panelteam panelbook jan 2010

8/17/2019 Panelteam Panelbook Jan 2010

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panelteam was established in 2009 to provide

buyers of European online quantitative research

services with access to best-of-breed research

agencies offering specialist, local expertise in 15

territories and providing access to more than 1.1

million panellists.

panelteam has offices in the UK, Germany, the

Netherlands, France, Italy, Scandinavia and the USA

and a team of over 50 highly qualified research professionals serving over 400 clients and more than 1,500

projects each year.

panelteam is driven by highly motivated and passionate researchers delivering robust and actionable

insights to clients through the intelligent execution of all stages of the research process. Our collective expertise

and experience covers the following areas of online research:

Opinion polls

Concept testing

Customer satisfaction measurement

Brand perception testing

Advertising awareness

Website evaluation

Product tests

Competitor analysis

Pricing tests

Market share evaluation

Contact us at [email protected] or call us on +31 (0) 85 – 201 74 37


3/19

All

panelteam partners work in accordance with the highest quality standards, are members of ESOMAR andcomply with the ICC / ESOMAR code of conduct for market research.

To ensure the highest level of data quality for our clients, our quality management systems focus on the following

key areas:

Multi-source recruitment system

Proprietary panels

Guaranteed response rates

Extensive panel management program

Incentivized according to local culture

panelteam currently covers 15 territories and provides access to more than 1.1 million respondents, all

recruited and managed in compliance with international market research standards. A summary of key

demographics for each territory is provided in this panel book, however more than 300 additional fields across

categories such as; automotive, health, media repertoire, retail, sports etc., are available (more in some

territories) to assist with servicing simple or more complex profiling requirements.


Country n

UK 165,194Germany 184,364Netherlands 137,201Belgium 125,000

France 96,440Italy 99,878Spain 55,983Switzerland 35,269Austria 31.722

Poland 28,766Russia 25,863Sweden 30,132Denmark 50,171Norway 33,886Finland 42,861

TOTAL 1,111,040


4/19

Gender n

Male 63,599 38.5%

Female 101,594 61.5%

TOTAL 165,194 100.0

Age n

16 – 24 50,947 30.8%

25 – 34 48,361 29.3%

35 – 44 32,309 19.6%

45 – 54 18,953 11.5%

55 – 64 10,966 6.6%

65+ 3,658 2.2%

TOTAL 165,194 100.0

Marital status n

Married 36,352 22.0%

Single 47,516 28.8%

Living with partner 23,922 14.5%

Separated 344 0.2%

Divorced 4,918 3.0%

Widowed 770 0.5%

Unknown 51,371 31.1%

TOTAL 165,194 100.0

Household income n

Under £10,000 8,369 5.1%

£10,001 - £19,999 15,440 9.3%

£20,000 - £29,999 16,777 10.2%

£30,000 - £39,999 14,946 9.0%

£40,000 - £49,999 10,483 6.3%

£50,000 - £59,999 7,038 4.3%

£60,000 or over 7,999 4.8%

Unknown 84,142 50.9%

TOTAL 165,194 100.0

Employment n

Full-time 50,567 30.6%

Part-time 48,361 14.5%

Self employed 32,309 5.6%

Retired 18,953 3.2%

Unemployed 10,966 18.7%

Other/unknown 3,658 27.4%

TOTAL 165,194 100.0

Industry sector n

Advertising and PR 863 0.5%

Charity 1,341 0.8%

Commerce 622 0.4%

Construction 220 0.1%

Cultural 296 0.2%

Education 9,253 5.6%

Engineering 3,394 2.1%

Environmental 588 0.4%

Fashion and textile 642 0.4%Financial and Accounting 1,851 3.7%

Government 5,336 3.2%

Health 7,074 4.3%

Hospitality 4,030 2.4%

Information technology 3,577 2.2%

Legal services 1,693 1.0%

Manufacturing 3,687 2.2%

Market research 358 0.2%

Media 1,758 1.1%

Oil gas and petroleum 1,758 0.4%Other 15,843 9.6%

Publishing 573 0.3%

Retail 11,967 7.2%

Science 681 0.4%

Social care 2,022 1.2%

Sport and leisure 1,606 1.0%

Tourism 1,258 0.8%

Transport 3,108 1.9%

Voluntary 564 0.3%

Unknown 76,015 46.0%

TOTAL 165,194 100.0

UK

Total: 165,194



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Gender n

Male 88,863 48.2%

Female 95,501 51.8%

TOTAL 184,364 100.0

Age n

16 – 24 25,258 13.7%

25 – 34 55,494 30.1%

35 – 44 47,566 25.8%45 – 54 33,186 18.0%

55 – 64 16,593 9.0%

65+ 6,453 3.5%

TOTAL 184,364 100.0

Marital status n

Married 62,868 34.1%

Single 50,700 27.5%Living with partner 40,376 21.9%Livingapart/divorced/widowed 30,420 16.5%

TOTAL 184,364 100.0

Household income n

Less than €20.000 63,606 34.5%

€20.000 to €34.999 50,884 27.6%

€35.000 to €49.999 26,180 14.2%€50.000 to €80.000 13,827 7.5%

€80.000 or more 6,084 3.3%

Unknown 23,783 12.9%

TOTAL 184,364 100.0

Employment n

Full-time/self-employed 110,987 60.2%

Part-time 33,370 18.1%

Retired 10,877 5.9%

Student 18,990 10.3%


TOTAL 184,364 100.0

Industry sector n

Advertising 1,899 1.0%

Production/manufacturing 11,265 6.1%

Architecture 867 0.5%

Market research 4,369 2.4%

Construction/engineering 2,563 1.4%

Media 3,263 1.8%


Non-profit organization 2,950 1.6%

Technical operations 1,438 0.8%

Human resources/recruiting 2,655 1.4%

Financial sector/banks 3,226 1.7%

Municipal/governmental 8,112 4.4%

Retail 10,970 6.0%

Health/medical 18,860 10.2%

Service sector 6,416 3.5%


Telecommunication 2,194 1.2%

Insurance 3,282 1.8%

Wholesale 1,973 1.1%Legal services 19,948 10.8%

Others 4,664 2.5%

Unknown 68,288 37.0%

TOTAL 184,364 100.0

Germany

Total: 184,364



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Gender n

Male 64,476 47.0%

Female 72,725 53.0%

TOTAL 137,201 100.0

Age n

Under 25 14,050 10.3%

25 – 34 34,522 25.2%

35 – 44 33,729 24.6%

45 – 54 28,820 21.0%

55 – 64 18,871 13.8%

65+ 7,209 5.3%

TOTAL 137,201 100.0

Marital status n

Living with (grand)parents 15,797 11.5%Single 19,287 14.1%

Single with children 6,868 5.0%

Student home/community 4,429 3.2%Married/partnered withoutchildren 31,405 22.9%Married/partnered withchildren 43,864 32.0%

Other 15,551 11.4%

TOTAL 137,201 100.0

Household income n

No income 4,483 3.31%

Less or equal to min. income 11,542 8.4%

Min. to average income 24,883 18.1%

Average to x2 average income 36,980 27.0%

2x average income or more 16,469 12.0%

No answer 26,912 19.6%

Unknown 12,295 11.6%

TOTAL 137,201 100.0

Employment n

Student/scholar 21,111 15.4%

Paid employment 64,401 46.9%

Self employed 8,360 6.1%

Volunteer 1,121 0.8%

Housewife/husband 6,979 5.1%

Retired 6,517 4.7%


Other 5,274 3.8%

Unknown 17,712 12.9%

TOTAL 137,201 100.0

Industry sector n

Agriculture, forestry, fishing 358 0.3%

Production, manufacturing 2,371 1.7%

Energy and water 355 0.3%

Civil engineering 902 0.7%Retail 3,279 1.6%

Catering, hospitality 990 0.7%Transport, distribution,communication 2,184 1.6%

Finance 1,328 1.0%

Business services 5,663 4.1%


Health, medical 6,803 5.0%


Non-profit services 1,346 1.0%Media. culture, entertainment 1,203 0.9%

Sports and recreation 411 0.3%

Other 4,360 3.2%


Unknown 93,134 67.9%

TOTAL 137,201 100.0

Netherlands

Total: 137,201



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Gender n

Male 61,250 49.0%

Female 63,750 51.0%

TOTAL 125,000 100.0

Age n

18 – 24 11,125 8.9%

25 – 34 30,000 24.0%

35 – 44 30,375 24.3%45 – 54 27,125 21.7%

55+ 25,125 20.1%

TOTAL 125,000 100.0

Marital status n

Living with parents/relatives 16,750 13.4%

Alone, no children 13,000 10.4%

Alone, with children 8,250 6.6%Living with friends (sharedhouse) 1,750 1.4%Married/cohabiting, nochildren 20,875 16.7%Married/cohabiting, youngestchild under 12 years 28,750 23.0%Married/cohabiting, youngestchild over 12 years 19,750 15.8%Married/cohabiting, allchildren have left home 11,500 9.2%

Other 4,000 3.2%

TOTAL 125,000 100.0

Employment n

Worker 22,875 18.3%

Employee 28,375 22.7%

Civil servant 11,500 9.2%

Educational staff 5,875 4.7%

Middle executive 8,625 6.9%

Top executive / manager 2,250 1.8%Liberal professions (lawyer,doctor etc.) 1,875 1.5%Middle class (shopkeeper,retailer) 875 0.7%Independent (farmer,company owner) without staff 2,500 2.0%

Company owner with 1–5 staff 1,500 1.2%Company owner with 6–50staff 500 0.4%Company owner with 50+staff 125 0.1%

Housewife / househusband 4,875 3.9%No profession (disabledperson etc.) 2,875 2.3%

Retired 11,250 9.0%Unemployed 6,625 5.3%

Student 10,125 8.1%

Other 1,875 1.5%

TOTAL 125,000 100.0

Belgium

Total: 125,000



8/19

Gender n

Male 28,716 29.8%

Female 67,724 70.2%

TOTAL 96,440 100.0

Age n

16 – 24 17,691 18.3%

25 – 34 46,129 47.8%

35 – 44 20,273 21.0%45 – 54 6,695 6.9%

55 – 64 4,627 4.8%

65+ 1,025 1.1%

TOTAL 96,440 100.0

Marital status n

Single without children 17,175 17.8%

Single with children 4,367 4.5%Married/partnered withoutchildren 24,708 26.7%Married/partnered withchildren 30,061 31.2%

Living with parents 16,016 16.6%

Cohabiting 3,113 3.2%

TOTAL 96,440 100.0

Household income n

Less than €9.000 1,590 1.6%

€9.000 to €18.000 7,075 7.3%

€18.000 to €27.600 15,649 16.2%

€27.600 to €36.000 15,058 15.6%

€36.000 to €36.000 9,165 9.5%

€45.600 to €55.200 5,183 5.4%

€55.200 to €63.600 2,548 2.6%

€63.600 or more 2,424 2.5%

Unknown 37,748 39.1%

TOTAL 96,440 100.0

Employment n

Company owner 2,122 2.0%

Professional 13,045 13.5%

Middle management 6,278 6.5%

Employee 33,343 34.6%

Manual workers 1,996 2.3%

Retired 5,135 5.3%

Other/unemployed 34,520 35.8%

TOTAL 96,440 100.0

Industry sector n

Banking/finance/insurance 2,692 2.8%

Property 784 0.8%

Construction 1,180 1.2%

Food production 1,212 1.3%

Media 642 0.7%

Distribution 1,820 1.9%

Agriculture 222 0.2%

Fashion/cosmetics 880 0.9%

Medical/health/pharma/bio 1,284 1.3%

Auto/transport 1,528 1.6%

Industry 2,261 2.3%

Telecommunication 1,044 1.1%

Business services 2,735 2.8%

Home services 1,062 1.1%

Health and social care 1,806 1.9%

Private care 104 0.1%

Hotel and restaurant 1,054 1.1%IT (information/software) 1,231 1.3%

IT (hardware) 375 0.4%

Other 4,739 4.9%

Unknown 67,783 70.3%

TOTAL 96,440 100.0

France

Total: 96,440



9/19

Gender n

Male 65,287 65.4%

Female 34,591 34.6%

TOTAL 99,878 100.0

Age n

14 – 24 13,481 13.5%

25 – 34 29,957 30.0%

35 – 44 24,120 24.1%45 – 54 16,324 16.3%

55 – 64 10,903 10.9%

65+ 5,094 5.1%

TOTAL 99,878 100.0

Marital status n

Single 3,795 3.8%

Engaged 2,011 2.0%Domestic partner 1,373 1.4%Married or domesticpartner 1,980 2.0%

Married 6,575 6.6%

Divorced/separated 690 0.7%

Widowed 227 0.2%

Unknown 83,228 83.3%

TOTAL 99,878 100.0

Household income n

Less than €12.000 3,155 5.2%

€12.000 to €23.999 8,349 13.7%

€24.000 to €35.999 4,758 7.8%

€36.600 to €47.999 2,256 3.7%

€48.000 to €59.999 1,092 1.8%

€60.600 to €71.999 777 1.3%

€72.000 or more 2,390 3.9%

Unknown 77,101 62.6%TOTAL 99,878 100.0

Employment n

Retired/disabled 483 0.5%

Student 984 1.0%


Housewife/husband 235 0.2%

Employee 5,880 5.9%

Self-employed 2,082 2.1%


TOTAL 99,878 100.0

Industry sector n

Professional 731 0.7%

Semi-skilled 151 0.2%

Craftsman/skilled 1,307 1.3%

Army 245 0.2%

Police/fireman 356 0.4%

Technical 2,662 2.7%

Specialized trade/services 2,484 2.5%Employee 9,015 9.0%Intellectual/specialized/scientific 4,207 4.2%Lawyer/companymanager/entrepreneur 1,026 1.0%


TOTAL 99,878 100.0

Italy

Total: 99,878



10/19

Gender n

Male 23,569 42.1%

Female 32,414 57.9%

TOTAL 55,983 100.0

Age n

16 – 24 8,665 15.5%

25 – 34 21,638 38.7%35 – 44 15,123 27.0%

45 – 54 7,372 13.2%

55 – 64 2,592 4.6%

65+ 593 1.1%

TOTAL 55,983 100.0

Marital status n

Married 23,345 41.7%Single 19,650 35.1%

Living with partner 9,853 5.6%Livingapart/divorced/widowed 3,135 17.6%

TOTAL 55,983 100.0

Household income n

Less than €20.000 14,108 25.2%

€20.000 to €34.999 12,988 23.2%€35.000 to €49.999 9,349 16.7%

€50.000 to €80.000 5,822 10.4%

€80.000 or more 3,415 6.1%

Unknown 10,301 18.4%

TOTAL 55,983 100.0

Employment n


Part-time 12,932 23.1%

Retired 5,206 9.3%

Student 5,964 10.7%


TOTAL 55,983 100.0

Industry sector n

Advertising 776 1.4%




Construction/engineering 997 1.8%

Media 1,137 2.0%

Education 809 1.4%

Non-profit organization 535 1.0%

Technical operations 301 0.5%Human resources/recruiting 1,121 2.0%



Retail 2,433 4.3%




Telecommunication 719 1.3%

Insurance 900 1.6%

Wholesale 689 1.2%


Others 2,031 3.6%

Unknown 16,495 29.5%

TOTAL 55,983 100.0

Spain

Total: 55,983



11/19

Gender n

Male 16,294 46.2%

Female 18,975 53.8%

TOTAL 35,269 100.0

Age n

16 – 24 6,333 18.0%

25 – 34 9,147 25.9%35 – 44 8,180 23.2%

45 – 54 6,069 17.2%

55 – 64 4,222 12.0%

65+ 1,319 3.7%

TOTAL 35,269 100.0

Marital status n

Married 11,568 32.8%Single 9,240 26.2%


TOTAL 35,269 100.0

Household income n

Less than €20.000 4,620 13.1%

€20.000 to €34.999 7,548 21.4%€35.000 to €49.999 6,948 19.7%

€50.000 to €80.000 5,678 16.1%

€80.000 or more 3,985 11.3%

Unknown 6,489 18.4%

TOTAL 35,269 100.0

Employment n


Part-time 5,749 16.3%

Retired 2,363 6.7%

Student 4,162 11.8%


TOTAL 35,269 100.0

Industry sector n






Media 642 1.8%

Education 164 0.5%


Technical operations 1,233 3.5%Human resources/recruiting 658 1.9%

Financial sector/banks 986 2.8%


Retail 3,041 8.6%


Service sector 575 1.6%

Information technology 740 2.1%


Insurance 411 1.2%

Wholesale 2,055 5.8%


Others 3,519 10.0%

Unknown 8,667 24.6%

TOTAL 35,269 100.0

Switzerland

Total: 35,269



12/19

Gender n

Male 14,148 44.6%

Female 17,574 55.4%

TOTAL 31,722 100.0

Age n

16 – 24 9,896 31.2%

25 – 34 10,069 31.7%35 – 44 6,636 20.9%

45 – 54 3,759 11.8%

55 – 64 1,074 3.4%

65+ 288 0.9%

TOTAL 31,722 100.0

Marital status n

Married 10,278 32.4%Single 9,866 31.1%


TOTAL 31,722 100.0

Household income n

Less than €20.000 9,548 30.1%

€20.000 to €34.999 8,216 25.9%€35.000 to €49.999 4,853 15.3%

€50.000 to €80.000 4,251 13.4%

€80.000 or more 1,967 6.2%

Unknown 2,887 9.1%

TOTAL 31,722 100.0

Employment n


Part-time 5,456 17.2%

Retired 2,728 8.6%

Student 3,866 12.2%


TOTAL 31,722 100.0

Industry sector n






Media 403 1.3%

Education 556 1.8%


Technical operations 901 2.8%Human resources/recruiting 230 0.7%

Financial sector/banks 537 1.7%

Municipal/governmental 364 1.1%

Retail 1,956 6.2%





Insurance 345 1.1%

Wholesale 479 1.5%


Others 2,973 9.4%

Unknown 13,408 42.3%

TOTAL 31,722 100.0

Austria

Total: 31,722



13/19

Gender n

Male 13,779 47.9%

Female 14,987 52.1%

TOTAL 28,766 100.0

Age n

16 – 24 14,527 50.5%

25 – 34 9,250 32.3%35 – 44 2,750 9.6%

45 – 54 1,519 5.3%

55 – 64 648 2.3%

65+ 72 0.3%

TOTAL 28,766 100.0

Marital status n

Married 9,809 34.1%Single 9,723 33.8%


TOTAL 28,766 100.0

Household income n

Less than €10.000 8,975 31.2%

€10.000 to €19.999 8,170 28.4%€20.000 to €29.999 3,538 12.3%

€30.000 to €39.000 1,668 5.8%

€40.000 or more 1,179 4.1%

Unknown 5,235 18.2%

TOTAL 28,766 100.0

Employment n


Part-time 7,163 24.9%

Retired 892 3.1%

Student 3,931 13.7%


TOTAL 28,766 100.0

Industry sector n






Media 432 1.5%



Technical operations 288 1.0%Human resources/recruiting 123 0.4%



Retail 4,239 14.7%





Insurance 432 1.5%

Wholesale 1,029 3.6%

Legal services 206 0.7%

Others 6,008 20.9%

Unknown 124 0.4%

TOTAL 28,766 100.0

Poland

Total: 28,766



14/19

Gender n

Male 11,871 45.9%

Female 13,992 54.1%

TOTAL 25,863 100.0

Age n

16 – 24 10,436 40.4%

25 – 34 10,034 38.8%35 – 44 3,617 14.0%

45 – 54 1,435 5.5%

55 – 64 313 1.2%

65+ 28 0.1%

TOTAL 25,863 100.0

Marital status n

Married 8,561 33.1%Single 9,207 35.6%


TOTAL 25,863 100.0

Household income n

Less than €10.000 8,069 31.2%

€10.000 to €19.999 6,750 26.1%€20.000 to €29.999 3,647 14.1%

€30.000 to €39.000 2,379 9.2%

€40.000 or more 2,224 8.6%

Unknown 2,793 10.8%

TOTAL 25,863 100.0

Employment n


Part-time 5,586 21.6%

Retired 52 0.2%

Student 4,052 15.7%


TOTAL 25,863 100.0

Industry sector n






Media 353 1.4%

Education 959 3.7%


Technical operations 1,485 5.7%Human resources/recruiting 94 0.4%


Municipal/governmental 715 2.8%

Retail 2,134 8.3%

Health/medical 682 2.6%




Insurance 183 0.7%

Wholesale 978 3.8%


Others 2,590 10.0%

Unknown 6,106 23.6%

TOTAL 25,863 100.0

Russia

Total: 25,863



15/19

Gender n

Male 12,939 42.9%

Female 17,193 57.1%

TOTAL 30,132 100.0

Age n

16 – 24 6,430 21.3%

25 – 34 5,050 16.8%

35 – 44 6,566 21.8%

45 – 54 6,665 22.1%

55 – 64 3,387 11.2%

65+ 2,034 6.8%

TOTAL 30,132 100.0

Marital status n

Married 10,007 33.2%

Single 9,193 30.5%


Separated 898 3.0%

Divorced 1,564 5.2%

Widowed 69 0.2%

Unknown 2,600 8.6%

TOTAL 30,132 100.0

Household income n

Under €10,000 2,136 7.1%

€10,001 - €19,999 2,947 9.8%

€20,000 - €29,999 4,655 15.5%

€30,000 - €39,999 5,638 18.7%

€40,000 - €49,999 3,980 13.2%

€50,000 - €59,999 2,679 8.9%

€60,000 or over 5,659 18.8%

Unknown 2,438 8.1%

TOTAL 30,132 100.0

Employment n


Part-time 3,110 10.3%

Retired 1,199 4.0%



TOTAL 30,132 100.0

Industry sector n


Charity 253 0.8%

Commerce 967 3.2%


Cultural 1,449 4.8%




Fashion and textile 991 3.3%

Financial and Accounting 2,597 8.6%


Health 2,269 7.5%

Hospitality 33 0.1%





Media 280 0.9%

Oil gas and petroleum 1,871 6.2%Other 3,779 12.5%

Publishing 154 0.5%

Retail 1,299 4.3%

Science 1,040 3.5%


Sport and leisure 277 0.9%

Tourism 838 2.8%

Transport 268 0.9%

Voluntary 99 0.3%

TOTAL 30,132 100.0

Sweden

Total: 30,132



16/19

Gender n

Male 21,242 42.3%

Female 28,929 57.7%

TOTAL 50,171 100.0

Age n

16 – 24 8,634 17.2%

25 – 34 8,544 17.0%35 – 44 10,390 20.7%

45 – 54 9,146 18.2%

55 – 64 6,537 13.0%

65+ 6,919 13.8%

TOTAL 50,171 100.0

Marital status n

Married 16,662 33.2%

Single 15,498 30.9%


Separated 512 1.0%

Divorced 3,156 6.3%

Widowed 893 1.8%

Unknown 4,475 8.9%

TOTAL 50,171 100.0

Household income n

Under €10,000 2,218 4.0%

€10,001 - €19,999 5,965 12.0%

€20,000 - €29,999 6,357 13.0%

€30,000 - €39,999 7,751 15.0%

€40,000 - €49,999 6,171 12.0%

€50,000 - €59,999 5,408 11.0%

€60,000 or over 11,775 24.0%

Unknown 4,525 9.0%

TOTAL 50,171 100.0

Employment n


Part-time 6,126 12.2%

Retired 2,107 4.2%



TOTAL 50,171 100.0

Industry sector n

Advertising and PR 1,008 2.0%

Charity 748 1.5%

Commerce 672 1.3%


Cultural 2,253 4.5%




Fashion and textile 2,664 5.3%Financial and Accounting 3,196 6.3%


Health 3,000 6.0%

Hospitality 522 1.0%





Media 391 0.8%

Oil gas and petroleum 978 2.0%

Other 8,976 17.9%

Publishing 416 0.8%

Retail 3,035 6.1%

Science 948 1.9%



Tourism 848 1.7%

Transport 1,395 2.8%

Voluntary 60 0.1%TOTAL 50,171 100.0

Denmark

Total: 50,171



17/19

Gender n

Male 12,355 36.5%

Female 21,531 63.5%

TOTAL 33,886 100.0

Age n

16 – 24 7,045 20.8%

25 – 34 6,232 18.4%35 – 44 7,607 22.5%

45 – 54 5,408 16.0%

55 – 64 3,195 9.4%

65+ 4,398 13.0%

TOTAL 33,886 100.0

Marital status n

Married 10,786 31.8%

Single 10,206 30.1%


Separated 640 1.9%

Divorced 1,325 3.9%

Widowed 884 2.6%

Unknown 2,443 7.2%

TOTAL 33,886 100.0

Household income n

Under €10,000 2,104 6.2%

€10,001 - €19,999 3,653 10.8%

€20,000 - €29,999 4,819 14.2%

€30,000 - €39,999 5,323 15.7%

€40,000 - €49,999 4,426 13.1%

€50,000 - €59,999 3,460 10.2%

€60,000 or over 7,323 21.6%

Unknown 2,779 8.2%

TOTAL 33,886 100.0

Employment n


Part-time 4,029 9.5%

Retired 1,352 2.9%



TOTAL 33,886 100.0

Industry sector n


Charity 234 1.0%

Commerce 1,088 4.3%


Cultural 1,427 3.0%






Health 2,579 7.6%






Media 200 0.8%

Oil gas and petroleum 1,996 1.7%

Other 3,968 2.3%

Publishing 312 0.3%

Retail 1,735 5.3%

Science 912 3.2%



Tourism 837 1.8%

Transport 457 1.6%

Voluntary 115 0.2%TOTAL 33,886 100.0

Norway

Total: 33,886



18/19

Gender n

Male 18,567 43.3%

Female 24,294 56.7%

TOTAL 42,861 100.0

Age n

16 – 24 7,621 17.8%

25 – 34 9,335 21.8%35 – 44 11,337 26.5%

45 – 54 8,997 21.0%

55 – 64 3,763 8.8%

65+ 1,809 4.2%

TOTAL 42,861 100.0

Marital status n

Married 13,488 31.5%Single 12,335 28.8%


Separated 1,590 3.7%

Divorced/Widowed 1,894 4.4%

Unknown 3,510 8.2%

TOTAL 42,861 100.0

Household income n

Under €10,000 2,533 5.9%

€10,001 - €19,999 4,723 11.0%

€20,000 - €29,999 6,798 15.9%

€30,000 - €39,999 6,755 15.8%

€40,000 - €49,999 5,310 12.4%

€50,000 - €59,999 4,055 9.5%

€60,000 or over 7,972 18.6%

Unknown 4,715 11.0%

TOTAL 42,861 100.0

Employment n


Part-time 4,063 9.5%

Retired 1,239 2.9%



TOTAL 42,861 100.0

Industry sector n


Charity 437 1.0%

Commerce 1,852 4.3%


Cultural 1,294 3.0%






Health 3,240 7.6%






Media 334 0.8%

Oil gas and petroleum 707 1.7%

Other 999 2.3%

Publishing 146 0.3%

Retail 2,289 5.3%

Science 1,376 3.2%



Tourism 763 1.8%

Transport 669 1.6%

Voluntary 90 0.2%TOTAL 42,861 100.0

Finland

Total: 42,861



19/19

Netherlands

Peter-Paul Laumans

[email protected] ‘s-Hertogenbosch

Denmark

Mik [email protected] & Kopenhagen

Sweden

Hanna [email protected]

UK

Angus Webb

[email protected]

France

Alexandre [email protected]

Finland

Janne Auma-aho [email protected]

Germany

Herbert Höckel

[email protected]üsseldorf

Italy

Francesco [email protected] & Milan

US

Thomas [email protected] Francisco

2010 panelteam Registered address Ha ensingel 1A NL 5211 TX ‘s Hertogenbosch VAT n mber NL821322060B01


panelteam panelbook jan 2010

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