Group Members…

85. NIKHIL LODAYA86. SHRIYA MAHADIK87. SAGAR MAHAJAN88. RITU MAHESHWARI89. KEWAL MALDE90. SHEETAL MANE91. SONALEE MANE

Largest Manufacturer’s of Biscuits & Confectionaries almost 80years. Parle itself symbolizes quality, nutrition & great taste. Most of Parle product are Market Leaders. Available Everywhere. Beacon of faith & trust for the consumers. Great strength is extremely widespread distribution network.

Established in 1929. 1st Brand- Parle Glucose & Parle Manaco. Multimillion US$ Company Market leader in many products. Won acclaim at the Monde Selection since 1970. 40% of the total biscuit market. 15% of the total confectionery market.

HISTORY..!!!

Parle Product’s

Biscuits.. Confectionery.. Snacks

• Parle-G• Krackjack• Hide n Seek• Magix•Manaco• Kreamz• Milk Shakti• Parle Marie

• Melody• Kismi Gold • Mango bite• Kacha Mango bite• Orange Candy• Poppins• Kismi Toffee• Mazelo

• Parle Wafers• Musst Bite• Jeffs• Cheesling• Musst tix n Musst Chips• Sixer• Sixer Zeera• Full Toss

Quality Commitment…!!!

MANUFACTURING IN HYGIENIC CONDITIONS GREAT CARE IS TAKEN FOR SELECTION OF RAW MATERIALS QUALITY OF RAW MATERIAL & PACKAGING MATERIAL IS ENSURED RIGID QUALITY STANDARDS ARE ENSURED AT EVERY STAGE OF MANUFACTURING PROCESS FINAL PRODUCTS ARE CHECKED BY EXPERTS USING MODERN EQUIPMENTS

Manufacturing Process…!!!RAW MATERIALS TESTING

MIXING

MOULDING

BAKING

COOLING

PACKING

STEPHAN MIXER

MOULDINGOVEN

COOLING CONVEYOR

STALKING TABLE

CURVEPLATE

CURVEPLATE

MULTIPACK MACHINE

SEALINGMACHINEBOX

TAPPING

DIVERSION

BELT

CONVEYOR BELT

DISPATCH SECTION

PRODUCT

LAYOUT

Product Life Cycle…!!!

For Parle-G

Product Life Cycle…!!!

FOR HIDE N SEEK

Infrastructure…!!!

Main factories In Mumbai & Bangalore Apart, in Bahadurgah, Neemrana, Haryana & Rajasthan. Parle Products has 10 manufacturing units. 75 manufacturing units on Contract.

Technology UseS …!!!

1. Stephan Mixer

2. Rotary Mould 3. Cooling Conveyor4. Laminator5. Biscuit Baking Oven6. Rotary Cutter7.Sugar Grinder8. Multipack Wrapping Machine9. Sealing Machine10. Tapping Machine

INVENTORY …!!!

The Raw material is the inventory of the Parle. They store such Inventory in store room and typhen is sent for testing in laboratory The company uses LIFO method for calculating inventory levels.

Market Share

PARLE

BRITANIA

PRIYAGOLD

SUNFEAST

OTHERS

MARKET SHARE.…!!!

CORPORATE SOCIAL RESPONSIBILTY …!!

Golu Galata My Green Planet Saraswati Vandana Distribution of Stationery To Students Tree Plantation Drive for Students Empowering women by teaching them new skills.

SWOT Analysis …!!!STRENGTH…

Parle Brand Diversified product Range Extensive distribution Network Low & Mid Price range Catering to Masses Better Understanding of

consumer psyche

WEAKNESS…

Dependence on retailers & grocery for displaying Diversified Parle Products Dependence on Parle-G Brand

OPPURTUNITIES…

THREATS…

Estimated annual growth of 20% Low per capita consumption Changing consumer preferences Increasing demand of sugar free diet

biscuits

Hike in cost of production due to hike in Raw material cost Increasing distribution cost Local bakery product Entry of various entrants, ITC, etc

PARLE & CHALLENGES…!!!

Even though the Parle is market leader in the segment, others are also trying to capture the chunk of market share. Fake brands like Parel G, Parle Jee tried to extract market share. However only serious competition faced by Parle G is from Britania Tiger biscuit.

OUR ACHIEVEMENTS

Since the first entry at the Monde Selection in 1971, Parle Products have been shining with golds and silvers consistently. Monde Selection is an international institute for assessing the quality of foods. Currently, it is the oldest and most respected organization in the field of selecting quality foods worldwide.Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India. The company has 7 manufacturing units of its own and 51 manufacturing units on contract. Accounting for about 30-35% of market share in the biscuit industry this company is famous for brands like Parle - G , ,Krackjack ,Hide & Seek Milano, Hide and Seek, Magix and Monaco.

World’s Largest Selling Brand of

Biscuits Knowing the trick of tapping the

Customers Consumed by all age groups

Use of healthy Ingredients

Excellent marketing Strategy

Extreme distribution Channel

Material Department of Parle is

efficient

THANK YOU…