PANERA BREAD BY: JENNA GREENE, TAYLOR DAY, DIANNA CRAINE, JOSEPH TOBY & RYAN BARNES

BACKGROUND

�  Panera Bread started off under ownership of Au Bon Pain Co., Inc. in 1981

�  In 1993 they purchased the Saint Louis Bread Company and by 1999 the name was changed to Panera Bread

�  As of Sept. 2012 there are 1,625 bakery-cafes in 44 states and in Ontario Canada

EXECUTIVE SUMMARY

�  Analyze the research of Panera Bread and how it relates to college students ages 18-22

�  Figure out how they feel about the cost and nutrition of the café

�  Utilize focus groups and surveys and study its content analysis to get feedback from its demographics

RATIONALE WHY DID WE DO THIS RESEARCH?

�  To get feedback on where Panera Bread stands with Flagler College students

�  Do they eat there for cost of the food or the nutrition of the food?

�  Provide Panera Bread with feedback to meet needs of this demographic

�  Gain more customers in the college age demographic and keep loyal customers

METHOD FOCUS GROUPS

�  3 focus groups: 4 females & 4 males, 3 females, 3 males

�  Conducted at Flagler College Proctor Library

�  Focused on open-ended questions regarding cost and nutrition

�  Asked 14 questions

FOCUS GROUP CONT.

�  How old are you? �  What is your major? �  What is your favorite fast food place to eat at? �  What do you know about Panera? �  What is your favorite menu item? �  Would you be willing to study at Panera? �  What do you know about Panera’s nutrition? �  Did you know that Panera offers free WiFi? �  What was your last experience at Panera like? �  What did you think about the service at Panera? �  Do you know where your local Panera is located? �  How can Panera accommodate the needs of college students? �  How do you feel about the pricing at Panera? �  What would make you inclined to visit Panera more often?

SURVEYS

�  9 questions

�  Surveymonkey.com and paper surveys

�  40 people surveyed, 23 females and 17 males

SURVEYS CONT.

�  1. Male or Female?

�  2. How old are you?

�  3. How often do you eat out monthly?

�  4. Have you ever been to Panera Bread?

�  5. On a scale of 1-5 how do you rate the cost of eating at Panera Bread?

�  6. Do you go to Panera Bread to study or use their WiFi?

�  7. What social media outlets do you use most often?

�  8. Do you eat at Panera Bread for cost or nutrition?

�  9. Do you prefer Panera Bread or Crispers?

CONTENT ANALYSIS

�  Used Google Trends to monitor TV commercial

�  Alexa.com to see what Panera’s current demographic is

CONTENT ANALYSIS CONT.

�  Tracked social media sites such as Klout, Twitter, Facebook

�  Found from the survey that many people use Facebook the most

RESULTS

�  Everyone uses social media

�  Should offer a value menu

�  Mostly females eat here

DISCUSSION

�  Research: -Most people have been to Panera

-Majority were girls

-Most would like to see a value menu with cheaper options

-Most males want bigger proportions

RECOMMENDATIONS

�  Value menu with cheaper options

�  Larger portion sizes

�  Location closer to campus

�  Facebook deals

THANKS