paperitalo publications media kit...

PAPERITALO PUBLICATIONS MEDIA KIT 2018

2

ABOUT US-EXTEND

Audience Age

Engage with our audience—professionals in the pulp and paper industry worldwidehave over 300,000 entry points to our media—the largest digital audience in thepulp and paper industry.

Overall Readership/Listenership Locations

•

North America 72%•

Europe 12%•

Asia 9%• Africa 4%

Oceania 2%South America 1%

••

We receive over 28,000 visits per day worldwide—from every country where pulp and paper aremade—because we are accessible everywhere.

Demographics:


3

ABOUT US-ENGAGE

Dedicated Email List Readership Composition

Interaction with suppliers, products and services:

•

26% purchasing•

66% recommending• 53% specifying• 39% using

Job Function:

• 31% make paper•

15% make paperboard•

7% make pulp•

12% engineering consultants

• 8% in house engineering and technical

• 3% headquarters• 4% academic

Management:

• 17% are president, vice president or managing director

•

22% are general or mill manager

•

33% hold engineering or technical titles

Education:

• 8% PhD•

44% MS•

39% BS

CEOsManaging Directors Sr. ManagementOperations ManagersPurchasing ManagersMill ManagersMill SuperintendentsMaintenance SuperintendentsChief EngineersCorporate EngineersProject ManagersEngineering ManagersEngineersProcess Control ManagersQuality & Technical Directors

•••••••••••••••

Audience by Job Title:


4

ABOUT US-GROW

0

20

40

60

80

100

120

140

160

Feb

Mar Ap

r

May Jun

Visi

ts

Thou

sand

s

Nip Impressions Monthly Visits Growth Comparison through June

2017 Visits

2016 Visits

-100%

0%

100%

200%

2017 Percentage of Improvement

Percentage ofImprovement2016-2017

0

20

40

60

80

100

120

140

160

Feb

Mar Ap

r

May Jun

Visi

ts

Thou

sand

s

PaperMoney Monthly Visits Growth Comparison through June

2017 Visits

2016 Visits

-100%

0%

100%

200%


Percentage ofImprovement2016-2017


5

ABOUT US-GROW

Join us, won't you?

For many reasons, pulp and paper industry professionals around the world are discoveringPaperitalo Publications.

With Paperitalo Publications you can grow your business by reaching, engaging and influencingthe decision makers important to your company.

Come grow with us!

0

20

40

60

80

100

120

140

160

Feb

Mar

ch

April

May

June

List

ens

Thou

sand

s

Pulp & Paper Radio International Growth Comparison through June

2017 Listens (6th year)

2016 Listens (5th Year)

-100%

-50%

0%

50%

100%


Percentage ofImprovement 2016-2017


6

WHAT ADVERTISERS SAY

I see astonishing click through results!

A valuable resource!

"We have advertised with Paperitalo Publications for several years now with an underlying goal to keep our company name and equipment fresh in the forethoughts of key industry professionals. When I seethe astonishing "click through" results for our ads, there is no question that our advertising money is being well spent."-- Dave Kaminski, Business Development Manager, Bright Technologies

"The Paperitalo staff is helpful, attentive, and willing to adjust to our changing message at no extra charge. We started advertising with them in 2009. Beyond just advertising, Paperitalo takes an interestin our business. We see them as a resource with an objective outside look at the way we do business."-- Bob Roy, President & CEO, RMR Mechanical

Long Term Advertising yields 400 – 500% Return

"Talo Analytic International, Inc. has exclusively advertised with Paperitalo Publications since 2006. Over this time the investment in this advertising has reached well into six figures. The yield on this investment, as measured by clientele we did not seek but who sought us, has been somewhere between 400 and500%. Advertising with Paperitalo is a long-term investment that works."-- Jim Thompson, CEO, Talo Analytic International, Inc.

News delivered quickly!

"I don’t know how Steve Roush finds the news so fast, but I am very impressed." -- Robin Kent, IDCON


7

WHAT READERS SAY

Another Engineer engaged in Nip Impressions

"Read this week’s edition of Nip Impressions and found much interesting truth in your story."I can easily believe that poor bearing maintenance is a and perhaps the major source of downtime inmany plants, for the following reasons:

1. Bearings are hard working! A bearing on a shaft rotating at 1750 RPM rotates over 2 million times a day. Even without the severe loads applied to many bearing applications, this is major duty…

5. Finally, in my experience paper mills (at least all that I have ever been to) do not view maintenance as a profit center. This is true throughout US industry, where breakdown maintenance remains the dominant maintenance strategy employed. Yet it seems to me the long term Lean goal of eliminating 100% of waste can and should be directly applied to maintenance operations. That would include eliminating wasted production time...downtime."

-- John Lasswell, Process Mechanical Engineering. Project Management, Stillwater, Minnesota

Looks forward to Nip Impressions each Thursday

"I look forward to Nip Impressions each Thursday afternoon. Jim Thompson provides unique insights andfood for thought on topics many of us think about but are afraid to say out loud."

-- Jeff Reese, Paper PRO Coordinator, International Paper

Paperitalo is First

"Paperitalo has the news and publishes it first. That is why I read Paperitalo Publications."

-- Jay Hennessey, Mill Manager, Pratt Valparaiso Mill

Thanks for the e�ort!"Could you please give my best regards to the whole Paperitalo team, your hard work is greatlyappreciated!"

-- Adam Procter, Palm Paper, United Kingdom

Engineer likes the Corruption Series each August

"I just got through reading week three of the fictional account of the new mill. I’m stunned that this could have happened but not surprised. I’ve been kept out of there because of "what I might see". I kid you not.

"Otherwise, I just love the way this has been written. I’m a big fan of Rudyard Kipling…

"Regards and keep on writing!!"

-- Bryan Creagan, Principal Consultant, Paper Machine Technology, Montreal, PQ, Canada


8

MEDIA

Capital Arguments Page 12

Published the 15th of every month, Capital Arguments discussesissues that are important to engineers.

Helen’s Newsle�er Pages 12

Published monthly, Helen’s newsletter is a living supplier directorysent to our entire contact list.

Nip Impressions Page 9

Nip Impressions features breaking news and stories of interest tothe pulp and paper industry, plus columns by Jim Thompson. It iseagerly read in pulp and paper mills.

Our oldest show, our weekly "Nips" show, features breaking newsfrom around the world, interviews, special highlights, expert paneldiscussions and more!

PaperMoney Page 10

PaperMoney features the PM40 stock performance, legal, financialand environmental news in the industry.

PM40 Daily Update Radio Program

Page 11

This program features the daily stock performance of the PM40companies.

Pulp & Paper Radio International Page 11

The only radio programs on any platform dedicated to the pulp andpaper industry, with currently more than 2,500 listens per week


9

NIP IMPRESSIONS

nipimpressions.com

Advertisements on Nip Impressionsreceive as many as 1,334 click-throughsper quarter. Based upon an actualclient’s data for a run-of-site button ad,the average monthly impressionsreceived have been over 149,000.

Jim Thompson’s Nip Impressions weekly column isalso produced in audio form featuring our clients’commercials.

Jim Thompson’s Nip Impressions WeeklyColumn

Nip Impressions is published every week as part of our update of worldwidepulp and paper industry news.

Nip Impressions reports breaking news continuously as it happens and post links to thesestories nearly simultaneously on LinkedIn.

Primary Audience

� Mill Management � General Managers

� Superintendents � Professors and Academics

� Engineers � Purchasing

� HQ Management


10

PAPER MONEY

globalpapermoney.com

Advertisements on PaperMoney receiveas many as 8,118 click-throughs perquarter. Based upon an actual client’sdata for a run-of-site button ad, theaverage monthly impressions receivedhave been over 137,000.

Primary Audience

� Senior Management

� Analysts

� CEOs

� Purchasing

� Risk Management Specialists

PaperMoney, started 12 years ago, is published on the first and third Tuesday

of every month and is the go to website for financial, legal and environmental

activities in the pulp and paper industry worldwide.


7

PULP & PAPER RADIO INTERNATIONAL

www.ipulpradio.com

The only radio program on any platform dedicated tothe industry, started in 2012 and growing very rapidly.The 2017 audience is tracking 40% higher than 2016.

Pulp & Paper Radio International received over104,000 listens in 2016.

Airing Monday through Friday at 11:30 pm ET, this popular show providescurrent stock performance for the PM40 companies, featuring the top gainersand decliners. Radio commercials air during this show.

The Voice of the Pulp and Paper Industry

PM40 Daily Update

The Technical ShowKeep up with the technology in the pulp & paper Industry.

AIRS ON MONDAYS AT 11:00 AM ET.

Our ‘Nips’ Show airs every Monday morning at 8:00 am ET bringing breakingnews, morning highlights and interviews in the industry from around the world.Radio commercials air during this show. Listen live or at your convenience.Available on iTunes or at www.ipulpradio.com

Commercials receive as many as 5,000 listens per month.P&PRI is available in the podcast sections on iPhones and Android phones.

Primary Audience�

Engineering Managers

� Quality and Technical Directors

�

Process Control Managers

�

Chief Engineers

�

Purchasing Managers

�

Mill Superintendents

�

Maintenance Superintendents

�

Sales and Marketing Managers

�

Operations Managers

�

Corporate Engineers

�

Mill Managers

�

Managing Directors

30, 60 & 90 second radio commercial spots available to airOver 5,000 hours of messaging possible for each commercial in a year. 11

0

20

40

60

80

100

120

140

160

Feb

Mar

ch

April

May

June

List

ens

Thou

sand

s

Pulp & Paper Radio International Growth Comparison through June

2017 Listens (6th year)

2016 Listens (5th Year)


12

NEWSLETTERS

The Capital Arguments newsletter is published the 15th of each month and periodically awards:

“Engineering Manager of the Year” award to an outstanding engineer.

Helen’s Newsletter is a living electronic supplier directory. When procurement managers reach out to us for our referrals for suppliers, we notify our advertisers who could do the work. Helen’s Newsletter is published monthly.

Capital Arguments Newsletter

Helen’s Newsletter

Primary Audience

� Project Managers � Engineers � Purchasing

We can help increase your company’s name brand recognition in the pulp and paperindustry because of the commanding position we have earned on the Internet.

The thousands of people in our online audiences are the people your company needsto reach—and they are people actively searching for your valuable and helpful productsand/or services.

Our media platforms reach anyone, anywhere, anytime.

We can give your company optimum exposure—verbally, graphically and audibly.


13

NEWSLETTERS

Newsle�ers are available on any device

Nip ImpressionsNewsle�er

PaperMoneyNewsle�er

Pulp & Paper RadioInternational Newsle�er

Capital ArgumentsNewsle�er

Helen’sNewsle�er


14

SOCIAL MEDIA

LinkedIn

Twi�er

We reach over 250,000 industry specific members on various LinkedIn Groups daily. Paperitalo Publications posts Nip Impressions and PaperMoney articles on a weekly basis, as well as breaking news on a daily basis in over 34 industry specific groups.

We simultweet additional information and stories on a regular basis on Twitter. www.simultweet.com

We achieve awareness with the future of the industry by reaching out to currentstudents and graduating seniors in the pulp and paper schools in the United States.Every student graduating from one of these schools leaves with our book, "The LazyProject Engineer’s Path to Excellence." This assures the future key industry leadersknow us and have an early connection to Paperitalo Publications.

Links to the Future


15

AD PLACEMENT OPPORTUNITIES

Nip Impressions Front Page

Disclaimer: Ads rotate with up to 4 other ads, exclusivity is available. Prices listed are a la carte prices, combination packages are available at a cost savings.

White Papers ($450 each)

Top Banner Ad ($3.95/1,000 impressions*)

Second Banner Ad

Third & Fourth Banner Ad spots available

Middle and bo�om section bu�on and towerad spots available

Top Bu�on Ad ($3.00/1,000 impressions*)

Top Tower Ads ($3.50/1,000 impressions*)

Banner Ads

Bu�on Ads

Tower Ads

728 pixels x 90 pixels

Resolution 72 pixels/inch





As compared to rates as high as $12.00 to $25.00/1,000 charged by others in our industry peer group. Ads are sold on a fixed price contract; rates given here are for comparison purposes only.*


16

White Papers ($450 each)

Top Banner Ad ($3.95/1,000 impressions*)

Second Banner Ad

Third & Fourth Banner Ad spots available

Middle and bo�om section bu�on and tower ad spots available

Top Bu�on Ad ($3.00/1,000 impressions*)

Top Tower Ads ($3.50/1,000 impressions*)


Banner Ads

Bu�on Ads

Tower Ads







PaperMoney Front Page

Disclaimer: Ads rotate with up to 4 other ads, exclusivity is available. Prices listed are a la carte prices, combination packages are available at a cost savings.

As compared to rates as high as $12.00 to $25.00/1,000 charged by others in our industry peer group. Ads are sold on a fixedprice contract; rates given here are for comparison purposes only.

*


17


Supplier DirectoryOur supplier directory receives an average of over 20,000 visitors per month.

Premium listings allow for three category placements, detailed description and company logo.

Featured listings allow for three category placements, detailed description, product image, company logo and an ad at the top of one category chosen. Limited spots available.

Access is via a graphical user interface directly tothe area of interest, unique in the industry and available on any device.

Supplier ShowcaseSupplier Showcase Provides an in depth review of your products, services and offerings.

www.suppliers.ipulpmedia.com


18


Newsle�er Ad Placement Opportunities

Nip ImpressionsNewsle�er

PaperMoneyNewsle�er

Pulp & Paper RadioInternational Newsle�er

Capital ArgumentsNewsle�er

Helen’sNewsle�er

Banner AdsTower AdsButton AdsAvailable onEvery Newsletter


19

JANUARY

APRIL

JULY

OCTOBER

FEBRUARY

MAY

AUGUST

NOVEMBER

MARCH

JUNE

SEPTEMBER

DECEMBER

Capital Projects

Safety

Environmental/Regulations

Quality

Transportation

Energy Trends

Corruption

Innovation &Strategy

Maintenance

Procurement

Management/Employees

Power & Energy

EDITORIAL CALENDAR


20

GRAPHICAL DESIGN SERVICES

Paperitalo Publications has a department that does commercial design—Kuviotalo. Fromcollateral materials to websites, Kuviotalo is here for you. Not complicated—just contactHelen Roush to get your project started.

Here is a before and after of our most recent website redesign project:

Kuviotalo

Besides outstanding design, a knowledgeable pulp and paper technical professional overseesevery project.

BE

FOR

E

AFT

ER

See at:www.rmrmechanical.com


21

OUR TEAM

Brad has been with the company for 20 years and is a member of our editorial staff, providing research among other editorial duties. Brad is the regular host of the PM40 Daily Show.Email: [email protected]

Brad Magee - Assistant Publisher

Myra has been with the company for over 10 years. Myra is a member of our editorial staff providing research among other editorial duties.Email: [email protected]

Myra Magee - Associate Editor

Steve has been with the company for over 5 years. Steve is the publisher and editorof our publications. Steve has bachelor’s and master’s degrees in journalism, hastwenty years experience in the field.Phone: 937-403-8601 Email: [email protected]

Steve Roush - VP, Publisher & Editor

Chuck’s experience spans media ranging from a small-town weekly newspaper,to radio broadcasting, to an editorial position with a leading pulp and paperindustry magazine, and to assisting in Paperitalo’s continuing development of internet communications for the industry. Chuck has reported on the paperindustry for over 30 years. Chuck has earned bachelor’s, master’s degrees anda doctorate in mass communications.

Chuck Swann - Senior Editor

Email: [email protected]


22

OUR TEAM

Allison manages administration. She has been with the company 7 years. Allisonholds a degree in psychology (summa cum laude) as well as a master’s degree. Phone: 678-206-6010 Email: [email protected]

Allison Gifford - Administration Manager

Helen works closely with our advertisers to assure their needs are fulfilled. She hasbeen with the company over three years. Helen has a bachelor’s degree and twentyyears experience in paralegal work. Phone: 937-403-8602 Email: [email protected]

Helen Roush—Executive Vice President & Partner

… and a stable of dedicated regular contributors around the world!

With over 47 year’s experience, Jim leads and directs the entire effort of PaperitaloPublications. Jim is the author of several books on the pulp and paper industry andhas spoken at pulp and paper conferences around the world. Jim holds a B.S. inMechanical Engineering. Phone: 678-206-6010 Mobile: 404-822-3412 Email: [email protected]

Jim Thompson—CEO & Partner

paperitalo publications media kit...

Documents