pako opportunity pitch
TRANSCRIPT
![Page 1: PAKO Opportunity Pitch](https://reader030.vdocument.in/reader030/viewer/2022032422/55a8ec361a28abae2b8b4630/html5/thumbnails/1.jpg)
city & travelhere your eyePAKO
companion
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passengers have problems paying for Metro travel
6 out of 10
on a regular basis
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ACCESS
PUBLICTRANSPORT
USE
LESS
INFORMATION
INCREASE
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MobilePayment
FasterUse RFID TechnologyOn Demand Travel Information
More ConvenientAutomatic Top-UpTravel Card ManagementAlways With You
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your bestPAKO
companion
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BIG DATAPersonalised advice on faster routes,local information, activities,and places to go next.
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PATTERNSBEHAVIOUR
PREDICTIONS
IDENTIFY
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Pay for Metro
Get Travel Info
Suggested AdsPlaces to eatNews articlesAttractionsLocal Deals
personalised
predictive Ooh!
Better routesNew DestinationsWarnings
city & travelyour best
PAKOcompanion
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PAKO
Predictive
data mining
models
Better Ad targeting!
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THEMARKE
TSpain: first in Europe for smartphonesmarket penetration
22 million smartphone users in Spain
4 million apps downloaded each day
1.5 billion metro rides per year
51% of people ride the metro everyday
Madrid growing propulation
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CHALLENGES
Metro de Madrid partnership & integration
Initial monetisation, focus on scalability