panel - mobile health apps services
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Mobile Health
Apps and Services
Daniel VierbuchenDocCheck
Jorge Juan Fernandez Garcia
Hospital Sant Joan de Déu
HSJD – Strategy for Health Apps
Paris Jorge Juan Fernández May 24, 2012
Liquid Hospital
Mobile is BIG
Liquid Hospital
The mobile app user life cycle
Liquid Hospital
The LIQUID HOSPITAL is an initiative which relies on several channels to go beyond the hospital building
WebThe Liquid Hospital
Health 2.0
Tablets
Telephone
Cell phone
Medical devices
Telemedicine
Liquid Hospital
The complexity of the hospital
Who is the bank of the patient data?
And the banker?
Liquid Hospital
Integration with the EHRmHealth
TelemedicineOnline Care
APPS
INTEGRATION
Liquid Hospital
Not all Apps are created equal…Professionals Patients - Professionals Patients
WITH / WITHOUT Integration
WITH / WITHOUT Integration WITHOUT Integration
Liquid Hospital
In what ways can Apps help?
FOR THE PROFESSIONAL:
Access updated knowledge fast
FOR THE PATIENT:
Increase accessibility to healthcare
Reduce the impact of illness in people’s lives
FOR THE SYSTEM:
Reduce costs
APPS CAN…
1) Break the unit of repository, under the strategy of “All Data, One Bank”
2) In case we want to maintain Data Unity, they demand integration (which is expensive)
3) Increases the number of applications to control from an IT department point of view
BUT THEY ALSO…
Liquid Hospital
Institutional Strategy
Impact on Health
Outcomes
Content
WITH Integration
WITHOUT Integration
2
13
4
Liquid Hospital
Strategic Issues to DiscussCorporate Strategy:
Which apps? What conditions?Developer vs Content Curator
Innovation Model:Shares: none, minority, majority
Business Model:Revenue split: proportional, asymmetric
Management model: Inside the hospital vs Spin off
Liquid Hospital
Lessons LearnedMonetizing is still an issue (on both sides of the Atlantic)Apps are a part of the Service JourneyThe hospital has different roles in relation to apps:
Content Curator: prescribe apps from othersDevelop apps where:
New revenue stream Impact on health outcomes
Avoid everything that needs heavy integration
Jorge Juan FernándezDirector E-Health & Health 2.0
Innovation Department
@jorgejuan
Alexander BörveiDoc24
Skin advice in any device 24/7 ™
Dr Alexander Börve, PhD student, Founder & CEO [email protected] @iDoc24
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Intro
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Kaisa TuominenIn Shape Moms
By Kaisa Tuominen
In Shape Moms APP is part of a larger philosophy that seeks to foment women’s health and to improve the quality of life of
future generations.
Goals:
To support and empower moms to be healthy and informed through pregnancy and birth
To foster respected births
To better the world by changing the way babies are born and parented
E.M.P.O.W.E.R.E.D. Moms Principles:
E xercise
M indset
P roper Alignment
O ptimal Lifestyle
W ater
E ncouragement & Support
R esponsability
E ducation
D iet
Results of OFF line program:
Cesarean vs. Vaginal Birth
Exercise
Birth Preparation:
Health
Health
Health
Mindset:•Affirmations•Relaxation
•Visualizations•Breathing•Vocalizations
Tools:
Direct access to an online community
Connects to the ipod for music
Keeps track of pregnancy weeks
In Shape Moms are…
FitHealthyInformedConfidentAccompanied
In summary: Empowered Moms
New exclusive content •Hypopresive Method APP •Postnatal Body Fix APP
Android
More languages
Monetizing the Apps
Eco Ads and Mobile Store
DISCUSSION
