Paint Industry

Abishek N

PROFILE

• The Indian Paint Association (IPA) came intoexistence on the 1st of July, 1960, jointlyestablished by the Indian Paint ManufacturersAssociation and the Paint Federation.

• Representing the Organized as well as theSmall Scale Sector, IPA is a national, non-political, voluntary and non-profit organizationaimed at promoting the interests of the paintindustry and of the society.

INTORDUCTION

• List down a list of top 5 paint companies in

India.

• Asian Paints

• Berger Paints India Limited

• Dulux Paints

• Jenson & Nicholosn Ltd

• Shalimar Paints

Asian Paints

• Asian Paints (AP) is India’s largest and Asia’ssecond largest paint company serving consumersin over 65 countries with 26 paint manufacturingfacilities located across 19 countries.

• AP is the market leader in the domestic decorativepaint segment with a market share of about50%. The Company manufactures a wide range ofpaints for decorative and industrial purposes.

• Its product range includes decorative paints,automotive paints, industrial paints, andancillaries.

Marketing Strategies about Paint

Industry

• Giving freebies and discount coupons to

distributors, contractors and small time

painters.

• Offering promotional schemes to the dealers.

• Opening of Decorative Centers.

• Keeping contests on social websites like

Facebook & Instagram.

• Tieing up with furnishing firms.

Forecast for Paint Industry

• Market for paints in India is expected to grow at

1.5 - 2 times in next five years

• Industry players expect 10-12% rise in sales in

FY16-17

• Decorative paints segment expected to witness

higher growth

• Volatility of Indian currency - a major challenge

for paint industry

Segmentation

Market Sales

Asian Paints

Berger Paints

Dulux Paints

Jenson & Nicholosn

Shalimar Paints

working of the Paint industry