pardot elevate 2011: building a marketing function from the ground up
TRANSCRIPT
- 1. Building a Marketing Function with Pardot Our 17 Month Journey to Success Amanda Anderson Marketing Manager Epicom Corporation
- 2. From Zero toStarted to buildcontent in June 14 employees5 employees2010 and was actively usingmore thanNo marketing Pardot by Augustdoubled revenue2010
- 3. Whats missing?
- 4. Whats missing?
- 5. Know Your Audience
- 6. Content is KingBlog VideoNewslettersPublicEventsWebsite, Products, &Relations&Case StudiesWebcasts
- 7. Blog why have just one.
- 8. Videos
- 9. Videos
- 10. The Under Appreciated Newsletter
- 11. Public Relations Pitching Stories and repurposing content
- 12. Events & Webcasts
- 13. Integrate Pardot with our Website
- 14. Products
- 15. Nurture Program
- 16. Inform Sales of Process DEMO to Sales Team Meaning ofNotifications Define NurtureProgram (when to setto nurture status) Campaigns Custom Redirects
- 17. Round Robin in PardotWebFormSalesPardot SugarCRMFollow UpOutsideSources
- 18. Results25 active51 activecustomers in tocustomers inMay 2010 October 2011
- 19. Results Doubled2009 Annual2010 Revenue
- 20. ResultsWeb trafficJune 2010 June 2011 doubled
- 21. ResultsWebsite leadsJune 2010increasedJune 201163%
- 22. ResultsLinks to ourwebsiteJune 2010Today increased2,400%
- 23. Results 460% increase inopportunitiesJune 2009June 2011 created fromexisting customers
- 24. Think Big, Do GreatAmanda Anderson Marketing Manager Epicom Corporation [email protected](512) 782-0007 www.epicom.com