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Page 1: Panel - Enhancing Audience Engagement and Cross Platform Strategies
Page 2: Panel - Enhancing Audience Engagement and Cross Platform Strategies

Soundfamiliar?“Everyoneelseisdoingit”“Ourrivalisdoingit”“Becauseweshould”“Becausepeoplewillwantit”“Becausewehaveto”“BecauseIthinkit’sagoodidea”

Page 3: Panel - Enhancing Audience Engagement and Cross Platform Strategies
Page 4: Panel - Enhancing Audience Engagement and Cross Platform Strategies
Page 5: Panel - Enhancing Audience Engagement and Cross Platform Strategies
Page 6: Panel - Enhancing Audience Engagement and Cross Platform Strategies

Whatwelearned:•  Knowyouraudience•  Determineproblemstobesolved•  Tailortoaudienceandpla7orms•  Collaboratewithdifferentteams•  Backupyourhypotheseswithdata

Page 7: Panel - Enhancing Audience Engagement and Cross Platform Strategies

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