Project Name

PAK Shopping MallReg:

Project Submitted By:

Tofique Ahmed

Project submitted to:

Ma’am Dahshila Junejo

Marketing Base Project

Introduction: Marketing Project

Business: Shopping Mall

Business Name: PAK Shopping Mall

Address: Railway welfare in front of

Noor C.N.G Filling Station Main

Hyderabad Road

Mirpurkhas

Occupied Area: 6000 sqft: with 6 floor

Multiple Products Distributed By Floor to Floor

6. Garments, Shoes, Embroidery & Handcrafts

7. Cosmetics & Jewelry 8. Furniture & Fixtures9. Electronics & Home Appliances10. Food Items11. Playing Area with full mall security

Dept:o Ground floor for parking

Marketing Segment Full advertised by channel

Radio Newspaper Television Brusher, pump late Banner

Inaugurated by famous celebrities Chief Minister Governor of Sindh

INCENTIVE OR BENEFITS After purchasing of every 10 items there

must be relief of 20% of discount only first ten days

Online purchasing, debit & credit card accepted

INNER ENVIORNMENT Stress less Attractive Give pleasure Friendly Fully air-conditioned

IMPACT ON SOCIETY

Saving of time

Availability of all desirable things at one

place

Society will be modernize

Change in living standard

IMPACT ON OTHER BUSINESS ENVIRONMENT Micro Environment

Reduce expense Customer convenience Wide supplier chain

Macro Environment Convenient for different believers Technological Cultural Free from political interference