PAID OWNED EARNED Media AKA- POEMCurated List of 70+ POEM Infographics / Models with links

FORRESTER SAYS SOCIAL DOESN’T DRIVE ONLINE SALES, AND WHY THAT’S FINE

http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/

EARNED & SOCIAL MEDIA STRATEGY – WHAT’S THE DIFFERENCE?

http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/

SAMPLE MARKETING PLAN WITH PAID, OWNED, EARNED AND SHARED MEDIA

http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid-owned-earned-and-shared-media/

POEM MODELS ALSO AVAILABLE AS AN EMBEDDABLE, RESPONSIVE,

COLLABORATIVE LIST ON LISTLY• Via http://list.ly/list/Rt3-70-

plus-paid-owned-earned-and-shared-media-models-graphics-posts

• http://list.ly/preview/Rt3

• Am I missing a model or a significant post on POEM?

• Please add to the list.

OWNED VS. EARNED MEDIA: MEASURING THE ROI

http://spinsucks.com/communication/owned-vs-earned-media-measuring-the-roi/

MCKINSEY: NEW MARKETING VOCAB - HIJACKED & SOLD MEDIA

http://www.mckinsey.com/insights/marketing_sales/beyond_paid_media_marketings_new_vocabulary

A DEFINITION OF PAID, EARNED AND OWNED MEDIA

http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/

THE INTEGRATION OF PAID, EARNED AND OWNED MEDIA; AND THE

IMPORTANCE OF ALL THREE

https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media-and-the-importance-of-all-three/

DEFINING EARNED, OWNED AND PAID MEDIA

http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html

WRITE A POEM TO YOUR AUDIENCE

http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience.aspx

PAID, OWNED, EARNED MEDIA

http://webrunnermedia.com/paid-owned-and-earned-media/

PAID OWNED EARNED MEDIA: 6 PLUS 6 REASONS TO DISMISS OR LEVERAGE

OWNED BLOGS #POE

http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media-6-plus-6.html

5 CRITICAL STEPS FOR INTEGRATING PAID, OWNED, AND EARNED MEDIA

http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned-earned-media/

GETTING TO GRIPS WITH POEM

http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/

INNOVATE 1ST INTERVIEW PART 3 – SOCIAL MEDIA MYTHS & TRUTHS

https://randallbeard.wordpress.com/tag/earned-media/

YOUR CONTENT STRATEGY: DEFINING PAID, OWNED & EARNED MEDIA

http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660

DEFINING PAID, EARNED & OWNED MEDIA

http://www.empowermm.com/blog1/emerging-media/defining-paid-earned-and-owned-media/

EARNED VS. PAID MEDIA: AN INTRO TO VIRAL MARKETING

http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/

“HALF THE MONEY I SPEND ON ADVERTISING IS WASTED AND THE TROUBLE IS I DON’T KNOW

WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL

http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/comment-page-1/

PAID OWNED AND EARNED MEDIA – THE BENEFITS OF OWNING THEM ALL

http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits-of-owning-them-all/

MARKETING AND PR: THE LINES HAVE BLURRED

http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/

EARNED MEDIA: WHEN 2+2=7

http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/

PAID, OWNED, EARNED MEDIA MODEL WILL DISAPPEAR…IT WILL JUST BE

CALLED MARKETING

http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it-will-just-be-called-marketing/

PAID OWNED EARNED MEDIA DEVELOPMENT

http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media-development.html

WHAT IS EARNED , OWNED & PAID MEDIA? THE DIFFERENCE EXPLAINED.

https://www.titan-seo.com/newsarticles/trifecta.html

RESOURCES: CONVERGED MEDIA, INTEGRATING YOUR PAID, OWNED, &

EARNED

http://www.web-strategist.com/blog/category/converged-media/

http://www.slideshare.net/jeremiah_owyang/marketo-keynote-converged-media-paidownedearned-mus13

DO YOU (REALLY) KNOW YOUR CUSTOMERS?

http://plasma.dk/?p=437

5 ASPECTS OF SOCIAL MEDIA THAT WILL HELP YOU PRIORITIZE WHAT YOU

DO

http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize-what-you-do/

ROLE OF OWNED, PAID AND EARNED MEDIA IN A BUSINESS

http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned-media-business

‘RENTED’ MEDIA AS PART OF THE PAID, EARNED, OWNED MIX

http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned-owned-mix.html

CONVERGED MEDIA: OWNED + EARNED + PAID MEDIA

http://blog.flite.com/home/2013/3/8/converged-media-owned-earned-paid-media.html#.VCD-vyueHCw=

“OWNED” MEDIA, AN ANSWER TO DIGITAL CHANGE?

http://almostdailybrett.wordpress.com/2014/05/29/owned-media-an-answer-to-digital-change/

THE NEW PEO (PAID, EARNED, OWNED) MEDIA MODEL

http://www.imediaconnection.com/content/29345.asp

NEW MEDIA OPTIONS

http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/

INTERACTIONS, ENGAGEMENT & ECOSYSTEMS

http://darmano.typepad.com/logic_emotion/2010/04/engagement.html

DE-BLURRING THE PUBLISHING BOUNDARIES: BOUGHT, OWNED,

EARNED AND SHARED MEDIA

http://www.sociagility.com/2012/04/bought-owned-earned-shared-media/

PAID, EARNED & OWNED MEDIA. OUR 3-WAY IMPACT.

http://andrewsbirt.com/2014/06/02/need-sociability-earn-media-graphic/

EARNED, OWNED AND PAID MEDIA: DIFFERENCES AND OVERLAPS

http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen-en-overlappingen/

MR./MS. CMO — TEAR DOWN THESE WALLS!

http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/

HOW BRANDS MUST COMBINE PAID, OWNED, AND EARNED MEDIA

http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and-earned-media/

HOW OWNED, EARNED, AND PAID MEDIA WORK TOGETHER

http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media-work-together/

SOCIAL MEDIA IN 2013 - PAID, OWNED, SHARED & EARNED MEDIA

http://www.klaus-janowitz.de/wordpress/social-media-2013

SOCIAL MEDIA BRANDSPHERE

http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/

PAID, OWNED, EARNED MEDIA: ARE YOU IN THE RIGHT PLACE?

http://conversations.marketing-partners.com/2011/01/paid-owned-earned-media-channels-are-you-in-the-right-place/

CAN CONSUMERS HELP BRANDS WIN CONTROL & REACH WITH LIVING

MEDIA?

http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-reach-with-living-media/

THE NEW RULES FOR MODERN COMMUNICATIONS: OWNED MEDIA TO

AGILE ENGAGEMENT

http://www.slideshare.net/au1153/the-new-rules-for-modern-communications-owned-media-to-agile-engagement-at-prsa-2012?

ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-reach-with-living-media/

BLURRING THE LINES BETWEEN PAID, OWNED, AND EARNED MEDIA – 2013 IS

ALL ABOUT INTEGRATION

http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and-earned-media-2013-is-all-about-integration/

CONVERGED MEDIA = PAID MEDIA + OWNED MEDIA + EARNED MEDIA

http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned-media-earned-media/

THE ESSENTIAL THREE-PRONGED APPROACH TO CONTENT PROMOTION

http://marketingland.com/your-necessary-three-pronged-approach-to-content-promotion-55504

NATIVE ADVERTISING: ADVERTISING ALIVE & WELL

http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well-pt1/

EARNED, OWNED OR PAID MEDIA CHANNELS. ALSO KNOWN AS: PR, SOCIAL MEDIA OR ADVERTISING.

http://seedfactorymarketing.com/earned-owned-or-paid-media-channels-also-known-as-pr-social-media-or-advertising/

LINES BLUR BETWEEN PAID, OWNED, AND EARNED MEDIA

http://www.vostit.com/blog/marketing/paid-owned-earned-media/

CREATING A MULTI-CHANNEL CONTENT MARKETING STRATEGY

http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing-strategy/

MEDIA CONVERGENCE IN CHOBANI’S #TASTEREAL CAMPAIGN IS DAMN SEXY

http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid-earned-and-owned-media-for-chobanis-tastereal-campaign-is-

damn-sexy/

EARNED, OWNED, & PAID MEDIA – WHAT’S THE DIFFERENCE?

http://www.new-wavemedia.com/blog/earned-owned-paid-media

LEVERAGING CONVERGED MEDIA IN LOCAL DIGITAL MARKETING

http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-digital-marketing/

PAID, OWNED & EARNED MEDIA: YOUR NEW VOCABULARY

http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary

CRASH COURSE IN CONTENT MARKETING: 12 LESSONS FROM A

BRAND PUBLISHER

http://www.slideshare.net/InteliQ/how-iq-works

HOW TO MOVE FROM “PAID” TO “OWNED AND EARNED” MEDIA?

http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned-and-earned-media/

WHAT’S OWNED MEDIA ON FACEBOOK & HOW TO USE IT

http://www.linkedmediagroup.com/owned-media-on-facebook/

FACEBOOK ADVERTISERS ‘LIKE’ THEIR ROI

http://www.rebeccalieb.com/blog/tag/paid-owned-earned-media/

WHY LONELY BRANDS BUY THEIR FANS & FOLLOWERS?

http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/

SOCIAL MEDIA FOR BUSINESS: 5 WAYS TO GET NOTICED AND GAIN MORE

FOLLOWERS IN 2014

http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/

VISUAL THINKING #5: PATHFINDING IN PAID, EARNED AND OWNED MEDIA

http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking-5-pathfinding-in-paid-earned-and-owned-media.html

UNDERSTANDING FACEBOOK’S OWNED, PAID AND EARNED MEDIA

http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned-media/

THE CONVERGED MEDIA IMPERATIVE: HOW BRANDS MUST COMBINE PAID,

OWNED AND EARNED MEDIA

http://www.hyperbrand.co.uk/5/news/41/the-converged-media-imperative-how-brands-must-combine-paid-owned-and-earned-media/

SHOULD YOUR EMPHASIS BE ON EARNED, OWNED, OR PAID MEDIA?

http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media

OPTIMIZING PAID, OWNED AND EARNED MEDIA

http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned-and-earned-media/

MEDIA MIX REDUX

http://www.instantlyobsolete.com/?p=809

INTEGRATING OWNED MEDIA, EARNED MEDIA, AND PAID MEDIA

http://socialsteve.wordpress.com/2011/02/20/integrating-owned-media-earned-media-and-paid-media/

ARE YOU “LEANING FORWARD” WHEN IT COMES TO NEW MARKETING TOOLS?

http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward-when-it-comes-to-new-marketing-tools/

SOCIAL MEDIA ECOSYSTEM

http://www.iab.net/media/file/JEGIIABSocialMediaReport.pdf

HOW TO GET FOUND WHERE YOUR BUYERS ARE LOOKING: WEB PRESENCE

OPTIMIZATION

http://webbiquity.com/social-media-marketing/how-to-get-found-where-your-buyers-are-looking-web-presence-optimization/

PAID OWNED EARNED - A LOVE STORY BASED ON ENGAGEMENT

http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story-based-on.html

GETTING EARNED MEDIA WORKING IN YOUR FAVOUR

http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-working-in-your-favour/

POEM AND THE TWEETING BRA

http://www.businessquests.com/2014_05_01_archive.html

CONVERGED MEDIA: THE KEY TO CONTENT MARKETING

http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content-marketing/