DISCOVERYOur certified consultants will facilitate requirements gathering sessions to learn about your business and marketing goals.

Through a quick iterative approach, we'll capture requirements around how you want to customize Pardot.

CONFIGURATIONBased on the requirements, our consultants will configure Pardot to get you faster results.

Configuration includes technical setup, CRM integration and marketing asset setup.

REVIEWAt multiple points in implementation, we provide demos of configuration for your review and feedback.

During the demo, we will also emphasize how various marketing assets are created and used.

All marketing assets will be tested in All marketing assets will be tested in multiple email clients (Gmail, Outlook), browsers (Chrome, Firefox, IE & Safari) and devices ( Android & iOS).

TRAININGTo make the adoption easier for your users, we create an admin user guide with screenshots of how to navigate and use the application.

We also provide virtual training sessions to guide your marketing team to success.

We will cover how to use the We will cover how to use the application for day-to-day marketing activities, managing marketing assets and emphasize how Pardot brings your sales and marketing teams together.

SUPPORTWe understand that adopting a new application doesn't happen over night.

For all our accelerators, we offer 2 For all our accelerators, we offer 2 week post go-live support at no cost so that we resolve your go-live questions and needs while you get used to the new application.

Approach

A Pardot Accelerator is a 4-week engagement that is tailored

for small business marketing teams who are looking to generate

quality leads and nurture them.

WHAT:

For clients who want to move their companies into marketing

automation to achieve amazing lead generation and nurture

those leads.

FOR WHOM:

A dedicated certified Pardot consultant will work with your marketing

team to help you understand features available in Pardot and will also help

you to deliver your first successful campaign through Pardot.

HOW:

Pardot customers have seen sales revenue increase by 34% and

marketing effectiveness increase by 37%, on average.

WHY:

DID WE TELL YOU THAT WE USE PARDOT INTERNALLY TO MANAGEOUR MARKETING CAMPAIGNS?

Pardot Clients Have Seen 63% increase in website leads

25% reduction in sales cycle 40% increase in marketing productivity

40% increase in email subscribers

Today's customers are smarter, more capable, and more empowered than ever before.

Buyers today demand a new level of customer obsession, and the Pardot platform has

the right capabilities to meet this demand. With our Pardot Accelerator you can take

advantage of core features of Pardot – customized to fit your business. We know that the

clock is ticking on your Pardot subscription. We will help you get the most of Pardot

within 4 weeks. Through CRM integration, we will provide visibility to your sales teams

on how your prospects are interacting with your marketing initiatives. After the

implementation, we will also train you on how to create and manage marketing

campaigns going forward.

EXTEND YOUR CRM CAPABILITY WITH MARKETING AUTOMATION

Source: Forrester Research

58% of top-performing companies - companies in which marketing contributes more than half of the sales pipeline - have adopted marketing automation.

PARDOT ACCELERATOR

5/5 AppExchange Reviews Rating

Ready to embark on your marketing automation journey?Speak with one of our certified Pardot Consultants to see how our accelerator can get you up and running before you know it.

Get in touch

Extending your Implementation with Add-ons

Salesforce Engage installation and setup

Connector setup

Webinar connectors

Event connectors

Social Media connectors

Other connectors like bit.ly, Twilio, Google Analytics

You can also leverage additional features within Pardot during your accelerator implementation. These advanced features allow you to further customize the application to suit to your business needs. These customizations will be specific to your

organization and will be delivered on a time and material basis. Some of these additional features include:

78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution.

- The Lenskold and Pedowitz Groups Research

Content

Adwords search integration

Site search integration setup

Custom redirects

Advanced dynamic Content

Files

Extended Implementation

$14,000

Technical Setup

Connector Setup & CRM Integration

Marketing Asset Setup

Other Customizations

IP whitelisting

Dedicated email IP setup

Assist to use your custom fonts on Pardot

Mapping Salesforce custom fields to Pardot

Initial database import (leads & contacts) from Salesforce to Pardot

Email templates setup - 5

Forms/ Form handler setup - 5

Landing pages - 5

Automation rules - 5

Engagement programs (upto - 2)

Adjusting baseline scoring model

Custom page scoring using page actions

Scoring categories

Grading

Auto-responders

Building subscription lists

Setting up email preference centerSetting up email preference center

Prospect segmentation

Dynamic lists

Multivariate landing page creation

Email A/B testing

6-8 Weeks

Extended your implementation with additional Pardot features

Start your marketing automation journey with a core Pardot feature deployment

$6,5004 Weeks

Core Implementation Details

Discovery and Design Workshops

Technical Setup

Connector Set up & CRM Integration

Marketing Asset Setup

Admin Training

2 Hours Training Sessions

2 Week Go-Live Support

Assist in the implementation of Website Tracking Code to log visitor activity

Assist in creating a Vanity Tracker Domain for Pardot hosted assets

Assist in settingup SPF & Assist in settingup SPF & Domain keys for Email Authentication (to optimize Email Deliverability)

Salesforce connector setup and configure syncing options

Install Pardot package in Salesforce

Adding Pardot elements to Salesforce page layouts

Mapping Lead fields to Mapping Lead fields to Contact fields

Mapping users and enabling Single Sign-On

Email templates setup - up to 2 Client to provide HTML or text creative

Forms - up to 2

Landing pages - up to 1

Automation rules - up Automation rules - up to 2

Customize unsubscribe page

Email editor

Landing page editor

Automation rules

Engagement studio

Segmentation lists

CRM Integration

Dynamic listsDynamic lists

Segmentation rules

Requirements list

Pricing