papaya webinar: leveraging lifecycle
DESCRIPTION
Leveraging games lifecycle to increase revenue & retention There is no longer any argument that mobile games have shifted from Premium to Freemium business models. However, there are few who understand how to deliver this model effectively. In this Webinar Papaya Mobile's Oscar Clark will take a look at the > different life stages of games and how developers can leverage this to increase the engagement and enjoyment for their players. He will talk about how designers can predict the user-lifecycle stages of Discovery, Learning, Earning and Churning to get the most out of the flow of the game. These are the design techniques employed by companies who have created mobile social games generating 15% conversion and ARPPDAU of $30+TRANSCRIPT
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Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html
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Technology Adoption Lifecycle
http://blog.massklusive.com/2008/06/25/die-silver-surfer-stosen-ins-internet-vor-ergebnisse-der-ardzdf-
onlinestudie-2008/
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Player Engagement Lifecycle
http://www.gamefront.com/hot-halo-reach-cosplay-
pic/
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freedigitalphotos.net
Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html
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Delivering Discovery
http://www.freedigitalphotos.net http://www.flickr.com/photos/coba/1825369/
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Context Creates Anticipation
http://paintandfootprints.wordpress.com/2011/03/04/my-daily-wuht-030411/
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Permission to Play
http://rechabite.com/2012/03/01/there-is-no-there-to-get-to/
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First Time Nerves
http://www.flickr.com/photos/pasukaru76/5153087954/sizes/l/in/photostream/
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Get A Second Date
http://www.ehow.com/how_8220526_act-first-date-second-date.html
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Show some appreciation
http://simplesapien.com/simple-challenge-3-show-your-appreciation/
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No gamer is an island
http://blog.lib.umn.edu/stoe0062/psy_1001%20section%2021%20spring%202012/2012/03/no-man-is-an-island.html
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freedigitalphotos.net
Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html
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Mind The Gap
http://davidalton.net/2011/11/01/britain-needs-to-mind-the-gap/
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Building Bridges
http://www.newcastlespeedwayhistory.co.uk/other%20north%20eastern%20venues.htm
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The First Crossing
http://en.wikipedia.org/wiki/File:Golden_Gate_Bridge_Opening_-_(1936).ogg
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freedigitalphotos.net
Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html
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In For The Long Run
http://www.bfi.org.uk/distribution/the_loneliness_of_the_long_distance_runner
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Squeezing Every Drop
http://sehabitat.com/blog/squeezing-every-drop-of-seo-juice-out-of-your-tweets/
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Everything ends
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freedigitalphotos.net
Syllabus: Leveraging Lifecycle
http://exotic-wow.blogspot.co.uk/2012/07/grand-canyon.html
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Socialize your game and connect to millions of
engaged, active users
1.Integrated social features
2.Virtual currency
3.Support major develop tools
4.Language support
Social SDK
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A Cross-Platform Social Game Engine for Mobiles
1.Integrated social features
2.Virtual currency
3.Script based language
4.Advanced 2D graphics
5.Cross platform
6.Cloud server hosting
7.Language support
Social Game Engine
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Acquire new users at zero cost
A cross-promotion network for
Android developers in need of a
cost-free solution to user
acquisition
• Open cross-promotion network
for all developers
• Flexible and seamless cross-
promotion formats
• Buy and sell excess traffic 100%
commission-free
• Fast track setup and free extra
credits for every app
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http://www.gracesgraphics.com/view/25866
…Its all about love!