing materials and instructions to:
Dave EricksonAd Production DepartmentDental Practice Report131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9800E-mail: [email protected]
STA
ND
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. 1976
dental lab products iscommitted to providingforward-thinking dentallaboratory owners andmanagers with insights intothe optimal uses and bestapplications of new productinnovations. we supportlaboratory decision-makersin their commitment todeliver optimum patient care,advance their artistry, andbuild a successful business.
®
19
Dental Lab Products is the only dental technology publication
that provides forward-thinking laboratory decision-makers
with the latest information on new product innovations and
how to best use those products to improve their artistry,
increase their profitability, and deliver optimal patient care.
Published 12 times a year, we are committed to providing you
with more exposure, more impact and more reader response.
Each issue of Dental Lab Products features timely news on the
latest product developments and innovations that enhance
dental laboratory operations and the production of
laboratory-fabricated restorations and appliances.
Data compiled from our original survey research and
published each month provides you with insight on the
type of products, equipment, materials and supplies
laboratory owners and managers are purchasing, what types
of products they are using, and how they are using them.
Why this matters to youDental Lab Products is the only product-oriented
publication in the dental lab market. Our unmatched
coverage of products and news has made us the magazine
lab owners and managers choose first. This was
demonstrated in a blind survey that asked lab decision-
makers to compare Dental Lab Products to other
publications in the lab market. Dental Lab Products
achieved an impressive first place win.
Proficiency. Profitability.Patient care.We are committed to providing our
readers with the information they
need to make informed decisions on
new product purchases, formulating
profitability strategies, and bettering
their bench artistry to deliver the best
in restorative services for optimum
patient care.
Our goal is not only to deliver your
product innovations straight to
purchasing decision-makers each
month, but also to enlighten readers
on how best to use those products
to raise the level of their proficiency
and bench artistry.
Our editorial calendar focuses on
providing coverage that centers on
professional growth. Original
research surveys inform readers on
laboratory and chairside trends that
are impacting the laboratory. Top
industry technicians give readers
hands-on demonstrations on how to
improve their removable and crown
and bridge skills while our business
experts provide savvy business
solutions for increased profitability.
Combined with the latest industry
and community news, educational
opportunities, and technology
trends, Dental Lab Products takes
product coverage to a new level.
Best regards,
Pam JohnsonEditor-in-Chief
advancing dental technology
99.8% of Dental Lab
Products subscribers feel we are
doing a good or excellent job of
living up to our mission.
Source: Dental Lab ProductsSubscriber Readership Study, June 2004
DENTAL LAB PRODUCTS
circulation factsU.S. Dental Laboratories 16,091
U.S. Dental Office Labwith Tech on Premises 1,259
Canadian DentalLab Personnel 538
Canadian DentalSupply Dealer 80
U.S. Dental Supply Dealer 289
U.S. Dental School Tech Program 93
Total Circulation 18,350
Source: Dental Lab Products Sworn Statement of Circulation, July 2005
®
what’s going on?What is going on in the market that will make Dental Lab Products a must read in 2006?
20
More DemandA rapid increase in demand for cosmetic and restorative
dentistry is pushing dental labs to keep up with cheaper
foreign sources by increasing investment in high-
production technology.
More TechnologyRapid adoption of high-production technology allows
smaller laboratory operations to vie for market share
being serviced by their larger competitors.
The larger segment of general dentistry has become
esthetic-driven through patient demand for indirect
cosmetic services including veneers, inlays/onlays,
implants, and esthetic functional dentures.
5 Year Trends• Rapid adoption of high production CAD/CAM
technology.
• Demand for cosmetic dentistry will continue to rise.
• Rising demand to integrate technology education intodental school curricula.
Why Readers Prefer Dental Lab ProductsDental Lab Products focuses its editorial content on the
education that laboratory operators need to stay
competitive. DLP is the leading voice on the issue of
integrating technology education into dental schools.
• 81% chose Dental Lab Products as the preferred
publication for obtaining information about new
products, supplies and equipment.*
• 80% chose Dental Lab Products as the preferred
publication for purchasing laboratory products,
supplies and equipment.*
Get your message in front of an audience that’s ready to
buy in Dental Lab Products!
New Lab ProductsKeeps lab owners, managers and technicians up-to-date on what’s new and what’s
next. Covers the latest introductions of equipment, materials, supplies and services.
Forward TrendsOriginal survey research is featured in each issue highlighting trends in both the
laboratory and dental markets geared to help lab owners and managers make
informed product purchasing and management decisions.
Competitive EdgeCovering business issues and trends. With timely tips and features to help labs suc-
cessfully handle the business issues all labs face. From marketing to finances to
employee recruitment and retention, we cover it all.
Bench MasteryFeatures the why and the how. Each issue will feature tips and techniques on how
technicians can better use your products and improve their craft.
TechCornerKeeps readers abreast of all the latest high-tech equipment with an up-close look at
select product categories, detailing specifications, pricing, product descriptions with
input from users on factors that affect purchasing decisions.
Benchtop ShowcaseHighlights select product categories of new and proven equipment, materials, and
supplies with detailed product descriptions.
MeetingsProvides an overview and highlights of national, regional, and state laboratory
meetings and symposiums.
PLUS!
Eye on Technology Guide 2006Dental technology’s annual single source reference for purchasing high-tech systems
and equipment. Each high-tech product category details specifications and pricing
plus product descriptions for each product currently on the market.
in every issue
*Source: Dental Lab Industry Blind Readership Study, June 2004
editorial calendar
21
FOWARD TRENDS COMPETITIVE EDGE BENCH MASTERY TECHCORNER MEETINGS
JanuaryAd Close:11/25/05
• Health & Safety Survey:What you need to know
• Chairside: Indirectrestorative services
• How to control bad debt
• Dealing with workplace diversity
• Esthetics start in the opaque
• Eye on Technology:Electronic casting
• Voice recognition software
• Chicago Midwinter
FebruaryAd Close:12/30/05
• Technology Survey:Plan-to-purchase
• Chairside: Dentistry'sbiogenic frontier
• Business goals to get what you want
• Assessing key financialindicators
• Denture occlusion:Gerber philosophy
• Virtual conferencing
• Benchtop Showcase:Model saws
• Colorado DLA
MarchAd Close:01/30/06
• Indirect Survey:CAD/CAM materials
• Chairside: Advances inimpression taking
• Recruiting smarter
• Assessing your SWOTcharacteristics
• Light and design inceramic margins
• Eye on Technology:Porcelain furnaces
• RFID: The new improved barcode
• CAD/CAM update
• SoutheasternConference
• Mid-West SpringTechnical
AprilAd Close:02/28/06
• Digital CommunicationSurvey: Going to thenext level
• Chairside: Implants in the practice
• Buying smart
• Interviewing for success
• Lingulized occlusion in dentures
• Biometric technologies—what you need to know
• Benchtop Showcase:Lathes/alloy grinders
• Western StatesConference
• FDLA Symposium/Expo
• American Academy of Cosmetic Dentistry
MayAd Close:03/31/06
• Esthetics Survey:Buildup techniques for success
• Chairside: New indirectbonding agents
• Defining your image and brand
• How to control yourinventory
• Single molar build up techniques
• Eye on Technology:Digital cameras
• Saving money using VOIP and SKYPE
• Academy ofProsthodontics
JuneAd Close:04/28/06
• Crown & Bridge Survey:New materials and newtechniques
• Chairside: Teameducation opportunities
• Keeping your lab fiscally fit
• Road to employee self-actualization
• Staining porcelain denture teeth
• MapPoint helps you get where you need to go
• Benchtop Showcase:Instrument heaters
• MS/LA Fun 'N SunWeekend
July • EYE ON TECHNOLOGY GUIDE 2006: Dental technology’s annual single source referencefor purchasing high-tech systems and equipment. Each high-tech product category detailsspecifications and pricing plus product descriptions for each product currently on the market.
AugustAd Close:06/30/06
• Refining Survey:What refiners do with your scrap
• Chairside: Technology in the practice
• Creating depth in your buildup
• International EducationCongress of DentalTechnology
• American Academy of Esthetic Dentistry
SeptemberAd Close:07/28/06
• Removable Survey:New materials andtechnologies
• Chairside: Impact oftooth whitening
• 5 steps to developing asimple marketing plan
• Successfully negotiatingmergers/acquistions
• Shape modification of denture teeth
• Eye on Technology:Microscopes
• NET programming
• California Congress
• NADL Vision 21 East
• American DentalAssociation
OctoberAd Close:08/29/06
• Salary Survey:Paying enough? Or overpaying?
• Chairside: Orthodonticsin the practice
• Protecting employees fromworkplace violence
• Exit strategies that work
• Understanding opticalvolume and lightreflection
• Communication managementwith liveperson.com
• Benchtop Showcase:Air handpieces
• Eastern Conference
• American Academy ofImplant Dentistry
• American College ofProsthodontists
NovemberAd Close:09/29/06
• Lifestyle Survey:Away from the bench
• Chairside: Dentist feesfor indirect services
• Collateral sales materialsthat work
• Getting the most out ofyour employees
• Personalizing anterior denture teeth arrangement
• Eye on Technology:Milling machines
• Controlled access/remotesurveillance tools
• Greater New York
• Wisconsin DLA Day of Clinics
DecemberAd Close:10/27/06
• 2007 BUYERS GUIDE: The Dental Laboratory’s Complete Source for Products and Services
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Page 2,240 2,230 2,220 2,170 2,160
1/2 Page 1,280 1,240 1,240 1,230 1,220
1/4 Page 880 870 860 850 840
2006 black & white rates — u.s. dollars
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1X 3X 6X 12X 24X
Page 5,760 5,680 5,540 5,490 5,430
1/2 Page 4,330 4,280 4,270 4,250 4,210
Page 3,850 3,820 3,770 3,720 3,680
2/3 Page 2,960 2,930 2,900 2,880 2,820
1/2 Page 2,240 2,230 2,220 2,170 2,160
1/3 Page 1,730 1,730 1,720 1,710 1,700
1/4 Page 1,280 1,240 1,240 1,230 1,220
1/6 Page 1,070 1,050 1,030 1,020 1,010
Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Products Report, Dental PracticeReport, DPREurope, and Dental Lab Products.
Color RatesAdditional costs to black & white space rates:Standard color (per page):(per page or fraction thereof) ..........................$450
Matched PMS color* (per page or fraction thereof) ..........................$6304-color process (per page):Larger than 1/3 standard ................................$1,7101/3 standard or less ........................................$1,100Metallic ink* ................Contact Your Representative
Regional AdvertisingContact your representative for rates.
Cover & Special Position RatesCover 2 and 3 ................B/W rate + 10% + 4/C rateCover 4 ..........................B/W rate + 15% + 4/C rateCenter spread ..B/W rate + 10% + 4/C rate per pageOther preferred or special position - Contact YourRepresentative
Mechanical Specifications Digital Ad Requirements:Digital data is required for all ad submissions.
Preferred format is PDF/X-1. Acceptable format isPDF. Files should be press optimized, converted toCMYK, and have all fonts embedded. Dental LabProducts will be relieved of all responsibility for anyform of compensation if an ad is supplied in non-preferred or non-acceptable formats, such as nativeapplication files.
Non-preferred or non-acceptable formats will becharged a $150 processing fee. We cannot guaranteethe accuracy of reproduction from any ads suppliedin non-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.
Dental Lab Products will not supply a faxed or softproof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.
Accepted Media:Files may be submitted on CD-ROM.
FTP: Files may be submitted to our FTP site. Pleasecontact the production manager for instructions.
Film: Dental Lab Products is computer to plate. Anyads submitted on film will incur a $50 charge.
Line Screen (B/W, 2/C, 4/C):Maximum 150; acceptable 120.
Density: B/W, 2/C maximum 160% to 170%;4/C maximum 260% to 280%.
Standard Colors: Red (100% magenta and 100%process yellow), magenta, process yellow, cyan, andgreen (100% cyan and 100% process yellow). Colorsconform to Standard Web Offset Printing (SWOP)specifications.
Ad Proofs: To ensure that your ad is reproducedcorrectly, a SWOP-certified color proof that hasbeen made from the same file that you supply to usmust be provided. We cannot guarantee theaccuracy of reproduction of your ad without aSWOP proof. No makegoods will be issued on adsrun without a SWOP proof.
Printing: Web heatset offset.
Paper Stock: 45 lb. #5 Groundwood Gloss Stock.
Binding: Saddle stitched.
*PMS & metallic inks are limited. Call yourrepresentative for availability.
Shipping InstructionsSend contracts, insertion orders, printing materials,and instructions to:
Dave EricksonAd Production DepartmentDental Lab Products131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9800E-mail: [email protected]
BAN
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advanstar dental media’s
mission is to provide dentistry’s
most accessible and valuable
continuing education offerings
in print and other available
venues. under the direction
and contributions of our
esteemed clinical advisory
board, we will provide our
readers with authoritative,
researched and referenced
content designed to help
clinicians achieve the highest
standards in patient care.
24
Allison Walker, CE Director
satisfying your need to know
25
As dentistry’s leading provider of unbiased information on meth-
ods, materials, equipment and technology, Advanstar Dental
Media is proud to offer this service to meet the continuing educa-
tion needs of its readers and manufacturer partners.
Advanstar Dental Media CE content and project team boasts a
broad array of services to quickly, accurately and cost-effectively
create and market your CE project.
• Our custom CE capabilities let you educate dentists about your
products in proven, effective formats
• Multi-page CE reports presented monthly within the pages of
Dental Products Report and Dental Practice Report
• A useful CE Dossier feature where dentists can log and keep
track of their CE
• Custom inserts and outserts
• Web-based presentations through our award-winning Web site,
www.dentalproducts.net, and extensive e-mail network
• Uniquely branded, innovative seminars
• Extensive and continual promotion of the various CE features
And, these new CE projects are backed by the reputation, record,
and marketing strength of Dental Practice Report and Dental
Products Report, dentistry’s top lead-generating vehicles.
Why this matters to you?As an ADA-approved and certified continuing education provider,
you now have a proven way to leverage our brand power and mar-
keting strength to deliver your valuable CE content in print, online
and in person to our loyal audience of over 150,000 dentists*.
*Source: June 2005 BPA Statement
Influence. For nearly 40 years, Dental Products
Report has educated generations of
practitioners about the latest
products and how to perform
optimally with them by
demonstrating proven clinical
techniques.
Leadership.Dental Products Report and Dental
Practice Report are the two most-
requested publications in dentistry,
ensuring your content will be
received and valued by our
audience.
Interaction.Since its inception, Dental Products
Report has consistently
demonstrated its powerful bond
with readers, making it the No. 1
lead-generating publication in
dentistry.
Respect.Dental Products Report and Dental
Practice Report enjoy a unique
relationship with dentists, built on
providing unbiased, independent
reports of vital interest to their
practices. Leverage the
Brand Powerof Advanstar Dental Media
for Your CE Projects
Trust.
1Source: Dental Practice Report Subscriber Readership Study, June 2004
2Source: Dental Products Report Subscriber Readership Study, June 2004
86% consider DentalProducts Report trustworthy.2
92% of our readers,according to surveys, consider
Dental Practice Reporta trustworthy source to provide
CE credits.1
. 1998
enabling busy professionals to
learn about new products,
techniques and clinical
technology, and empowering
them to make critical
management decisions unique to
each dental practice through
the use of dentistry’s only true
interactive web site.
.
27
web-based marketing opportunities
Time spent with Web sites continues to increase. As an
integrated marketer, use the tools of dentalproducts.net to
your advantage and increase exposure to your ad message.
It’s the place to do something creative, unique and high-
tech, and stand out from your competition. The sky’s the
limit and we’re here to help you navigate. New e-products
are developing all the time; your sales representative will
keep you updated on emerging opportunities.
Dentalproducts.net enjoys a robust audience with an
average of 55,000 monthly visitors and an average of
47,500 unique visitors. We also have 55,000 true opt-in
subscribers, and more than 62,000 total site registrants.
Dentistry’s Search EngineOwn Your Own Category with the ONLY vertical search
engine in dentistry…
Dentistry’s Search Engine, introduced in January 2005,
not only delivers a perfect opportunity to connect with
interested buyers for information in your product
category—it also delivers results specific to dentistry.
Your customers will not have to sort through hundreds of
unrelated links from general search engines like Google.
As the ONLY vertical search engine in dentistry, this unique
tool offers you an exclusive opportunity to own your
product category—to have your ad appear atop the results
page. Considering that decision makers are spending more
time online at B-to-B Web sites, now is the time to reach
targeted users, influence purchasing decisions, and turn
every search into a profit center opportunity.
And that’s just for starters. Dentistry’s Search Engine helps you:
• Increase relationship opportunities with your customers
• Reinforce your position as an innovative marketer
• Beat your competitors to new revenue opportunities
• Attract those who are looking for information aboutyour products
Partner with Advanstar Dental Media and join our affiliate
Search Partnership Program, where you can reach a third
of the dental market at dentalproducts.net each month.
Plus, this program gives you complete control and
flexibility because you can easily change your online sales
message. Ask your sales representative about the various
sponsorship opportunities that are currently available.
Early EditionReach our entire registered audience
as an exclusive sponsor of our Early
Edition e-newsletter, which previews
an upcoming issue. Sent as a Web
page embedded in an e-mail, Early
Edition offers your company an
exclusive opportunity to tie your
message to one of our brands. Your
message will include an animated
banner ad followed by a 150-word
promotion with appropriate links.
ProductBlastYou provide the links and the
message and we provide the
community. Blast your product
offerings, online catalog or announce
your newest products with
ProductBlast. Sent to select readers,
based on your demographic target,
ProductBlast is an effective way to
spread the word about your products
and directly link readers to them.
Flash CommercialAnother dynamic way to send your
marketing message to our audience.
Capture the attention of dentists with
this exciting presentation tool. Our
marketing and creative staffs can help
you develop a powerful presentation
that will make a lasting impression.
Banner/Badge AdsShowcase your product, business or
service with a banner or badge ad on
dentalproducts.net.
custom researchDental industry research is hard to
find, but it’s a necessity in order to
compete effectively. Market research
is a cost-effective way of testing new
products during their development
stages; assessing customer needs
and reactions to your company’s
products and your competitors;
monitoring customer satisfaction;
learning about dentist’s buying
intentions, and more. Advanstar
Dental Media can help you gather
and interpret this data through a
variety of cost-effective methods.
We also provide online research
services which allow us to deliver
the answers to your most pressing
questions with a customized online
survey of our readers. If you’d like
to get the latest attitudes and
opinions on customer service and
satisfaction, or a blind study on a
particular topic, we’ll handle
everything from survey creation to
preparing relevant, custom, easy to
understand analyses.
Over
55,000subscribers
An average of
47,500unique visitors every month
28
integrated marketing solutions
Whether you’re launching a new product, reinforcing your brand,
stimulating trial, educating key buyers, exhibiting at various trade
shows, or supporting your distribution partners, Advanstar Dental
Media’s portfolio of products allows you to reach our highly desirable
audience of dentists through multiple marketing channels. As your
marketing partner, we work with you to deliver results and a greater
return on your investment.
You know by now that integrated marketing is the key to successfully
delivering your message to today’s buyer. No one provides more
opportunities for true integrated marketing than Advanstar Dental Media!
Reinforce your message to the most important audience in the dental
profession—we can help you design an integrated program utilizing all of
our innovative marketing channels to meet your marketing objectives.
print-based marketingopportunitiesDisplay AdvertisingThe foundation of any b-to-b marketing program, print advertising
allows you to reach more than 150,000* BPA-qualified subscribers
with your brand or product message. Build your marketing plan
around the message conveyed in your print ad and utilize other
channels to further reinforce your message.
SupplementsA print supplement is a powerful, effective way to position your
marketing message and make an impact. Put together by our industry
experts, the supplement will provide in-depth, insightful information
about your company, products, capabilities and philosophy in an
editorial environment dentists understand and trust. Your supplement
gets distributed alongside or within Dental Products Report/Dental
Practice Report/Dental Lab Products, so you achieve maximum
readership and exposure results. We’ll handle every aspect of producing
the supplement—whether it’s two pages or 50—including concept
development, writing, design, production, printing and distribution.
PolybagThe best envelope in the dental market. Send your printed piece as a ride-
along and readers will get your message as soon as the issue hits their office.
InsertsA unique way to deliver brochures or any other collateral material to
our readers. Maximum paper stock weight (25" x 38" basis) is 100 lb.,
coated text or 80 lb. uncoated text. Contact your representative for
rates, mechanical specifications, quantity and shipping instructions.
Business Reply CardAn efficient and effective direct response medium, BRCs can be used
to promote special savings/opportunities or simply to provide our
readers with a distinct opportunity to contact you for more
information. All BRCs must be supported by a standard page (Dental
Products Report/Dental Lab Products) or full page (Dental Practice
Report) or larger run-of-book advertisement. Contact your
representative for rates, mechanical specifications, quantity and
shipping instructions.
Direct MarketingWhen used in conjunction with display advertising, direct marketing can
significantly boost overall results and response. Our list ensures that your
marketing material reaches the profession’s most influential dentists.
Our highly experienced staff of direct marketing consultants will be
happy to assist you with your next campaign.
Call Advanstar Lists at (888) 736-8547.
ReprintsCustom reprints provide you with a powerful and cost-effective
marketing tool. Reprints can help you build instant credibility, create
enthusiasm and maximize your exposure to the people who matter the
most. We can help you market your company with printed reprints,
electronic reprints (a PDF for your Web site) or posters and plaques.
Contact Advanstar Reprints at (800) 736-3665.
Classified AdvertisingIf you want to market your products and services, our classified section
provides highly visible, cost-effective opportunities online and in print.
Contact Advanstar Classifieds at (800) 225-4569 ext. 2632.
face-to-face marketingopportunitiesReader RoundtableYou provide the topic and we will provide a roundtable of readers
selected from your target demographic and facilitate your meeting.
Think of it as your very own expert focus group to help you gain
valuable market intelligence.
ConferencesAdvanstar Dental Media provides top industry gatherings for up-to-
the minute information and unmatched opportunity to interact with
dentists. Ask your sales manager how you can leverage your
sponsorship budget in 2006.*Source: June 2005 BPA Statement
29
ad specs & sizes
Dental Products ReportDental Lab Products
Banner Bleed Spread21"x14"
Banner9.875"x13"
Banner Spread (Gutter Bleed Only)20.125"x13"
Standard 1⁄6Horizontal4.625"x2"
Standard Bleed7.75"x10.75"
Standard 2⁄3Vertical4.625"x10"
Standard 1⁄2Horizontal7"x5"
Standard 1⁄2Vertical3.25"x10"
Standard Spread (Gutter Bleed Only)15.25"x10.75"
Standard 1⁄3Square4.625"x 4.875"
Standard 1⁄4Horizontal7"x 2.375"
Standard 1⁄3Horizontal7"x 3.375"
Standard 1⁄3Vertical2.1875"x10"
Standard 1⁄6Vertical2.1875"x5"
Standard 1⁄4Vertical3.25"x5"
Digest4.625"x7.1875"
Digest 1⁄2Horizontal4.625"x3.5625"
Digest 1⁄4Horizontal4.625"x1.75"
Digest 1⁄4Vertical2.1875"x3.5625"
Publication Trim Size: 10.4375" x 13.75"
Banner 1⁄2Vertical4.875"x13"
BAN
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Banner Bleed10.625"x14"
Standard7"x10"
1⁄3 Vertical2.1875"x10"
1⁄3 Horizontal7"x3.375"
1⁄3 Square4.625"x4.875"
1⁄4 Vertical3.25"x5"
1⁄6 Vertical2.1875"x5"
1⁄6 Horizontal4.625"x 2.375"
1⁄2 Vertical3.25"x10"
1⁄2 Horizontal7"x5"
1⁄2 Island4.625"x7.1875"
Standard Bleed 8"x10.75"
Note: All dimensions are width x depth. Bleed ads: Keep live matter 1⁄2" inside published bleed dimensions.
Standard Spread(Gutter Bleed Only)14.5"x10"
Standard Bleed Spread15.75"x10.75"
2⁄3 Vertical4.625"x10"
Banner 1⁄2Horizontal9.75"x7.1875"
Dental Practice Report
Standard7.25"x10.5"
30
contact information
GROUP PUBLISHER
Richard FischerTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3726Toll-Free: (800) 323-3337Fax: (847) 441-3795E-mail: [email protected]
EAST COAST/MIDWEST
Jim ShavelRegional Sales Manager1554 Surrey Brooke Ct.Yardley, PA 19067 U.S.A.Phone: (215) 369-8640Fax: (215) 369-4381E-mail: [email protected]
SOUTHEAST
Kimberly PriceSales Representative15004 Southfork DriveTampa, FL 33624 U.S.A.Phone: (813) 269-2164Fax: (813) 269-2174E-mail: [email protected]
NORTHWEST
Allen Logan SchwartzRegional Sales Manager10225 N.W. Brentano LaneMcMinnville, OR 97128 U.S.A.Phone: (503) 472-8614Fax: (503) 474-0503E-mail: [email protected]
SOUTHWEST
John SchwartzRegional Sales Manager2395 Silver Lake Blvd.Los Angeles, CA 90039 U.S.A.Phone: (323) 666-7455Fax: (323) 443-3581E-mail: [email protected]
ASSOCIATE PUBLISHER
Valerie BergerTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3778Toll-Free: (800) 323-3337Fax: (847) 441-3702E-mail: [email protected]
SOUTHWEST
Dana ChiuminattaSales RepresentativeTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3704Toll-Free: (800) 323-3337Fax: (847) 441-3702E-mail: [email protected]
European Sales Representatives
GERMANY, BELGIUM, LUXEMBOURG, THENETHERLANDS, LIECHTENSTEIN, AUSTRIA,SWITZERLAND
Wilfried BriemPublisher’s RepresentativeObernhainer Weg 45D-61273 Wehrheim, GermanyPhone: (49) 6081-9810 73Fax: (49) 6081-9810 74E-mail: [email protected]
ITALY, SWITZERLAND, FRANCE, SPAIN
Luigi Rancati and Claudio SanfilippoRancati AdvertisingMilano San Felice Torre 720090 Segrate, ItalyPhone: (39) 02 70300088Fax: (39) 02 70300074E-mail: [email protected]
UNITED KINGDOM, DENMARK, SWEDEN, FINLAND, NORWAY
Marika Cooper and David LandsdowneLansdowne Media Services Ltd.2 Claridge Court, Lower Kings Rd.Berkhamsted, HertfordshireEngland HP4 2AFPhone: (44) 1442 87 7777Fax: (44) 1442 87 0617E-mail: [email protected]
Dental Products ReportDental Practice Report Dental Lab Products Classifieds
Kate Schaefer7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (800) 225-4569 ext. 2632Fax: (440) 826-2865E-mail: [email protected]
List ServicesDanielle GundlingList Account Executive7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (440) 891-2655Toll-Free: (888) 736-8547 ext. 2655Fax: (440) 891-2740E-Mail: [email protected]
Reprint SalesLinda BarrierReprint Account Executive7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (440) 891-2701Toll-Free: (800) 225-4569 ext. 2701Fax: (440) 891-2650E-mail: [email protected]
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terms and conditions
The following terms and conditions (the “Standard Terms”) shallbe incorporated by reference into all Insertion Orders submitted toAdvanstar Communications Inc. (“Publisher”) by Advertiser or itsadvertising agency:
A – Invoices are rendered at date of publication.
B – Publisher holds the Advertiser and its advertising agencyjointly responsible for paying all duly authorized advertisinginserted in or attached to Dental Products Report, Dental PracticeReport and Dental Lab Products. All past due payments may bereinvoiced directly to the Advertiser, who will be held fullyresponsible for payment.
C – Terms: Invoices are rendered on the publication date of eachissue and are due upon receipt. Agency commission will bedisallowed on all past due invoices. In the event Advertiser’saccount is placed for collection,Advertiser and agency agree topay Publisher for all reasonable collection costs and/or attorneys’fees incurred.Advertiser and agency also agree to pay financecharges on the unpaid account balance at the rate of 1-1/2% permonth or the maximum permitted by law.
D – Publisher will not be bound by any terms, conditions orprovisions appearing on insertion orders or copy instructionswhich conflict with provisions of these Standard Terms, including,without limitation, sequential liability statements from advertisingagencies. In the event of any inconsistency between an insertionorder and/or copy instructions and these Standard Terms, theStandard Terms shall control.
E – All advertisements are accepted and published by thePublisher on the representation that the agency and/or Advertiserare properly authorized to publish the entire contents and subjectmatter thereof.
F – Advertiser hereby grants Publisher the right and license touse, reproduce, transmit, and distribute all creative materialssupplied by or on behalf of Advertiser, including without limitation,all text, graphics, illustrations and photographs (the “Creative”).Advertiser represents and warrants that: (i) it has all thenecessary rights in the Creative; (ii) the Creative does not violateany applicable law or regulation; and (iii) the Creative does notviolate or infringe upon any third party right in any manner orcontain any material or information that is defamatory, libelous,slanderous, that violates any person’s right of publicity, privacy orpersonality, or may otherwise result in any tort, injury, damage orharm to any person.Advertiser acknowledges that Publisher isrelying on the foregoing representations and warranties.Advertiser agrees to indemnify, defend and hold Publisher and itsaffiliates, and their respective officers, directors and employees,harmless from and against any and all expenses and losses ofany kind (including reasonable attorneys’ fees and costs) incurredbased upon a breach of any of the foregoing representations andwarranties or in connection with any claim arising from or relatedto any advertisement supplied by Advertiser or its agents and runby Publisher.
G – Publisher reserves the right to reject any advertising whichPublisher feels is not in keeping with the publication’s standardsor for any other reason, even if the advertising has beenpublished previously by Publisher.
H – Publisher shall not be liable for any omitted, misplaced, ormispositioned advertisements.
I – All orders are accepted by Publisher subject to change in rateupon notice from Publisher.
J – Orders may be cancelled within ten (10) business days of theeffective date of a change of rates without incurring a shortrateadjustment, provided the Advertiser’s contract rate has beenearned as of the date of cancellation.
K – An order may be cancelled without liability up to thirty (30)days prior to the issue’s ad close date. Publisher reserves theright to demand payment for orders cancelled less than thirty (30)days prior to ad close, regardless of the date of ad placement.
L – A 1/6 page ad is the minimum rate holder. (WILL VARY PERMAGAZINE.)
M – Advertiser will be shortrated if, within a 12-month periodfrom the date of the first insertion,Advertiser does not use theamount of space upon which its billings has been based.Advertiser will be rebated if, within a 12-month period from thedate of the first insertion,Advertiser has used sufficient additionalspace to warrant a lower rate than that at which it has beenbilled.
N – Costs incurred by Publisher for production work onadvertisements will be charged to the Advertiser regardless ofwhether or not the ad runs.Advertiser will be charged for anyartwork, separations, halftone, shipping, or typography providedby Publisher.
O – In the event a change of copy is not received by Publisher bythe publication’s ad closing date, the copy run in the previousissue of the publication will be inserted.
P – Publisher will hold Advertiser’s materials for a maximum ofone year from last issue date. It is the responsibility of theAdvertiser to arrange for the disposition of artwork, proofs ordigital materials prior to that time, otherwise materials will bedestroyed.All requests must be submitted in writing.
Q – Publisher will not be held responsible for consequential costsor other damages due to loss or damage of digital ad materials,art, proofs or transparencies.
R – Reader response inquiries are provided as a service.Publisher disclaims all liability and responsibility for inaccuracies
S – Under no circumstances shall Publisher be liable for anyindirect, incidental, special or consequential damages (including,without limitation, loss of profit or impairment of goodwill) of anyAdvertiser. Under no circumstances shall Publisher’s direct orindirect liability to any advertising agency or Advertiser exceed theinvoiced cost of the advertisement. Notwithstanding theforegoing, Publisher shall have no liability for (i) any failure ordelay resulting from conditions beyond Publisher’s control; or (ii)errors in content or omissions in any creative or advertisingmaterials provided by Advertiser.
T - These Standard Terms, together with insertion orderssubmitted by Advertiser, (i) shall be governed by and construed inaccordance with the laws of the State of New York and the UnitedStates, without giving effect to principles of conflicts law; (ii) maybe amended only by written agreement executed by anauthorized representative of each party; and (iii) constitute thecomplete and entire expression of the agreement between theparties, and shall supersede any and all other agreementsregarding the subject matter hereof, whether written or oral,between the parties. Failure by either party to enforce anyprovision of these Standard Terms shall not be deemed a waiverof future enforcement of that or any other provision.Advertisermay not resell, assign, or transfer any of its rights hereunder.
COMMISSIONAccredited advertising agencies receive a 15% commissionprovided invoices are paid within 30 days
Production charges are not subject to agency commission.
DIGITAL AD REQUIREMENTS1. Digital data is required for all ad submissions. Preferred formatis PDF/X-1a.Acceptable format is PDF. Files should be pressoptimized, converted to CMYK, and have all fonts embedded.Publisher shall have no obligation or liability to Advertiser of anykind (including, without limitation, the obligation to offer Advertisermakegoods or any other form of compensation) if an ad issupplied to Publisher by Advertiser in any format other thanPDF/X-1a or PDF. Each ad supplied to Publisher by Advertiser inany format other than PDF/X-1a or PDF will be charged a $150processing fee. Publisher cannot provide Advertiser anyassurances regarding the accuracy of reproduction of any adssupplied in any format other than PDF/X-1a or PDF. For detailedinstructions of preferred formats, contact the production manageror download digital ad specifications from www.advanstar.com/adspec/.2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files.Advertiser is solely responsible for preflighting andproofing all advertisements prior to submission to Publisher. IfPublisher detects an error before going to press, Publisher willmake a reasonable effort to contact Advertiser to give Advertiseran opportunity to correct and resubmit Advertiser’s file beforepublication.
3. Accepted Media: Files may be submitted on CD-ROM.
4. FTP: Files may be submitted to Publisher’s FTP site. Pleasecontact the production manager for instructions.
5. Ad Proofs: To insure that Advertiser’s ad is reproducedcorrectly, a SWOP-certified color proof that has been made fromthe same file that Advertiser supplies to Publisher must beprovided. Publisher cannot provide Advertiser any assurancesregarding the accuracy of reproduction of any ad submittedwithout a SWOP proof. Publisher shall have no obligation orliability to Advertiser of any kind (including, without limitation, theobligation to offer Advertiser makegoods or any other form ofcompensation) for any ad supplied to Publisher by Advertiserwithout a SWOP proof.
6. Film: Publisher is computer to plate. Each ad submitted toPublisher on film will incur a $50 charge.
FOR MAGAZINES WITH BPA AUDITSBPA Worldwide audits Dental Products Report and Dental PracticeReport circulation. Go to BPA’s searchable Web site atwww.bpaww.com to utilize the following resources - and muchmore:
• View and print Dental Products Report and Dental PracticeReport’s current and archived BPA Circulation Statements.
• View and print other BPA-audited publications’ CirculationStatements within this industry and many other industriesAdvertiser might be interested in.
• Sign up to receive automatic e-mail notifications when newlyupdated Circulation Statements or Audit Reports are availablein BPA’s on-line Reports Library.
• View the rigorous bylaws and rules that must be adhered to inorder to become a BPA member and to pass a BPA audit.
• Use the invaluable search engine to perform keyword searchesthrough dozens of media and publishing Web sites.
If you haven’t already done so, you will need to create your user name and password to access BPA’s library of circulation data. Goto www.bpaww.com, click on the appropriate boxes in the“Circulation Data Search” link, and follow the succeedinginstructions to create your user name and password.You onlyhave to create the user name and password once, and then youwill have unlimited free access to BPA’s Reports Library.