parioforma market intelligence strategy development services - technology sector

Capabilities Statement – Technology Sector 2012

PARIOFORMA LTD 55 Princes Gate Exhibition Road London SW7 2PN United Kingdom Tel: +44 (0) 20 7225 3538 www.parioforma.com

PARIOFORMA

PARIOFORMA

Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom

www.parioforma.com

Parioforma designs and delivers many different types of market research solution to help our customers achieve specific business development objectives…

All organizations exist in an ever changing landscape – creating challenges as well as new business opportunities

Robust strategy development can only result from sound business intelligence

Well-executed intelligence research has been proven to deliver hard business benefits

http://www.parioforma.com/


PARIOFORMA

At Parioforma we are able to help you understand and interpret your competitive environment…

Competitive benchmarking

Market share analysis

Tactical analysis

Competitive blind spots

Competitor segmentation

Cross competitor analysis

Pricing structure

Points of differentiation

Ongoing identification of new entrants

HOW TO KEEP

AHEAD?

DIRECT RIVALS

INDIRECT RIVALS

SUBSTITUTE PRODUCTS

SUBSTITUTE SERVICES

NEW ENTRANTS

NEW TECHNOLOGIES

EMPOWERED CUSTOMERS

EMPOWERED USERS

POWERFUL SUPPLIERS

POWERFUL DISTRIBUTORS


www.parioforma.com



PARIOFORMA


www.parioforma.com

Current Position

Activities Focused innovation workshops:

Customer needs Market needs

Technology landscape GAP analysis

SWOT analysis

NSD NPD

NSD: New service development; NPD: New product development

Activities

In-house strategic workshops: Competitive positioning

War gaming

In-house data mining: Sales mapping

Customer/ market intelligence

Output Prioritized and well-defined:

Strategic plans Activity programmes

Business models

TECHNOLOGY VALUE INNOVATION

Issue: does the technology meet

customer/ market needs?

Issue: how can we support technology value

innovation?

Output “Go/no-go” decisions

Prioritised customer/ market needs Target segments/ customers

Differentiation and technology USPs Positioning statements and “value”

messages Well-defined NSD/ NPD concepts

Parioforma runs in-house strategic workshops:



PARIOFORMA


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We combine our expertise in qualitative market and competitor research to:

Evaluate technology concepts

Assess the commercial opportunity for new technologies/ service concepts

Develop “go-to-market” strategies

Build a business plan

In addition, we also provide a “technology radar” service enabling our clients to:

Inform future business decisions with appropriate evaluations on the impact of new technology/ scientific discoveries and/or competitor intentions:

Broad enough in scope

Detailed enough where necessary

Relevant to business issues

Timely

Calibrated to key management decision requirements

The Intelligence Radar Concept

The Concept Reflects: • Changes in the intelligence “landscape” over time • The integration of knowledge gathered from units “on the ground” • Intelligence replayed to the organization to inform and direct research and strategy development



PARIOFORMA


www.parioforma.com

Parioforma designs and delivers “routes to market” solutions to assist our customers achieve specific market entry objectives…

Market entry

• Regulatory/ legislative environment

Partner Intelligence

• Partner identification, selection, evaluation and negotiation

Channel analysis & development

M&A activity

• Due diligence

• Valuations

Specific geographical experience and coverage includes:

Western Europe

Turkey & Middle East

Central & Eastern Europe

North & South America

Russia/ CIS

Far East & Japan

Market intelligence

Market entry

Channel development

Partner development



PARIOFORMA


www.parioforma.com

Client Issue Solution

Leading Laboratory Service Supplier

To undertake a market opportunity assessment and concept evaluation for a new technology and assay strategy for in vitro permeability screening.

The assay concept was tested using primary research with drug discovery scientists within Pharma and biotech companies as well as with discovery service providers. Results were interpreted to provide insights on the likely pattern of technology adoption, buyer service expectations as well as pointers for market strategy formulation and market positioning. The service was implemented based on this successful concept evaluation.

A Leading Nanotechnology Investment Fund

To identify investment leads in nanotechnology companies and to support and facilitate the investment communications with investment prospects.

A Specialty Technology Company

To obtain an independent and objective evaluation of the commercial potential of its novel piezoelectric technology.

A systematic search and screening system was developed by Parioforma based on the Fund’s investment criteria and implemented globally to find investment leads which were ready to work with a Russian fund. A short list of high quality leads were provided to the fund which has entered into serious discussions with several companies.

Parioforma created a “show case” presentation of the technology, its potential applications and commercial benefits. Potential “blue-chip” and industry end-users were identified and interviewed to gather insights and form a deeper understanding of the commercial opportunities for this novel technology - thus enabling a clearer go-to-market strategy.



PARIOFORMA


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Client Issue Solution

Leading US-Based Bioinformatics

Company

To evaluate customer activities in metabolomics and understand the emerging market needs for metabolomics data analysis technology and tools – particularly in MS-based applications.

The team undertook extensive primary research with end users to identify: core markets, user profiles and high-level software needs. An assessment of the level of integration of metabolomics into the company’s functional/ organisational structure was carried out and adoption patterns by customer segment identified. Results were leveraged for future product development.

A Leading Mining Company

To evaluate the commercial opportunity for a novel by-product of the metal extraction process – an archaeal lipid.

The first phase of work involved helping the client to characterise the lipid’s functionality to define potential industrial applications. The second phase involved identifying market opportunities and prioritising them in terms of time to market, cost to market, market value and potential demand. Phase three involved the identification of development partners and assisting the client in negotiations. The result is that the lipid product is now in the late stages of commercialisation.

A New Venture 3G Company

To develop new services in order to enter the e-clinical development market utilising UMTS/3G mobile wireless technology.

A detailed survey of clinical trial patient behaviour was conducted. The results were interpreted and utilized by Parioforma to lead a client-based team to develop product specifications and to prepare a business plan to utilise 3G devices for video and rich graphic patient diaries, e-trials, and e-CRA management.



PARIOFORMA

LONDON OFFICE ASSOCIATE OFFICES

Charles Rowlands Senior Partner 55 Prince’s Gate Exhibition Road London SW7 2PN United Kingdom Tel: +44 (0) 7803 907577 www.parioforma.com

USA Intrix Corp, Darien Connecticut

Eastern Europe

IMRP, Moscow

Brazil Intrix Corp, São Paulo

Japan TRN, Tokyo


www.parioforma.com

Parioforma is an independent business consultancy headquartered in London, UK.

Key benefits of working with Parioforma: Bespoke studies – tailored to client needs and

timelines.

Affordable research prices – makes your budgets go further.

High quality research – experienced science-based team, all with post-graduate science and/ or MBA qualifications and with 10-25+ years experience in Life Science and High Technology industries.

Unique problem solving approach – the team is highly specialised, but diverse in experience and background, enabling analysis of problems from different perspectives.

Strategic Pointers – helps clients better understand the research and implications for their business.

Practical implementable solutions – not just “over-clever analysis.”

Visit our website for a full listing of all our services.

Please don't hesitate to contact us for an informal discussion – either by telephone on +44 (0) 207 225 3538 or by email at: [email protected]




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parioforma market intelligence strategy development services - technology sector

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