pako app brochure
TRANSCRIPT
TAKE ME FOR A RIDEtravel & city
your bestPAKO
companion
A delightful public transport experience which combinesmobile payment for Metro travel with on demandpersonalised information and recommendations.
The application provides a convenient way topay for public travel in Madrid by linking theuser's Metro Card to their smartphones andgiving the user a friendly interface to managetheir subscription.
Metro Pay
News
Passengers require real time travel information,whether they are going to work or to a socialevent. With mobile devices at the centre ofpeople's lives, PAKO adds value by providing ondemand information tailored to them.
Suggestions
To open revenue streams, PAKO willl build aprofile from the user's behavior, and from usinga predictive algorithm it will give passengers ahighly personalised newsfeed for their journey.
Travel Information
To capitalise on our analytical capabilities, andmaximise revenue opportunities, PAKO will givetailored suggestions for places to visit, as wellas local offers, creating a fully immersing userexperience.
city & travelyour best
PAKOcompanion
PERSONALISEDEXPERIENCE
PAKO will use its
'machine learning'
capability to learn the
user's habits and
favourite things.
1
2PAKO can learn about
routes, time of journey,
news sources, and
visited places.
3Clever alrogithms wil
allow PAKO to predicit
future journeys and
make suggestions
based on them.
4For each journey, the
user will receive a list
of recommended
places to visit and
news articles to read.
5 PAKO will frequently test
different suggestions to
continue learning about
the user.
6The more PAKO learns
about the user, the
better the predictions
and suggestions will be.
REVENUEADVER
TISING
PAKO creates value for advertisers by connecting adverts andcontent with a highly-engaged audience. PAKO’s machine learningability, will offer advertisers with a unique opportunity to targetrelevant potential customers and content consumers. As predictionsbecome more sophisticated, advertisers can expect higher return oninvestment for their advertising dollar.
VALUE CREATION FOR ADVERTISERS
Content Discovery Advertising - Users will have access to news andfeature content directly from the PAKO mobile app.1
2 Mobile Display Advertising - Throughout the PAKO user interface,users will be able to view and engage with display advertisingtailored to them.
3 Other Sources – We will be able to originate other revenue sourcesfrom PAKO’s data mining capabilities, the licensing of its technology,and the selling of anonymized user data.
STREAMS