painting a vision for your product
TRANSCRIPT
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SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR
Painting a vision for your product
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ConfluenceConfluence Questions Team Calendars Cross-product Atlassian Platform
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Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
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Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
gv.com/sprint
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Top 3 tipsfor painting a vision
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Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Ask a questionTIP#1
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What are you trying to answer?
Within a timeframewhat might…?
#1 Ask a question
1Y 3Y 10Y
Realistic Don’t bother
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What might a unified Atlassian product offering look like by 2018?“ How might customers connect with each other by 2020?
#1 Ask a question > Examples
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#1 Ask a question › Benefits
Focus team
Inform testing (playback)
Define success
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Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Definition of doneTIP#2
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Define when the project is done.Define when a concept is “good enough”.
#2 Definition of done
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51% aligned….“ …directionally correct… received stakeholder approval
#2 Definition of done › Examples
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What are we doing?Why are we doing it?How do we measure success?Possible solutionsWhat we already know?What we need to answer?
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Our “wall of stress”. Vision video done definition:
* Story* Content* Visuals* Animation
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StoryContentVisuals
Animation
Each act and scene
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#2 Definition of done › Why
Shared understanding (e.g. What’s the role of validation in vision projects?)
Level discussions appropriately
Know when to move on
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Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Over-communicate TIP#3
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Communication of a vision doesn’t mean it’s understood.
#3 Over-communicate
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What I think
What I can put into words
What I say to people
#3 Over-communicate
What people actually understand
Source: Arcfly
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#3 Over-communicate › How
Start with a communication plan
Brainstorm tactics (e.g blogging, video, emails, focus groups, “visual tours”, surveys…)
Tie back to measure of successWhat take-aways do you want people to have?
Talk to people
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Test communication activities to see if they’re successful.
#3 Over-communicate
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#1 Ask a question What by when?
#2 Definition of done When is the project done? When is a concept done?
#3 Over-communicate Communication plan, tactics and measure of success
THANKS! @SHERIFMANSOUR
Tips for painting a vision